While 2023 While the focus was on communicating Yallo's comprehensive full telco offering, Yallo 2024 aims to attract the attention of the Swiss with three key benefits of its offering: fast internet, easy switching and attractive prices.

The three online commercials tell the stories of three "dissatisfied" people whose current situation is anything but quick, easy and inexpensive. Just like last year, the campaign uses an analogy mechanism with humorous and bizarre situations. For example, a jockey complains about his slow pony, a model-making fan about the complexity of his project and a restaurant visitor about the gold-plated vegetables on her plate.

"In addition to our full telco offering, we want to bring our strengths at Yallo to the fore in 2024. I am delighted that we have succeeded in building on the humor and cleverness of last year's campaign despite the greater complexity of the messages," says Stefan Fuchs, Executive Director Flanker Brands at Sunrise.

In a first wave, the campaign has been visible throughout Switzerland since Monday with TV commercials, online commercials, digital ads, social media ads, OOH posters and Spotify ads.

Responsible at Sunrise: Stefan Fuchs (Executive Director Flanker Brands), André Hodel (Senior Director Customer Growth & Brand), Maike Büchler (Senior Marketing & Communications Manager), Chiara Seregni (Senior Digital Marketing Manager), Carlotta Patané (Marketing & Communications Manager), Furkan Fidan (Graphic & Web Designer). Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Torben Cording (Senior Art Director), Florian Birkner (Senior Copywriter), Paul Gutjahr (Digital Art Director), Noah Fahrni (Graphic Design), Nadine Treml (Senior Account Manager), Jasmin Jost (Senior Account Manager), Anne Muhl (Strategy Director), Florence Scherer (Senior Strategist), Nicolas Hostettler (Managing Director), Daniel Zuberbühler (Managing Partner). Production: Boom creative studio, Annina Zimmermann (Executive Producer), Wolfberg (Director), Sander Vandenbroucke (DoP), Paula Patocka (Photography), Tomas Klimek (Editor), Unsere Farben (Grading), UKO (Audio). WOther partners: Marco Rose, Cédric Zwicky (Mediatonic), Jill Rodenrijs, Yuriy Ostrovskiy, Julia Treudler (WebRepublic).

"I'm delighted to be playing for my home team after returning to the agency side," says Jonas Wittwer, who has his roots in Aargau. "I'm excited about the task of supporting a wide range of clients with their different goals and needs, providing strategic advice and developing inspiring stories."

As Head of Strategy & Communication, Wittwer will be responsible not only for the further development of clients but also of the agency and will take on overarching communication tasks. In addition to strategy development, this also includes corporate communications and the ongoing development of F/E's catalog of services.

F/E Managing Partner Christoph Enderli, who has repeatedly worked with Wittwer on various projects in recent years, emphasizes his strategic and communicative flair: "We are excited about the impetus that Jonas will bring and look forward to advancing our clients together."

Wittwer began his communications career in 2016 as a communications consultant at a PR agency in Zollikon ZH and moved to Swiss sporting goods manufacturer Mammut in 2019 after a stopover at Siemens. After just a short time, he was promoted to Group Communications Manager in 2020 and took on global responsibility for internal and external communications as Head Of Corporate Communication in the same year. After three years - most recently as a member of the extended Executive Board - Wittwer moved to Zurich-based communications agency Grip in 2023 as Senior PR Consultant, where he looked after clients from the technology, finance and lifestyle sectors. He was also a top athlete and spent more than ten years as a floorball goalkeeper in the top Swiss league for the top clubs GC and Alligator Malans as well as in the Swiss national team.

Galaxus Mobile is taking its cell phone subscription campaign to the next level with the "Family + Friends" savings option. The message: at Galaxus Mobile, no one has to be related by blood to be considered a family and save money. Because no matter who joins a Galaxus Mobile family, the price of CHF 19 per month is reduced by one franc for each additional member, down to CHF 15 per month. This is exactly what the campaign calculates strikingly for the number of people shown.

The cast for the various subjects comes from very different milieus, but always from real life - from roller derby girls to poodle fans or retired art lovers to the Swiss goth scene. In addition, the design elements were given a further polish to bring Galaxus Mobile even closer to the parent brand in terms of visual perception.

The new motifs can be seen in German-speaking and French-speaking Switzerland until April 7, 2024 on posters, in DOOH and in various online formats to suit the young mobile target group.

For the organization of this year's Effie Awards Switzerland the categories have been summarized and simplified. The best campaigns are sought in the following categories.

• Activation: Successful activations around a time-limited offer. The results focus on market performance in the form of purchases, participation or votes.
• Brand Experience & Partnerships: Brand experiences beyond traditional marketing that positively change brand perception or successful brand platforms that have been created in collaboration with other brands.
• Brand Image: Brand campaigns that maintain, defend or cultivate brand awareness, profile or image.
• CRM / Loyalty Program: Long-term activities that have increased customer loyalty and thus customer value and have built up a relationship with customers beyond traditional advertising.
• Doing Good / Positive Change: Targeted marketing by brands and NGOs that contribute to the common good through environmental or social engagement.
• Employer Branding & Recruiting: The focus is on measures that help a company to establish a positive image in the long term and thus appear as an attractive employer; internal communication measures also contribute to this.
• Timely Opportunity: Strategic efforts that could produce the desired results with a single significant moment of action.
• Social media / influencer marketing: Social media or influencer marketing is successful as a primary touchpoint or main component of communication.
• Marketing Automation: Outstanding applications of automated marketing strategies that increase campaign efficiency, improve customer experience and deliver measurable results in terms of engagement, conversion and revenue.
• Media Idea & Media Innovation: Effective ideas and innovations of implementations in which the media idea or innovation was the driver for the creation or implementation.
• New New: Successful activities in connection with the launch of a new product or service.
• Public Relations: Press and public relations, investor relations, corporate or crisis communications that have also had a high impact on the brand.

Entries can be submitted until the end of May 2024, and the jury will meet in two rounds in June and September before this year's winning projects are announced at the Award Night on November 6, 2024.

An Easter without a bunny is unthinkable. But what happens when it disappears from the face of the earth just before the festivities and can no longer be found? The Easter story concocted by TBWA\Zürich was staged with sensitivity and humor by the directing duo Fröhlich.

Whether Hoppel the Hare will actually return in time for Easter and how Coop's extensive Easter range will sweeten the waiting time will be revealed on TV and online from Monday. The campaign will be rounded off with further online advertising material, various POS measures, an Easter app game and print advertisements.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communication), Vanessa Finzer (Head of Advertising), Lukas Schwarz (Head of Own Brand Advertising/Image), Maryline Hermann, Patrizia Sigg (Project Management Own Brand Advertising/Image), Florian Lanovic (Head of Social Media/ Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Joachim Von Allmen (Head of POS Advertising), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Media). Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Sabrina Brandenburger, Mark Taylor, Jan Krohn, Naomi Gulla, Susanna Fill, Wolf Gärtner, Michael Kathe, Maude Mahrer (creation) Ilenia Peluso, Esther Ortega, Verena Rainer (consulting). Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Brunner (Media Planner), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Miriam Küng (Digital Campaign Manager), Madeleine Huber-Tröndle (Online Media Planner). Responsible at Shining Film: Leonardo Sanfilippo (Executive Producer), Gabi Benz (Line Producer), Mirjam and Lukas Fröhlich (Director & Editor), Jan Mettler (Cinematographer), rnfdesign (Production Design), Pana Argueta/nhb studios berlin (Grading), DubDub Studios (Sound Design & Voices). Responsible at HitMill: Fred Herrmann (Composition, Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Manager). Responsible at Cover Media: Angelina Belintani (producer), Baschi Thommen, Rainer Ammann, Stefan Sommerhalder (recording studio, voice recordings).

In Post Mobile's launch campaign, the claim "It couldn't be more yellow" was the program: there was a yellow anthem and yellow posters (Werbewoche.ch reported). The ongoing awareness campaign now builds on this. Five different subjects allow a look behind the color. Yellow represents a range of emotional and functional benefits that customers can enjoy when taking out a Post-Mobile subscription.

How yellow works

In the campaign, various yellow benefits - such as crystal-clear offers, transparent prices, low-cost subscriptions and a fast network - are packaged in 15 seconds and quickly brought to the point. The yellow accents will continue to provide the necessary eye-catcher and the essential recognition value. They bring color to the everyday situations in which the characters in the commercials find themselves.

An offer for all

Post Mobile wants to appeal to a broad section of the population. For young people, there is a fast network for a low price. Older people, on the other hand, are happy to have a provider for whom friendly customer contact and uncomplicated services are very important. But people who have only been in Switzerland for a short time should also benefit from Post Mobile and be able to obtain advice at post offices.

The campaign will be shown from Monday with OOH and DOOH placements, and a week later on television and as online videos.

Responsible at Post Mobile: Evelyn Schnarrenberger, Jenny Mosbacher, Sonja Baumann, Ana Ingold, Yannick Lehmann, Carmela Fusco, Marcel Lehmann. Responsible at Publicis Zurich: David Lübke (Creative Director), Philipp Klink (Senior Copywriter), Sebastian Danielsson (Senior Art Director), Cedric Fuchs (Art Director), Maureen Wangui (Graphic Designer), Anna Leudolph (Freelance Creative Director), Rob Hartmann (Executive Creative Director), Sandro Looser (Client Service Director), Lea Zaydowicz (Account Director), Lea Zehnder (Junior Account Manager). Responsible at Prodigious: Factory Prodigious, Carol Maag / Constantine Wrage (Agency Producer Prodigious). Post Mobile Commercial Crew: Jen Krause (Director), Hillton (Production), Mona Bertschinger, David Bertschinger Karg (Exc. Producer), Yanik Müller (Senior Producer), Debby Caplunik (Producer), Jonas Steinbacher (Camera), Jenny Tschuggmel (Styling), Robin Fessel (Art Dep.), Jordan Singleton (H&M), Billy Bains (Post-Producer), Alexander Brand (Editor), Matthias Stoopman (Color Grading), Jingle Jungle (Sound Design). Music: 86Tales (composition), Patrick Scheffler, title Post Mobile (composer).

This year's 360-degree KPT campaign focuses on the uncomplicated and customer-oriented services provided by KPT. The motto "Close to nature and passion", which has already characterized the imagery of recent years, is continued as a common thread.

The new campaign subjects and TV commercials present the health insurance company's offers in a humorous light and show concrete service promises such as good accessibility or courteous service. "This approach underlines the message that KPT is there for its customers in every life situation and responds to their needs," explains Marc Bissig, Head of Marketing, Communication and Digital Sales at KPT.

The campaign can be seen on posters and in the digital space from Monday, and will be supplemented by TV commercials in the fall.

Responsible at KPT: Marc Bissig (overall responsibility), Stefanie Gehrig (campaign management image), Shadya Rohner (sub-project management digital), Marco Garbely (text). Responsible at Family: Claudio Catrambone, Svenja Hässig, Hanja Heuss, Jan Walser, Alexandra Niggeler, Severin Binkert, Marion Gwerder, Torsten Maas, Marc Ambühl; Stories (production): Claas Ortmann (director), Kasper Wind (DoP), Arthur Mebius (photography). Responsible at EmoticomYves Ackermann, Ellen Burri, Mathias Habich, Patrick Hüttenmoser, Jaana Kaufmann-Bienz, Marijan von Allmen, Marc Wyss. Media: JBW Media.

Cardiovascular diseases are still the most common cause of death in Switzerland, despite major advances in cardiac medicine. The main risk factors include high blood pressure and high cholesterol levels. The insidious thing is that elevated blood pressure and cholesterol levels go unnoticed for a long time. Unnoticed, they can gradually damage the heart, blood vessels and other organs and significantly increase the risk of a heart attack and stroke. This is why it is so important to know your values.

Focus on values

With a broad-based prevention campaign, the Swiss Heart Foundation is raising awareness of blood pressure and cholesterol levels among the Swiss population and recommending regular heart checks. This first major Swiss campaign is intended to anchor this important health issue in the population's consciousness over several years in order to bring about a change in behavior.

Check in the pharmacy

The Swiss Heart Foundation's HerzCheck is an efficient means of early detection of cardiovascular disease. The approximately half-hour check can be carried out in over 500 partner pharmacies throughout Switzerland and includes a short questionnaire, analysis of cholesterol and blood sugar, measurement of abdominal girth and blood pressure and a discussion of the results, including health tips.

The really important figures

The campaign developed by Madonna.Studio - formerly Madonna Kommunikation - focuses on the numbers that our lives revolve around. Some of the most important figures - our cholesterol, blood pressure and blood sugar levels - often receive too little attention. With the catchy phrase "There are more important numbers in life", the campaign aims to correct this situation and calls on people to check their own values as part of a heart check. The point-of-view perspective also makes the campaign visually unique. It is intended to facilitate identification and leaves it largely open as to who stands for the respective number.

Responsible at the Swiss Heart Foundation: Philipp Tinguely (Head of Education, Prevention & Patients). Responsible at Madonna.Studio: Massimiliano Madonna (direction & concept), Julian Huber, Tanja Richli (art direction), Urs Zwyssig (text & concept), Michael Sieber (photography), Tonstudio Z (sound design and mixing). Media: JBW Media.

According to Media Focus, the total visibility of the 316 brands surveyed amounted to 9.6 billion gross francs in 2023, which corresponds to an average of 30.3 million per brand. 65% of the total visibility is attributable to earned media, which corresponds to 6.3 billion francs. This contrasts with 3.3 billion francs in gross advertising pressure (35%).

Visibility has remained more or less the same over the year - in the second half of 2023 it decreased by 0.12 percentage points compared to the first half of 2023. The decline in earned presence (-3.3%) is offset by the increase in paid presence (+6.2%). The biggest driver for the decline in earned presence was the flattening media discussion about the UBS/CS merger.

In percentage terms, the highest increase in visibility was recorded by the cleaning sector (+89%), followed by the personal care sector (+48%). On the other hand, the financial institutions sector recorded the highest decrease in visibility (-26%), but remains in second place overall - behind the still strong automotive sector.

The Media Focus publication also includes "Battles of the Brands" from various industries. The comparison shows in each case who is the more visible brand, both overall and in the individual communication channels.

Salzmann was proposed for election by the new Federal Chancellor Viktor Rossi. She holds a degree in history, media and communication sciences and an Executive Master of Business Administration with a specialization in public management from the Bern University of Applied Sciences, as the Federal Council wrote on Friday.

Head of the Federal Council division

Salzmann will take over the management of the Federal Council division on July 1, 2024. In coordination with Federal Chancellor Rossi and Vice-Chancellor and Federal Council Spokesperson André Simonazzi, she will be responsible for all tasks relating to the preparation, implementation and follow-up of Federal Council meetings.

Salzmann will also manage seven organizational units with around 130 employees. These are responsible, among other things, for the Federal Chancellery's language services, the publication of official publications and legal decrees.

Salzmann lives with her family in Bern and is a citizen of Naters VS. From 2012 to 2018, she worked at the Federal Department of the Environment, Transport, Energy and Communications (Uvek), the last four years as a personal assistant to Federal Councillor Doris Leuthard, who resigned at the end of 2018. She is a member of the Center Party.

She moved from the Federal Administration to Credit Suisse Energy Infrastructure Partners as Head of Public and Regulatory Affairs. Since March 1, 2020, Salzmann has been responsible for managing the CEO staff at CSS Krankenversicherung.

Replacement for De Bernardi

The new Vice-Chancellor will replace the interim Vice-Chancellor Jörg De Bernardi next summer. He will move to the Federal Department of Foreign Affairs, where he will head the "Policy Planning" division in the State Secretariat.

De Bernardi has been interim Vice-Chancellor since the election of Vice-Chancellor Viktor Rossi as the new Federal Chancellor in December 2023. Rossi was elected by Parliament to succeed Walter Thurnherr (center), who had resigned. He had previously been Vice-Chancellor for almost five years. (SDA)

During the international congress with over 70 speakers, IAA World President Sasan Saeidi and the global jury presented the IAA Awards in five categories. The IAA Swiss Chapter was able to secure the IAA Chapter Excellence Award, which recognizes leadership qualities as well as programs and services that the chapter has developed for its members and the industry. The award is presented to the IAA Chapter that has achieved the most outstanding overall contribution and success in achieving global goals on an international scale. "I am delighted that we have received this prestigious international award as the IAA Swiss Chapter and that our initiatives, programs and innovative formats have received worldwide recognition," said Matthias Kiess, who has been President of the IAA Swiss Chapter since September 2023 and accepted the award together with Managing Director Chantal Landis.

IAA Executive Director Award for Chantal Landis

The IAA Executive Award recognizes and honors the commitment of managing directors at a global level and was presented this year to Chantal Landis, Managing Director of the IAA Swiss Chapter. "It fills me with great joy that my commitment to the IAA Swiss Chapter has been recognized and honored at an international level with two awards. It motivates me to continue my commitment and, together with my fellow board members, to continue to contribute to the success and development of the chapter," says Landis, who has headed the international association in Switzerland for eight years and has now received the IAA Executive Director Award in addition to the IAA Chapter Excellence Award.

Every three years, the International Advertising Association organizes the IAA World Congressthe largest international meeting for the marketing and communications industry. The congress has been held since 1938 in major cities such as New York, London, Paris, Tokyo, Sydney, Beijing, Dubai, Kochi, Moscow and in 2024 in Penang. The 45th IAA World Congress took place from March 6-8, 2024 in Penang, Malaysia and was dedicated to the topics of sustainability, diversity, equality & inclusion and focused on ESGs.

Haller began her career in Zurich in the fields of tax consultancy and sports marketing. She then decided to pursue a career in the diplomatic service. For over fifteen years, she held various management positions in Switzerland and abroad, including in Washington D.C. and Pretoria. In 2018, she was personal advisor to President Alain Berset.

Born in Vaud, she grew up bilingual. She has been with Furrerhugi since 2023, where she contributes her expertise to numerous national and international political dossiers. In doing so, she can draw on her extensive knowledge and experience of the mechanisms in federal Berne and her broad and strong network of contacts. She studied law in Zurich and Cambridge and recently completed the MIT course for executives in leadership and artificial intelligence in the USA.

The Furrerhugi partner committee was expanded a year ago to include Alexandra Hofer, Eric Marbach, Lisa Kneubühler and Stefan Regez (Werbewoche.ch reported). It reportedly reflects the diversity of regions and communication disciplines and is thus intended to meet the needs of the market of today and tomorrow.