Of the 15-year-olds in 2022, around one in three had used at least one tobacco or nicotine product within a month, Sucht Schweiz wrote on the study results published on Monday.

E-cigarette more popular with girls

7 percent of 15-year-old boys and 6 percent of girls smoked cigarettes more frequently, on at least ten of the 30 days prior to the survey. Cigarette consumption was thus about the same as in 2018. 13-year-olds were even less likely to reach for cigarettes. But 6 percent of them smoked at least once a month.

Meanwhile, e-cigarettes, such as puff bars and imitation products, were increasingly circulating among young people. 7 percent of 15-year-old boys and 8 percent of girls used such a product on at least ten days within a month. Compared to 2018, girls in particular used e-cigarettes more frequently.

Two other nicotine products also spread among 15-year-olds: Tobacco heaters and the oral tobacco snus, with 4 percent of boys and 3 percent of girls using a tobacco heater at least once in a 30-day period. That was three times as many as in 2018, according to the study.

Politics is called for

About one in eight 15-year-old boys consumed snus at least once in a 30-day period, twice as many as in 2018. Snus was less popular among 15-year-old girls, but the proportion of female users increased from one to 6 percent in four years.

Addiction Switzerland demands that politicians take measures to keep young people away from e-cigarettes and snus. For these products, there are neither effective advertising restrictions nor a minimum dispensing age. Measures are needed in terms of access, advertising, price, packaging and flavors, writes Addiction Switzerland.

This is more than the future Tobacco Products Act provides for. The law needs to be adapted following the "Yes to protecting children and young people from tobacco advertising" popular initiative a good year ago. However, the Federal Council's proposals were controversial in the consultation process, which ended in November 2022.

According to the survey, more young people have access to conventional cigarettes through their environment than buy them themselves. Curiosity" was the most frequently cited reason for taking up e-cigarettes. Only a minority wanted to use e-cigarettes to replace conventional cigarettes or to quit smoking with their help.

Dangerous mix

The 2022 survey also found that four percent of 15-year-olds have taken a drug to get high at least once. That is a similar number to four years earlier. The proportion is higher among girls than among boys.

5 percent of 15-year-old adolescents and 9% of girls of the same age have mixed medication with alcohol at least once in their lives - this is considered particularly dangerous, according to Sucht Schweiz. Mixed drinks with cough syrup have been consumed by 6 percent of boys and 2 percent of girls.

In terms of alcohol consumption, the figures remained roughly at the same level as in 2018: 43 percent of all 15-year-olds had drunk alcohol at least once in the 30 days prior to the survey. Around one in four had consumed at least five or more alcoholic beverages on one occasion within 30 days.

School classes surveyed

Cannabis use also remained at 2018 levels, with 12 percent of 15-year-old boys and 8 percent of girls in this age group using illicit cannabis at least once in the month prior to the survey.

The nationally representative survey of young people has been conducted every four years since 1986. In Switzerland, around three quarters of 857 randomly selected school classes took part in the survey. Around 9300 young people aged 11 to 15 provided information. (SDA)

Migrolino offers a wide range of ready-to-eat products under its own brand. The task was to develop an innovative and concise packaging design. The look had to reflect the Migrolino brand, offer customers orientation, contain the promise of "fresh, healthy, fine, sustainable and inexpensive" and convey the Migrolino brand story. The aim was to strengthen Migrolino as a food convenience provider.

For the redesign of Migrolino's own brand assortment, the Zurich agency Rosarot developed an independent assortment brand under the name "Migrolino Truly Good" and was able to prevail in the pitch.

"Migrolino Truly Good" is intended to become a strong, confident brand and convey in a quick way that Migrolino's ready-to-eat products are "truly good." For the packaging, a bold and honest typography meets an emotional, handwritten font. This, in combination with the natural texture of the paper, is intended to convey a feeling of sustainability and to focus on the truly good nature of the product. Color coding and icons provide a quick overview so that customers can find their way around as easily as possible.

Rosarot has already implemented the new packaging for around 150 products from the Ready-to-Eat range. Sandwiches, salad bowls, poké bowls, wraps, Birchermüesli, juices and much more have been available in the new design since Wednesday in 315 Migrolino and 50 Mio stores throughout Switzerland. The launch is supported at the POS by targeted introductory measures.

Responsible at Migrolino: Melanie Ritschard (Team Leader POS Marketing), Buletin Thaqi (Product Manager Ready to Eat), Alexandra Vogel (Marketing Manager), Sandro Coppola (Marketing Assistant), Marco Fallico (Head of Legal, Communication and Quality Management), Thomas Fiebig (Food Consultant), Lukas Bürge (Head of Product Management Fresh Produce). Responsible at Rosarot: René Karrer (Creative Direction), Dominique Ghilardi, Sarah Därendinger, Bianca Berger (Art Direction), Marcela Narváez, Stephanie Steimer (Graphic Design), Flavia Hänni, Fabio Montefiori (DTP), Sarah Pietrasanta, Franz Neugebauer (Text and Concept), Nadine Ticozzelli, Felicia Lauper, Lorena Amgwerd (Consulting).

The Suter family business looks back on a 75-year history and has evolved in recent years from a specialist for sinks and stainless steel custom-made products to a holistic kitchen outfitter with a comprehensive range of products.

In order to live up to the motto "Ready for change - ready for the future", the Executive Board, together with the Board of Directors, decided to tackle a rebranding.

In the rebranding process, "evolution instead of revolution" was the motto. The new, fresh image and the positioning "The plus for the kitchen" are intended to underline Suter's claim to be an innovative family business with its finger on the pulse, to offer real added value through high-quality products and services, and to continue to develop. In addition to the prize book, Blueheart also designed various online and offline communication media.

Responsible at Suter: Marco Suter (CEO); Christine Roth (Head of Marketing); Damaris Wellmann (Communications). Responsible at Blueheart: Gregor Meyer (CEO); Hanno Lietz (CD Text/Concept); Olivier Kilchherr (CD Art); Frédéric Renzen (Workshops / Strategy); Kristjana Lleshaj (Consulting).

Guests from all over the world appreciate Zürich as a cultural and culinary hotspot. The Zurich region is also a convincing destination for mindful travel and pure relaxation. The current campaign shows Silvia and Matteo sinking happily and relaxed into their hotel pillow after eventful days in Zürich.

The clips will be played out in two waves, at the end of March and the end of August, via video and streaming platforms such as YouTube and Meta, as well as via new advertising formats on Netflix. In particular, sports- and pleasure-oriented people in Germany, Paris and London are to be inspired to take an active trip to Zurich and invited to the campaign landing page. On the landing page, the eventful program of Silvia and Matteo summarized. In addition, the users receive complex information about the entire sports and leisure offer of the city and the surrounding region.

City trips in combination with activities in local recreation areas are in vogue. With the lake and the surrounding regions, Zurich will continue to make greater use of this USP in tactical marketing measures in the future.

Responsible at Zürich Tourism: Janine Rupf (Lead Content & Campaigns), Martin Birrer (Area Manager D/A/CH), Nathalie Lüthi (Head of Marketing), Guxim Shoshaj (Digital Marketing Manager), Anita Lutz (Manager Branding & Production). Overall responsibility conception, creation & realization: Rod Communication. Film and photo production: Hillton, Kris Lüdi (director), Alessandra Dolci (production), Silvano Zeiter (photography), Pablo Nouvelle (music). Media: Katharina Günther, Sir Mary.

On Friday, the winners of the Yes Media Award 2023 were once again pitted against each other. 50 students who participated in the "Company Program" of the non-profit organization Yes presented their independently founded mini-company to a jury consisting of representatives of the media industry. 

During a school year - both as part of business classes and in their free time - the young people had invested their time to independently create, produce and market products or services. On the award day, the mini-entrepreneurs mastered the critical questions of the jury and the audience with aplomb and the necessary touch of humor.

In the end, Scentastic won the race. "It is great that we were able to convince the jury with our product and creative teamwork, despite strong competition. With our fragrance sticks made from natural ingredients, we want to stand for sustainability, self-care and self-love. Feel fantastic with Scentastic," says Fatjona Gashi, CEO of the winning team.

With numerous ideas in their luggage, the mini company Scentastic will be heading to the film set in the coming days. On June 2 and 3, 2023, their TV spot will premiere at the national finals of Yes at Zurich's main station. The spot will then also be shown for a few weeks on Ntv and Vox.
"The Imaculix team is already very excited about the joint brainstorming with Scentastic and of course the visual implementation of these ideas. The fact that we can promote young talent in this way is a matter close to our hearts," explains Andy Bohli, CEO of Imaculix.

In the film for the current campaign, biking is celebrated in all its variations. Viewers are motivated to get out there and pedal themselves. True to the Olympic motto "Faster, Higher, Stronger," the film features an acceleration race that culminates in viewers challenging ten-time world champion and Olympic champion Nino Schurter. If you're up for it, you can get the right equipment and service at Ochsner Sport.

As with the running film, the music is by Zurich punk bank Annie Taylor. While the original track "Telephone" was used in the running film, a specially composed song accompanies the action in the bike film.

The film can be seen on TV, at POS and in various online formats. In addition, subjects were implemented under the involving motto, which are used online and in print.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy). External partners: Hillton (Production Filma), Mona Bertschinger (Production), Animals (Director), Daryl Hefti (Cinematography), Martin Luchsinger (Edit), Gimme Lime by Annie Taylor (Music), Jingle Jungle (Sound Design & Mix), Alex Gregory (Grading), Pascal Schelbli (VFX,) Mood (Photography).

In the creative industry, artificial intelligence has already established itself in daily work. With ChatGPT and text-to-image generators like Midjourney, ideas for campaigns can be developed at lightning speed. The same applies to text and graphic drafts. Provided that the text and graphic robots are well pre-programmed - or in other words "trained" - by the AI prompters.

New job profiles

Well-trained generalists such as digital publishers or specialized copywriters, editors and authors will still be needed in the future. However, professions that supplement their traditional profile with expertise in artificial intelligence will have a secure future: For example, by a copywriter additionally training to become an AI copywriter or an AI prompter or "prompt creative director.

What are prompters?

The job of the "prompters" is like a translation between man and machine. Prompters are to train text robots such as ChatGPT so that they can quickly deliver high-quality AI content to digital publishers, copywriters and editors in response to their requests. Content that can be quickly processed into a finished text or an appealing graphic design.

Linguistics and computer science

The study leaders are linguistics professor Dr. Ivo Hajnal and Christian Reiter, computer scientist ETH and entrepreneur. The Text Academy Foundation assumes that the rapid development of AI can neither be ignored nor stopped. That is why the foundation - in the area of tension between euphoria and skepticism - wants to convey in a factual and practical way what is currently possible with AI and how it can be used profitably for copywriters, authors and editors or in robo-journalism - taking into account the limits and dangers.

Ricardo launched the "Re-Loved" campaign last year (Werbewoche.ch reported). In the campaign continuation, the focus is no longer only on fashion, but also on many other product areas - in keeping with the spring theme. These include the entire barbecue and garden range as well as the bicycle category and everything that goes with outdoor activities. The simple combination of "Re" and individual objects encourages existing and potential Ricardo users to buy and sell used items, thus contributing to a sustainable circular economy.

In addition to new subjects, a film was created that unites the various product areas. The continuation of the campaign can now be seen throughout Switzerland. The measures are used on TV and posters as well as in online videos and other social media implementations and display ads.

Responsible at Ricardo: Christine Moch (Head of Brand Marketing), Olivier Schorro, Ana Jagacic (Brand Marketing), Catherine Günther (Digital Marketing), Alberto Bozzi (Communication Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor,Marion Schwager (overall responsibility), Mara Schwegler (art direction), Philipp Gloyer, David Elmiger, Christian Stüdi (text), Roxana Hudson (consulting). Responsible at Tasty Pictures Film production: Lea Fee, Pascal Duschletta (Producer), Emilia Staugaard (Photography), Nicklas Hemming (DOP/Director), Jürgen Kupka (Colorist), UKO The Audio Suite (Dubbing & Mix), Media (Mediaschneider).

Our industry is known for promptly adapting something when it seems promising. And prompt in the sense of immediate (as a reaction to something). So it's no surprise that AI has become the big topic in the industry. Customers get carried away with statements like "now we finally don't need an agency anymore" and agencies with "agency XY relies on AI for customer Z". The common employees fluctuate between defiant, panic-stricken and enthusiastic behavior towards the new working tools. They ask themselves: do we have to worry about our jobs? Yep, because AI/KI tools are also creating new jobs. For example, prompt engineers. Which brings us to the second interpretation of the word. But first things first.

With the award-winning article on artificial intelligence by Reto U. Schneider in last September's NZZ Folio, OpenAI, ChatGPT and their siblings had a bigger stage in the German-speaking world for the first time. AI and AI tools have since been ubiquitous in the media and in agencies and corporate marketing and communications departments.

As a reminder, as explained here before: The A stands for "Artificial", the I for "Intelligence" and is pronounced it "Ai-Ei". The abbreviation's little brother is called KI, pronounced "Ka-I" in German, and stands for "artificial intelligence. But anyone who says "Kei-Ei" (and there are quite a few of them) is definitely revealing themselves as an ignorant parroter and actually has to worry about their job. Because parroting is actually exactly what AI/KI tools like ChatGPT, Quilbot, Surfer SEO, Murf, Fireflies, Scalenot, Textplaze and what they are all called are doing now. And they do it better, faster and cheaper. Especially if you feed them right.

Shit in Shit out

Anyone who has ever dealt with statistical data knows: The result of the data is only as good as the task with which it is fed. Or in short: Shit in Shit out. So in order for AI/KI tools to text, research, paint or film, they need a task that is cleverly formulated. And that is exactly what prompt is. In English, the word means keyword, query, or even more German: Eingabeaufforderung.

We know this from Google: The more intelligently something is searched for, the better the search results (once you have scrolled through the paid results, which unfortunately - as unimaginative as SEA sometimes words are auctioned - often have very little to do with the input).

So whoever prompts well in the AI/KI tools will get the best results. That's why the discussions about how good and useful these tools would be are somewhat pointless. Just as idle as the question of how good a team of real employees actually is. Because here too, if you don't formulate the task precisely and don't manage employees well, you can't complain about poor performance in retrospect. So, similar to the supervisors or clients, a prompt engineer must know the possibilities, but also the limits and the weaknesses of his agency, his team or his AI/KI tools in order to elicit a usable or sometimes exceptional result from them. Therefore, those who are good at prompting will hardly complain about the capabilities of AI/KI tools. At most the other way around, because they learn promptly from what we ask them.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

"Drii Winter" by Michael Koch was awarded Best Feature Film 2023. The Quartz Trophy for Best Documentary Film went to Elena Avdija for "Cascadeuses". "Je suis Noires" by Juliana Fanjul and Rachel M'Bon received the award in the Best Short Film category. "The Record" by Jonathan Laskar was awarded in the "Best Animated Film" category. "Ours" by Morgane Frund was recognized as the best graduation film.

The feature film "La Ligne" by Ursula Meier was awarded prizes in three categories: Stéphanie Blanchoud was honored as best actress for her role as Margaret, Elli Spagnolo as best supporting actress for her role as Marion, and Stéphanie Blanchoud, Ursula Meier and Antoine Jaccoud for best screenplay. The award for best actor went to Manfred Liechti for his role as Peter K. in the feature film "Peter K. - Alleine gegen den Staat".

Two Quartz trophies went to Carmen Jaquier's feature film directorial debut "Foudre": to Nicolas Rabaeus for Best Film Score and to Carlos Ibañez-Diaz and Denis Séchaud for Best Sound. Silvan Hillmann was awarded the prize for Best Cinematography for "Unrueh", and Karine Sudan was awarded the prize for Best Montage in the film "(Im)mortels". The Academy's special prize was awarded this year to Barbara Fischer and Giles Foreman for their work as acting coaches. The laudatory speech for Ruth Waldburger, who was honored with the Honorary Award for her life's work as a film producer, was given by President Alain Berset, head of the Federal Department of Home Affairs FDHA.

The next edition of the Swiss Film Awards will take place on Friday, March 22, 2024 in Zurich.

The Swiss Film Award 2023

Best Feature Film: "Drii Winter" by Michael Koch (hugofilm features GmbH, Christof Neracher)

Best Documentary: "Cascadeuses" by Elena Avdija (Bande à part Films Sàrl, Agnieszka Ramu, Marie-Lou Pahud).

Best Short Film: "Je suis Noires" by Juliana Fanjul, Rachel M'Bon (Akka Films Sàrl, Palmyre Badinier, Philippe Coeytaux, Nicolas Wadimoff).

Best Animated FilmThe Record" by Jonathan Laskar (Papier perforé / Punched paper films, Sophie Laskar-Haller, Jonathan Laskar)

Best Screenplay: "La Ligne" - Stéphanie Blanchoud, Ursula Meier, Antoine Jaccoud

Best Actress: Stéphanie Blanchoud (Margaret) in "La Ligne".

Best Actor: Manfred Liechti (Peter K.) in "Peter K - Alone against the State".

Best Supporting Actress: Elli Spagnolo (Marion) in "La Ligne".

Best Film Score: "Foudre" - Nicolas Rabaeus

Best camera: "Unrueh" - Silvan Hillmann

Best assembly: "(Im)mortels" - Karine Sudan

Best sound: "Foudre" - Carlos Ibañez-Diaz, Denis Séchaud

Best Graduation Film: "Ours" by Morgane Frund (HSLU Video Studies Department).

Special Award of the Academy: Barbara Fischer, Acting Coach, and Giles Foreman, Acting Coach.

Honor Award: Ruth Waldburger, for her life's work as a producer

The Federal Department of Home Affairs selects the winners from among the nominated films based on the recommendations of the approximately 500 paying members of the Swiss Film Academy. No additional monetary amounts are paid out for winning the film prize.

The tribute to local filmmaking is realized by the Federal Office of Culture FOC with its partners SRG SSR and Association "Quartz" Genève Zürich and organized in collaboration with Swiss Films, the Swiss Film Academy and the Solothurn Film Festival.

This was announced by the Republic on Friday evening at the request of the news agency Keystone-SDA. It thus confirmed a corresponding report by CH Media.

As soon as a suitable successor has been found, von Wunschheim and Reinhard will step down. The reason given by the Republic de Weck's resignation, the Board of Directors and the Executive Board see this turning point as an opportunity for overall renewal. The Board of Directors and the Executive Board see this turning point as an opportunity for overall renewal. The magazine's editor-in-chief is also currently vacant.

Roger de Weck had only been elected last November. Now he has resigned his mandate as a member of the Board of Directors of Republic and of the Board of Directors of the cooperative as of March 10. The reason for the resignation was "differing views within the Board of Directors on strategy, the importance of journalism, how to deal with the challenging situation and the role of the Board of Directors," according to the Republic had announced in a newsletter on Thursday. (SDA)

Alpian's digital campaign has been visible on the Internet for a week now. Anyone reading financial news on Swiss platforms is currently coming across statements such as "Switch now" or a "Not just a new bank. A new way of banking".

In view of the current news situation regarding Credit Suisse, such "calls to action" suddenly take on a completely different meaning. Or did the team behind the campaign simply time it well?

"First of all, we understand that a financial crisis affects everyone. We are not about kicking anyone when they are down," explains Roman Balzan, CMO of Alpian. "The campaign is based on our core mission of providing world-class private banking services, such as direct access to a team of wealth advisors at a fraction of the cost. This is the new way of banking. That's what's missing in the marketplace." According to Balzan, the campaign is fairly well-rounded and includes messages about Alpian's core competencies in investment and banking. Particular focus, he said, is placed on the fair terms and conditions, the speed of account opening and the availability of all functions in the app.

"Frankly, the campaign is relevant even without the crisis. Our partnership over the last three years has been about introducing a new way of banking to the world. Because people demand it," adds Sacha Moser, Foundry's founder and CEO. "You could see the current turmoil as proof that something needs to change in the way we bank."

Whether intentional or accidental, the campaign makes an additional point: for banks that want to remain relevant in the years ahead, the current financial situation has been a wake-up call.