After a five-year hiatus, the magazine is published by Balance and Handelszeitung will again be translated into French from 2023. Four of the total of six issues will appear in a French version at the same time as the German publication as a supplement to the business magazine PME.

In order to appeal to readers in French-speaking Switzerland, co-editors-in-chief Kristin Müller and Helen Pombo will also be focusing on French-speaking content in the future. In the first French edition, for example, the "Savoir-Faire" section looks at how great handicrafts are created on a small scale in the region around Geneva.

The Sabre Awards honor projects from around the world in the fields of public relations, corporate communication and public affairs. This year, Farner Switzerland has hopes in six categories.

The agency was nominated seven times with the following projects:

• Employer Branding Category: Part-time campaign for SBB
• Category Public AffairsLara for Bonny Foundation
• Category Public Affairs: Multicrisis for Pro Juventute (with Rod)
• Digital Campaign Category: Dream the Ocean Clean for OceanCare
• Category Publicity Stunt: The True Courier of Ticino for LaRegione
• Sponsorship category: UBS Kids Cup for UBS (with Yoveo)
• Not-For-Profit Organizations Category: Helpful for Swiss Red Cross (with Rod)

The winners of this year's awards will be announced during the Sabre Awards Ceremony on March 23 in Frankfurt.

Twitter will in the future only allow paying subscribers to use text messages (SMS) to secure their accounts. Twitter announced this in a blog entry on Friday. Unfortunately, it was discovered that account security via SMS and the associated phone numbers had been used - and abused - by malicious actors.

"So starting today, we will no longer allow accounts to sign up for the SMS method of two-factor authentication unless they are subscribers to Twitter Blue."

Twitter users, however, still have the option of using an authentication app or a security key to secure the account. The change was not well received in the Twitter community. Many users suspected that the change was just an attempt by Elon Musk to push the switch to the paid subscription Twitter Blue.

Twitter owner Musk indirectly justified the policy change by accusing unspecified telecommunications companies of abusing the SMS system. He confirmed a report that companies had used robot accounts to drive up the sending of 2FA SMS. Twitter must bear the cost of the SMS. It said it loses $60 million a year from fraudulent SMS. In a tweet, Musk confirmed these statements with a quick "Yup."

On Saturday, security experts were also able to take something positive away from the omission of the SMS method in two-factor authentication. Among the various 2FA methods, SMS is the weakest, they said. Frank Rieger, spokesman for the Chaos Computer Club, explained that Twitter's motive for only letting paying users use SMS-based two-factor authentication was obviously financial: "SMS costs money." But in the end, he said, it could actually improve security by pushing users toward better authentication methods. (SDA/swi)

In the eyes of the commission, it is necessary to raise awareness of ADHD among the various actors and to expand their cooperation, the parliamentary services wrote on Friday. With the letter, the WBK-N unanimously asks the Federal Council to launch a campaign.

According to the communication, the commission wants to provide more documentation for professionals. However, it is also interested in expanding support services in the area of prevention and in improving the coordination and networking of the various players. (SDA)

More and more people are listening to podcasts. And more and more media groups, as well as companies, associations, NGOs and private individuals, are launching new formats. In Switzerland, there are already well over 500, and the number is rising. The special interest environments in podcasts, the increased attention as well as exclusive placements ensure high advertising impact. "Podcasts are closer, faster and more personal than almost all other forms of digital information gathering and online entertainment," says Dino Giglio. The 36-year-old is a lecturer in audio marketing at the Hochschule für Wirtschaft Zürich HWZ and has been running the podcast agency Audiokanzlei since 2019.

Now Giglio is launching an award for the podcast industry: "With the Suisse Podcast Awards, we want to honor the best of a young and fast-growing industry and be a platform and community for them at the same time." An independent jury will award Swiss podcasts in six categories, specifically "News", "Life", "Society", "Sports", "Entertainment" and "News". In addition, two special awards are planned, a diversity award and a community award. "And, of course, there will be an overall winner, the Suisse Podcast of the Year," Giglio said.

The jury of the Suisse Podcast Awards is a multi-faceted representation of the Swiss media landscape. It includes Rosanna Grütter, Gion Cavelty, Karin Müller, Marc Lehmann, Fatima Montandon, Florian Wanner, Gabriela Mennel, Martin Tillmann, Sylwina Spiess and Sandro Spaeth. The jury president is Dominique von Matt, entrepreneur, president of the Society for Marketing, honorary professor of marketing at the University of St. Gallen and member of the board of directors of the NZZ media group.

App for Swiss Podcasts

In addition, Giglio is launching "Suisse Podcasts." The app is an "independent, curated platform for Swiss podcasts," according to a communiqué. Until now, good Swiss podcasts had to be painstakingly collected, it said. "We want to be a platform that seeks out the best Swiss podcasts, curates them and makes them accessible to a broad audience - a candy store for the ear, so to speak," Giglio explains. The app is available in all known app stores.

Around 6.5 million people in Switzerland use YouTube every month, and 2.5 million of them already stream YouTube on the big screen via Connected TV. This makes YouTube an important platform for advertisers and agencies to communicate information and brand messages.

In the annual review "YouTube Ads Leaderboard" 2022, YouTube presents the top 5 advertising clips in Switzerland in each of three different categories. An algorithm that takes into account paid and organic views, audience engagement, clicks and sentiment determines the ranking.

"The winners of the YouTube Ads Leaderboard 2022 were primarily successful because they created campaigns that resonated very well with YouTube users in Switzerland. They used the possibility of using clips of different lengths very efficiently and creatively," says Scott Little, Video Lead & Agency Manager at Google Switzerland.

Ovomaltine, Omega and McOptic in the lead

With its 30-second spot "Ovo-Rocks: Straight Walking," Ovomaltine takes first place in the "Short Form" category of the most successful YouTube advertising videos in Switzerland in 2022. In the "Long Form" category, the watch brand Omega takes first place with its Christmas spot "A World of Enchantment", and in the short form spot category of "Bumper Ads", McOptic is right at the top of the podium with its "6-second spot from January 2022".

The Top 5 in the "Short Form" Category

1. Ovaltine - Ovo Rocks | Straight Hiking
2. Coop - The myth TSCH TSCH - Dragon
3. Nespresso - How far would you go for the unforgettable taste of a Nespresso coffee?
4. Kia Switzerland - New Kia Sportage
5. swype - Mobile. Just better.

"With short form videos (10 - 30 seconds), we see different approaches. It can be well worth it to have the courage to try something unconventional. Ovaltine won this category with humor, but with a campaign that is still clearly recognizable as "Ovo"," says Scott Little about this category.

The top 5 in the "Long Form" category

1. OMEGA - A World of Enchantment
2. Swissmilk - Sprinter William Reais has to go to CrossFit training | Sportswitch
3. Dosenbach - How to sell shoes online (cheap)
4. L'Oréal Paris Switzerland - BR39888 LOR2205 OAP HC ELSEVE COLOR VIVE
5. Galaxus - Flank into the desert

"In the long-form category (31 seconds or more), you have the opportunity to tell a "longer story." Omega won this category with a very nicely balanced, Christmas-themed campaign. Swissmilk in second place used a 3-minute video very successfully - if an advertising video is entertaining and informative, YouTube users also like to watch longer," says Scott Little from Google Switzerland.

The top 5 in the "Bumper Ads" category

1. McOptic - January 2022
2. Valiant - Business Sets - the practical account offer for self-employed and SMEs
3. Migros - V-Love
4. Microspot - Are you missing something? We have it.
5. Apple crate - Everything for Christmas at Apfelkiste

"With the "Bumper Ads", the non-skippable six-second ads, the focus was primarily on offers or services. Due to the brevity of this format, it is important to focus on the core message - this was optimally implemented by the winner McOptic," says Scott Little.

Since this week, fraudsters with fake St. Gallen accounts have been up to mischief, according to a statement by the St. Gallen State Chancellery on Friday. The official coat of arms and partly other published contents of the canton were copied.

The scammer accounts are easy to spot, they say. They are private, have no blue checkmark next to the profile name and only a few followers and few posts. Instead of the correct account name of the canton of St. Gallen "@kantonsg", the scammers use similar names like "@kantonsg2".

The St. Gallen State Chancellery is in contact with the law enforcement authorities. It asks the population to be careful on social media. Fake accounts could be reported directly on Instagram. (SDA)

Since summer 2022, Michèle Rüedi has been working as a video journalist with her camera for "SRF Kids News". From the end of February, the Lucerne native will now also take over the radio microphone. The 23-year-old completed the journalism diploma course and VJ training at MAZ Lucerne and worked as a presenter and producer at Radio Energy Lucerne and as a presenter and editor at Radio 3FACH before joining SRF.

"As a child, I listened to the children's program on SRF myself, and now I'm on the other side and have the opportunity to take children on the radio journey with me," says Michèle Rüedi about her new role. "We do our best every day to create exciting content for and with the children," adds editorial director Andrea Fehr.

Since a re-branding in October 2022, SRF has united all its offerings for children under the "SRF Kids" brand, including the radio show "SRF Kids" - formerly "Zambo" - which can be heard every Saturday and Sunday from 7 to 8 p.m. on Radio SRF 1. At the heart of the children's offering are "SRF Kids News," which is published weekly on YouTube and on Srfkids.ch appear. The multimedia offering also includes the "SRF Kids Radio Plays" and the reportage podcast "SRF Kids Reporter:in," in which children themselves investigate a question with a microphone.

In total, the industry turned over 223.7 million Swiss francs. This was four percent more than in the previous year, as the industry association of Swiss music labels Ifpi announced on Friday. Paid streaming services accounted for 73 percent of total sales.

Streaming of short videos with music on social networks such as Tiktok or Facebook increased by 81 percent and generated sales of CHF 12.9 million. Together with videos on YouTube in particular, ad-financed music streaming generated sales of CHF 24 million last year, which corresponds to eleven percent of the Swiss music market.

Thus, for the first time, it outperformed physical sound carriers such as vinyl and CDs. Their sales fell by 14 percent year-on-year to 21.4 million Swiss francs. The market share was still ten percent. After twelve years with a slight upward trend, sales of vinyl records fell by six percent to 4.5 million Swiss francs.

According to the press release, Ifpi management was satisfied with the course of business. Sales on the social networks were still at a relatively low level, but were growing strongly. This development is positive, as it weakens the music industry's dependence on individual platforms and puts it on a broader footing.

According to its own information, the Switzerland country group of the international industry association Ifpi has around 40 members. They represent 90 percent of the domestic music market. Among other things, Ifpi Switzerland owns and commissions the official hit parade, the airplay charts and the Swiss Music Awards. (SDA)

A total of 23 shows were produced from the end of January 2022 to mid-December. Over the course of the year, "Schawinski - der Talk" quickly generated a regular audience and managed several top ratings, according to a statement from Blue Entertainment.

Now the cooperation will be terminated. The decision was made after an analysis of Blue Zoom's overall format strategy for reasons of programming strategy, the statement continues. "Blue Zoom is successfully holding its own as a free TV station in the Swiss media landscape and refinances its programming with advertising. The year 2022 held great challenges for the advertising market," says Claudia Lässer, Chief Product Officer Blue Sport and News. For this reason, "Schawinski," among others, will not be continued.

Roger Schawinski is pleased with the show's success and is sympathetic: "I understand that Blue+ is increasingly focusing on its own pay offerings in what is currently an extremely difficult advertising environment."

Swiss universities, research institutions and university-related organizations are working together to combat sexism and sexual harassment. With the first nationwide "Sexual Harassment Awareness Day. on March 23 is intended to raise awareness of sexual harassment at our own institutions. It is a first for universities and research institutions across Switzerland to join forces and work together for a university culture in which transgressive behavior has no place.

Deliberate departure from the victim narrative

Leeway is responsible for the communication of the campaign. The aim of the communication around the awareness day is to impart knowledge and thus provide concrete options for action to superiors, affected and observing persons, so that they can take better and faster action against harassment. In doing so, the agency deliberately decided against "victim communication" and sought a new approach that conveys a positive mood of optimism, as Florin Rüdisühli, campaign manager at Leeway, explains: "This DNA shapes all communicative measures, from the core of the campaign design to the implementation of the cross-media content strategy."

Video message with 34 Swiss rectors

The campaign begins with a strong message. In a joint video message, 34 Swiss rectors speak out against sexual harassment, making it clear that transgressive behavior has no place at their institutions.

This measure was also coordinated and implemented by Leeway. "We are very pleased that this joint action has come about," says Rüdisühli. "The fact that we, as a young agency, were able to expand and strengthen our network throughout Switzerland as a result is a nice side effect."

Pham joins Bestsmile from Confiserie Sprüngli, where she is currently marketing director. Prior to that, she held various positions within the Swatch Group watch company and was head of communications for the Carl F. Bucherer watch company, according to a statement on Thursday.

Manon Rordorf has also taken on a new role at Bestsmile, according to the company. She had already taken on the newly created role of Chief Operating Officer (COO) in November last year and also strengthens the management team.

Bestsmile produces "invisible" braces for adults and operates 36 practices in Switzerland. (SDA/swi)