Nadja Holenstein has been deputy town clerk and parliamentary secretary for the town of Arbon for the past seven years. Prior to that, she worked as assistant to the cantonal council in Appenzell Ausserrhoden. As a former municipal councilor and trained organization and project manager, Holenstein brings with her extensive experience in the fields of politics, administration, spatial planning and events, among others. "We are particularly pleased that with Nadja Holenstein we have another person with a lot of power and fresh ideas in our team and for our customers," says Philipp Gemperle, Head of Competence Public Authorities.

The existing services of the public sector competence field at The Ambassadors include the development of strong messages, visualizations, communication concepts and communication measures, as well as participative formats.

The umbrella organization relies on personalized content and a simplified presentation. In this way, users receive relevant hiking suggestions, equipment tips and individual information for planning hikes. The new website is intended to function as a personalized hiking portal.

"Thanks to the new possibilities to address our users individually, we can better understand what their needs are and respond appropriately," explains Vera In-Albon, project manager of Swiss Hiking Trails. Although hiking is often used for deceleration and digital detox, many hikers call up orientation points or maps online while on the move. Even before a hike, people use the Internet to research information about routes or get inspiration for hiking destinations. "We want to take this behavior into account and at the same time use the opportunities offered by new technologies to keep up with the digital transformation," continues In-Albon.

The new website was developed as part of the digitization strategy in collaboration with Swiss Hiking Trail employees, users of the previous website, and the Bern-based portal and digitization specialist Cloudtec. In addition to personalized content, the portal integrates other systems to standardize internal processes and facilitate the exchange of information with the cantonal hiking trail organizations. Development is ongoing, and additional functions are being released all the time.

Lauren Huber joins Drop8's Programmatic Campaign Management team as Senior Campaign Manager. She has been working in online advertising for 17 years, including over ten years at Microsoft as Product and Monetization Manager.

Manager was active. According to the statement, Huber's experience is a valuable addition to Drop8 Campaign Management, where programmatic campaigns are implemented in the online, DOOH, audio and in-game sectors.

Jona Carina Senz joins Drop8 as a Programmatic Campaign Manager Trainee. During the six-month traineeship, the focus is on practical know-how coaching, whereby the agency always pursues the goal that graduates of the traineeship at Drop8 can build their careers in the field of online advertising. Aline Bürgi successfully completed her traineeship at Drop8 in February and joined the team in March 2023 as Programmatic Campaign Manager.

Hybrid working model works

Drop8 has been working with a hybrid work model for more than two years: the team meets at the office two days a week to work together and exchange ideas on both a professional and personal level. The remaining working hours can be flexibly worked from any location, the last week of each month Drop8 works completely remotely.

According to the agency, this flexible way of working has increased the work-life balance of all employees and at the same time boosted work performance. As a further step, Drop8 has launched a pilot project in March 2023 in which all team members are allowed to take a four-day week per month, resulting in twelve additional vacation days per year.

Heimat Zürich stages the Fair Flat offer with attractive contract terms in the current Wingo campaign. Anyone who says "Yes, I do" to it is linked to the subscription for life - not in white, but in Wingo red.

For this, Heimat asks the Swiss comedians Charles Nguela for German-speaking Switzerland and Alexandre Kominek for French-speaking Switzerland, quite classically, to kneel. For an alliance to the end of all phone calls.

Various video formats, animated banners, posters, DOOH, static WB for social and co. and a radio spot were produced.

Customer: Wingo. Responsible agency: Home Zurich. Photo and film production: Sebahat Film + Photo. Photography: Dan Cermak. Media: Mediaschneider & Hoy.

If you know you are in good hands, you can be ready for challenges in life and confidently pursue your dreams and goals. With this motto, Allianz has been positioning itself internationally since 2022 as a reliable partner that supports its customers in their preparations. Now Sir Mary has developed a multimedia advertising campaign for Allianz Suisse that carries this attitude at its core.
"The focus of our campaign is confidence in the face of life's challenges," explains Patrik Kesseli, Head of Marketing Campaigns & Leads at Allianz. "We at Allianz are there to make our customers feel well prepared thanks to our insurance and pension solutions."

To convey this feeling authentically, the campaign deliberately refrained from placing claims at the center. Instead, searching tracking shots in the three spots visually trace the process from everyday challenge to self-confident certainty. The protagonists' stares into the camera at the end of each spot are also found on the static advertising materials. They are meant to express how one faces life when one feels well-prepared and in good hands: confident and courageous. No matter how challenging life situations such as city traffic, a major professional project or an upcoming birth can feel at times.

The communicative bracket across all advertising media is the "... can come" dictum, which additionally sharpens the focus on being prepared - and is intended to encourage Swiss people to prepare for life with Allianz.

Sir Mary's media team is responsible for the overall management of the campaign and links it specifically with other sales measures. The campaign will be played out throughout Switzerland as OOH, DOOH, TV sponsorships, in the Allianz Cinema and in the usual digital channels. Further activations and measures are to follow in the course of the year.

Responsible at Allianz Suisse: Thomas Wegmann (Head of Market Management), Patrik Kesseli (Head of Marketing Campaigns & Leads), Claudia Staub (Head of Brand Studio), Simone Schmitt (Senior Digital Specialist), Sandra Schreiber (Campaign Manager), Caspar Vuille (Performance Marketing Manager). Responsible at Sir Mary: Florian Beck (Chief Creative), Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Leandro Disler (Art Director), Jodok Meier (Junior Copywriter), Jennifer Nieto (Senior Account Manager), Jacqueline Willimann (Senior Account Manager), Nicolas Hostettler (Managing Director), Fabian Habisreutinger (Strategy Director Media & Data), Vanessa Habisreutinger (Director Media & Technology ), Céline Zemp (Ad Technology & Programmatic Manager), Rahel Ruf (Ad Technology & Programmatic Manager), Jessica Do Amparo (Senior Content Consultant), Daniel Zuberbühler (Managing Partner). Responsible at Doity (production): Sascha Pollack, Nancy Sabbagh (Executive Producers), Christina Walther (Producer), Mike Lee Thomas (Director), Gaul Porat (DoP), Björn Dunne (VFX Supervisor), James William Blades (Music), Staub Audio (Sound Design), Jen Krause (Photographer), Turboturbo (Image Editing).

The change is part of a long-term succession plan, Tamedia announced on Tuesday. Schaffner had announced his wish to relinquish management at the end of 2023. He will continue to be available to the company for selected projects.

Peppel-Schulz most recently served as CEO for Condé Nast Germany, headquartered in Munich. The company publishes, among others, the magazines Vogue and GQ out. According to the press release, Peppel-Schulz drove forward the digital transformation of the traditionally print-heavy media company.

Manager from Hamburg

She will also have this task at Tamedia. "The transformation has been successfully launched at Tamedia. The task now is to drive the process forward quickly and thereby ensure sustainable profitability," Peppel-Schulz is quoted as saying.

A native of Hamburg, she began her career in 2001 at the telecommunications group HanseNet/AOL, where she rose to become divisional manager of marketing for private customers and brand communications. She studied and graduated in economics at the University of Hamburg. (SDA/swi)

The new figurative mark is inspired by the established graphic language of pictograms. For the logo, a familiar impression was deliberately chosen. The color was also based on the tried-and-tested fire department red. The intention was to avoid graphic experiments.

The reduced logo created by Schläfle Trittibach illustrates a fire hose formed from the initials F for fire department and S for Stäfa.

The new look will be used in various applications - including clothing, vehicles, communications and social media - and is intended to further optimize the quality of the Stäfa militia fire department.

Responsible at fire department Stäfa: Roger Bregy (Head of Fire Department and Civil Defense). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction), Thomas Buchwalder (Photography).

The FM switch-off or the expiry of the FM radio licenses is therefore existential for the numerous digital audio broadcasting radios (DAB+) united in Unikom.

77 percent of radio listening in Switzerland in 2022 was digital, via DAB+ and the Internet, as Bakom recently announced. By contrast, the use of FM declined steadily. By the fall of 2022, the FM share had fallen to 23 percent.

In 2014, the Swiss Radio and Television Company SRG and the Swiss radio associations VSP, RRR and Unikom agreed to switch off FM by 2024 at the latest. Originally, the switch-off had been planned earlier.

Unikom calls for tender

Should Bakom, as the regulatory authority, fail to completely switch off FM by the end of 2024, the FM frequencies would have to be put out to public tender again in accordance with the Telecommunications Act, Unikom's statement continued. A VHF radio license offers a clear market advantage, which should not simply be held back for the current VHF radio broadcasters.

Jürg Bachmann, president of the Association of Swiss Private Radio Stations (VSP), sees things differently, as he told Keystone-SDA: "In the past ten years, the federal government and the radio industry have invested a lot to promote the digital use of radio and to reduce the analog use. Today, radio is listened to digitally by a large majority."

Against this backdrop, it would be counterproductive for the federal government and the entire radio industry to put the FM radio licenses out to tender now. "In particular, it would undo all the efforts from which Unikom radios have also benefited to a great extent," says Bachmann. For this reason, the VSP is against the tendering of the FM frequencies. Instead, the VSP supports the federal government's strategy of no longer granting licenses for FM frequencies that are no longer in operation. (SDA)

The agency handles the set-up and placement of social media performance campaigns for Schaffner.

"Schaffner AG has been producing furniture with absolute cult status for a long time. We are very pleased to be able to promote such products," writes NK Media in a statement.

In total, Suissedigital's members sold around 8.37 million subscriptions as of the end of 2022, according to a statement from the industry association on Monday. That is around 150,000 more than in the previous year.

TV business loses ground

In the TV business, however, subscriptions declined by 7,200 to 2.12 million. However, Suissedigital members remained the clear market leader ahead of Swisscom with 1.57 million TV subscriptions sold, according to the report. Salt is a clear third with fewer than 150,000 TV subscriptions.

By contrast, the association's members were able to make up ground in broadband Internet, where the number of customers rose by 34,500 to around 1.76 million. Mobile communications saw even stronger growth, with an increase of 139,500 to 3.24 million, while fixed-network subscriptions fell by 19,000.

Overall, 2022 was a successful year for the association and its members, CEO Simon Osterwalder is quoted as saying in the release. "As internet usage continues to shift to smartphones, I am particularly pleased with the growth in mobile."

Since the merger of Sunrise and UPC in 2020, Sunrise customers also belong to the association of cable network operators. In total, Suissedigital comprises around 180 companies organized under private and public law, which reportedly supply more than 3 million homes and business units with radio, TV, Internet, telephony and other communications services. (SDA)

Prior to that, Andreas Böni spent around 15 years at View the last few years as deputy editor-in-chief of the View Sport. He started his career at the Ringier School of Journalism, after which he worked for four years at Sports image in Hamburg. With "Am Ball mit Böni" (On the Ball with Böni), he has created an informative moving image format in which he analyzes current soccer topics.

As Editor-in-Chief Sports, Andreas Böni assumes editorial responsibility for the sports content of Blue Sport and Blue News. This includes the positioning of Blue News as the "Home of Football" as well as the platform-compatible 360-degree distribution of the created sports content in the entire Blue+ universe. Blue News as a second-screen and first port of call for all football fans is to be further developed with him.

"With Blue Sport, we offer soccer fans the best soccer product in Switzerland. Now we also want to become even more of a pioneer with our online offering on Blue News," says Claudia Lässer, Chief Product Officer Blue Sport & News. "Andreas brings incredible expertise in football and is a strong leader who is well connected. In addition, he is also convincing as a leader. I am sure that with him we will strengthen ourselves in the best possible way."

As a cantonal educational institution with around 1,400 students and over 350 lecturers, the Academy of St. Gallen is one of the largest providers of courses and continuing education in the field of leadership and business in the region of eastern Switzerland. In order for those interested in continuing education to find and take advantage of the right offer even more effectively in the future, the website as well as the SEO, SEA and social media measures are to be optimized, thereby intensifying customer loyalty. For this reason, the St. Gallen Academy sought a new digital agency by means of a pitch.

The race was won by the Bern-based agency Ads&Figures. "We are enormously pleased about the award and the positive feedback on the chosen pragmatic approach, combined with a sustainable plan on how we can jointly tackle the challenges of the St. Gallen Academy over the next few years," explains Managing Director Jean-Claude Zulauf. Thus, in a first step, quick wins are to be implemented and, in parallel, strategic foundations for further measures are to be developed.

"Ads&Figures captured our need very well and showed a way forward that not only meets our expectations, but is also very much in line with our approach," says Thierry Kurtzemann, Head of School at the Academy of St. Gallen.

Team Academy St. Gallen: Thierry Kurtzemann (Head of School), Stefanie Bögle (Head of Marketing and Sales Courses), Mara Oriovich (Head of Marketing). Pitch Team Ads&Figures: Jean-Claude Zulauf (CEO & Co-Founder), René Linder (Chief Product Officer & Co-Founder), Eloy Martinez (Team Lead Social & Programmatic), Andreas Bächtold (Search Engine Advertising Manager), Manuel Frei (Lead Data & BI), Miranda Eggenschwiler (Team Lead PM & Growth), Jan Kustos (Senior Search Engine Optimization Manager).