With the claims "Gemeinsam stadtwärts zu kulturellen Ausflügen", "Gemeinsam auswärts zum Wellness" and "Gemeinsam aufwärts zu Winterwanderungen", the videos are intended to appeal to families, couples and groups of friends or best agers from the greater Zurich area, depending on the excursion.

The videos show two men in spa outfits on the bus, an elderly couple in evening dress and red carpet on the streetcar or a young family wrapped up in thick clothes on the suburban train.

"It was important for us to refer to the winter excursion tips on our landing page in a simple and emotional image and text language. Zvv.ch/leisure with over 200 leisure tips. At the same time, we wanted to raise awareness of the convenience of traveling to and from these winter excursions by public transport. We have successfully achieved this with the three short videos," says Janis Kuster, Project Manager ZVV Leisure Business Unit.

Responsible at the ZVV: Janis Kuster (overall responsibility), Esther Grob, Andrea Kurmann. Responsible at TrueStory: Elie Kerbage (concept & project management). Video production: Luca Steiner.

Michael Hinderling is leaving Dept after almost five years with the agency. His time at the agency comes to an end after a successful night at this year's Best of Swiss Apps Awards. The mobile app for the solar energy company Helion won several awards, including the prestigious Master's degree. A successful conclusion to her years at the agency, as was reported in a press release.

Since the merger of Hinderling Volkart and Dept, Michael Hinderling has been responsible for the newly formed Swiss unit. Two years later, he shifted his focus to strategic consulting and innovative individual projects. During his time at Dept, Hinderling also completed further training on artificial intelligence and its implications for business strategies at MIT. In parallel to his work at the agency, he worked as an independent designer, providing his own clients with brand strategies, digital identities and websites.

According to the press release, Michael Hinderling now wants to tackle new challenges and visions. His next project is the conception of an immersive museum that will link digital and physical worlds. Hinderling is also considering founding a boutique agency after his departure from Dept, as he himself communicates. He is simply waiting for the right opportunity and constellation. (Dajana Dakic/cka/swi)

This article first appeared in Netzwoche.

The high-performance detectors from Dectris are used in research institutes around the world, for example in particle accelerators, X-ray analysis and electron microscopy. Researchers and engineers use the detectors to quickly obtain precise analysis data in areas such as drug development or battery research. In addition to detectors, Dectris develops other products and services for cutting-edge research, including a particularly powerful cloud platform for the collaborative use of scientific data.

Developing the brand globally

Dectris wants to further expand its leading position in the extremely dynamic high-tech market. At the same time, the brand must assert itself as an innovation leader and reliable partner in the demanding scientific environment. In order to meet these requirements, Scholtysik will strategically develop the Dectris brand and increase its appeal in the long term.

"In Scholtysik, we have found a branding partner that not only has extensive experience in the technology sector, but also understands the scientific communities for which we ultimately develop our products," says Stefan Brandstetter, Chief Commercial Officer of Dectris.

In "KMUdate", presenter Regula Späni discusses the topics that concern SMEs with her guests. The format aims to strengthen SMEs and make them visible and tangible. "From SMEs for SMEs" is the motto.

The TV format is made possible by numerous SMEs and business associations. House of Winterthur, the location marketing organization for business and tourism in the city and region of Winterthur, is now also on board. "'KMUdate' brings business topics into conversation and thus promotes the economy in a special, sustainable way," says Jakob Bächtold, Managing Director of House of Winterthur. "At the same time, the show with its supporting program is an excellent platform for networking. Both fit perfectly with our strategy and we are very much looking forward to working together."

Additional partners and broadcasting on Tele Züri should give "KMUdate" even more added value and greater reach. Current broadcasting partners include Tele Top, Schaffhauser Fernsehen, Radio Munot and TV Oberwallis.

According to the makers of "KMUdate", an additional series will be broadcast in the canton of Thurgau from spring 2025. Here, too, committed SMEs want to use this platform to report on their activities and the associated topics. "It's time to show our SMEs more appreciation again. They do a great job and are urgently needed for our system," says initiator and project manager Karin Leuch.

The next event in the Winterthur season will take place on the evening of Tuesday, January 14, in the middle of the Max Schweizer warehouse and workshop in Winterthur and will be dedicated to the topic of "SMEs - the invisible heroes of the economy". Guests include Urs Furrer, Director of the Swiss Trade Association, founder and entrepreneur Raphael Tobler and host David Stahel from Max Schweizer. The series will continue every two months thereafter.

The German trade journal Connect has once again awarded the three mobile phone providers in Switzerland the top rating of "outstanding". There were only minor changes compared to the previous year, as can be seen from the test report published on Tuesday night.

Swisscom topped the ranking for the seventh time in a row. It is still in the lead, although it lost 4 points and still has 977 out of a possible 1000 points.

Sunrise, on the other hand, improved by 5 points to 973 points, closing the gap on the leader. Salt achieved 952 points, also an increase of 2 points compared to the previous year.

At the "highest" level

The trade journal emphasized that competition in Switzerland is at the "highest" level. This is particularly evident in the high 5G coverage rates found during the measurements. In large cities, Swisscom achieved almost 99%, Sunrise more than 97% and Salt over 95%.

The values also remain high in smaller cities, although the differences between the providers increase somewhat along connecting roads, for example. In some cases, Swisscom achieved up to 94% 5G availability in these areas, while Sunrise was at around 76% and Salt at around 65%.

Coverage in trains

Coverage on trains has traditionally been a challenge for mobile communications providers. According to Connect the results of the Swiss networks in this area are once again very good.

Swisscom achieved around 91% 5G coverage in trains, Sunrise achieved 82% and Salt 68%. Here, too, it was shown that where 5G is not available, strong 4G/LTE is generally offered.

In the language ranking, Sunrise secured the top spot with 2 points more than in the previous year, just ahead of Swisscom, which was able to maintain its score. Salt followed closely behind here too. The expansion of VoLTE (Voice over LTE) ensured short call setup times and high voice quality in all networks.

6230 kilometers covered for tests

For the test, the experts from Connect covered a total of around 6230 kilometers in Switzerland. The drive tests led through 24 large cities and 17 small towns.

In addition, walktests were carried out in eight cities, including train stations, airports, cafés, museums and public transport. According to information from Connect The measurement campaign reached around 2.3 million inhabitants, which corresponds to around 25.7 percent of the Swiss population.

A novelty in this year's test was the integration of video chats into the evaluation. According to Connect the growing importance of these services in everyday use. (SDA/swi)

At Salt, November is called "BlackEveryday", where subscriptions are offered at up to 70 percent. Because these discounts make it worth getting up early every day, this fact is also the focus of the campaign message: the daily "Everyday Call" is abstracted in the form of an alarm clock or calendar. A special soundtrack has also been created for a "pleasant wake-up" in the morning, which can be downloaded to a cell phone.

The nationwide, cross-media campaign will be widely distributed on TV, on classic and digital posters, accompanied by a large-scale POS presence at almost 40 Salt stores across the country. On social media, the campaign will be thematically supplemented and further played out with various snippets, stories, promos and street surveys.

The promotion will run throughout November 2024.

Responsible at Salt: Max Nunziata (CEO), Christoph Schwarz (Head of Brand Management & Marketing Communications), Lisa Krähenbühl (Marketing Communication Manager), Jean-Christophe Plasse (Director Product Marketing). Responsible at Zimmermann Communications: Julia Hofmann, Nico Hediger (Art Direction), Sophie Güntensperger (Text), Carolina Duarte Nunes, Jessica Simon (Social Media Content Creation/Management), Christoff Strukamp (Creative Direction), Lara Cavelti (Project Management), Dominik Mätzener (Consulting, overall responsibility). Film production: Tuna Production, Timo Stump (Director), Tufan Tuna (Executive Producer). Recording studio: Dubdub Studios. Soundtrack: Márton Dobozi. Image editing: Detail. Media: Context.

The ENPA based in Brussels, is the leading European publishers' association and counts national associations from around 14 countries, including Germany, Austria, France and Italy, among its members. The association is involved in various activities and initiatives to address the challenges and opportunities of the media industry at European level in politics and legislation.

Dr. Roman Bretschger was elected at the General Assembly as a new member of the ENPA Board, which is chaired by Belgian publisher François le Hodey. Bretschger represents the Swiss Media Publishers Association VSM on the Board and replaces Hans Heinrich Coninx, who was made an honorary member of ENPA after his many years of service to the European association.

For Bretschger, cooperation and exchange between media companies is also of great importance at European level: "In view of the challenges facing the media industry - from digitalization and artificial intelligence to regulatory changes - cross-border exchange between media associations and media companies is becoming increasingly important. ENPA provides a valuable platform for this dialog to find common solutions to strengthen journalism in Europe."

In addition to his journalistic experience, Weinmann also has a personal connection to aviation, according to a statement from Swiss International Air Lines. He holds a pilot's license and has already covered numerous aviation-related topics during his journalistic career and communicated them to a wide audience - from technological innovations and the introduction of new aircraft to sustainability and air traffic management issues. This combination of journalistic expertise and understanding of the aviation industry makes him the ideal candidate for this position.

Most recently, the 43-year-old worked for SRF as presenter of the news magazine "Schweiz aktuell".

To ensure a consistent brand experience, Interhome has been pursuing a single-brand strategy since spring 2024. The modernized brand is intended to ensure consistent, clear and unmistakable communication across all media, as detailed in a press release.

The bird remains central to the new image and, with its head tilted slightly upwards and its eyes open, is intended to emphasize Interhome's future orientation. As a defining design element, it permeates the entire visual concept and is used creatively in a wide variety of formats.

The revised corporate design with new colors and modern font is reflected in all visual media. In the visual language, Interhome relies on a harmonious layout and authentic, atmospheric images. The new look reflects the brand's values - passion, quality and reliability - for an all-round positive vacation experience that offers guests and vacation home owners confidence and peace of mind.

The brand relaunch will be implemented in stages, with the focus on digital channels such as the Interhome website, the newsletter and LinkedIn presence as well as online advertisements. This will also strengthen the direct booking channels in a targeted manner.

The "Urban Space and Mobility 2040" strategy defines the basis for attractive public spaces and environmentally friendly, efficient mobility in a liveable and climate-neutral city. To this end, a communicative and concise appearance was to be developed for the city-wide strategy and all communication products derived from it, which summarizes all activities under a content and formal bracket with the City of Zurich as the sender.

The presentation contributes to the identification of all participants across all departments, the strategy documents serve as a basis for consultation and are designed for an interested specialist audience. At the same time, the added value of the strategy and initial concrete measures are to be presented in a campaign for the public. In this way, the new appearance creates visibility for the city's proactive development work and understanding for the active shaping of urban space and mobility.

Clear arguments and messages

After a comprehensive analysis of all previous communication media and campaigns on the topic, TBS Marken Partner defined and sharpened the core messages together with the Civil Engineering Office of the City of Zurich. They formed the basis and common thread for all communication measures. The shared vision becomes the overarching motto: "Stay livable. Become climate neutral."

A design concept that creates space

The presentation of the strategy is in line with the city's corporate design, which was also developed by TBS. The sender is always the City of Zurich as a whole. The design concept defines all communication products and publications relating to the "Urban Space and Mobility 2040" strategy and also for related projects, such as Neighborhood blocks or ZüriVelo, as well as the design framework for the campaign. The aim was to create a consistent presence in connection with the major tasks relating to urban space and mobility that will accompany us over the next few years.

The appearance had to fit the theme and convey quality of life, safety, innovation and climate neutrality. Within the color spectrum of the city of Zurich, a concise color combination was defined that coherently underlines the theme: dark violet, yolk yellow and clover green. At the same time, the use of typography, the graphic and illustration style and the visual language for the various communication products and applications were defined.

The content of all strategy documents was prepared and designed for consultation and for the City Council's decision. The aim was to create a clear presentation of the strategy, its sub-strategies and reports on measures. The system for the various publications and the majority of the illustrations were also created by TBS.

Striking campaign for the vision

The vision is translated directly into city life in the campaign. By applying the overarching motto to various aspects such as livelier squares, more green spaces and safer streets, added value is created in terms of quality of life for everyone. In addition, TBS designed various measures to anchor and publicize the launch of the strategy - including a short film that explains all the key content in an easy-to-understand way.

The website will accompany the city of Zurich for some time to come and will also shape several related projects. To ensure a consistent appearance for all parties involved, TBS has created a design manual that clearly regulates the use of all defining elements for all applications.

It's Gstaad, not Gstad. The focus on the stretched pronunciation is put in relation to the fact that people also tend to say "schöön" when they particularly like something: they enjoy the word and take their time.

To express the unique beauty, the pleasurable tranquillity and the relaxing serenity, the current campaign continues this old tradition from the Saanenland - and doubles the vowels of beautiful words. The striking implementation with impressive images and a single, supposedly misspelled word in large letters is intended to irritate, attract attention and involve - and also get to the heart of the message for those who do not speak the language. This ensures that the central communicative idea is also understandable across language barriers, which is a significant advantage for the simultaneous playout of the campaign in French-speaking and German-speaking Switzerland, online and locally.

Gstaad's attitude to life expressed

In terms of content, the campaign focuses on "Gstaad Savoir Vivre". It shows that enjoyment is simply easier in the Gstaad vacation region because everything has time here. "And that's exactly what it's all about: this enjoyable tranquillity is and remains the central theme of our story, our brand promise. The new implementation with 'Time for more' is an inspiring continuation of 'Come Up - Slow Down' with a further level of meaning: the conceptual idea is deeply anchored in the spelling of Gstaad and expresses what Gstaad stands for, namely: time for more enjoyment. As part of the rebranding process, the launch of the winter campaign 'Time for more' is another important step into the future," explains Flurin Riedi, Tourism Director and CEO of Gstaad Saanenland Tourismus.

According to Ariane Ludwig, Head of Marketing & Sales at Gstaad Saanenland Tourismus, the claim is more appropriate than ever in today's stressful world: "The aim of the new campaign is to recharge the claim with the message and express the beauty of our region, the deceleration in a stressful world and the diverse enjoyment."

The new image was created in close collaboration between Gstaad Saanenland Tourismus and Skiwelt Gstaad. "It is important to us as a mountain railroad that we run a joint campaign, follow common paths and speak a common language, despite sometimes differing needs and communication requirements," explains Matthias In-Albon, CEO of Skiwelt Gstaad.

Large-scale use

The new campaign appearance was developed on behalf of Gstaad Saanenland Tourism - together with MRB as the creative agency and the tourism agency Schmid Pelli & Partner, which specializes in strategy. The current winter campaign is part of the new corporate design process initiated over a year ago, the destination website and the 2025+ tourism strategy signed by over 30 of the destination's service providers in the fall.

The first winter campaign has been running on posters in Saanenland and Simmental since mid-October. From the end of November, the campaign will be rolled out nationally via digital channels, OOH at highly frequented locations such as train stations, public transport, print media and on dedicated platforms. In the following measures for 2025, the new campaign presence will be expanded in a targeted manner and the destination will be positioned sustainably with the brand promise "Come Up - Slow Down".

Nadine Koch has been on board as Manager National Sales since the beginning of October 2024 and completes the existing sales team. She previously worked for a Swiss media company. Koch has extensive media experience and a deep understanding of the needs of advertisers. In her new role at Weischer.Cinema, she will further develop the strengths and emotional experiences of cinema advertising and market them in a targeted manner.

"No other medium offers such intensive contact as the cinema. Not only the screen, but also the attention of the visitors is huge," Koch is convinced. "The 100% contact guarantee gives advertisers the certainty that their advertising will actually be shown to the audience present. That's what makes cinema advertising so unique."

Thomas Estermann joined the team as Sales Business Development Manager in September 2024. The newly created position focuses on the development of the "DOOH-Cinema Programmatic" product and the expansion of the areas of employer branding and recruiting campaigns in cinemas. Thanks to his many years of experience, including with (D)OOH providers, he has the necessary expertise to successfully establish these innovations.

Thomas Estermann sees great potential in targeting young talent and professionals at the cinema touchpoint and is committed to establishing this opportunity on the market. Since November 2024, over 700 screens in the cinema foyers can also be booked fully programmatically. "DOOH cinema programmatic opens up innovative ways to generate additional advertising francs," says Estermann.