The parents' platform "Mal ehrlich" is expanding its offering with a Communitywhich offers space for networking and support - independent of large tech companies. Members can ask questions anonymously, share experiences and exchange ideas with experts.

In addition to discussions, the community offers access to webinars, pre-sales for events and benefits with partners such as Aepsy.com and Nidino.com. The platform also serves to strengthen networking with readers, as topics from the community are now to be incorporated even more directly into editorial content.

"'Mal ehrlich' stands for closeness, understanding and honest communication between parents - as a conscious counterpoint to alienation, distance and a lack of togetherness," says founder Andrea Jansen.

Yves Stuber, Katharina von Wyl and Andrea Jansen are behind the project. The Required agency is responsible for the technical implementation.

Wemf has launched a free dashboard that provides key information on brand preferences, user profiles and consumer behavior. It is based on the consumer media study "MACH Consumer" and enables a quick analysis of market potential and target groups.

Industry overview and market analysis

The dashboard provides a compact overview of market structures and supplements internal data sources or market studies. Clear visualizations make it possible to identify trends and developments over time.

Expansion of the data offering planned

"We are delighted to provide a small insight into the comprehensive Wemf data from MACH Consumer with the new dashboard," says Finn Stein, Director of Research and Development at Wemf. "We will gradually expand the portfolio of integrated industries in the coming months."

The dashboard is updated annually. Updates on new functions and insights are available via the Wemf Newsletter available.

Around 130 interested parties followed the digital briefing event on Wednesday evening, where they were welcomed live from the Blick TV studio by ADC Managing Director Hanna Jackl.

Steffi Buchli, Chief Content Officer Ringier Media Switzerland, presented the positioning and self-image of Blick. Head of Marketing Maximilian Börke then presented this year's challenge: "Bring the Blick brand to life so that it becomes a relevant everyday companion."

Romana Schmidtpeter, ADC board member and marketing strategist, provided support with an exciting strategy wrap-up on this year's task.

Price and prospects

The winners will become part of the "Young ADC" and will have a say in the next ADC judging. Through a cooperation with Weischer.Cinema Switzerland, they will also have the opportunity to travel to Cannes, where they will represent Switzerland at the Young Lions Competition.

For those who were unable to attend the briefing event, all the information is available at Adc.ch. The closing date for entries is February 26, 2025.

In addition to Blick as briefing partner, ADC Switzerland receives support from the LSA and the long-standing sponsors APG|SGA Out of Home Media, Cash, Swissfilm Association and Keystone SDA as well as from Weischer.Cinema Switzerland as the official Swiss Cannes Lions representative and ADC cooperation partner. The creative young talent competition receives media support from m&k and Persönlich.

Around 450 experts and 60 speakers will come together in Andermatt at the end of March to as part of the congress to highlight current developments in the entertainment business. The focus will be on safety, addressing target groups and multifunctional venues. National Council President Maja Riniker opens the congress.

A look behind the scenes of the ESC

A special highlight of the programme will be an insight into the organization of the Eurovision Song Contest 2025. Dr. Frank-Dieter Freiling, former Chairman of the ESC Supervisory Board, and Reto Peritz, Co-Executive Producer, will report on the challenges and opportunities of the mega-event in Basel.

Studies and new strategies

Dr. Claude Meier from the HWZ Zurich will also present findings on the economic significance of events. Frederik Landwehr from Edge Entertainment Digital and Michael Gubelmann from Art on Ice will shed light on strategies for reaching Generation Z in a digital world and building long-term customer relationships.

Innovative venues and sponsorship models

The focus will also be on innovative event venues. The SAP Garden, a digitally playable arena in Munich, and the Co-op Live Arena in Manchester with 23,500 seats will be presented. Other forums will focus on sponsorship topics. Subway, for example, will be presenting new approaches that combine sponsorship models with emotional customer loyalty. And Migros will show how its national "Merci Tour" accompanies the company's 100th anniversary.

Networking and exchange

In addition to specialist presentations, the congress offers numerous networking opportunities. For example, participants can end the day in a relaxed atmosphere with musical entertainment at the "Sunrise Starzone Event Night" on the first evening of the congress.

Since January 1, 2025, many private radio stations are no longer licensed and therefore no longer obliged to broadcast official warning messages. Nevertheless, 20 stations with a regional focus have decided to continue this task. The agreements were made with the associations Verband Schweizer Privatradios (VSP) and Radios régionales romandes (RRR). This ensures that the regional population will continue to receive timely and reliable information in crisis situations.

VSP Managing Director Peter Scheurer emphasizes: "It is very important to the regional radio stations that they continue to provide this emergency service for the population." The stations see the broadcasting of warning messages as an elementary part of their regional public service, Scheurer continues.

Support from federal agencies

The Federal Office for Civil Protection FOCP and the Federal Office of Communications OFCOM welcome the initiative. The FOCP will continue to provide the technical infrastructure and disseminate the messages via the existing Alertswiss NewsML alert system.

This voluntary commitment will ensure that the population is warned throughout the country - supplemented by the 15 licensed regional radio stations. The private radio stations will draw attention to the importance of the alarm system as early as February 5, 2025 as part of the annual siren test.

The regional radio stations Energy Basel, Energy Bern, Energy St. Gallen, Energy Lucerne, Energy Zurich, LFM, One FM, Radio 1, Radio 24, Radio 32, Radio Argovia, Radio Basilisk, Radio Bern1, Radio FM1, Radio Lac, Radio Pilatus, Radio Top, Radio Zürisee, Rouge FM and Sunshine Radio have signed the agreement.

Alexander Duphorn from Goldbach Media opened the fully booked event as a member of the Igem board and emphasized the growing importance of "moving images beyond TV". Four experts then presented key findings and concrete implementations.

Michel Alraun from Maybaum Film spoke about creative principles for developing and producing content. His central message was that the best content is worth nothing if it is not seen. It is therefore crucial in future that the media world works even more closely with the creative industry to get the best out of campaigns.

Nico Keramaris from Wirz used the example of Graubünden's "Naturmetropole" location promotion campaign to show how ambitious customer goals can be achieved with a limited media budget and a clever combination of different moving image channels.

Sandra Fehr from Nova Impact emphasized the importance of an all-screen strategy for video advertising. Big screens such as TV and connected TV (CTV) ensure a high level of attention. But if you want to be successful in moving image planning, you have to take all devices, target groups and campaign objectives into account from the outset. A consistent all-screen strategy is the key to exploiting the full potential of TV, CTV, streaming & co. and thus achieving successful campaigns in the long term.

In addition, Sanja Ruggiero from Goldbach explained how Connected TV (CTV) has developed from a niche offering to a significant medium on a par with TV. CTV offers numerous advantages from the viewer's perspective. It also addresses the needs of the young streaming generation. As a result, CTV is becoming a relevant channel for generating purchasing impulses.

On the panel chaired by Alexander Duphorn, Andrea Haemmerli from Seven.One Entertainment Group Switzerland, Scott Little from Google Switzerland, Thomas Rajman from Blue Entertainment and Ute von Moers from CH Media discussed Swiss streaming platforms. The focus was on the different strategies and business models of Oneplus, Joyn, Blue and YouTube on the viewer and advertising market. In addition to paid subscriptions, all of these streaming providers also offer free, ad-financed streaming options. While Joyn and YouTube primarily rely on advertising financing, Blue and Oneplus focus on paying subscribers.

Igem board member Sandra Fehr, who co-organized the event, draws a positive conclusion: "The well-attended event underlines the growing importance of moving image advertising, especially on the big screen. Uniform standards and further research are crucial in order to exploit the full potential. Igem will continue to make its contribution to this by prominently including moving images in all their forms in the Digimonitor study."

Alexander Duphorn is also pleased about the lively interest in the fully booked event: "This underlines the great importance of moving images for our members. Hardly any other form of advertising is developing as dynamically as video advertising. We will meet this demand with further events and training courses."

The pitch was conducted as part of an intensive collaboration between the international media department of the Deichmann Group in Essen and the Dosenbach team in Switzerland, accompanied by Imediag from Hamburg. At the Deichmann headquarters in Essen, Mediaschneider impressed with a multi-channel strategy designed to position Dosenbach as a brand for shoes in Switzerland.

Focus on data-driven media planning

Zanet Zabarac, Head of Marketing at Dosenbach-Ochsner AG, emphasizes the importance of a flexible, market-oriented strategy: "It was important for us to work with a media agency that not only understands the Swiss market perfectly, but can also respond flexibly and innovatively to our individual needs."

CEO Moritz Schneider emphasizes Mediaschneider's data-based solutions: "Our tailor-made dashboard solutions and our modern, cloud-based media planning tool have struck a chord."

Arcidiacono took office on October 1, 2024. He is now leaving the Federal Chancellery at his own request. He is not commenting on the exact reasons, but refers to private reasons, according to a statement.

Transitional solution and succession process

The current Head of Communications at the Federal Chancellery, Ursula Eggenberger, will take over the role ad interim from April 1, 2025 and will not be available for a permanent appointment.

The position will be officially advertised in February 2025. Chancellor Viktor Rossi is setting up a search committee to appoint a successor.

"The Curtain" unfolds gently across the screen and forms an animated frame for advertising content. The format is available across all platforms on desktop and mobile devices and can be flexibly adapted to different campaign objectives. A product demonstration is available here.

"This advertising is ideal for companies that focus on innovation and brand presence," explains Tiziano Obrecht, Director Advertising Strategy at Nau Media. "It underlines our aspiration at Nau.ch to develop creative and effective advertising formats that fit seamlessly into the digital world."

With the subtle but eye-catching staging, Nau Media wants to offer advertisers a new way to stand out from the crowd while ensuring a high-quality user experience.

Open Circle relies on open source technologies and offers secure data storage in Switzerland with the Swiss Business Cloud. The aim is to offer customers an alternative to international IT groups and to enable digital independence through knowledge transfer.

Brand presence with clear differentiation

Dachcom has placed the topic of "digital sovereignty" at the center of its new brand strategy. The key message "Welcome to digital independence" underlines this claim. The brand identity is complemented by a black-and-white image world with ballet dancers symbolizing independence and freedom, which is atypical for the industry.

Visual and content realignment

The brand itself has also been redesigned for the new look. The revised logo combines the initials "O" and "C" as an open circular shape. In terms of color, red and blue accents contrast with the monochrome imagery. The new brand identity is consistently implemented across the website, business equipment, sales documents and the design of the offices. The essence of Open Circle's new image was also captured in a brand movie.

Wittwer joined the agency in March 2024 and, as Head of Strategy & Communication, is responsible for strategic development and overarching communication tasks. Previously, he was Head of Corporate Communication at Mammut and Senior PR Consultant at Grip.

Focus on growth and further development
With the expanded management team, Fe intends to further expand its strategic and communication skills. "With Karin and Jonas on the Executive Board, our skills complement each other perfectly," says Christoph Enderli. Karin Renold also emphasizes: "Jonas combines strategic foresight and communicative strength. I'm looking forward to creating momentum together."

The lettering with the inscription "Inkwell Beach" was made of high-density polystyrene (EPS), provided with a polyurethane hardener and reinforced with a Forex board. The construction reached a height of 2 meters, a depth of 40 centimeters and a total length of over 13 meters.

Specialization in 3D branding

Diamond Design has been operating as a full-service agency in the St. Gallen Rhine Valley since 2006 and specializes in 3D logos and lettering for corporate presentations, among other things. In addition to traditional advertising services, the agency develops individual visual solutions for brand presences.