On April 3, 2025, the best web projects will be honored with a Best of Swiss Web award for the 25th time. The jury members reviewed a total of 328 project submissions and deemed 85 of them worthy of being shortlisted. (Markt-kom.com reported). But only ten projects will have the chance to win the title «Master of Swiss Web 2025.».

The “Master” title will be awarded to the web project that receives the most points. These points include votes from the expert jury, the Netzticker readers’ choice, and the live audience at the awards night. Netzticker readers can vote for their favorite project starting March 18. Anyone who registers by March 17 for the Live updates recorded have.

The ten nominated projects

Democratizing Accessibility at Live Events

• Client: Yoveo | Team Farner

The project «Democratizing Accessibility to Live Events» is setting new standards for inclusion. This innovative, AI-powered web app enables people with visual and hearing impairments to participate in live events without barriers through real-time audio description and noise-free audio tracks. People without disabilities also benefit at events with many concurrent activities. An inspiring project with great potential for the future.

Pictures of Switzerland Online

• Contractor: Nextension

The «Images of Switzerland Online» website offers an inspiring and innovative way to explore historical postcard views of Switzerland. With intuitive navigation and embedded maps, it provides access to a vast collection of historical images and artist biographies. This novel approach to art history is exciting for both the general public and scholars alike.

Bucher Connect Service Platform

• Contractors: Eyekon, Intelliact

The «Bucher Connect» project sets new standards in digital fleet management. The IoT-based platform enables real-time monitoring and optimization of municipal fleets worldwide, reduces service costs, and maximizes vehicle utilization. With a user-friendly, modular structure and intuitive design, it offers significant added value for cities and municipalities, strengthens brand loyalty, and promotes an optimal customer journey.

Chopard – The Future of Ethical Luxury Commerce

• Contractor: Merkle

With its digital platform, Chopard has created a high-quality blend of brand experience, e-commerce, and user experience. The website conveys the brand’s luxurious and artisanal character, combined with a clear and functional e-commerce architecture. The new platform combines a sophisticated and alluring shopping experience with seamless processes and global reach. A clear gold standard.

The apprenticeship campaign for Gen Z

• Contractor: Webrepublic

The jury recognizes the excellent work on Login’s apprenticeship campaign for Gen Z. The campaign impresses with its in-depth understanding of the target audience, creative execution, and proven success. A sophisticated performance campaign generated 44 percent more applications. A model for modern apprenticeship marketing and a well-deserved Master’s nominee.

Investment Library

• Contractor: Mutoco

Swiss Life AM’s Investment Library makes complex financial products understandable and accessible to investors and financial experts. The platform is transforming financial communication in asset management through a centralized, interactive presentation of financial data. This innovative, data-driven solution increases efficiency and simplifies client communication, leading to an optimized user experience and significant additional revenue.

Zermatt Marketplace – Matterhorn

• Contractor: Astound Commerce, Persistent Systems Switzerland

The Zermatt digital marketplace integrates accommodations, ski passes, and additional services on a single platform, offering a seamless omnichannel experience. Centralized booking optimizes conversion rates and local economic impact. Split-payment technology automates billing, while guests receive real-time information on weather and slope conditions. Innovative and forward-thinking.

Nemo broke the trophy

• Client: Jung von Matt Limmat

Innovative, bold, and fast: With «Nemo broke the ­trophy,» Mobiliar demonstrates how to respond creatively to current events while achieving an enormous reach. The brand identity is conveyed with humor and consistency. Quick wit, quality, and speed are what make this campaign compelling. A clear idea that was implemented quickly and effectively—a prime example of an excellent brand experience.

Swiss Life «myLife Light»

• Contractor: Cando

MyLife Light from Swiss Life ingeniously simplifies complex problems. By digitizing 80 percent of cases, it offers SMEs a fully digital, user-centered solution for pension fund matters. It measurably increases efficiency for both Swiss Life and its customers. A project that combines efficiency and pragmatism—a model for many companies.

Woz – The News in the News

• Contractor: Kind regards

The Woz has impressively demonstrated with its «News in the News» campaign that print and digital can work together perfectly. An interactive banner from the current Woz-The feature on Zeit.de and Spiegel.de achieved an impressive 92 percent visibility. Instead of traditional advertising, the campaign offered genuine journalistic value to a discerning audience. This bold and intelligent solution demonstrates how high-quality journalism can attract new readers in the digital age.

The awards ceremony for the 25th edition of Best of Swiss Web will be held on April 3 at «The Hall» in Dübendorf.

The principle of anticipation is at the heart of the creative concept. Aligro customers are shown already feeling the atmosphere of their planned event while shopping and expressing this with matching accessories and behavior. The imagery is intended to convey lightness and a sense of community.

The campaign is played out via OOH, DOOH and social media. In general, a strong online presence is being used. The first wave with a focus on brunch started at the beginning of March, with three more to follow over the course of the year.

Whether it's an uncomfortable seat on an airplane or a tattoo with a spelling mistake, some things are difficult to "correct". This is not the case with cell phone subscriptions, which can be easily changed via Alao. The start-up's current campaign, which has been running on TV, DOOH, social media and other digital channels since Monday, focuses on this insight.

The background to this is a survey conducted by Appinio on behalf of Alao, which shows that 54.3% of respondents believe that switching subscriptions is complicated - a widespread misconception. "We want to change that with our campaign," explains Walter Salchli, founder and CEO of Alao. Because there are countless times when it would be worth checking your subscription. At least whenever there are big changes in your life. Your first trip, your first home, moving in together or planning a family. This is why the campaign also shows different everyday moments that are intended to appeal to a broad target group.

The campaign marks an important step for the company, which was founded in 2019 and aims to establish itself as the leading platform for the digital optimization of mobile and internet subscriptions in Switzerland.

The campaign motifs portray people from different backgrounds and represent challenges from social work. The complete mirroring of the advertising material symbolizes the students' engagement with society and their individual contribution to social justice.

In addition to advertising media such as posters and online banners, social media and video formats are increasingly being used.

Responsible at OST - Ostschweizer Fachhochschule: Ruth Maria Kuster, Stephan Schlenker, Samanta Riklin, Valentina Zarra (Department of Social Work); Carlos Friedrich, Patrick Aebersold (Central Marketing). Responsible for Mona and Mateo (concept and realization): Otis Horiuchi, Tabea Ott, Mišel Gavran, Elodie Märki, Mona Fluri, Mateo Sacchetti.

f

While personalized recommendations can improve the consumer experience, data-intensive technologies also create risks: Consumers could lose control over their data, which weakens their position vis-à-vis companies. This becomes particularly problematic in sensitive areas such as healthcare, education or energy supply, where personalized pricing or algorithmic decisions can have far-reaching consequences.

A central theme of the public roundtable is whether existing consumer law is keeping pace with developments in the digital economy. Many current regulations are based on concepts from a time when trade was still more strongly characterized by physical products and services. EU regulation and other international approaches could serve as a guide when discussing new legal frameworks.

The event will start with an analysis of the status quo. Speakers will then represent the following different points of view: Consumer organizations, companies, European law, price monitoring and unfair competition. The aim is to conduct an open dialog on possible protection mechanisms and adjustments to the legal framework.

How do the media influence our perception of the truth? This is the question addressed by the Journalistory realized Exhibition. It reflects how important journalism is for opinion-forming and democracy.

The interactive exhibition takes visitors through various stations. In the newsroom, visitors solve a journalistic investigation as a team - including time pressure and ethical considerations. Other stations test media skills, expose fake news and shed light on key journalistic events of the last few decades, including the Panama Papers revelations and the role of the media in the coronavirus pandemic.

Accompanying the exhibition, the Scoop!" competition will be held. Participants can submit their own journalistic contributions, the best of which will be awarded prizes and published.

Two copies of the traveling exhibition are on the road. The tour started last week at the Kulturmuseum St. Gallen and can also be seen at the Käfigturm in Bern from Saturday. It will run until 2026.

The Independent Paper Show IPS is regarded as the most important exhibition in Europe dedicated exclusively to the medium of paper. It is organized by Bubu, Sonderegger and the printing specialist Lorenz Boegli. It brings together leading European paper manufacturers and all Swiss distributors to show paper in its most versatile form - both as a raw material and as a basis for creative print projects.

Zurich-based design studio Raffinerie was responsible for the visual design of the seventh edition of the IPS. The team developed a set of tarot cards as the central motif for the save-the-date, invitation and website. The implementation involved experimenting with special printing techniques: Screen printing was partially underlaid with screened hot foil and combined with transparent foil embossing to create a new visual depth.

The event is aimed at professionals who deal with the haptic quality and differentiation possibilities of print. In addition to inspiration and networking, the IPS offers a platform for exchange with manufacturers and experts from the industry.

The aim is to present the city as an attractive place to live, work and spend leisure time. Managing Director Mischa Birnstiel emphasizes: "It is important to us to give Schlieren a stage on social media where the city can show itself from its best side."

Schlieren has undergone economic and urban development in recent years. The Riedpark site has created new residential space on former industrial land, while companies such as Mercedes-Benz, Louis Widmer and Roche have discovered the location for themselves.

The name "visit.schlieren" is based on the social media presences of other cities such as Zurich or Lucerne and is also intended to appeal to visitors from the region. The high level of interaction is particularly noteworthy: many of the videos are not only viewed, but also saved and shared. One video about the restaurant La Qualità was particularly well received: it reached over 50,000 views within 24 hours.

According to the agency the channel The social media platform will be further expanded with videos about local businesses, restaurants and events. This shows how cities can make targeted use of social media to shape their image.

visit.schlieren_La Qualità

According to the study, the use of generative AI in marketing was rated as the most important marketing trend by respondents. More than half (57.6%) of the participants were aware of this, making it the most well-known of the marketing trends surveyed. Nevertheless, many see potential for greater integration in companies. For example, respondents would like to see more intensive use of generative AI in the future, as the benefits of this technology, such as the optimization of processes or support for creative tasks, are increasingly being recognized.

ChatGPT in particular stands out with a high awareness (74.1%) and usage rate (71.2%). Specialized applications, such as the AI-supported image generator Adobe Firefly and the tool for creating virtual characters Character.ai, are also gaining increasing attention in the industry. This shows that in addition to all-round solutions, specialized applications also help to increase efficiency and creativity in marketing.

Focus on customer and value-oriented marketing

In addition to generative AI, the survey highlighted the high relevance of customer- and value-oriented approaches - marketing approaches that focus on individual customer needs as well as sustainable and ethical corporate values. Two thirds of respondents rate these trends as particularly important for their company's marketing strategy. These approaches aim to build long-term trust and strengthen customer loyalty through a personalized customer approach and sustainable business models.

Analytics & data science as pioneers

The survey also shows that the area of analytics & data science in marketing - data analysis methods in marketing that work with statistical and AI-supported models to predict patterns and trends - appears to be at the forefront of the use of generative AI. Experts from this field agree with statements on the integration of AI into company processes significantly more often than others. This is particularly the case when it comes to the promotion of the use of AI by management, the use of AI tools for a fee and the existence of people responsible for the use of generative AI. Automated analyses, data-based decisions and efficiency gains make this area a best-practice example that could inspire other marketing areas.

A look into the future

The results show that generative AI as well as customer- and value-oriented approaches could represent a long-term change in marketing. The authors recommend that companies invest in the development of clear strategies and further training at an early stage in order to benefit from these trends and position themselves successfully against the competition.

The Flybridge-The survey was conducted among 139 marketing professionals from Switzerland and shows which topics are currently of concern to the industry.

In the study conducted by the opinion research institute Forsa, over 500 employed women in German-speaking Switzerland were asked about their job satisfaction and willingness to change jobs. Overall, women are similarly satisfied with their job as men (85 percent vs. 84 percent). Nevertheless, 37 percent of women think about changing jobs several times a month. While 45 percent are open to the idea but have not yet taken any concrete steps, 12 percent are actively planning a change.

Same satisfaction, but structural disadvantages

Although the Swiss labor market is stable and the fear of losing their job has decreased (14% of women fear losing their job, compared to 25% in 2024), structural challenges remain. Women are three times more likely to work part-time than men - often due to unpaid care work. They also earn less on average than their male colleagues in the private sector.

Higher salary and stability as the most important criteria

When choosing a new employer, women primarily focus on financial security and long-term stability: 59% want a higher salary, 58% value a secure job. Flexible working hours (54%) and good accessibility of the company location (54%) are also key criteria. Whether the job involves working weekends or night shifts also plays a role for many.

Hurdles to changing jobs and attractive benefits

Despite better pay, there are factors that deter women from applying. Particular deterrents are an unfavorable company location (52 percent), a poor management culture (46 percent) and fixed-term contracts (34 percent). Remote work, on the other hand, is less decisive for women than for men (12 percent vs. 24 percent).

The most attractive benefit for both genders is the four-day week (52%). Women also value transparent salary structures (36%) and job-sharing models (19%), while men are more interested in workation (32% vs. 20%). The option of working from home, on the other hand, is not a decisive criterion for most.

"Women in particular need conditions such as flexible working models so that they don't get caught between work and family," says Petra von Strombeck, CEO of New Work. Companies that create corresponding offers could become more attractive as a result.

Art.i.schock has teamed up with programmer Philipp Bremer to combine concentrated knowledge in the world of digital reporting. This combines years of expertise in communication with extensive experience in website programming. Together, the partners want to tell the digital stories of customers - and show that annual reports are more than just bare figures.

An attractive annual report attracts the public's attention, convinces with strong messages and creates trust through transparent reporting. On Digital-reports.ch annual, sustainability or similar reports can be easily digitized. Even the standard reports offer a large selection of elements and modules at low prices. There is also flexibility for individual solutions. The visual builder is extremely user-friendly, allowing you to create unique reports with just a few clicks.

The offer meets an increasing need to dispense with printed reports and publish business results in digital form instead. It is also to be expected that more companies will be obliged to produce sustainability reports in the near future or will want to do so voluntarily.

Responsible at Art.i.schock: Nadine van den Berg (concept, project management), Helen Oertli (concept), Samuel Bütler, Michèle Caduff, Lukas Koller (graphics). Responsible at Onyva.xyz: Philipp Bremer (conception, programming website).