Movetia is the latest client in Franz&René's portfolio. The aim of the collaboration is a campaign to raise awareness and mobilize young people aged 12 and over, parents, teachers and other stakeholders and partners from the education sector for national and international exchanges from the beginning of 2022.

Online shopping has become much more popular since Corona. In addition to credit cards, debit cards can now increasingly be used for this purpose. For this reason in particular, it is important that cardholders are made aware of what it means to use credit cards safely online.

The PR Factory developed a new campaign for the police as part of Card Security with #ufpasse. "The big challenge was the very heterogeneous target group. We are talking more or less about the entire population here. Almost everyone owns a debit or credit card," says Andrea Miolo-Eberhard, agency manager at The PR Factory.

Common mistakes made when using the card

The campaign focuses on the six most common mistakes made when using payment cards - across all age groups and genders. "These examples are used to highlight what should be avoided when shopping online to avoid becoming a victim of card fraud," Miolo-Eberhard said.

Online and on site

The campaign was launched on Monday and will be seen throughout Switzerland on social media and on various national online media until the end of November 2021. "It's important that the campaign takes place where the crimes happen - on the net, while shopping online," said Miolo-Eberhard "That's where we reach our target group best."

At the same time, however, the police are also raising awareness of the issue directly among the population with posters, flyers, social media posts and stand campaigns. This personal contact is intended to increase the impact and deepen the topic.

Responsible at the policeRolf Nägeli (Zurich City Police). Responsible at The PR Factory: Andrea Miolo-Eberhard (concept, overall management), Christine Raschle (consulting, project management), Patricia Isabel and Dali Schmucki (graphic design and realization).

31-year-old Sabrina Pantic and 39-year-old Olivier Carré are the new dual heads of Webrepublic's SEA unit. The reason for the expansion of the management is the constantly growing, international customer portfolio of the agency as well as the rapidly changing market, as Webrepulic writes in a communiqué.

Both co-heads have been with the Zurich-based agency for seven years: German-Swiss Sabrina Pantic has already held the role of Head of SEA since 2019 and continues to be responsible for the five teams in the DACH region. "It was an exciting task to lead the unit alone for the last two years. But now I am even more excited about the new setup. The dual leadership will allow us to devote more resources to strategy, development and innovation and thus take our clients' projects further," Pantic is quoted as saying in the statement.

Olivier Carré, who comes from France, previously contributed his know-how as Team Lead of the French-speaking SEA team. As Co-Head, he now looks after the three teams that contribute their expertise to international campaigns. "The lineup allows us to further develop our international offering outside of the German-speaking markets," Carré said in the release.

The Research Report on the focus of aging is a premiere for ZHAW Health. For the first time, a research report is being published not in the classic PDF format or as a print version, but as a website. The report focuses on the question "How can we age healthily?" - a topical one for all people.

Research reports are hardly bedtime reading outside the scientific community. They often have a boring, dusty image. But there is another way, as Mathias Schürmann, Managing Partner of Rocket, points out: "An online research report uses all the advantages of an online publication. Complex processes can be illustrated with an explanatory video, for example, and texts can be emotionalized with sound files."

In terms of content preparation, the website solution beats the digital PDF version in many areas. Probably the greatest strength of the website, however, remains its distribution. In addition to the research report as a unit, the individual thematic articles can also be optimized with specific metadata. The researching readership finds the research report quickly and efficiently via search engines. And potentially interested parties are also reached via active distribution with newsletters, backlinks and social media.

The Customer Relations Award has been awarding prizes for projects relating to the design of sustainable customer relationships in the digital age for 13 years now. In the four categories "Customer Focus," "Customer Experience," "Employee Focus" and "Innovation," companies can demonstrate their expertise and distinguish themselves. According to the organizers, many projects from a wide range of companies and industries were entered again this year.

The Customer Relations Award is organized by the Cmm360.chthe magazine on CRM & CX topics, in partnership with the ZHAW School of Management and Law. The projects are evaluated by an independent jury.

Twelve nominees in four categories

The twelve nominees in these categories are:

• Customer Focus: Allianz, SBB and SVA Aargau
• Customer Experience: AdNovum, Post and Mail
• Employee Focus: Avaya, Callpoint and Zürcher Kantonalbank
• Innovation: Swisscom, Trumpf and Zurich

The projects were submitted online and were evaluated by a 15-member jury. The jury is made up of personalities from business, science and education, trade unions and institutions.

Following the nomination of the twelve projects, a second round of evaluation is now being carried out. During this intensive process, the jurors will visit the companies and project teams to gain a comprehensive picture of the effective implementation as well as the added value of the projects.

The winner who convinced the jury in the second judging process will be revealed on November 18, 2021 at the Zurich Kosmos during the hybrid award night. Tickets and registration for online participation are available at the Website of Cmm360.ch.

Zeki Bulgurcu has been producing successful memes and social media videos for several years. In February 2021, the comedian produced the zombie video "Mutated Corona Virus in Switzerland" together with the Baden-based film production company Maybaum Film (Werbewoche.ch reported). The latest video is titled "Titanic ide Schwiiz" and, in addition to various Swiss clichés, also takes the blockbuster Titanic for a ride.

Maybaum Film is also responsible for this production. The film was realized by the in-house production crew. The film was shot on the MS St.Gallen on Lake Constance, which suffered no damage during the shoot.

Responsible at Maybaum Film: Janic Eberhard (direction and editing), Sara Maag (camera and color grading), Simona De Roni (lighting and sound), Tim Zumstein (sound design and sound mixing).

Although the pharmaceutical industry enjoys a good reputation in Switzerland and the population here is aware of its economic importance, it is still sometimes perceived as faceless and calculating. The fact that it is people, and not nameless robots, who research day and night to defeat diseases with new drugs and therapies is often forgotten.

The campaign now aims to put the spotlight on precisely these people. In a total of 14 subjects, researchers are photographed in their natural, usually less glamorous working environment. The images - deliberately photographed in documentary style by Jörg Koopmann - take an unvarnished look behind the scenes of the research-based pharmaceutical industry. Statements illustrating how much time and work goes into the research and development of new drugs add an emotional dimension to the photos.

The campaign can be seen on billboards and public transport screens throughout Switzerland. In addition, there is a Micrositewhich deals in depth with the topics addressed on the posters. The campaign is flanked by social media posts and various measures to involve employees.

Responsible at Interpharma: Samuel Lanz (Head of Communication), René Buholzer (Managing Director), Michael Schoy (Communication Manager). Responsible at Wirz: Caspar Heuss, Matthias Fürst, Adrian Busse, Hannah Mey, Najla Becirovic, Jannic Mascello, Anna Leudolph, Nicola Peter, Adrian Huwyler, Björn Bippus (Creation); Laura Saner, Francesca Kleinstück, Claudia Landolt (Storyline); Erasmo Palomba (agency producing); Jan Keller, Daniela Fischer, Janna Löhr (consulting); Kathrin Jesse (strategy); Yussef Serrat, Angelo Mabellini, Rahel Signer, Andrea Bosshard, Sabrina Jatscha, Sherif Ademi (media realization); Webrepublic (media planning): Eliane Müller, Annalena Koos (Consultant), Pablo Büttikofer (Specialist OOH & Print); Jörg Koopmann (Photographer).

Black Friday and Cyber Monday are also a hot topic in the media industry as hang-ups for advertising campaigns and as extraordinary promotion days. This year, Goldbach is once again joining forces with its partner companies and publishers in Switzerland, Germany and Austria to launch an advertising campaign for advertisers.

On the campaign microsite, advertisers can view limited offers with big discounts. There is a choice of over 30 media and advertising packages for TV, audio, print & digital, online, OOH or cross-media, which can be booked on this year's Black Friday and on Cyber Monday at the end of November.

"We are delighted to be able to offer our customers unique discounts on attractive advertising slots for the third time. This year, we were even able to expand the range of offers and are very excited to see how many minutes after midnight the first one will be hit," Stefan Wagner, Managing Director of Goldbach Audience, was quoted as saying in a statement.

The UAS Graubünden and the Maz - The Swiss School of Journalism are pleased to announce their cooperation in the context of a specialization offer in the Multimedia Production (MMP) degree program. The cooperation builds on the bachelor's degree program "Multimedia Production" of the UAS Graubünden and the Maz advanced courses in journalism and synergistically combines the existing strengths into a new offer, the institutions write in a joint statement.

The new "Maz Vertiefung Journalismus" is intended to provide an additional specialization in a core topic of the bachelor's program, in which students spend a year intensively studying journalistic work processes and practical applications, from topic identification and research to the preparation of statistics and data journalism to community management.

Added value for students

An integrated editorial internship is intended to further increase the practical relevance of the Multimedia Production bachelor's degree program, it continues. "The new offering combines the teaching of theoretical knowledge with direct application in an optimal way. In this immersion, students can solidify their newly acquired skills in everyday editorial work and subject them to a valuable reality check," explains Maz Director Martina Fehr. This combination should create added value for both institutions.

Klara Business is a company of the Axon Group and Swiss Post, which has held the majority of shares for a year. The company supports SMEs as well as private households in digitizing and simplifying administrative tasks.

The focus of the current Klara campaign is the registration of the 30,000th SME customer. CEO Renato Stalder has announced in advance that he will personally send the customer on a week-long wellness vacation. Because Klara customers save time on accounting and administration, and can use it for their core business - or simply for themselves.

Surprise in Agasul

In the commercial, which has been online since Wednesday, everything revolves around the search for the 30,000th SME customer. Finally, viewers see Renato Stalder and his entourage drive all the way to Agasul to surprise the winner. Meanwhile, the winner is struggling with leaking engine oil and a work-shy office assistant.

The spot narrates the event with a good dose of self-irony, but is also intended to underscore Klara's typical closeness to its own customers. So for CEO Stalder, the visit to the film set was a dress rehearsal. "Of course, I will also visit the real winners in person," says Stalder.

Responsible at Klara: Renato Stalder (CEO), Jens Margraf (CCO), Kirstin Brand (Project Management), Mattia Martinez (Graphic Realization), Simon Treier (Technical Equipment), Kinga Hosszu (Website), Rachele Okitodimba (Social Media), Marina De Simone, Stéphanie Joliat, Gabriel Marty (Film Crew). Responsible at _Unformatted: Ronny Nicolussi (idea, concept and screenplay). Responsible for heavy cream: Christoph Rahm (direction, production, editing, set design, music), Raymond Diaz Terrero, Manuel Häfele (camera/DoP), Roger Sommer (grading), Dave Ponzio (mixdown and audio design). Responsible at Iqual: Nicolas Schneider, Adrian Aellig (Media Planning).

Men are underrepresented above all in those sectors and areas that work on and with people - i.e. especially in the social professions. At the same time, clients benefit most from balanced and heterogeneous teams. The underrepresentation is problematic from an economic, educational and equality policy perspective, i.e. in terms of a shortage of skilled workers and equal opportunities.

The bilingual campaign "Men into Social Professions." wants to change this and motivate men to enter or switch to social professions. In doing so, men are shown in a way that corresponds to the traditional image. The headlines "strong nerves and contemporary," "energetic and empathetic," and "strong character and versatile" show the range that a man in the social sector covers, from the traditional male attribute to the - apparent - break with it.

For this purpose, the agency was able to recruit ambassadors from a wide range of social professions, of different ages and from different backgrounds to participate. They are on the Website They will make live appearances and appear on Instagram and Facebook. In addition, several information events for interested men are planned at colleges of higher education. According to the agency, great interest among professionals confirms the relevance of the topic.

The campaign is coordinated by the umbrella organization of Swiss men's & fathers' organizations Männer.ch, together with the Fachkonferenz Soziale Arbeit der Fachhochschulen Schweiz SASSA and the Schweizerische Plattform der Ausbildungen im Sozialbereich SPAS. The campaign is supported and evaluated by the Federal Office for Gender Equality. Conception and implementation are by Art.i.schock.

Responsible at Maenner.ch: Lu Decurtins (Project Manager). Responsible at Art.i.schock: Gregor Koller (concept, consulting), Yasmin Kim Cilasin (graphics), Sam Loosli (graphics).

"Nowadays, anyone who buys a lottery ticket wants to know immediately whether or not they will win," Rolf Kunz, Head of Marketing and Distribution at Swisslos, was quoted as saying in a statement on Friday. That's why, in the future, the main prize of one million francs will also be visible immediately after the purchase.

The million draw was a regular feature of "Happy Day" for around eight years. In 1987, a lottery million was drawn live on Swiss television for the first time in the program "Supertreffer. Five years later, the million draw was part of the fixed program on SRF.

Beni Thurnheer chose a total of 103 people as millionaires in "Benissimo. "Happy Day" will award a million for the 47th - and last - time on April 30, 2022.

SRF is sticking with the Saturday night show despite the reorganization of Swisslos. The show "Happy Day" was already extremely successful before the Swisslos integration, Yves Schifferle, Head of Show, is quoted as saying. The proven core remains. "We fulfill hearts' desires and make the impossible possible." (SDA)