Etienne Jornod has decisively shaped the development of the NZZ company over the past ten years as Chairman of the Board of Directors, according to a statement issued on Saturday. Under his leadership, NZZ has developed into a modern and increasingly digitally oriented media company. The 70-year-old has stepped down because he has reached the statutory age limit.

The Board of Directors unanimously voted in favor of Isabelle Welton as the new Chairwoman. The lawyer has been a member of the NZZ Board of Directors for ten years and is a proven leader with broad entrepreneurial experience. "The NZZ is more than a company. It is an institution in our country," Welton is quoted as saying in the statement. "In my new role as Chairman of the Board of Directors, I will do everything in my power to ensure that the NZZ continues to write its success story - both journalistically and entrepreneurially. In doing so, I can count on a competent team on the Board of Directors and excellent management."

Christoph Schmid, Vice Chairman of the Board of Directors, who has been a member of the Board since 2013, was re-elected by the Annual General Meeting with a clear majority. Florian Harms and Thomas D. Meyer were newly elected to the Board of Directors. They succeed Etienne Jornod and Bernd Kundrun, who decided not to stand for re-election after 14 years. The entrepreneur and proven media professional had joined the NZZ Board of Directors in 2009.

In view of the positive business performance, the Annual General Meeting decided, in accordance with the proposal, to pay an ordinary dividend of 200 Swiss francs per share. In addition, the Annual General Meeting confirmed a special dividend of 400 Swiss francs per share, which will benefit the shareholders due to the reorganization of the shareholding structure in CH Media.

The campaign focuses on the human need for self-realization, which often comes up short in our hectic everyday lives. We often lack the determination, the drive. This is where Emmi Caffè Latte comes in: the products accompany the target group and allow them to take a breath, to take courage and to dare something new. The result is the "Ok.Go!" campaign, which positions Emmi Caffè Latte as a fitting sidekick in the lives of consumers and encourages them to say "Ok.Go!" to themselves more often in life's big and small moments.

The multi-year campaign consists of three commercials about three protagonists who reveal a decisive "Ok.Go!" moment in their lives. The first is R'n'B artist Naomi Lareine. Director Joel Cartier and artist Ona Sadkowsky will follow.

In addition to the focus on the protagonists, additional product subjects will be placed for online, DOOH and display ads, in which Emmi Caffè Latte will accompany and motivate the target group with "Ok.Go!

Responsible at Emmi: Yvonne Baumgartner (Global Head RTD Coffee) Sarah Larwood (Global Head RTD Coffee), Stephanie Herpers (Jr. Global Marketing Manager) Ulla Fetscher (Global Marketing Manager), Mélanie Thurau (Global Marketing Manager), Yannik Tschan (Global Social Media Manager), Nina Girardot (Head Emmi Caffè Latte Switzerland), Mathurin Blumer (Brand Manager Emmi Caffè Latte Switzerland), Bettina Gubler (Trainee). Responsible at TBWA\Zurich: Manuel Wenzel, Hanja Heuss, Angelo Sciullo, Katharina Binder, Sarah Rüegger, Alisea Ferrara, Selina Engeli (creation) Lukas Diem, Clara Burki (strategy) Sina Gelin (consulting) Toni Rubera, Noemi Rubera (image editing and DTP) Fabrice Studer, Domenico Catena, Karl Hofmann (Vido Video). Production partner: Joel Cartier Studios, Jingle Jungle.

While keynote speaker and SRF correspondent Martin Aldrovandi encouraged the newly graduated Maz journalists to follow their own path unflinchingly, Maz Director Martina Fehr emphasized in her speech how urgently good journalism is needed. "For the cohesion of society, for the fight against fake news and to counter targeted manipulation and distortion of facts."

Research on war, the secret service and crystal meth

The graduates of the Diploma in Journalism 2021-2023 come from German-speaking Switzerland and Liechtenstein and work for radio, TV or print/online media from various Swiss publishing houses.

The topics to which the young journalists have devoted their theses are as diverse as the editorial departments: One graduate traces the history of her grandfather, who led a double life under the sign of the secret service. Another thesis focuses on concerts by Swiss bands in the Metaverse. A journalist tested how easy it is to obtain hard drugs like crystal meth via social media. Topics taken up in several theses include the Russian war of aggression in Ukraine and gender fluidity and sexual identity: trans people and their stories were the focus of several theses.

"If you can take it, there's no better job".

Martin Aldrovandi, who had reported from China for Radio SRF for six years and will now start his new job as Southeast Asia correspondent in Bangkok, said: "It's a privilege to be able to report on the world." As a correspondent, he said, you are often left to your own devices. But, "If you can stand it, there's no better job."

Aldrovandi advised the young journalists to always try new things and not to be discouraged by critical feedback or ideas that didn't work. "Just keep going!"

At the center of the communication are the "Corsa Now" special modelswhich are available at a preferential leasing rate at the Opel partner. And it is precisely this spontaneous availability that is the creative core of the campaign: Under the motto "Some things take forever. Others don't.", commonly known situations from everyday life are taken up with a wink, in which one has to wait forever for something. These are contrasted with the immediate availability of the Opel "Corsa Now" special model.

"In times of delivery bottlenecks and waiting times for many products, the campaign clearly brings the benefit of direct availability to the point," explains Sören Schröder, creative director at Saatchi & Saatchi. "At the same time, it is close to the lifeworld of the target group, which can perfectly empathize with the situations shown." Accordingly, the key visual also shows the Opel Corsa Now in a setting that many encounter almost every day: "quickly" grabbing a "coffee-to-go" before work.

On social media and in display ads, other everyday situations are addressed humorously - including waiting in front of the microwave, assembling furniture, and long loading times for digital content. The radio spots also address typical situations that take longer, such as the inevitable call to a telephone hotline.

One central idea, numerous touchpoints

The Corsa Now presence is designed as a 360-degree campaign and will be played out across a variety of online and offline touchpoints, including regional daily newspapers with Opel partner integration in around 125 versions. "With this deployment strategy, we are offering generous visibility to all Opel partners," says Christina Jaldon, Opel's head of marketing. Further, the campaign idea will be played out in radio, social, digital, branding days and various dealer advertising media.

Responsible at AO Automobile Switzerland: Christina Jaldón (Head of Marketing), Delia Bär (Marketing Communication Manager), Jeslyn Grünewald (Digital & CRM Marketing Manager). Responsible at Prodigious: Susan Baumgartner (Client Lead Opel), Aita Hasagic (Project Manager), Laura Marlen Gutknecht (Junior Project Manager), Suzana Kovacevic (Art Buying), Prodigious Factory for implementation and image editing with Adrian Häni, Martin Ottinger, Nik Hidber, Philip Zubler, Andy Günter, and many more. Responsible at Saachi & Saatchi: Sören Schröder (GF Creation), Lennart Adam, Nuria Voss (Text), Remy Steinmann, Vanessa Savi (Art Direction), Romina Plesca (Consulting). External partners:inside: Lina Production, Sebastien Staub (Photography), Jingle Jungle (Sound Studio), Mario Lüthy (Media, Online Marketing), Sally Hess (Media, MMB Media Agency), Staay (Landingpage).

Green Company Transformation

Ecological sustainability as a success factor for companies.

• Author: Arne Prieß
• Publisher: Haufe Verlag, 2022
• Pages: 297
• ISBN: 9783648164662

Sustainable management is a must today. In concrete terms, this can mean, for example, introducing digital processes instead of paper applications and using recyclable materials. Surprisingly, Arne Prieß therefore lets the transformation start in the HR department. Why not employ people who are ecologically sensitive? Why not select external consultants and trainers according to green mindset? The editor is sure: The acquired environmental certificates secure competitive advantages for the company in the long run.

Mind your lucky pig

Change lives with the power of positive expectations.

• Author: Rebecca Böhme
• Publisher: C. H. Beck, 2022
• Pages: 224
• ISBN: 9783406783203

Our sensory organs, our nervous system, and our brain are in impressive exchange with our environment. Thus, every human being has his or her own model of the world based on his or her previous experiences, on the basis of which he or she evaluates and sorts all incoming stimuli. The resulting expectations then in turn affect our behavior as well as our perception. In this book, the author explains how you can make use of these mechanisms to lead a healthier and happier life. A reading tip for all who are ready to see themselves no longer as an unlucky person, but as the owner:in of a lucky pig.

Venture Deals

Be smarter than your lawyer and venture capitalist.

• Authors: Brad Feld, Jason Mendelson and Florian Kreis
• Publisher: Wiley-VCH, 2022
• Pages: 381
• ISBN: 9783527510009

There is too little venture capital for founders in Germany: This complaint is widespread. Tips to remedy the situation are less common. The authors are experienced venture capitalists and provide a detailed guide for those in need of capital. They also point out the differences between the financing culture and the legal situation in the U.S. and Germany. Since it deals primarily with legal issues, the reading is tedious in places despite the casual tone. However, anyone interested in the specifics of venture capital financing will find what they are looking for.

Earth for All

A survival guide for our planet.

• Author:inside: Sandrine Dixon-Declève, Owen Gaffney, Jayati Ghosh, Jørgen Randers, Johan Rockström and Per Espen Stoknes
• Publisher: oekom verlag, 2022
• Pages: 256
• ISBN: 9783962383879

The fact that the world is increasingly coming apart at the seams comes as no surprise to the authors of this book - after all, it confirms the predictions of the famous 1970 report to the Club of Rome entitled Limits to Growth, which they see as an update to their book. In their opinion, only a paradigm shift and five concrete about-turns will allow us to live in a sustainable economy of prosperity. There is not much time left for this. The report is an urgent appeal - but also a motivating survival guide.

In the message published on Friday, the government council cited massive cost increases on the part of suppliers as the reason for the higher operating costs. In order to ensure the operational capability of the plant, an increase in the commitment credit is necessary.

The government council wrote in its message to the Grand Council that the rescue and security authorities and all partners depend on secure and highly available telecommunications systems for efficient command and emergency communications. The maintenance and servicing work is therefore a top priority.

Polycom is the security radio network of Switzerland's rescue and security authorities and organizations (BORS), in which the federal government and cantons have invested a total of around 1 billion Swiss francs to date. This radio network provides a highly available, tap-proof communications platform that is protected from interference.

After around 20 years of operation, the radio network needed to be technically renewed. For the value maintenance of the security radio network, the Grand Council decided in November 2017 on a commitment credit for a one-time gross expense of 3.5 million francs and an annually recurring gross expense of 210,000 francs, which is no longer sufficient. The budget for the one-off costs for the project can be met, as the government council noted. (SDA)

"Closer to personalities" is in the DNA of the Swiss Illustratedn anchored. Every week, the editorial team presents people from a personal perspective. The current campaign picks up on this and shows in five subjects where the Swiss Illustrated comes closer to the personalities.

The subjects show people during SI-Reading in an everyday situation: at home, on the road, in a restaurant, getting ready to go out. The magazine itself is depicted in the image as a symbol of the personalities' lives: Thus the SI sometimes a swinger pants, sometimes a movie hat or a chef's hat.

The idea and concept of the advertising campaign came from advertiser Frank Bodin. "The Swiss Illustrated is the seismograph of Swiss society, because no other medium has such personal access to exceptional people and is therefore able to bring them closer to a broad public," explains Bodin. "This special closeness is also the idea behind the campaign. Swiss Illustrated actually holds important things of the stars and personalities portrayed in it. Deliberately, readers and their interest in people important to our society are brought into focus."

Responsible at Bodin Consulting: Frank Bodin (Concept & Idea). Production & Casting: Find A Face, Rennie Diethelm (Styling), Bigi Otto (Hair & Make up). Locations & Art Direction: Saloon Creatives, Marcel Britt, Vera Studhalter. Photography: Geri Born (Photographer Swiss Illustrated). Project Management: Martina Eith (Brand Manager Swiss Illustrated).

The recently founded company Noviv already distributes the Microlino light electric vehicle in Switzerland and has an exclusive body and paint partnership with the US manufacturer Lucid Motors. And since this February, Noviv has also been the operating and sales partner of the Swiss start-up Loxo, the manufacturer of the first self-driving goods transporter. Loxo is currently in a test phase with companies such as Migros and Schindler Aufzüge.

The name Noviv is derived from Rhaeto-Romanic terms. "Nov" means new, fresh, young, and "viv" is shortened from "viver", in German "lebe". Heads developed the corresponding brand design. A dynamic "N" serves as a distinctive design feature, used in the logo and as a monogram. The imagery depicts the mobility landscape in urban living spaces and offers the innovations marketed by Noviv an appearance in a lively rather than technically cool tonality. An expressive petrol as corporate color is to round off the appearance.

Twitter owner Elon Musk is focusing more on subscription revenue after a slump in advertising revenue and wants to make the paid service Twitter Blue more attractive with more features and reach. Authors who pay for Blue can now also sell reading subscriptions for their posts directly on Twitter.

Originally, tweets could have up to 140 characters - the length of an SMS. A few years ago, the upper limit was doubled to 280 characters. Co-founder Jack Dorsey, as head at the time, did not want to change the essence of the platform with its short texts too much. The limit meant that longer texts were often published as a screen capture from another app.

Twitter sells the Blue subscription in Switzerland for 10.00 francs per month. (SDA)

A handful of audio branding experts around the world are researching methods of using empirically collected data to anchor a brand message even more inspirationally and thus more effectively with the target group. "Audiomotion" is one such research project and is being conducted by the audio branding agency Department of Noise. in cooperation with the team of Prof. Dr. Brigitte Liebig at the School of Applied Psychology FHNW.

The core of the project is a specially developed survey and evaluation method for the extensive empirical data from the ongoing survey. "We want to find out as precisely as possible what effect specific sound experiences have on listeners and what emotions they perceive," says Dorian Mittner, research associate in the project. "With this data, we can now classify and compare the effect of different music excerpts from all genres quite accurately. What's innovative here is the practical approach, which enables efficient evaluation and connectable integration into design processes."

The "MeloMetric" survey tool developed in the process has already been used successfully in the development of sound identities for Raiffeisen and ZKB and can also be applied to campaign music. Florian Goetze, Director Strategy & Creation at DoN, says: "When brands communicate, multi-layered bodies with heterogeneous needs often have an impact on the creative teams. At this stage, empirical data can provide guidance and enable consensus. The more the industry has access to high-quality data and the more efficiently it can be evaluated, the greater its relevance will be - in creative work as well. Whereby especially there, of course, intuitive assessment will remain an important aspect."

Currently, more than 1,200 people living in Switzerland have already rated over 370 music excerpts. And the project continues: On Soundslike.ch, interested people can participate in the survey and take a playful journey into the subconscious.

The Zunft zur Schneidern is one of the thirteen societies and guilds of the Burgergemeinde Bern and was founded in the 1370s. Unlike guilds in other cities, which are all associations, the Bernese guilds are corporations under public law. The Zunft zur Schneidern is also an autonomous burgerliche Korporation with municipal character. It is composed of all persons who have the guild right on tailors. Together with the butchers and the Pfistern, the guild was responsible for providing basic human needs. Today, its activities include providing social assistance to its members currently residing in the Canton of Berne, promoting cohesion among the guild members and managing their assets.

The design of the twice-yearly guild magazine is being redesigned by Studio Thom Pfister. The redesign is intended to combine tradition and modernity.

Studio

Responsible at the Zunft zur Schneidern Bern: Christoph Ott (Communication/Website), Andrea Baur Schweizer (Editor Zunftblatt/Website). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Noemi Bünzli (Graphic Design), Laura Capponi, Ursula Rytz (Consulting). Photographer: Yasmine Pauchard.

Swiss citizens expect companies to live up to their social, environmental and economic responsibilities. Even outside their core business. This is the result of a recent study by the survey institute Sotomo.
Migros' launch campaign is intended to demonstrate, sometimes tongue-in-cheek, sometimes seriously, the retailer's multifaceted commitment in Switzerland. To this end, various facts are presented - such as a total of 3700 apprentices, 10,000 regional products, or 17,000 tons of packaging material saved. The 360-degree campaign focuses on the diversity of the commitment with typical Migros flair and includes an opening film, several films for TV and online, social media content, digital advertising materials, and around 20 posters and advertisements.

"The campaign shows that Migros is tirelessly committed to everyone in Switzerland, especially within its range of products and services, but also beyond," elaborates Nadine Hess from the Federation of Migros Cooperatives. The fact that Migros is also perceived by the population as sustainable and committed is shown by the GfK Business Reflector Reputation Ranking: Migros came in first place at the end of March 2023 and is particularly popular with young people because of its commitment (Werbewoche.ch reported).

Responsible at the Federation of Migros Cooperatives: Nadine Hess (Head of Marketing Communications), Fréderic Zürcher (Head of Umbrella Brand), Désirée Strassmann (Head of Campaigning), Sabine Ruchty (Head of Strategy), Michèle Leibacher (Project Manager Campaigning), Eva Meyer (Project Manager Campaigning), Simone Blaser (Senior Project Manager Media), Patrick Blum (Project Manager Digital Media), Barbara Friederich (Head of Business Partner Communication), Donatus Grütter (Business Partner Communication), Thomas Blumer (Head of Social Media), Raphaela Dreyfus (Head of Migros World). Responsible at Wirz Group: Livio Dainese, Lorenz Clormann, Alain Eicher, Johannes Raggio, Marcus Josty, Thomas Kurzmeyer, Björn Bippus, Yannick Schaller, Matthias Fürst, Luigi Vitiello, Hannah Züttel, Evelyn Schellenberg, Elena Gabriel, Zara Velchev, Petra Dreyfus, Karin Lang, Vanessa Lehmann-Spalleck, Kim Ulbrich, Julia Mutter, Valeria Vuckovic, Carolina Jiménez, Eva Bachmann, Barbara Waldvogel, Fabienne Belci, Kathrin Jesse, Alex Hermann, Julia Ewers, Nico Keramaris, Tim Lieberherr, Noemie La Bella, Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz, Giovanni Bucca, Yussef Serrat, Oliver Fäs, Karin Gartmann, Sonja Jegen, Rahel Signer. Responsible for Stories (Filmproduction): Samuel Morris and Paulus Brüggmann (Director), Michèle Seligmann (Executive Producer), Meret Früh (Line Producer), Josua Stäbler, Paulus Brügmann (DoP). Other responsible production: Jingle Jungle (audio post-production), Adrian Frutiger, Fabian Sturzenegger (music), Alessandro Biffi and Jay Moss (edit), Joakin Rissveds (grading), Visualeyes International (production), Yves Bachmann (photographer), Jonas Oswald, Juan Manuel Barrios Daher, Elias Gmünder (photography assistants), Katrin Lohmann (producer). Media: Dynamo Team Dentsu Switzerland, Webrepublic.