Caroline Mogford has gained a lot of experience in the technology industry over the last 15 years. Most recently, she spent one and a half years as CMO at Veriff. Prior to that, she spent over five years as Senior Vice President of Marketing at Qualtrics, where she managed marketing and sales development activities in the EMEA region as well as global partner marketing.

During her nine years at Google, she was most recently responsible for international marketing for the "Google for Education" product line. She also has in-depth financial knowledge, which she acquired during her

almost four years as a project manager at the beginning of her career at the Bank of England. She studied at both Cambridge University and the London School of Economics.

"Over the past six months, I've been a CMO consultant for several companies, including Yokoy," says Mogford. "I was immediately impressed with the product, the leadership team and the scale of the problem they were solving with their technology. As a former finance professional, I feel vindicated by the enthusiasm of their customers. And as a marketing specialist, I look forward to sharing Yokoy's success stories and bringing them to a wider audience."

At the same time, Alexander Güttler will become deputy to Executive Chairman Roman Geiser and will be responsible for the internal structuring of the various units and their system integration. He will retain his responsibility for the German companies in the Leadership Team.

"We are delighted that Alexander is helping us in this important development phase to better bundle the diverse strengths of the agencies and ensure a dynamic system landscape," Geiser was quoted as saying in a press release on Tuesday.

Handover at Komm.passion

As a result, there will be changes at Komm.passion | Team Farner in Germany: Jelena Mirkovic and Frederic Bollhorst will take over the role of Alexander Güttler as Co-CEOs. He will continue to be available to Komm.passion in an advisory capacity. "We have been working together on a basis of trust for many years, so this step is almost a matter of course. I am sure that Jelena and Frederic will continue to strengthen and expand Komm.passion's performance," said Alexander Güttler on the handover. Frederic Bollhorst will also assume responsibility for IT development at Team Farner International.

Out of 95 web projects on the shortlist, nine have been shortlisted for the master selection of Best of Swiss Web 2024 qualified. The jury selected the following projects:

Arosa Tourism: Arosa makes dreams come true.

As a destination, Arosa has the task of generating new reach and engagement for the resort every year. The new 2024 winter campaign has succeeded in capturing the magic of the mountains. To do this, the latest possibilities of generative AI were used to transform mountain dreams into campaign images. The campaign asked: "What is your # mountain dream?" and called on people to have their own personal mountain dream turned into an image by an AI tool. This first crowd-generated AI campaign in Switzerland attracted attention and won over the jury with its emotional and exemplary brand experience staged on various channels.

Carmarket - Cars from professionals

Carmarket is a comprehensive B2B2C marketplace for certified cars with white-label integration, innovative search functions and an end-to-end process from purchase to finalization of the insurance. The platform impresses with its fast response time, robust architecture and solid front-end implementation. With the match maker feature and the ability to save searches, Carmarket offers an excellent user experience and has the potential to gain market share.

CSS fall campaign 2023

The jury is impressed by the performance of this campaign, which has repeatedly outdone itself over the years. Although the topic is challenging and rather unpopular, it shows what can be achieved by using technology in combination with in-depth knowledge of target groups, channels and data. It is simply amazing.

EAO Corporate Website

EAO's corporate website impresses with its clear information architecture, appealing design and detailed product information. The relevant features are all easy to find. The integrated process with worldwide delivery is well implemented and the user guidance enables a simple step from research to product configuration. An exemplary website where technology meets marketing and the user experience remains simple at all times.

Helion - With digitalization to the energy transition

Helion has provided a white-label-capable platform that makes a complicated topic simple and digitally supports the entire sales process. The installation of solar systems, e-charging stations or heat pumps can thus be handled digitally, which is not only convenient, but also benefits the environment. The platform is a complete success, represents a benchmark for digital sustainability and thus makes a measurable contribution to the energy transition.

ParcelCity

The online game "ParcelCity" shows in an impressive way how the logistics industry works and what it feels like to work as a dispatcher. It has an addictive character and impressed the jury with its technology as well as its visual and acoustic implementation. The game offers a novel approach to making the job of a dispatcher understandable to young people and can help to solve the problems of young talent in the industry. The implementation is appropriate for the target group and shows great attention to detail.

Relaunch of the Zurich University of Teacher Education website

The user-friendliness of the website of the Zurich University of Teacher Education is achieved through well-structured content and clear user guidance. The linking of topics enables easy navigation and reduces user effort. The visual design is reduced and supports users in their search for information. An assistant also helps them to narrow down the content, which works very elegantly. And last but not least, accessibility has been implemented very well.

The FlipCode Mystery

"The FlipCode Mystery" is an outstanding collaboration between Samsung and the Swiss TV series "Tschugger". The campaign combines classic TV with digital activation by making the audience part of the story and solving an interactive crime case involving the Samsung Z Flip5. The campaign uses hidden clues in the series, a dose of local color and a strong integration of the target audience to create a suspenseful brand experience. It achieved impressive results and equally impressive reactions on social media.

ZüriCityGPT

ZüriCityGPT is a private search service that makes the content of the city of Zurich's website easily accessible. It allows residents to ask questions on various topics and provides clear answers in several languages. ZüriCityGPT is an example of active action and uses private scope to serve society. It is a meaningful and successful use of AI to make life easier for the residents of Zurich.

Netzwoche subscribers have a say

The jury is not the only one to decide who will become Master of Swiss Web 2024. The Best of Swiss Web community also has a vote. The final score is determined in equal parts by the votes of the jury, the readers of the Netzticker and the attendees of the Award Night on April 11.

Net Ticker subscribers can vote from March 19 to 26. Interested parties can register at this link register. Anyone who has registered for the net ticker by March 18, 2024 is eligible to vote.

In collaboration with the agency OMD, Publica4 has realized the first Panorama Ad for Nissan powered by Astara. The image effect is intended to anchor the campaign in the minds of the target group. A preview of the format is available here for Desktop and Mobile.

"By introducing these new advertising formats, we are able to further intensify awareness of our Nissan brand and successfully position the brand," says Nicolas Gspan, Marketing Communications Manager at Astara Switzerland.

Responsible at Astara Mobility Switzerland: Nicolas Carbonell (Marketing Director), Muriel Laporta-Asté (Head of Advertising & Media), Nicolas Gspan (Marketing Communications Manager). Responsible at OMD: Monika Mäder, (Communication Director), Sibylle Gabriel (Senior Communications Consultant). Responsible at TBWA Switzerland: Shari Jork (consulting), Mark Levay & Marco Kamber (creation), Marc Pflug (image editing & DTP). Responsible at Publica4: Luca Maier (Chief Sales Officer).

Martin Diener has already worked as an editor for the magazine Window to Sunday active. He has worked for many years as an editor, presenter and head of presentation at Radio Zürisee and will continue his involvement there alongside the new TV presentation. With over 30 years of experience in the Swiss media landscape, he is a well-known and respected voice, according to a statement from ERF Medien.

"As a curious talker and a person interested in the Christian faith, the "Fenster zum Sonntag" talk brings together two areas of life that are important to me. I'm really looking forward to it," says Martin Diener about his new role. The first program with Martin Diener will be broadcast on the weekend of October 19/20 on SRF 1, SRF zwei and SRF info.

Even with Martin Diener as the new presenter, the "Fenster zum Sonntag" talk show will continue to be produced in the tried-and-tested format as a discussion with one or more guests, the statement continues. The focus will be on authentic life stories and faith experiences of the invited guests.

Eight years have passed since Valida redesigned its brand with mainland (Werbewoche.ch reported). The core element of the brand identity is the heart-shaped logo. Its halves represent the two strengths that are also expressed in the claim "the social enterprise": On the one hand, inclusion with integration services for people with disabilities. On the other side are the companies with products and services for the market.

The current relaunch of the Valida website, also realized with Festland, is intended to make this connection between integration and market services even clearer. The main navigation, the color concept and the interactive feature on the homepage are focused entirely on the two areas. And on many pages, there are interlinking content modules that illustrate to users how inclusion and companies are two sides of the same coin.

Clear design, simple language

For Britta Jetschin, Head of Marketing at Valida, the new website brings even more clarity to communication: "Our target groups can easily find their way around. There is a clear introduction to the two main areas, but it is possible to switch between them at any time." The large proportion of moving images also contributes to user orientation. In order to make access as easy as possible for everyone, the most important pages can also have a Version in plain language are displayed.

Valida and mainland to second

As Festland was already responsible for the rebranding, the brand was not new territory for the agency. "The fact that we were once again able to inspire the Valida team in the pitch for the web relaunch is of course great," says Andi Ackermann from Festland. "We are particularly pleased that the CI/CD is also proving to be a sustainable basis for this milestone." The new website, which was realized with Faktor Vier as a WordPress platform, allows the brand to unfold even more effectively in the digital world.

The play on words is intended to draw attention to the vegan Feelgood condoms with a wink and to raise awareness for the careful use of natural resources and for products without animal ingredients. The campaign uses humor to debunk outdated eco and vegan clichés and prove that sustainability and the choice of vegan products can also be attractive in the bedroom.

Beutl bites into the sausage

The campaign is supported by activities such as samplings, events and Swiss celebrities. Rafael Beutl, for example, promotes the brand by taking a hearty bite of a sausage.

Safe in traffic

Another video is intended to prove the road safety of a condom by subjecting it to an ultimate stability test: A car drives over the sausage and destroys it, while the condom remains intact.

As part of the rebranding, both internal and external challenges were to be addressed and a coherent and effective global brand presence implemented for Hamilton. Through the involvement of key stakeholders, broad-based workshops and field research, the agency was able to develop a thorough and inclusive strategy for the brand transformation. Hamilton now presents itself as a credible brand with the clear message "Innovation for a better world".

Under the project name "One Hamilton", the entire brand energy was to be refocused in order to appear and function as one global brand. The project was timed to include all business units and locations in the USA, Switzerland and Romania, ensuring that the most important stakeholders were integrated in the development of the project.

As part of a comprehensive brand assessment, Brandpulse analyzed topics such as brand structure, brand awareness, image perception, corporate culture and brand management organization in interviews with internal and external stakeholders. This revealed the most important challenges and opportunities in the process of this brand revitalization. KPIs were also defined to evaluate the success of the project.

This was followed by a benchmark analysis in the life science and innovation sector and the definition of the portfolio structure. Based on the field research and interviews with various customer profiles, relevant brand personas were defined.

In order to define the "One Hamilton" brand purpose and the brand mantra, Brandpulse conducted moderated workshops with the management and representatives of the business units. The resulting Hamilton brand steering wheel now provides clarity about the brand promise, the value proposition and the brand personality.

Following an inventory of the touchpoints, the brand design was refreshed with a creative concept. The Dynamic Flow, the centerpiece, embodies fluidity and dynamism and is intended to give Hamilton's design its uniqueness and distinctiveness. In digital applications, the Dynamic Flow comes to life with a subtle movement and unfolds its full dynamic effect.

Brandpulse developed templates, defined the implementation principles of the brand design for stationery, literature, packaging and website in guidelines as well as brand guidelines for the Frontify brand management platform.

As part of the collaboration, P&G is accompanying Simon Ehammer as he prepares for the Olympic Games. The company has been a global partner of the International Olympic Committee (IOC) since 2010 and has already announced the extension of the partnership until the Los Angeles 2028 Olympic Games. The partnership also includes global cooperation with the International Paralympic Committee (IPC) for the Paralympic Games. In recent years, the company has accompanied numerous top athletes as part of this commitment - such as this year's track and field athlete Ehammer.

Same values and philosophy

With P&G, Simon Ehammer has a strong partner at his side who strives for the same goals with its philosophy and products: to constantly improve and contribute to a good future for generations to come. "In line with the Olympic spirit, we want to demonstrate outstanding performance and promote positive social change. This applies to equality, inclusion and environmental sustainability as well as respectful coexistence," explains Kristina Bulle, CMO Procter & Gamble DACH, Vice President Brand Building. "To this end, we specifically support athletes like Simon Ehammer, who share our fundamental values and join us in setting clear signals for a better world through top-class sport."

Largest Swiss campaign since the start of the partnership

Procter & Gamble will support what it claims is the largest national campaign in Switzerland since the start of the partnership between P&G and the IOC with a comprehensive competition. By purchasing participating P&G brands, consumers can win tickets for the Paris 2024 Olympic Games and a meet & greet with Simon Ehammer, among other prizes. The campaign is supported by numerous retailers and online retailers throughout Switzerland. More information on the campaign will follow in April.

Claudia Aebersold has a doctorate in economics and has been head of the SNB media office since 2019, according to a press release issued on Monday. She previously worked for eleven years as economics editor at the New Zurich Newspaper for seven years as a correspondent from Frankfurt.

Susanne Mühlemann, meanwhile, has "significantly developed the SNB's communications in recent years and provided substantial support to the bank's management in this area", the statement continues. She will be taking up a new challenge. (SDA/swi)

The newly launched campaign for the furniture store Livique aims to celebrate individuality within your own four walls. With a wink, a pinch of coolness and a dash of charm, Jung von Matt Limmat shows how Livique can bring furniture with character into Swiss households.

In childhood, it is often other people's toys that fascinate us and prompt us to ask: "Where did you get that?" In adulthood, toys are often replaced by things like fashion, jewelry or furniture. The latter turn your own four walls into a mirror of your own personality and often lead visitors to ask: "Where did you get that?". This is precisely where Jung von Matt Limmat's campaign for Livique comes in, making the question "Is this from Livique?" the focal point of communication.

2024 and beyond

The heart of the campaign is a song that musically focuses on the pressing question "Is this from Livique?". The song was created in collaboration with Tommy Peters and was conceived and written especially for Livique.

The music spot for the campaign shows scenes that reflect life in different phases of life. The dynamic camera work pans through various backdrops and is accompanied by the soundtrack with the question "Is that from Livique?". In this way, Jung von Matt Limmat and Livique want to appeal to all the senses in Switzerland.

The entire campaign has been running throughout Switzerland on TV, print, OOH, digital and in-store since Monday.

Responsible at Livique: Oliver Roth (Head of Livique), Fatima Gmati (Head of Marketing). Responsible at Jung von Matt Limmat: Carsten Jamrow (Executive Creative Direction), Cansu Sezer (Creative Direction), Sophia Kramer, Elif Soysal (Text), Samantha Nutt (Art Direction), Marcella Corti (Strategy), Pascal Fuhrer (Account Management), Marianne Sauter, Andrea Schütz (Account Direction), Mark Róta (Agency Producing). Responsible at Blish: Jessica Kottmeyer (Web Publisher), Roman Aebi (Interactive Media Designer), Jana Weber (Junior Account Manager), Fabrizio Rutishauser (Lead Image Editing/Photography), Jlona Kopf (Managing Director). Responsible at Mmaattcchh Collective: Baris Aladag (Director), Peter Matjasko (DOP), Jürgen Kraus (Producer), Jeroen van der Spek (Photography). Responsible at Ahoimusic: Tommy Peters.

Ads&Figures is now responsible for the areas of social media advertising, programmatic advertising and search engine advertising (SEA) with the aim of significantly increasing visibility and lead generation for Foundera.

Foundation laid for data-driven optimization

A partnership between Foundera and Ads&Figures began back in 2023. During a test period, the two companies jointly tested and evaluated campaigns in the areas of social media and programmatic advertising. "This phase of close collaboration allowed us to gather valuable data and insights that now serve as the basis for optimized campaigns in 2024," explains Eloy Martinez, Team Lead Social Media & Programmatic.

Expansion of the range of services and clear objectives

In addition to social media and programmatic advertising, Ads&Figures is now also taking on Foundera's SEA mandate for 2024. The goal of the collaboration is clearly defined: to noticeably increase the visibility and lead generation for Foundera in the Swiss market and thus support even more people holistically on their path to self-employment.