The desire to travel is often not about a specific place—but rather a feeling that needs to be awakened. And it is precisely this feeling that is at the heart of Tui Suisse’s branding campaign. It begins where the anticipation of a trip starts—in our minds.

Instead of focusing on traditional landscape shots, the campaign invites viewers to immerse themselves in the moment through their senses: to feel the warm sand beneath their feet, hear the sound of the ocean, or enjoy the sun on their skin.

«Travel offers a wealth of sensory experiences that appeal to our emotions and thus create unforgettable moments. Whether it’s the sight of breathtaking landscapes or the taste of exotic foods—these impressions touch us deeply and make every trip unique. With our campaign, we want to awaken a longing for such experiences and a curiosity to discover our diverse travel destinations,» says Philipp von Czapiewski, Managing Director of Tui Suisse.

The visual language focuses on sensory impressions that evoke a longing for vacation on an emotional level. Light, shadow, and carefully chosen details create an authentic and natural atmosphere, free from over-staged clichés. The result is a concept that not only captures the beauty of vacations but, above all, the longing to finally set off again.

To combine the emotional visual language with clear calls to action, the campaign unfolds on multiple levels: Out-of-Home, point-of-sale initiatives, and live activations create an impact in public spaces, while performance-driven digital advertising leads directly to bookable offers.

Contact at Tui Suisse: Philipp von Czapiewski (Managing Director), Celina Bayer (Head of Marketing), Sarina von Burg (Campaigning & Partner Marketing Specialist), Nerma Klar (Brand Manager), Jashica Jayakumar (Partner Marketing & Campaigning Specialist). Responsible at Andfrank: Vivian Darges, Katie Eugster (Junior Art Director), Ramon Alder (Creative Director), Florian Bienz (Junior Consultant), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director), Lorenz Wahl (Image Editing). Contact at Brogleworks: Vanja Surber (Project Manager), Fredi Schütz (COO).

The HWZ exclusively offers part-time degree programs in the field of business. In order to sharpen its positioning, the Zurich agency June is supporting the HWZ as a sparring partner in strategic communication. In addition to media work, media screening, monitoring of relevant topics and content planning, the university management, department heads and other experts will be positioned in the coming months.

Focus on expert:inside positioning and visibility

A particular focus is on the positioning of the new Rector Prof. Dr. Brian P. Rüeger, who has headed the HWZ since October 2024. June accompanies the targeted positioning of his vision for the university and the associated further development of the HWZ.

"June has a deep understanding of strategic corporate communications. You know how to identify relevant topics and position the university management and our other experts in a targeted manner in order to strengthen the HWZ as a leading business school in the long term," Laura Oderbolz, Head of Communications at HWZ, is convinced.

With the appointment of Jens Berndt, the media company is underlining its focus on artificial intelligence and data-driven business models. Berndt brings extensive experience from management positions: He was CTO at Ifolor and SMG Swiss Marketplace Group and drove "growth and innovation" at Homegate and Immobilien Scout Germany. In his new role, he will report directly to Kilian Kämpfen, Chief Technology & Data Officer at Ringier and member of the Group Executive Board.

Change at the top of the Data team

Jens Berndt is taking over the position from Merlin Bauer, who was Head of Data Platforms at Ringier and is leaving the company at the end of April. With the introduction of Palantir's Artificial Intelligence Platform (AIP), Ringier has made progress in harmonizing its data and technology frameworks. These developments are to be further intensified under Berndt's leadership in order to optimize the efficiency and scalability of the digital platforms.

"I would like to welcome Jens to this crucial phase of our company's development," says Kilian Kämpfen. "His extensive experience in technology leadership makes him the ideal candidate to drive our data and technology initiatives forward."

With this new appointment, Ringier is continuing its strategy of integrating AI and data-driven processes more closely into media, digital marketplaces and sports media. The aim remains to drive innovation across platforms and further optimize the user experience.

The Swiss Museum Pass, which allows free admission to over 500 museums, is enjoying growing demand. 1.4 million admissions were registered with the pass in 2024 - a new record. The Swiss Museum of Transport in Lucerne, the National Museum in Zurich and the Basel Art Museum in German-speaking Switzerland, Chillon Castle, the Pierre Gianadda Foundation and the Olympic Museum in French-speaking Switzerland as well as MASI Lugano and the castles of Bellinzona in Ticino were particularly popular.

Partner cards also ensure rising numbers

A large proportion of Museum Pass usage is due to Raiffeisen member benefits. Members of the bank have had access to the pass for over 25 years - in 2024, they used it for over one million admissions. International tourists are also increasingly accessing the Museum Pass: with the Swiss Travel Pass, the number of visits increased by around 10 percent, particularly at attractions such as Chillon Castle, the Lucerne Glacier Garden and the Fifa Museum Zurich.

Hanke and Franzen take over

Christina Hanke took over the chairmanship of the Swiss Museum Pass Foundation at the turn of the year. She has been a member of the Board of Trustees for a year and has many years of experience in marketing cultural and tourism offers, including as former CEO of the Foxtrail leisure company. She is currently heading the NEXPO initiative for the next Swiss National Exhibition.

"The success of the museum pass is overwhelming," says Hanke. "But it still has great potential. We want to further increase awareness and make museum visits even more attractive."

Simone Franzen will take over the operational management. The long-standing head of finance at the foundation has been part of the team for 26 years and knows the museum landscape inside out.

The Swiss subsidiary of the Emeria Group, which operates throughout Europe, employs over 500 people. In order to strengthen its market position and make better use of internal synergies, the company bundled the regional companies under a uniform identity. Emeria engaged the Yellow agency for the strategic orientation and design development.

Yellow developed the foundations for Vimova in several stages. This involved identifying the characteristic strengths of the individual companies and creating a clear differentiation in the market. The result is a brand that radiates stability and reliability. Yellow also defined the visual identity and developed clear design guidelines for all communication media, which are set out in a comprehensive corporate design manual. The website was also given a new, contemporary design.

Vimova was launched throughout Switzerland at the beginning of February 2025 and communicated via various channels.

Responsible at Emeria: Jan Jacob (CEO), Nikos Bühler (Head of Marketing). Responsible agency: Yellow, Basel.

The new website focuses on customizable trips, Swiss Travel Passes for international guests and hotel offers. On the booking platform, visitors should be able to get a quick and intuitive overview of the entire offer and make bookings easily.

"The website was developed from scratch together with the renowned digital agency Unic and is state of the art. We have paid particular attention to user-friendliness and search engine optimization," explains Co-Head of Marketing Nadine Eggler.

The new website also aims to make it possible to experience and book the beauty and diversity of Switzerland digitally. Photo galleries with highlights and informative pages on regions and activities arouse interest and encourage additional bookings.

"With the new website, we are offering our mostly international guests a contemporary, inspiring booking experience. The intuitive navigation and helpful search filters help our customers, many of whom are international and have little knowledge of Switzerland, to quickly find a suitable and bookable offer," says Michael Maeder, CEO of Switzerland Travel Center.

With the new website, the Switzerland Travel Center brand identity presented in November is now fully rolled out. The fresh colors and organic shapes run through the entire website, creating a harmonious and clear visual appearance.

Toast in the morning, quick laundry and vacuuming at the home office before heading to the home theater in the evening with popcorn from the microwave: there are numerous touchpoints with potential Fust products in our everyday lives. From electric toothbrushes to fitted kitchens - the campaign aims to show that there is almost nothing that the specialist retailer cannot offer.

In short: Fust is there when it comes to electrical household appliances. With quality products, personal commitment and expertise, Fust ensures that electrical household appliances are the least of consumers' problems. Because everyday life is challenging enough.

The insight became the guiding principle of the new advertising campaign: "Home is the place to be". The campaign also dives into the world and four walls of customers - with familiar, authentic everyday situations. Accordingly, the realizations focus on people and show that Fust is always present somewhere. And also there when things aren't going well.

Bold is responsible for the idea, concept and implementation. The campaign is now on air with a wide range of web media from OOH and print to TV commercials and a variety of online measures.

Responsible at Bold: (concept, strategy, implementation). Responsible at Fust: Nicole Hatt (Head of Brand Management). Film production: Stories, Director; Fröhlich, DOP; Fabian Kimoto, Executive Producer; Yves Bollag, Head of Production; Michèle Seligmann, Producer; Rhea Mandanis, Editor; Föhlich, Colorist; Fabian Kimoto, Voicerecording, Mix & Sound Design; Jingle Jungle. Photography: Patrik Lindén.

m&k: Philipp Skrabal, congratulations on your Title "Advertiser of the Year" 2025. How did you experience the award night and the handover of the baton?

Philipp Skrabal: Thank you very much, it was a great evening! Last year I very happy for Andrea Bison. What she does with Alex, Gordon and the rest of the team [from Thjnk Zurich, editor's note]. deserves the utmost respect and is good for the entire industry. Even the supposed competition. Because at the end of the day, it's about proving with as many campaigns as possible that intelligent strategy and creative excellence make the difference. I am doubly honored to have taken over the "Egon" from her. I didn't know it would be me until her laudation and was therefore quite relaxed until shortly beforehand. Then my nervousness increased with every sentence.

Do you find the term "advertiser" of the year at all appropriate for yourself?

Even though I use my creative skills not only in advertising, but also in all other areas of communication, I can live with the term very well. Advertising is culture and zeitgeist and has also inspired art - we should be proud.

Team Farner has continuously worked its way up the creative rankings in recent years. From 10th place in 2020 to 1st place in 2024.

That was hard work and a bit of luck, because it's important for us to shine with relevant and paid work and not work specifically for the "shop window". With campaigns such as "Islam Alijaj in the National Council", various campaigns for SBB, Arosa Tourism and our film for Greenpeace, we have succeeded in producing several works that have also won international awards. Added to this is Yoveo's extensive AI expertise, which creates exciting new creative spaces for us.

You now have a "double pole position". How do you intend to use the momentum?

For me, these are two things: First place in the creative ranking hopefully makes it clear to everyone and every CMO that it is worth looking at Team Farner. Our expertise is unique in the Swiss market and our joint success with our clients is demonstrable. On the other hand, I don't see the title "Advertiser of the Year" as an opportunity for self-promotion. I truly believe that our industry and our creative product deserve more respect. That's why I want to stand up for the industry, especially for all those who focus on quality.

The advertising industry needs more self-confidence - you have already emphasized this several times. What's wrong with it and how can this be changed?

The fact is, and there are now a number of studies on this from various consulting firms, creativity makes companies more successful. So if creativity makes us more effective, why should it always cost less? The existential pressure, also caused by Big Tech, is driving us in the wrong direction. It's a trap, because in the medium and long term, it's not the tools that make the difference, but what you create for the brand in the long term. What's more, communication has never had more influence than it does today. Take post-factual politics, for example, in which emotions and narratives are more important than objective facts. As a society, we are therefore called upon to pay more attention to the topic of communication.

In what direction has the advertising, marketing and communications industry changed since you embarked on this path?

In the past, there was marketing communication and corporate communication. The former occupied paid space, the latter took place in the editorial section of the media. Even if these silos still exist, they no longer correspond to the reality we experience today, as both share the same channels and profiles and are hardly differentiated in people's perception. To be successful in the long term, companies and brands need a consistent language, they need an attitude, a personality, a soul. It makes no difference whether it is the company or the product that speaks. In addition, successful brand management is becoming more demanding, not easier, due to the increasing automation of communication.

Ban advertising from the cityscape that Debate is currently raging in politics. What is your view on this?

I find that simply absurd. As I just mentioned, advertising is part of our culture and a central pillar of our economy. It is one of the values of our democracy that we trust ourselves to form our own opinions. This also requires advertising. In addition, outdoor advertising creates publicity, which is important for initiating social discussions.

They are strongly committed to young talent. At the same time, the industry - like others - is struggling with many challenges. One indication of this is the current job market. Is the industry still attractive enough for young talent or does it need a rethink?

The industry needs to evolve, it needs to learn and understand how to deal with all the changes and where the opportunities lie. This requires ideas and courageous decisions. The old stability and predictability is unlikely to return, so we need to become more agile - without losing our profile. Communication is and remains attractive for young talent and creativity is a multiplier for effective communication.

Which campaigns from your career have burned themselves into your brain and heart? What are you particularly proud of?

Our road safety campaign spontaneously comes to mind. "Made Visible" come to mind. Instead of following the original message "Dress brightly so as not to be overlooked." we founded the streetwear label "Made Visible". The campaign has been measurably successful for seven years, we cooperate with over 40 fashion and lifestyle brands and the textile industry, have created our own fashion collection, employ a number of influencers and continuously produce our own branded content formats. Together with the TCS, we have created the most successful prevention campaign in Switzerland, which was even awarded the "Road Safety Innovation Award" by the FIA. However, the Mobiliar campaign, in particular the "Liebe Mobiliar" film with Didier Cuche, or more precisely the viral for it, has burned itself into my heart the most.

The recipe was perfect: Didier as a celebrity, his legendary ski flip as the cause of the damage and the historic duel between Switzerland and Austria in alpine skiing. Within a week, we had a million organic views and media coverage in Blick, SRF and also in numerous Austrian tabloid newspapers and on ORF. Only then did we launch the actual TV commercial. To date, the film has over 20 million views and hundreds of thousands of likes and comments - also thanks to TikTok and Instagram. The shoot in Sölden with Didier Cuche, director Tobi Fueter and cameraman Filip Zumbrunn is unforgettable.

Hand on heart: What was your biggest creative mistake - and what did you learn from it?

An event on Waisenhausplatz in Bern comes to mind. We organized it as part of a campaign for a diverse Switzerland. Cool acts, but unfortunately little budget for the actual campaign and therefore few guests on site. A likeable older woman who danced passionately and experimentally and a horde of alcoholized teenagers dominated the scene. Thanks to the photography lessons I took during my training, I did manage to take a few photos of what looked like a decent crowd - enough for the media release. What I learned from this: Even a good cause needs money.

"It is a great pleasure and an honor for me to stand here today and present the next 'Advertiser of the Year' with this wonderful award.

For me, the title 'Advertiser:in of the Year' is more than just an award. It is a promise. A promise to creativity, to the courage to break new ground and to the responsibility we all bear when we tell the stories that shape our world.

The nominees are three passionate advertisers who do and have done a lot for our industry, three great and highly deserving representatives who stand for creativity and good communication, and three inspiring people full of heart and mind.

What distinguishes an advertiser of the year? Is it the number of awards won? The size of the budgets they are responsible for? Or is it perhaps something else entirely?

I think it's the ability to make a difference with your work. To inspire people, to touch them, maybe even to change the world a little bit. It's the passion with which you fight for your ideas every day anew. And it's having the courage to admit mistakes and learn from them.

One person embodies all of these qualities in a very special way. Over the years, he has proven that creativity is not a question of budget, but of attitude. That good advertising not only sells, but also has something to say. And that you can swim against the tide with courage and determination.

The community said such wonderful things about the winner as:

• He impresses with boundless curiosity, interdisciplinary thinking and the ability to creatively advance his environment.
• He is a mentor and inspirer, an inspiring leader.
• He demonstrates excellence in integrated communication, cultivates creative, strategically sound communication at the highest level and does so with great consistency.
• He redefines advertising - wild, courageous and strategically brilliant.
• An industry leader and a team player

He is passionate about our industry and manages to ignite young talents and infect them with his joy and passion for good communication.

In his eyes, communication has never been more powerful than it is today and is therefore more important than ever. He sees the power and potential of communication and believes that as a powerful tool - and one that is now almost impossible to control - it should be given greater importance in schools.

He discovered his love of good stories as a young boy. To sell his scratched little Formula 1 toy car, he torched it with his father's lighter and then invented the story of a spectacular accident.

I got to know him on a jury where he fought more passionately for our idea than I did.

More than many others, he stands for the promotion of young talent. And what I am particularly pleased about is that he is particularly committed to promoting young, talented women with the aim of having more women in management positions in the future.

He began his career as a graffiti artist and is now one of the most sought-after minds in the Swiss advertising industry. As a creative mastermind, the multi-award-winning creative has had a lasting impact on the Swiss advertising landscape with his decades of dedication.

He is Vice President of ADC Switzerland, a member of the ADC of Europe and the CCA. As a member of the Ad School Board, he is committed to promoting young talent in the industry. Together with his team, he has created campaigns that have not only won awards, but have also sparked debate and set new standards.

After working at Publicis, Y&R and Wirz, he took on the role of Chief Creative Officer at Farner in 2014. In his ten years there, he has demonstrated enormous transformational power and, with a team of over 300 employees at six locations in all parts of the country, has developed a former PR agency into one of the most creative communications agencies in Switzerland.

From 10th place in 2020, he and his agency have continuously worked their way to the top, reaching first place in the creative ranking in 2024. For this continuous performance, he has already been nominated four times for Advertiser of the Year.

Dear Philipp, congratulations on being named 'Advertiser of the Year' 2025! It is an honor to present you with this award tonight.

I am sure that as 'Advertiser of the Year' you will manage to attract even more young talent to us with your passionate and infectious manner and give the industry more self-confidence.

All my love,

Your Andrea"

"Reinas" by Klaudia Reynicke (Alva Film Sàrl, Britta Rindelaub, Thomas Reichlin) was awarded Best Feature Film 2025. The Quartz trophy for best documentary film went to Simon Baumann for "Wir Erben" (Balzli & Fahrer GmbH, Dieter Fahrer).

"Las novias del sur" by Elena López Riera (Alina film Sàrl, Eugenia Mumenthaler, David Epiney) received the award in the "Best Short Film" category. "Sans voix" by Samuel Patthey (DOK MOBILE SA, Mark Olexa) was awarded in the category "Best Animated Film". Maman danse" by Mégane Brügger (École cantonale d'art de Lausanne) was honored as the best graduation film.

The feature film "The Sparrow in the Chimney" was awarded two prizes: Director Ramon Zürcher received the prize for best screenplay and, together with Peter von Siebenthal and Balthasar Jucker, for best sound. In the best actor category, two actors were honored: David Constantin (as Bax in "Tschugger - Der lätscht Fall") and Dimitri Krebs (as Ernst Schrämli in "Landesverräter"). The Quartz for Best Actress went to Laetitia Dosch for her role as Avril in her own feature film debut "Le procès du chien". Rachel Braunschweig received a Quartz trophy for best supporting actress for her interpretation of Erna Gmür in "Frieda's Fall".

Marcel Vaid was honored for the best film music in "Les paradis de Diane" and Gabriel Sandru received an award for the best camera in "Electric Child". Kevin Schlosser was honored in the "Best Editing" category for his work in "Riverboom".

This year, the Academy's special prize was awarded to Oliver Keller for his work as stunt coordinator in the film "Tschugger - Der lätscht Fall". The Swiss-French couple and artistic duo Barbet Schroeder and Bulle Ogier were awarded the honorary prize for their joint life's work. The laudatory speech was given by Federal Councillor Elisabeth Baume-Schneider, Head of the Federal Department of Home Affairs Edi.

All awards of the Swiss Film Awards 2025:

• Best Feature Film: REINAS by Klaudia Reynicke (Alva Film Sàrl, Britta Rindelaub, Thomas Reichlin)
• Best Documentary: WIR ERBEN by Simon Baumann (Balzli & Fahrer GmbH, Dieter Fahrer)
• Best Short Film: LAS NOVIAS DEL SUR by Elena López Riera (Alina film Sàrl, Eugenia Mumenthaler, David Epiney)
• Best Animated Film: SANS VOIX by Samuel Patthey (DOK MOBILE SA, Mark Olexa)
• Best Screenplay: THE SPARROW IN THE FIREPLACE - Ramon Zürcher
• Best Actress: Laetitia Dosch (Avril) in LE PROCÈS DU CHIEN
• Best Actor: David Constantin (Bax) in TSCHUGGER - DER LÄTSCHT FALL and Dimitri Krebs (Ernst Schrämli) in LANDESVERRÄTER
• Best Supporting Actress: Rachel Braunschweig (Erna Gmür) in FRIEDAS FALL
• Best Film Score: LES PARADIS DE DIANE - Marcel Vaid
• Best camera: ELECTRIC CHILD - Gabriel Sandru
• Best assembly: RIVERBOOM - Kevin Schlosser
• Best sound: DER SPATZ IM KAMIN - Ramon Zürcher, Peter von Siebenthal, Balthasar Jucker
• Best Graduation Film: MAMAN DANSE by Mégane Brügger (École cantonale d'art de Lausanne)
• Special Award of the Academy: Oliver Keller, stunt coordinator in "TSCHUGGER - DER LÄTSCHT FALL"
• Honor Award: Barbet Schroeder and Bulle Ogier, for their joint life's work

Choosing the winners

The nominees and winners are chosen by the approximately 500 paying members of the Swiss Film Academy in an anonymous voting process. Prize money is awarded for the nominations; no additional money is awarded for winning the Film Prize.

The tribute to local filmmaking is realized by the Federal Office of Culture FOC with its partners SRG SSR and Association "Quartz" Genève Zürich and organized in collaboration with Swiss Films, the Swiss Film Academy and the Solothurn Film Festival.

The unanimous confirmation of Michael Burkard and Etienne Coquoz as the new co-heads marks the start of a new chapter for Impressum. The two former Central Secretaries succeed Urs Thalmann, who has led the association for two decades. The co-presidents of Impressum, Caroline Gebhard and Fabienne Sennhauser, paid tribute to Thalmann's commitment and expressed their delight that with Burkard and Coquoz, a bilingual management team is taking over the reins.

Challenges for journalism

The current situation in the Swiss media industry was a key topic at the delegates' meeting. Gebhard referred to the numerous waves of redundancies in the past year - Ringier, ESH Medias, SRG, Le Temps, La Liberté, Tamedia, EMH and CH Media were among those affected. "Impressum stood by its members and the affected employees during each of these redundancies," she emphasized. Individual legal advice is also in high demand: around 220 members made use of the association's legal services in 2024.

The Central Secretariat also campaigned for the harmonization of the press card, measures against SLAPP lawsuits (Strategic Lawsuits Against Public Participation) and for the preservation of the CCT RRR.

In the black for the first time in years

After several years of negative financial statements, Impressum was able to present a balanced budget for 2025. This was made possible by various "difficult decisions", as they say. Cost-cutting measures were taken, such as reducing contributions to organizations such as the Swiss Press Council, Edito and Maz, as well as not filling vacant positions.

According to Fabienne Sennhauser, however, simply making savings is not enough: "We are also working on improving our funding model, for example by simplifying the admission process for BR members. We are also investing in communication and member recruitment." An initial success: a foundation is supporting Impressum's legal service in the fight against SLAPPs.

Court ruling against Impressum in dispute with SRG

Impressum has been fighting for inclusion as a social partner in the SRG collective labor agreement (CLA) since 2019 - now the court has rejected the association. The reasons are still pending, but the decision sparked a controversial discussion at the meeting, not least because of the high costs of the proceedings. The delegates discussed ways to mobilize the SRG members of Impressum more strongly in order to achieve better cooperation with the existing social partners.

AI statement and debate on local journalism

The delegates overwhelmingly supported a joint declaration on the use of generative AI, which is being drawn up by various organizations associated with the Swiss Press Council.

Finally, the editors-in-chief Reto Stifel (Engadiner Post/Posta Ladina) and Tommaso Manzin (Appenzeller Volksfreund) discussed the future of local journalism with the delegates. Stifel emphasized that "there is no such thing as fake news in local journalism. They are corrected immediately by the readers". Manzin added that "regional anchoring requires a certain form of courage and ethics", because you meet the people you have written about on the street. Despite declining sales figures, print remains central to local newspapers. "Letters to the editor still sometimes play the role of social networks in our regions," says Manzin.

Parliament decided by a clear majority (34 votes to 11) to extend the existing indirect press subsidy for seven years. In concrete terms, this means an increase of CHF 10 million to CHF 40 million for daily delivery and additional funding of CHF 25 million for early delivery. The upper limit for eligible titles remains at 40,000 copies; larger titles are excluded from support. The annual funding of CHF 20 million for membership and foundation press remains unchanged.

The VSM sees the decision as a positive signal for Switzerland as a media center. "Parliament's clear decision is an important sign for the free formation of opinion and direct democracy in Switzerland," says President Andrea Masüger. "Studies show: In regions where there is a lack of media, political participation decreases, while fake news and disinformation increase. In the current situation, strengthening journalism is more urgent than ever."

Financial relief for regional media

A sharp decline, rising costs and the high need for investment in the digital transformation have recently forced many publishers to make drastic cost-cutting measures, often accompanied by a reduction in journalistic offerings. "The decision by the National Council and the Council of States will provide additional relief for small and medium-sized newspaper titles for a limited period of time," says VSM Director Pia Guggenbühl. "In view of the rapid market changes and the influence of social media, this help is essential to enable publishers to tackle the major challenges of the digital transformation."

Long-term media funding to be discussed anew

While the VSM welcomes the decision, it sees it as only a first step. The association is calling for a broader debate on sustainable media funding that is independent of the carrier medium and business model. The National Commission for Transport and Telecommunications (KVF-N) had proposed a Proposal in this direction rejectedNational Councillor Barbara Schaffner (GLP, ZH) has now proposed a similar motion submitted. The VSM supports this initiative and calls for a swift discussion on a long-term solution.