At the Department of Economics at the University of Zurich, the starting point for economic research is not the classic homo economicus, but real human behavior and real social processes. The institute compiles basic knowledge and develops measures for the benefit of politics and business - with the aim of contributing to a better world through evidence-based research.

The Department of Economics is addressing the interested public with a new film. It briefly explains who the Department of Economics is, where it comes from and what it strives for. The film focuses on the changed view of human behavior as a central piece of the puzzle of a modern economy, implemented with simple, visually powerful imagery.

Seed developed and produced the film in close collaboration with the Department of Economics at the University of Zurich. The film was directed by Max Carlo Kohal. The film will be used at events, lectures and presentations as well as on the website and in social media.

Responsible at the University of Zurich, Department of Economics: Jeannette Bours, Katrin Polzer, Victoria Watts. Responsible at Seed Audio-Visual Communication: Max Carlo Kohal (director, screenplay, editor), Andreas Szentkuti (concept), Lukas Gut, Aaron Markus Graf, Sven Probst (camera), Oliver Muff (lighting), Lea Haettenschwiler (set design), Maurizio Zulli (sound design, sound mixing), Claudio Garovi (production/recording manager), Felix Courvoisier (producer).

Dani Von Euw and Alfons Spirig have been working as wrestling reporters for Radio Central since the turn of the millennium. Both the former top wrestler Von Euw and the "Schwingfluencer" Spirig have always been keen to provide a platform for the small and big heroes of wrestling.

But now the two want to break new ground and make room for a breath of fresh air. Radio Central is therefore looking for a successor and is launching the casting for "Central's next Schwingreporter". On May 4, interested parties can put their talent to the test at the Radio Central studio in Rotkreuz. The radio audience can help decide who will succeed von Euw and Spirig.

Many influencers use location markers on Instagram to share their travels. The "Myclimate Carbon Tracker" was created in collaboration between Jung von Matt Havel and the developers at Championship Records (Werbewoche.ch reported). The intelligent bot analyzes location markers in social media posts from over 1000 influencers and celebrities and calculates the emissions generated. From this, the bot generates a personalized comment that reminds people of alternative travel options and climate donations. For particularly prominent frequent flyers, completely individual commentary texts are even written. At the same time, the travel activities are included in the first influencer CO2 ranking on Carbontracker.myclimate.org one.

In this way, myclimate aims to raise awareness of climate-damaging travel behavior, offer alternatives and encourage people to take responsibility for their own emissions. The initiative is accompanied by a social media campaign which, not without irony, calls on people to donate to the influencers if they fail to fulfill their responsibility.

"Our aim is to question a certain lifestyle for all of us, which is characterized by inflationary air travel," explains creative director Arne Stach from Jung von Matt Havel. The carbon tracker has already confronted social media stars such as Paris Hilton, Martin Garrix and Caro Daur with their travel behavior. The first reactions to this have now been processed in a short film.

Through this merger, the existing Dentsu brands Merkle and Videobeat will bring over 140 new employees to the team, bringing Dentsu Creative DACH to over 220 creative minds.

With this strategic merger, Dentsu Creative aims to further consolidate its market position in the DACH region, according to a press release issued on Tuesday. Dentsu Creative DACH will be led by the existing Rckt team around the founders and Managing Directors Karolin Hewelt, Lisa Teicher and Nils Seger, the Managing Partners Paulina Habben and Simon Ueberheide, as well as Kai Wutte, Managing Director Hamburg & Düsseldorf, Mark Burow, Managing Partner Creative Experience, and Michael Schachtner, Chief Creative Officer Dentsu Creative.

"The operational merger of the teams in Germany, Austria and Switzerland - under the strong Dentsu Creative brand - is a clear commitment to our mission: we believe in the power of modern creativity in collaboration with our market-leading services in media and customer experience. The Dentsu Creative leadership team combines the core disciplines for modern and interdisciplinary creative communication solutions for all market-relevant channels," explains Karin Zimmermann, CEO of Dentsu DACH.

Karolin Hewelt, Rckt co-founder and Managing Director, adds: "With this significant expansion, we are setting a new benchmark for creative excellence in the DACH region. Thanks to the synergies within our team and the expansion of our network of locations, we can offer a wider range of innovative solutions and thus meet the requirements of our customers even better."

At the beginning of January, experienced consultant Jennifer Nieto took the helm at Andy Was Right as head of customer relations.

In the newly created role of Chief Client Officer, the 34-year-old heads up the consulting team and also manages individual larger mandates. Jennifer has lived and breathed agency air since her apprenticeship. She has already worked for agencies such as Wirz, Publicis, Metzger Rottmann Bürge and most recently Sir Mary.

"We have a lot planned for Andy this year," says Nieto. "Together with the consulting team, we want to take our portfolio to the next level. The start was great and the team welcomed me with open arms. Of course, that helps when starting out. Now I've arrived and I'm ready to put all my experience to good use. My fingers are already tingling."

Roger Hämmerli is pleased about the growth in the Executive Board: "The mandates are getting bigger. The ratecard is getting more expensive. Expectations are rising - naturally," says the Managing Director. "Jennifer brings a lot of experience and calm. She has probably forgotten more dicey situations than I have ever experienced - I want someone like that on the customer front. Always with the necessary calm and the right solution."

The refreshed brand for Minerva's 120th anniversary is intended to represent the innovative approach and youthfulness of the educational institution and thus appeal specifically to today's audience.

To this end, Rosarot developed a modernization of the Minerva brand following an in-depth market and brand analysis. The three main colors, which stand for the three different educational path categories, as well as the typical black and white imagery should continue to ensure recognition. A modern, authentic image and video world is in the process of being created and is constantly being expanded. A new anniversary logo was also developed that incorporates the three main colors as well as formal design elements that partially repeat the "M" of the logo. The previous script font has been replaced with contemporary fonts.

Communication strategy for a wide range of needs

As part of the corporate refresh, a new campaign was also created to make the fresh image even more relevant with an anniversary claim and various messages for target groups as diverse as young people, their parents and people in training.

The fact that the target groups are at very different points in their careers and therefore have very different motivators for education and training made developing the campaign strategy challenging. Rosarot identified the consumer insights and orchestrated the mix of measures in such a way that the target groups came into contact with the right offers via various channels. A social media campaign on Meta and TikTok, SEA and OOH measures were implemented around the school's eight locations throughout Switzerland.

Responsible at Minerva: Christina Bürgin (Company Manager), Martina Merotto (Marketing Manager). Responsible at Rosarot: René Karrer, Michael Schmidt (Creative Direction), Laura Weinhofer (Art Direction), Carmen Stähelin (Text, Concept), Evelyne Stöckli (Consulting), Timon Klauser, Sarina Russi (Content Creation), Fabio Montefiori, Noël Mühlberg (DTP), Antonia Lattarulo (Social Media), Moreno Carroccia, Mauro Zoffoli (SEA).

At the annual meeting of the Foundation for Fairness in Commercial Communications, the Board of Trustees approved the 2023 activity report of the Swiss Fairness Commission SLK. In 2023, a total of 124 complaints procedures were conducted - 40 percent more than in the previous year.

In the last three years, the number of complaints procedures has remained at a high level. The long-term average number of complaints procedures is around 90 per year. The SLK has approved just over half, around 54%, of the complaints. This represents a slight increase compared to previous years.

Most complaints in the food/beverage sector

Most complaints revolved around classic consumer topics. At 14%, the food/beverages sector recorded the highest proportion of complaints, followed by the home/garden (10.5%) and leisure/tourism/hotel/restaurant (9.9%) sectors. There was an increase in complaints compared to the previous year in the pharmaceutical/health and alcohol/tobacco sectors.

In terms of media, the internet/email remains by far the frontrunner (37.6%), followed by direct marketing (23.8%) and out-of-home advertising (9.5%). Social media, which has only been measured separately since 2021 and accounts for around 8.5% of all complaints this year, has seen a steady increase in the number of complaints.

International interest in complaint about climate neutrality of a sports tournament

The fact that the Fairness Commission has upheld a complaint against a sports association's communication about the climate neutrality of a sports tournament has caused an international stir. Media around the world reported on this decision. It has now become legally binding.

The public also responded with interest to the new directive on the "Commercial communication with an environmental focus / with environmental arguments"which the SLK has drawn up. It clarifies which requirements must be met if a company advertises with environmental arguments, i.e. engages in green marketing.

Once again, the activity report lists individual, exemplary decisions. It should be noted that the complaints procedure before the Fairness Commission is a simple, summary procedure in which there is no extensive taking of evidence as in the state courts.

In April, the database contained more than 16 billion entries from 16 major platforms. In addition to large social networks, providers such as Zalando, Booking.com and various Google services also have to report deleted or restricted content.

The background to this is an EU law on digital services - the Digital Services Act (DSA) - which requires large online platforms and search engines to delete such content more quickly and make the reasons for doing so transparent. The data can be filtered and analyzed according to categories such as hate speech, violence or pornography.

Platforms report very differently

The reporting behavior of the individual platforms varies greatly. With more than 14 billion reports, Google Shopping accounts for by far the most. That is almost 94 percent of all posts reported since the end of September.

Almost 508 million posts have been reported and more than 348 million posts deleted on the social media platform TikTok since the introduction of the reporting obligation. That is almost 70 percent of all content reported by TikTok.

Instagram reported around 19 million posts in the first six months of the year. Of these, just over 6.6 million, or just under 35 percent, were deleted completely. More than 148 million posts have been reported on Facebook so far. Of these, just under 54 million - just over a third - were deleted.

According to the database, only just over 832,000 items of content were reported to the online platform X during the same period. As of the beginning of April, only 24 posts were deleted.

Scope for messages for platforms

For communications researcher Jakob Ohme, who conducts extensive research into disinformation, there are several reasons for the differing reporting behavior of the networks: "Firstly, platforms are differently active in content moderation. Secondly, platforms take the reporting obligation differently seriously."

Platform X, for example, is currently undergoing a transformation and is "not known for adhering to regulations that are not strictly enforced". TikTok, on the other hand, is trying to "cut a good figure".

Digitalization expert Julia Kloiber also sees room for improvement: the data collection is only based on self-reporting by the platforms. "Companies can make a lot of claims in their transparency reports. It is important that there is also a thorough review of the information."

EU Commission investigates compliance

The EU Commission can request access to data in the event of suspected violations in order to check compliance with transparency regulations, according to a request from the Brussels authority. Fluctuations in reported content are due to different strategies and different content on the platforms.

In principle, investigations are already underway on the basis of the DSA to determine whether X and TikTok, among others, are complying with the DSA regulations and doing enough to prevent the distribution of illegal content. However, a decision and therefore possible penalties have not yet been made. Should the Commission come to the final conclusion that providers are in breach of the DSA, fines of up to six percent of annual worldwide turnover could be imposed. (SDA)

Together with Egger, Maybaum Film developed and realized the concept for the film series for the Berner Wanderwege association. In two of the four films, the main focus is on the work of the association's volunteers who take care of the maintenance and signposting along the more than 10,000 km of hiking trails. Their voluntary work forms the backbone of the association and contributes significantly to an unforgettable hiking experience in the tourist region.

It is precisely this hiking experience that is paid tribute to in another film. A couple set off on a hike from Spiez Bay to explore the Bernese hiking trails. The aim is to complete a stage of the famous ViaBerna - the picturesque long-distance hiking trail from the Jura to the Alps. A path through the vineyards heralds the first ascent and is soon replaced by waterfalls, mountain pastures and an unforgettable Alpine panorama as the film's main visual protagonist.

The film also provides informative insights into the Bernese hiking trails and the online planning tool, the "Hiking Planner". During the hike, there is useful information about the routes, places of interest and practical tips.

"We shot all the footage for the four films we produced in a crew of two within two days. Such a tough production requires dedicated shooting planning and perfect collaboration with the client and the agency. We were very grateful for how well and professionally the employees of Berner Wanderwege prepared for the shoot," says Benjamin Katulu, producer at Maybaum Film, summarizing the work on location.

The fourth film is a summary that combines the themes of the other three films and is broadcast at trade fairs and events with text inserts. All films are currently being distributed via the association's owned media channels and website.

Responsible at Berner Wanderwege: Claudia Zbinden (Head of Marketing & Communication). Responsible at Egger: Barbara Jenni (Head of Creation). Responsible at Maybaum Film (production): Laurent Ulrich (Managing Director), Benjamin Katulu (Producer & Director), Nikolas Reigel (Camera & Editing), Tim Zumstein (Sound Design/Mastering).

The Association of Cantonal Building Insurers VKG is the umbrella organization of the cantonal building insurers and their joint organizations.

VKG has been working with Campfire since 2017. However, even for the agency, the "complex organizational structure and the grown content" were not immediately tangible at the start of the project. It was not easy to understand which website would take on which task and what content could be found where.

"The Campfire team had an excellent understanding of our needs and, thanks to their focus on the users, dared to take a very valuable look beyond the briefing. We were involved in important decisions at all times and were thus able to develop a target-oriented solution together," says Andrea Morgenthaler-Hassler, public relations specialist at VKG.

User-friendly structure and access

The primary aim of the website redesign was to make the established content and structures of the three websites Vkg.ch, Bsronline.ch and Bsvonline.ch quickly and effectively accessible to users. In addition, the differentiation and tasks of the three websites were to be clarified and the websites were to be brought up to date technically.

New visual roof

In addition to the access concept and the user-friendly structure, the focus was on uniting the three websites under a new visual umbrella.

A modern design was developed to reflect the VKG brand promise and the organization. A uniform design system is intended to ensure the three platforms are distinguishable through color coding.

The modules developed for the design system can be used on all three websites, ensuring consistency and efficient, cost-effective implementation.

Responsible at VKG: Andrea Morgenthaler-Hassler (Public Relations Specialist - VKG), Rolf Meier (Head of Public Relations - VKG), Michael Binz (Head of the Fire Protection Division - VKF), Daniel Röösli (Head of the Fire Prevention Advice Center - VKG), Rolf Wegmüller (System Administrator / System Engineer - VKG). Responsible for Campfire: Damian Kunz (Client Partner), Michèle Bash (Product Owner), Pius Caduff (Lead Development), Patric Martin (Development), Biliana Roth (Design), Vedat Demiri (Development), Marc Birkner (Development), Dirk Unger (Design).

Stories like that of young Hassan are written by life. Like many other young people, he didn't have an easy start in life and didn't know what to do after his mixed school career. Unaware of the consequences, he almost stumbled his way into working life.

However, the tide turned when a social worker told him about the Red Cross Canton of Zurich's "Health and Social Work Internship". However, the vocational preparation year for entry into nursing with the "SRC nursing assistant" certificate was just the beginning. Hassan then really took off, went his own way and is now studying at a higher technical college for nursing.

Corpmedia has been supporting the Red Cross Canton of Zurich strategically, in an advisory and production capacity in the development and expansion of its evergreen content stock since 2015. The agency has now been commissioned to turn Hassan's story into a film and various Storyworld modules.

At the center of the campaign is a text style that combines two of these leisure activities with surprising naturalness and thus communicates the entire variety of experiences at Westside. The text style is intended to evoke images in the mind of the viewer. This also makes the visual presentation of the actual offers superfluous. Instead, the benefits can be depicted, namely the exuberant atmosphere and joy that a visit to Westside with friends or family members should trigger.

This new roof campaign for Westside remains recognizable as such despite its noticeably fresher approach and imagery: the colorful subjects with the diagonals typical of Westside, which are borrowed from Daniel Liebeskind's center architecture, ensure the desired continuity.

Responsible at Westside: Peter Gosteli, Center Manager, Martin Welti, Head of Marketing Communications, Caroline Häuselmann, Deputy Head of Marketing Communications, Maria Stalder and Sandra Steffen, Marketing Communications. Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD/Graphics), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Claudia Shatri (Senior Consultant).