In February, the Stockholm Opera House performed the opera "Coraline" for children. But when you directly suggest children go to the opera, you probably usually only get one reaction:

Spending an evening in a long opera is not imagined by most children to be fun or exciting. Nevertheless, Folkoperan has managed to get hundreds of children to go to the opera out of self-motivation. That's because the opera house has acquired a powerful ally that is even more terrifying to children. Broccoli.

Instead of conventional flyers, boxes full of broccoli were distributed to parents with the order that they let their offspring decide between the green cruciferous vegetable and the opera. For most of the children, the case was clear - and the opera was not so bad after all.

Publicis New York shows for Del Monte Foods that their "Pup-Peroni" treats are potential friendship killers. Because as soon as the dog owner's ex comes running along with a pack, the "faithful companion" changes sides straight away. A really left number. It's just as well that the owner can buy them. And he plays it safe with a whole truckload of Pup-Peronis.

On Sunday, "Groundhog Day" was celebrated in various parts of Canada and the USA. If the groundhog comes out of its burrow on this day, casting no shadow, spring is near.

In the 1993 film of the same name, the protagonist - played by Bill Murray - is doomed to relive the same day over and over again. Now, some 17 years later, he finds himself visibly distraught in the same situation.

But this time something is different. A Jeep Rubicon catches the protagonist's eye, whereupon he decides without further ado to seek refuge together with the groundhog in the vehicle. As a result, he begins to look forward to each new day and thus to love Groundhog Day. Because with the Rubicon, no day is the same as the next - even though it's basically always the same.

For those who have never heard of Dashlane, at the end of this TV spot, it might remain unclear at first what exactly the company wants to communicate. Nevertheless, the one-minute video will trigger an approving and sympathetic nod from one or the other.

Before the protagonist of the spot, who is rowed through the area by Death himself, is allowed to enter paradise, the obligatory password and various security questions are requested. And this is done via a portable whiteboard, which the Grim Reaper conveniently carries with him. Despite help, the increasingly desperate man is finally denied entry after several failed attempts because he has reached the limit of wrong answers. Classic.

Dashlane is supposed to remedy such situations, because the password manager collects all of a user's passwords, which allows him to keep an overview and not run the risk of being excluded from the password paradise. This is visualized by a protagonist dancing happily in the clouds. All's well that ends well.

The Finns attach great importance to privacy, which makes them not so dissimilar to us Swiss in this respect. After all, many Swiss also value privacy and their personal space.

When Finns wait for the bus, the individuals in the waiting group spread out evenly at a respectable distance from each other, avoiding any interaction. Photos of such situations - taken by puzzled and amused passers-by - can be found all over the Internet, proving that this is indeed how it often goes.

Nissan and TBWA Finland were inspired by this phenomenon and relate it to the adaptive cruise control in the Nissan - because both automatically keep their distance.

What do a contortionist granny and a grabber crack have in common? They almonds. "Do you Almond" shows people who manage things with almost absurd ease - strengthened by the power of almonds.

The Almond Board of California, an NGO representing almond farmers and traders, has invested in a multi-year campaign and hopes to use the whimsical videos to increase demand for almonds on the British market. The videos were penned by London-based agency Isobel.

Clever and vampire-friendly: where a few bloody stakes stick out during the day, a shadow silhouette of the vampire count is projected onto the billboard at nightfall.

And since safety is known to be paramount, a glass box with an emergency stake was set up for passersby to use in the event of a vampire invasion.

"Whoever created this billboard ad NEEDS to get a promotion," comments Youtube user Grzegorz Manelski. We agree.

Image: spotifyforbrands.com

Over the past year and a half, Spotify has steadily increased its involvement in the podcast sector. According to a statement, the streaming service now wants to make key data available to advertisers and podcast producers for the first time with SAI. Commercials will be selected accordingly depending on ad impressions, reach, frequency and user data, and integrated into the podcast in real time when listened to, as T3n.de writes.

To ensure data privacy, the streaming service provides advertisers with accurate, but only anonymized information about its users. Advertisers can thus benefit from even more personalized advertising and a more transparent process, which gives Spotify an advantage over other podcast apps.

According to a statement from Jay Richman, Head of Global Ads at Spotify, new targeting measurements and interactivity implemented in the new ad tool could be a big step forward for the entire industry. The ad format is said to be limited to the U.S. for the first time and will only be made available in podcasts distributed exclusively through Spotify, as the streaming service manages that content itself and can easily implement the technology there. Over time, however, the circle is to be expanded, including to external productions, provided the ad tool is successful.

According to Statista.com, the market leader in music streaming recorded around a quarter of a billion monthly active users in the third quarter of 2019, 113 million of whom have a premium account. With its new podcast technology, the Swedish streaming service aims to compete with companies such as Google and Apple.

The matte black limited edition is designed to encourage consumers to take a break from social media and spend more "quality time" offline with friends. The campaign uses Facebook technology that allows drink-authorized bar patrons in about 500 bars across North America to sign up via QR code. The scan triggers a 30-minute countdown that can be shared with a circle of friends. Groups who put away their smartphones for that period are eligible to enjoy one of the limited-edition beers after 30 minutes of real-life socializing.

The Continuation of the "Original Social Media" campaign is accompanied by two current TV commercials as well as social media and POS measures. The spots show how cell phone use can lead to missed opportunities and the added value of offline time with friends.

US President Trump still does not really want to acknowledge that climate change is largely man-made. However, humans are responsible for CO2 emissions, which also harm the oceans, among other things. 

To counteract this, the environmental organizations Clean Ocean Foundation Australia has developed a surf wax formula that can neutralize harmful acids in the oceans created by these emissions. A patent was deliberately not applied for so that as many as possible adopt this Smartwax formula as standard.

In collaboration with the McCann agency from Melbourne, the organization has therefore had surf wax produced in the form of various politicians who deny climate change and sent it to various surf wax producers. The message behind it: Don't be like the big climate change deniers, but take action.

Raiffeisen's YoungMemberPlus package offers attractive banking services to a young target group free of charge - as well as leisure events. Universal Music & Brands Switzerland has developed a showcase concept for Raiffeisen that is designed to offer the young, music-loving target group a unique experience. On Friday, Luca Hänni performed in an intimate setting for an audience selected by Raiffeisen.

Raiffeisen used target-group-specific social media measures to draw the attention of young customers to the showcase. In addition, YoungMemberPlus customers were personally invited by various Raiffeisen banks.

Hänni's choice for the showcase was also intended to reflect the values of the Swiss bank, as the Swiss pop star remains down-to-earth, likeable and accessible despite international success.

The campaign was intended to give young people who already benefit from YoungMemberPlus a present for Samichlaus Day. In addition, die-hard Hänni fans were to be made aware of the offer as potential new customers.

For Mirjam Keller, Senior Consultant Marketing at Raiffeisen and responsible for the campaign, the event was a complete success: "Universal Music managed to design a priceless experience with quite a few chicken skin moments for our YoungMemberPlus customers - and to offer a highlight with a meet and greet that the young Raiffeisen customers and music fans will remember for a long time!"

The showcase marks the beginning of a comprehensive campaign that Universal Music will continue for its branding partner Raiffeisen. Universal Music will take on the role of a 360-degree music agency, taking responsibility from conception to implementation of the event. Raiffeisen, in turn, launched the Raiffeisen Showcase, a format that brought its commitment to culture to life on Samichlaustag.

In the two-minute mini-sequel, E.T. gets acquainted not only with Elliot's family, but also with the advanced technology of today.

After some time with Elliot and his family, however, E.T. begins to long for his own home, so Elliot's children take the little alien back to his ship - as Elliot himself did nearly 40 years ago - so that he can fly home again.

Sky wants to send the message of reunion at Christmas with this little revival. Sky Creative Agency SCA and Goodby Silverstein are responsible for the implementation.