The economic situation of the media has deteriorated in recent years, mainly due to the decline in advertising revenue, the loss of subscription revenue, the digitization of information and the population's changing habits in terms of access to information. These economic difficulties affect both the media themselves and the institutions that provide them with services, such as Keystone-SDA.

In order to guarantee media coverage, the State of Valais and Keystone-SDA have signed a performance mandate for the period 2025-2028. According to this mandate, the news agency will receive CHF 70,000 per year to strengthen the production of regional news from and for the canton of Valais on topics of political, economic and social importance and to increase the attractiveness of regional feeds for the media. This reporting will take place within the framework of the agency's usual editorial principles.

The reports published by the news agencies to cover current events form a solid and reliable basis for the work of the media. By signing this performance mandate, the State of Valais wishes to support the diversity and independence of the media, which are essential for a functioning democracy and act as a counterweight to disinformation.

The project focused on realigning the brand strategy and developing a corporate design that authentically conveys the clinic's core values - empathy, experience and excellence.

The central brand message "Defining a new life" underlines the holistic approach of the SailerClinic: improving the quality of life of its patients is the focus of all treatments. This philosophy is reflected in all communication elements.

Geyst was responsible for the strategic concept and visual design of the entire brand presence. The technical implementation and SEO-optimized content development of the website was carried out in collaboration with Advance Metrics. The project included the design of the website, the development of design guidelines and the revision of various communication materials.

The result is a contemporary, high-quality brand image that optimally conveys the medical expertise and quality promise of the SailerClinic. The consistent implementation of the brand strategy at all points of contact creates trust and underlines the clinic's position as a premium address for aesthetic medicine.

The new agency writes in a press release that the emotional power of sport will be used to create sustainable communication solutions that move and inspire. Comsquad's service portfolio includes strategy consulting, conception, content creation and production, channel management and campaign management in the field of online marketing. In addition, the agency offers comprehensive marketing support, such as partner and sponsor acquisition, the development of activation concepts and their implementation.

The services are aimed at sports sponsors, sports associations and clubs, companies active in the sports sector, sports organizers and athletes.

The right squad for everyone

Comsquad's philosophy is based on an agile setup. For each project, a suitable "squad" is put together from a core team and specialized partners, resulting in tailor-made solutions. Customers are also seen as part of this team and are actively involved in the processes in order to achieve sustainable and effective results together.

"With Comsquad, we want to use the emotional power of sport and its stories to take brand communication to a new level and create added social value at the same time. We focus on team spirit, creativity and continuous improvement," explains founder and Managing Director Jocelyn Sommer.

Rolf Schlagenhauf AG offers construction services such as painting, flooring, plastering, remodeling, facades and complete renovations in the greater Zurich area. Bühler & Bühler has developed a completely new branding for the company, which was founded in 1934.

The visual and content-related core is formed by a design element in the form of a slanted "T". It stands for "Team Schlagenhauf" and thus the distinctive value character of the almost hundred-year-old company. It also visually symbolizes the topic of construction and statics and stands for the company's services.

The element is part of the logo on the one hand, but is also used extensively or as a pattern on other applications. It characterizes the entire appearance of Schlagenhauf and, together with the two shades of blue, creates an unmistakable look. The two subcontractors Büchi+Fischer and Top Design are also integrated into the overall appearance.

In addition to the new website, Bühler & Bühler's new branding includes vehicle and clothing lettering as well as construction boards and numerous printed business materials.

The Beka Group is a management consultancy for innovative and sustainable business development and sophisticated financing solutions. The content and service offering of the consultancy was to be further developed and the positioning was to be expressed more strongly in the new digital presence. TBS was awarded the mandate, the website into a contemporary design and an appealing UX that meets the latest standards.

The content has been restructured, reduced and sharpened. The new website gets to the heart of the Beka Group's services and conveys its holistic approach, while at the same time the new site is much more intuitive to navigate.

In the design, existing elements are further developed and interpreted in a contemporary way through a bolder use of typography, white space and colors. Newly developed design elements translate the positioning in a communicative and formally appealing way. In addition, the color spectrum was expanded and contemporary icons and illustrations were designed. The logo has been modernized and animated structures are now used as a unifying stylistic device.

In keeping with the new look, TBS also used a fresh photographic style for the portraits of the consultants. Overall, the website appears more spacious and lighter, tidier and more striking. This makes the Beka Group and its areas of activity an emotional experience.

The website is based on WordPress and was realized with a proven programming partner. This also significantly simplified operation and content maintenance and added new functionalities. At the same time, the process was streamlined.

The public transport company relies on teamwork in which all the gears mesh together: From chauffeurs to mechanics and back office staff. The campaign focuses on this solidarity and celebrates the importance of each individual position for the city's mobility. Creative Director Elia Binelli explains: "We used to take the bus to the office every day. That's why we know first-hand what Stadtbus does - and we wanted to communicate that to the job market."

The Hollywood movie theme permeates all elements and touchpoints of the campaign: from advertising posters and social media content to the landing page, which acts as a central job hub. There, interested parties can find out about professions, training and employment conditions and apply directly.

Responsible at Stadtbus Winterthur: Matthias Gerth, Ramona Lüthi. Responsible at Ese Agency: Elia Binelli (responsible agency / contact person), Elia Binelli, Emanuel Ernst, Jessica Gerber, Aline Braun (concept), Severin Gamper, Rozalia Budimir, Ian Weber, Eleonora Trifunovic (production). Photographer: Alessandro Della Bella.

From April 2025, Volker Dietzel will take over as Chief Technology & Innovation Officer (CTIO) and head the Products & Technology division at NZZ. The 55-year-old is currently Chief Technology & Product Officer at the NZZ subsidiary "DAAily platforms". He brings with him extensive experience from previous positions at Swisscom, IBM Global Services and Ambrite, the company he founded.

Dietzel will drive forward the digital development of NZZ, focusing on innovative products, data-driven initiatives and a modern IT infrastructure. "With Volker Dietzel, we are gaining a strategic thinker and doer who will play a decisive role in shaping the future viability of the NZZ," says CEO Felix Graf.

Dietzel succeeds Andreas Bossecker, who will leave NZZ as planned at the end of 2025 after ten years. Bossecker shaped the digital transformation of NZZ with projects such as the introduction of digital processes, modern CRM systems and the merging of product, data and technology. Until his departure, he will accompany the transition as Senior Advisor.

The LSA live talk series "Digital Business Transformation" regularly offers practice-oriented insights into current trends and best cases on digital topics and shows how new technologies are successfully used in the communications industry.

The current talk focuses on Helion Energy. In a market with over 700 competitors, the energy solutions company relies on innovative digital experiences to differentiate itself. The Helion One app, which won the master title at the "Best of Swiss Apps" Award 2024, is at the heart of this strategy. It stands for simplification and customer enablement and stands out thanks to its consistent user focus.

At LSA Live Talk on Wednesday, February 5, 2025, at 11:30 a.m. experts from the fields of design, digital growth and transformation will discuss how an outstanding customer experience can become a competitive advantage: Nadine Federspiel, Design Teamlead at Dept, Philipp Griesser, VP of Growth at Dept and Lukas Karrer, Chief Digital Officer at Helion Energy. The talk will be moderated by Christof Zogg, who is responsible for the digital transformation business at Swisscom and serves as jury chairman for the industry awards "Best of Swiss Web" and "Best of Swiss Apps".

The event is free of charge and does not require registration. Interested parties can watch the talk at Lsa-live.ch track.

Reto Martinelli took up his position in the Communications and Projects department at the Swiss Housing Association in July 2023 and is now editor-in-chief of the bilingual trade magazine Housing Switzerland / Logement Suisse. He was previously head of the trade journal Police of the Association of Swiss Police Officers (VSPB).

In his new role, Martinelli plans to further develop the magazine: "With the aim of making the magazine more interactive and modern without losing quality, I am very pleased to be able to continue to count on the expertise and cooperation of Kurt Bischof," he explains.

Kurt Bischof, who shaped the editorial team for many years, established the magazine as a relevant platform for topics relating to non-profit housing construction. His focus on in-depth analysis and practice-oriented content made Housing Switzerland / Logement Suisse a central source of information for building cooperatives and experts in the sector.

Pflegimuri has redesigned its employer brand from the ground up in order to attract specialists and retain existing employees. The Klar agency supported the entire process, from strategic analysis to creative implementation.

At the heart of the new image is the Employer Value Proposition (EVP), which is based on a comprehensive analysis. In 30 interviews with employees at all levels, the work culture practiced and the perception of Pflegimuri as an employer were examined. These findings were supplemented by market and competitive data and translated into four core values that form the basis of the positioning.

The employer website has a fresh design with an expanded color palette, modern fonts and striking icons. The redesigned careers website invites you to get to know Pflegimuri's work culture. A central element is an image concept that shows employees in their day-to-day work and makes the value proposition visually tangible.

For the internal launch, all employees received a package containing a bag and a flyer introducing the new employer brand. A video explaining the creation process of the brand and its significance awaits them on the careers website.

Responsible for Pflegimuri: Margit Schneider, Verena Rey, Martina Bachmann, Tamara Woisetschlaeger, Thomas Weber, Marco Tartoni. Responsible agency: Clearly employer branding. Programming: Inware.

In view of its 130th anniversary, travel provider Twerenbold has updated its brand identity. The aim of the refresh was to appeal to both existing and new target groups. The Keim Identity agency carried out a touchpoint analysis, an environmental analysis and qualitative interviews with internal and external stakeholders.

The result is a sharpened brand positioning and the new claim "Travel culture that inspires". This underlines the diversity of the offering, which ranges from city breaks to music and bike tours to coach trips. The logo has been carefully modernized while retaining the characteristic features of the brand.

"A brand identity for a company whose success is still based on a strong family commitment must reinforce the joy of carrying a long tradition into the future," explains Christine Keim from Keim Identity. "The employees who carry on this family culture were a valuable indicator for the development of the appropriate brand world."

The new corporate design integrates the distinctive tail of the logo as a secondary design element and is used consistently in online and print media. A new CD manual and numerous applications were created as part of the redesign, including a revised website, catalogs, advertisements and the bus design. The various target groups are addressed with specific communication media that appeal to both sports and cultural travel.

Responsible at Twerenbold: Thomas Meier (CEO), Lisa Schöpfer (Head of Marketing). Responsible at Keim Identity: Christine Keim (brand strategy and communications consulting), Matthias Keim (creative direction), Benjamin Stetter (brand design and UX design), Ariana Patterson (design team). Website programming: Mesch Web Consulting & Design. Automation catalog and advertisements: NC, MyPublish.

Since October 2024, Anna Wiman has been supporting Nicoletta Müller's company with mandates in the hotel, catering and tourism sectors. The 51-year-old sales and marketing expert brings many years of experience from management positions at hotel groups such as Accor, Marriott and Rezidor. Her positions include the Swissôtel Zurich, the Zurich Marriott Hotel and the Radisson Blu Airport Zurich Hotel.

Anna Wiman is now self-employed and works as a Sales Ambassador at the Hotel Schweizerhof Zurich. She is responsible for marketing and sales at Nicoletta Müller's company.

In addition to her work in the hotel industry, Wiman professionalized her passion for photography and founded "Wiman Image Services" in 2022.