To capture the diversity of Trisa, Maybaum Film accompanied the various departments and their employees on five days of filming with a three-person film crew. Conceptually, everything revolves around laughter. Because trust, joy and a good laugh are not only part of the brand promise, but also an essential component of the Trisa spirit.

"I like working in small teams and the spontaneity that can come from that," says Michel Alraun of Maybaum Film. "You can see that in the film, especially in the protagonists - all Trisa employees."

The image film is used in several languages nationally, but also internationally. It was therefore just as important to include topics such as technology, quality, competence and sustainability. Nevertheless, the values of the family business remain the central point in the film.

Responsible at Trisa: Anne-Kathrin Piper, Theres Arnold, Lukas Steiner. Responsible at Maybaum Film (idea, concept and production): Michel Alraun (director), Sara Maag (camera), Aline Pulver (technical), Sara Maag, Aline Pulver (editing), Tim Zumstein (sound design/mastering).

There will be a change on the Board of Directors of Swiss International Air Lines. Ashwin Bhat, Chief Commercial Officer at Lufthansa Cargo, was newly elected to the Swiss Board of Directors at Thursday's Annual General Meeting. He replaces Christina Foerster, who has stepped down from the Swiss Board of Directors. She continues to serve on the Lufthansa Group board and is also ad-interim CEO of Brussels Airlines.

The new Board member Ashwin Bhat has been Chief Commercial Officer at Lufthansa Cargo since March 2021. There, he is responsible for the global external organization for sales and handling, product, revenue management, pricing, network planning, sales management and platform management of Austrian Airlines, Brussels Airlines and Eurowings. Previously, Bhat led Swiss WorldCargo, Swiss' cargo division in Zurich, as Vice President and Head of Cargo from October 2015. He joined what was then Swisscargo in February 1999 and progressed through various management positions, including revenue and transport management and global area management. With a degree in chemistry, he began his career in 1992 as Cargo & Mail Revenue Accounting Manager at Airline Financial Support Services in Mumbai.

"Ashwin Bhat enjoys high recognition for his profound know-how, especially in the global cargo business, which is important for Swiss," said Reto Francioni, Chairman of the Board of Directors at Swiss. "With him, we are also rounding out the areas of expertise on the Board of Directors in a strategically sensible way."

The Board of Directors of Swiss now consists of Chairman Reto Francioni, Doris Russi Schurter, André Blattmann, Remco Steenbergen and new member Ashwin Bhat.

Calendaria is the largest, nationwide leading calendar publisher. The specialist publisher from central Switzerland has been developing, producing and distributing calendars, posters, card sets and games since 1917, focusing on the highest quality. The company says it is the market leader and has more than 5,000 photos and illustrations in its own image database. Calendaria operates a self-sufficient production facility at its site in Immensee and delivers its calendars worldwide.

"We are delighted that Calendaria will be part of our group of companies in the future. We are thus adding another discipline to our portfolio in the trade media sector," says Daniel Ettlinger, CEO of Galledia.

From ten of Publicity law.ch nominated entries, a jury of experts selected the Observer-contribution to the best transparency story of the past year. Based on the federal law on public access to information, the Observer-journalist Yves Demuth requested access to a database of the Federal Archives. The institutions to which teenagers from Yenish families were interned by welfare authorities until the mid-1970s are recorded in this database. It was only after pressure from those affected and researchers that the Observer-Journalist to information recorded in it.

In order to obtain such information from the archive's internal work aid, Demuth also fought back with the federal public information officer in an arbitration procedure. "I didn't understand the administration's data protection arguments," he says. The information he fought for was the basis for extensive research into what Demuth calls "a repressive system of welfare authorities designed to mold 16- to 20-year-old young women into demure and well-adjusted wives."

Second place was awarded to freelance journalist Catherine Duttweiler for her research on the energy transition. She won - also for the Observer - with an arbitration procedure a list of hydropower projects. These are to be activated if projects favored by a round table cannot be implemented.

The journalist Florent Quiquerez will be honored with his in Le Matin Dimanche for his article on lobbying by soft drink manufacturers. He was able to prove with administrative documents that a bill on mandatory dental insurance was fought with money from sweet drink manufacturers.

Regional Award for Centralplus

For the first time this year, the best regional entry was also chosen (Werbewoche.ch reported). The Prix Transparence Regio is won by the Central Switzerland news platform Centralplus. Journalist Kilian Küttel meticulously researched the unexpected resignation of Zug Security Director Beat Villiger. Based on Zug's public access law, he requested government council minutes that addressed Villiger's state of health, his time out and his resignation.

According to these, even before the official resignation, the security directorate's business and procedures were examined - with the utmost discretion - "to ensure that they were in order". In second place for the Regio Prize was Philipp Zimmermann of the Aargauer newspaper. He made public an intervention of the director of justice of the canton of Aargau for illegal driving ban surveillance by the police. The French-speaking Swiss journalist Chloé Din of 24 Heures is awarded third place. The newspaper fought in court for access to an audit report on the 235 million franc Centre Sportif de Malley and was able to show how risky decisions were made.

Overall has Publicity law.ch 81 contributions from the press, radio and TV were evaluated, which were realized in 2022 with the help of a publicity law. Ten of them were nominated for the Prix Transparence 2022.

As Foodwatch announced on Friday, the company issued a corresponding cease-and-desist declaration to the organization in order to prevent a lawsuit. However, Granini reserves the right to remove all existing packaging with the imprint until the end of July so that it does not have to destroy them.

In its warning letter, Foodwatch had accused Granini of using environmental projects to offset only a fraction of the greenhouse gas emissions generated in the production of a juice - namely only 6.9 percent. According to the complaint, the advertising is a self-designed logo printed on the packaging of juices, nectars or fruit juice drinks.

Already in August waiver decided

In the cease-and-desist letter, Granini pointed out that it had already decided in August last year to "no longer communicate CO2/climate neutrality on its products". Nevertheless the enterprise strives also in the future for a climatic neutrality, with which emissions are compensated by comprehensible climatic projects.

Foodwatch welcomed the declaration of discontinuance. However, there are many more products in supermarkets that are "advertised with misleading climate and environmental claims." Foodwatch could not "warn off every single consumer deception." Instead, the German government must lobby Brussels for a legal ban on misleading climate advertising on food products, the organization demanded. (SDA)

"Individual apps can also be banned at the Federal Administration at any time if necessary for security reasons," the Federal Chancellery wrote in response to a request from the Keystone-SDA news agency. The federal administration will clarify with the relevant EU authorities what led to this decision.

The National Cyber Security Center (NCSC), as the federal government's center of excellence for cyber security, continues to monitor developments in all areas very closely and can respond quickly if necessary, the Federal Chancellery further notes.

Employees of the federal administration use special apps on their cell phones to access business applications and data such as e-mails, calendars, contacts, and intranet platforms. This means that this business data remains in an isolated, secure environment - a so-called sandbox.

TikTok rejects accusations

On Thursday, the EU Commission had banned TikTok on employees' work cell phones. In addition, the video app, which belongs to a Chinese group, must be removed by March 15 from private devices on which EU Commission apps are used. According to an EU spokeswoman, the reason for the decision is cybersecurity concerns.

TikTok criticized the move. "We are disappointed by this decision, which we believe is misguided and based on fundamental misunderstandings," a spokeswoman said. It said it had contacted the EU Commission to set the record straight.

The Internet platform TikTok, which belongs to the Chinese Bytedance Group, has long been accused of insufficient data security and a lack of protection for young users. It is feared, for example, that the Chinese state could have access to TikTok data. TikTok rejects this. (SDA)

Laura Catrina began her journalistic career at Ringier Publishing. A graduate of the Ringier School of Journalism, she helped shape the publisher's fashion and lifestyle titles for over ten years as an editor and stylist. For example, she wrote for the magazines Style and Bolero In addition to writing news, features, trend reports, interviews and portraits, I also conceived, styled and implemented fashion and product shoots.

In 2019, Laura Catrina took over as department head at Style and Bolero. In her position as Fashion Director, she was responsible for all content in the fashion sections. In 2021, Laura Catrina switched to corporate communications and worked as an editor for various companies in the marketing and PR sector. In addition, she has worked as a freelance copywriter and stylist, including for Annabelle.

With her many years of editorial experience and her large network in the fashion, beauty, lifestyle and creative industries, Catrina will now drive the commercial expansion of the Commerical Content Studio as the interface between customers and editors, according to a statement from Medienart.

"I am convinced that the demand for customized content will continue to grow. I'm very excited to lead and grow the Commercial Content Studio, and to build the brand Annabelle to make it an even more diverse experience," Laura Catrina is quoted as saying in the press release.

Born in Grisons, she grew up in Arosa and Chur and now lives in Zurich. She studied journalism at the University of Zurich and then earned a Bachelor of Arts in "Style & Design" at the University of the Arts.

Grieder has decided to step down for personal reasons, Salt announced Friday. "We owe Pascal Grieder a great debt of gratitude," Salt Chairman Marc Furrer said in the communiqué.

Thanks to his strong leadership qualities, his great personal commitment and his unrelenting focus on quality, he has played a key role in shaping Salt into the fastest-growing telecommunications service provider in the premium sector.

Fixed network entry

Former McKinsey consultant Grieder had taken the helm at Salt in 2018 (Werbewoche.ch reported). His task was not an easy one. On the one hand, the guidelines from above are likely to be strict at Salt - owner Xavier Niel, the well-known French telecom entrepreneur, is regarded as a head of character. In addition, it has always been difficult for Salt to hold its own as the smallest of the three large telecom providers in Switzerland.

Grieder stepped in to revive Salt's growth. Shortly after joining, he announced the end of major downsizing steps and promised improvements in the harshly criticized customer service and corporate business.

One major project was the fiber optic expansion. When Grader took over, Salt had entered the fixed-network business, but was struggling. This was despite a major offensive - the new offering on the fiber-optic networks brought surfing speeds of 10 gigabits per second, ten times faster than the offerings at the time.

But the competition was unmoved. The heads of Swisscom and Sunrise explained at the time that they did not feel any "Salt" effect. On the contrary, they reported strong customer growth in the TV and Internet segments.

Setbacks in fiber optic partnerships

Another complicating factor was that the fixed-network business involved major investments. Attempts by Salt to find a partner had already failed in the past. Grieder now set up a cooperation with competitor Sunrise for the fiber optic expansion. But this project ultimately failed with the merger of UPC and Sunrise.

This left Salt on its own again. Finally, the telecommunications provider joined forces with Swisscom in 2021. But here, too, the road ahead is rocky. The Competition Commission stopped Swisscom's fiber-optic expansion on suspicion of abusive behavior by the market leader. In the meantime, Swisscom has given in to the pressure from the competition authorities and is expanding in accordance with the wishes of the Competition Commission. The deal with Salt has been adjusted.

Growth with limited resources

Despite these difficulties, Grieder was able to deliver on his growth promises: according to its own figures, Salt grew by 3.6 percent in 2021, significantly faster than the overall market. For the past year, only the figures after nine months are known, during which time the increase in sales was 4.2 percent.

Grieder had resolved not to drive growth at the expense of profitability. He succeeded in doing so, and operating profits increased.

Former Sunrise manager takes over

His successor will also have to continue balancing the necessary investments and profits. An initially planned IPO to raise further funds was cancelled by Salt. Growth is to be financed from operating cash flow.

The new Salt CEO, Max Nunziata, is no stranger to the industry. From 2013 to 2018, he was a member of the Sunrise Management Board, initially responsible for customer experience and later for corporate customer business. Nunziata grew up in Geneva and studied electrical engineering at ETH Zurich, specializing in telecommunications.

In addition to the telecommunications industry, he also brings management experience from completely different industries. Most recently, he was CEO of Bonuscard, the Cornèr Bank Group's provider of credit and prepaid cards. Nunziata will start on June 1. Until he takes up his post, chief financial officer Franck Bernard will lead Salt ad interim. Grieder will work closely with Bernard and Nunziata to ensure a smooth transition in the coming months, he said. (SDA)

In view of the increasing use of data-hungry technologies such as cloud services, artificial intelligence and virtual reality, the EU Commission therefore proposed a Gigabit Infrastructure Act, which EU member states and the European Parliament must now negotiate. Among other things, it also stipulates that all new buildings and all existing buildings undergoing major renovation work must be equipped with fiber optics. According to the EU Commission's plans, all EU citizens are to be covered by gigabit internet and fast mobile communications by 2030.

Do streaming services have to pay?

Breton expressly referred to the high costs incurred by the network expansion. On Thursday, the EU Commission therefore launched a public consultation on who should pay for these costs, among other things. One hotly disputed issue is whether providers of particularly data-hungry services such as streaming portals should pay for them.

Breton did emphasize the data consumption of streaming services on Thursday. However, he did not want to commit to whether they should therefore pay for network expansion. First, he said, the public consultation, which goes until May 19, should be waited for. However, in a statement, the Frenchman at least said that they were also looking at "whether platforms should share the cost of investing in next-generation connectivity with telecom operators."

Net neutrality

Critics see this as a threat to net neutrality, the principle according to which all data should flow equally through the network - regardless of where it comes from, what type of data it is and what content it has. Breton stressed on Thursday that net neutrality is a key principle.

Nevertheless, SPD MEP Tiemo Wölken criticized that the Commissioner had only paid lip service to net neutrality "despite massive criticism from civil society in particular". He had not dispelled the concerns. Breton rejected the idea of a digital tax.

The idea of paying the network operators is criticized by the platforms. YouTube's parent company Google, for example, points out that its online services created the demand for fast Internet connections in the first place. And these companies have also invested a lot of money in the production of content, the development of technology and their own lines. The network operators have not participated in these investments either. (SDA)

No, IRL is not the international country code of Ireland. The acronym stands for "In Real Life". And yet both interpretations have more in common than might be assumed at first glance.

IRL has long been slang in the gaming world and made it into the Oxford English Dictionary over 20 years ago. Now the term has made it into the corporate world as well. The reason for this, as for almost everything that has changed in the last three years, is the pandemic.

From gaming to marketing

The virus had triggered roughly the same exodus in the offices as a fungus in the mid-19th century that caused potatoes to rot in the fields in Ireland. At that time, an estimated one million Irish people starved to death, and up to five million emigrated in the following years. During the pandemic, we were also forced to leave our offices. And thoroughly enjoyed it - many (75 percent of those surveyed, according to Swiss polls) have stayed the same, at least in part, to this day. Like the Irish overseas.

Abandoned office spaces and boardrooms also resemble the empty fields and yards of Ireland of yesteryear, just as the crowded screens in video calls resemble the images from the ships headed overseas. But no one has starved to death because of the pandemic. Starved, at most, by real encounters and emotions in the home office.

But we should not whine. Unlike the Irish who emigrated back then, today we have a choice of where we want to be and when. We can meet in the old world or the new. IRL, that is, or online. So, especially in our industry, it has become common to ask: Online or IRL. It seems we need this demarcation from "Real Life" to "Virtual Life". And this is by far not only meant locally, because besides the "where" it is also always about the "how". It's about proximity, body language and emotions - in short, about the real experience.

So when someone wants to show his or her skills IRL or asks for a meeting IRL, it's more than just about location. Think of who has migrated to the home office!

Foreign guests from the euro zone, as well as the USA, Great Britain and the Gulf States have returned, Graubünden vacations wrote in a communiqué on Thursday. With around 5.6 million overnight stays, overnight stays in Graubünden increased by eight percent compared to the previous year.

However, Swiss guests accounted for more than half of the overnight stays. 3.74 million nights were booked by their compatriots in Graubünden. This was the second best result in history.

Boom in the international guest sector

However, the growth rates of foreign guests were particularly impressive. Compared to the previous year, for example, 431 percent more guests came from the United Kingdom. A look at the books of internationally oriented destinations such as Davos Klosters, Engadin St. Moritz and Chur confirms the boom in foreigners.

Graubünden Ferien wants to build on this and is on the hunt for guests with campaigns in the Asian region. By 2024 at the latest, they expect "a noticeable return of guests from China". Graubünden is also being actively promoted in the Gulf States and the USA.

The ultimate goal is to attract "even more guests", Martin Vincenz, CEO of Graubünden Ferien, was quoted in the communiqué. To achieve this, they want to strengthen cooperation even more and make better use of trends.

Graubünden presented as a natural metropolis

Abroad, Graubünden is presented as a natural metropolis of the Alps, as Vincenz states in response to a question from the Keystone-SDA news agency. The aim is to promote nature-based and gentle tourism in a targeted manner. With various partners, the aim is to spread the desire to spend vacations in idyllic and unspoilt Graubünden locations.

Guests from distant markets also travel in the low season. For Graubünden, this means that with these guests, occupancy can be better distributed throughout the year. This in turn would increase value creation, and this is part of sustainable development, Vincenz said. (SDA)

As the agency writes in a statement, the ongoing transformation of Valencia Kommunikation is already well advanced, in particular through the commitment of Frédérique Mathys, and is now receiving the finishing touches with the change of leadership. The more than 65 employees are increasingly working in agile teams on new ways to constantly develop themselves and the company.

As CEO of the digital agency and wholly owned Valencia subsidiary Cab Services, Christian Frey has successfully restructured and realigned the company, the statement continues. This has already led to a positive development in new customer business. Frey has already worked at various agencies and was a partner and co-CEO at the Zurich agency Noise for twelve years. After a stint at TBWA, he joined the Valencia Group in January 2019. As COO at Valencia, Christian Frey will primarily continue and implement the transformation launched by Frédérique Mathys and Michael Gerber.