Graubünden expands media coverage in Italy

The canton of Graubünden is improving media coverage in the Italian-speaking regions of southern Graubünden. The government decided to expand an Italian-language editorial office at the Keystone-SDA news agency. In addition, a joint digital platform for the media in Italian-speaking Graubünden is being developed.

The shore of Lago di Poschiavo in Miralago in Poschiavo, Graubünden. The Graubünden government wants to improve media coverage in this Italian-speaking region, as well as in Bergell and Misox. (Archive image: Keystone/Arno Balzarini)

The government announced on Tuesday that media coverage in the south of the canton of Graubünden in Italian is more modest compared to the Rhaeto-Romanic or even German-language media offerings in Graubünden. This is why the executive is focusing its support on the media landscape in the Italian-speaking part of the canton. This includes the southern valleys of Misox, Bergell and Puschlav.

One of the plans is to strengthen Keystone-SDA's Servizio Valli Italofone dei Grigioni (SVI). The Italian-language editorial office in Chur is to be expanded from the current 50 percent to 100 percent. In addition, an increase of 20 percent in each of the three southern valleys is planned from 2026.

"This is intended to ensure an appropriate journalistic service in Italian on current events in politics, business, culture and society," the government wrote.

As before, Keystone-SDA will retain both journalistic responsibility and the management of staff in terms of personnel law. The Italian-language editorial office at Keystone-SDA was set up in 2017 on behalf of the canton of Graubünden and is funded by the federal and cantonal language subsidies.

E-platform for Italian-language media

The government also decided to set up the E-Grigionitaliano digital platform through the InfoGrigione association. E-Grigionitaliano uses modern technology to help share locally produced content across the valleys.

According to the executive, the projects are not primarily intended to save individual media companies or preserve their structures. The focus is on information for the community in politically and socially relevant areas that are not sufficiently provided by the market.

The government expects the implementation of the two projects to cost the canton CHF 220,000 per year from 2024. The federal government will also contribute financially as part of the promotion of minority languages. (SDA)

Content and form and Sensai show how beauty works

As part of the current Spring/Summer campaign for Sensai, the Zurich-based agency Inhalt und Form has produced nearly 40 Reels. These video campaigns are designed to showcase how Sensai combines elegance and naturalness.

The previous campaign by cosmetics label Sensai was further developed with moving images for the Spring/Summer 2024 campaign. This was done in 39 reels for social media and other still assets for the company's own e-commerce store. The videos focus on aesthetic textures and the application and variety of the exclusive cosmetic products. A hand model demonstrates the application of the products directly on the skin.

The moving image assets developed from content and form focus on organic textures in the setting and elegantly staged packaging. The calm staging of the videos is intended to emphasize the relaxed atmosphere of the beauty ritual created by Sensai products.

The videos will be played out in five waves as reels on social media and also implemented in the Sensai webshop. The first wave of the campaign was published during Valentine's Day in February.


Responsible at Sensai: Juliana Hartmann (Digital Marketing Jr. Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Art Director), Celina Harisberger (Project Management) Photography & Animation: Matteo Rolfi. Styling: Alexander Wuchterl.

Meta allows more AI content with warnings

Meta, the company behind Facebook, will allow more photos and videos generated or manipulated by artificial intelligence (AI) to remain on its platforms with warning labels, rather than deleting them.

(Image: Unsplash.com)

With this change, Meta is following the recommendation of its independent supervisory body, which feared that freedom of speech would be restricted. The relaxation does not apply to content containing hate speech, bullying or misinformation about elections, as the company announced on Friday.

Meta wants to label content as "Made with AI" based on the metadata of the files, among other things. In addition, in-house technology will be used to automatically recognize posts created with AI. The new rules will apply to Facebook, Instagram and the short message service Threads.

Labels will be introduced in May

Thanks to advances in AI technology, it is becoming increasingly easy to have deceptively real-looking images - and now also videos - created by software. This can also be used to manipulate public opinion. In cases where this risk is particularly high, Meta wants to place additional markings in a particularly prominent position.

The new labels are to be introduced in May. Meta then plans to abandon its previous more restrictive approach to AI content in July. (SDA)

Council of Europe wants to combat abusive media persecution

On Friday, the Council of Europe called on its 46 member states to better protect journalists from abusive legal action. According to a study by the ZHAW, such lawsuits are relatively rare in Switzerland but have a deterrent effect on investigative journalism.

Journalistenverband Impressum

The Committee of Ministers calls for "comprehensive and effective strategies to combat law enforcement mania", it said in a statement.

These are defined as lawsuits or threats of lawsuits with the aim of harassing or intimidating journalists and which aim to "prevent, obstruct, restrict or punish the free expression of opinion on matters of public interest". Such actions can be brought by large corporations, wealthy individuals or even government bodies against journalists or other critical observers of public life.

In order to facilitate the identification of model claims, the recommendation contains a non-exhaustive list of ten indicators, including "the exploitation of an imbalance of power, the total or partial unfoundedness of the arguments put forward by the claimant, the disproportionality, excessiveness or unreasonableness of the redress sought and the use of delaying tactics".

Applicants shall bear the costs

The Council of Europe, which monitors human rights in Europe, encourages its member states to take measures to process these types of proceedings quickly and avoid delaying tactics. It also wants the plaintiffs in a test case to "bear all legal costs of the proceedings, including all costs incurred by the defendant in representing him before the court".

The recommendation also calls on states to introduce measures to "support targeted individuals and victims and to introduce education, training and awareness programs".

In February, the European Parliament adopted rules to protect journalists and legal defense lawyers from prosecution.

These abusive legal proceedings - known by the acronym Slapp for "Strategic Lawsuits Against Public Participation" - found a dramatic example in the murder of Maltese journalist Daphne Caruana Galizia in 2017. She was the target of more than 40 prosecutions at the time of her death in a car bomb attack.

In France, the billionaire Vincent Bolloré and his group, who are familiar with proceedings against journalists and the media, have already been convicted in several cases of "abusive proceedings".

Switzerland has only a few cases

The phenomenon was investigated in Switzerland by the ZHAW on behalf of the Federal Office of Communications (OFCOM). According to the figures published at the beginning of this year, the phenomenon is quite limited in Switzerland compared to other countries. Of the 142 editors-in-chief who responded to an online questionnaire, only eleven stated that they had received a total of 24 abusive complaints in the last three years.

According to the authors, there is a risk that these procedures - or the threat of such measures - could lead to a kind of self-censorship in editorial offices. However, most of the legal experts interviewed are of the opinion that the existing laws are sufficient and that no additional regulations are necessary. (SDA)

Ugo Rondinone designs art edition for the Neue Zürcher Zeitung

Ugo Rondinone works as a conceptual, media, and installation artist, creating large-format woodcuts, abstract paintings, sculptures, photographs, videos, and comics. In the Saturday edition of the NZZ, Rondinone shared his art with the public and invited readers to follow it and see where it leads them.

(Pictures: Studio Rondinone)

In an interview with features editor Benedict Neff, Ugo Rondinone explains what attracted him to the New Zurich Newspaper into an art object: "The daily newspapers are less and less interested in art. Gallery exhibitions are no longer discussed. Museum policy is not debated with any perseverance. The opportunity to create colorful pages for the NZZ-I'm not going to miss out on the opportunity to fill a newspaper with readers. It turns a newspaper into portable public art."

As a gay man, Rondinone saw his lifetime limited by the AIDS crisis, as he says in the interview. Time and transience, mortality and infinity, the present and timelessness, but also the existence of man in contrast to that of nature occupied him from then on. His work has made him one of the most important contemporary artists - or, as he says, an "artist of light" who wants to open windows and doors with his work. His work celebrates life, its seasons and rhythms, its plants and stones.

The feature section of the current art issue of the New Zurich Newspaper sheds light on the artist's work and life. In addition to an interview, readers can expect a portrait by feature editor Philipp Meier.

In addition to the art edition, Ugo Rondinone has created two works exclusively for the NZZ: a series of 27 unique sculptures of his famous "Mountains" and a screen print from the series "The Sun" in a limited edition of 150 pieces.

Jason Momoa becomes brand ambassador for Nuii

Actor Jason Momoa will serve as the brand ambassador for the 2024 campaign of the global ice cream brand Nuii.

Actor Jason Momoa is the new Nuii brand ambassador. (Pictures: Froneri Ice Cream)

Jason Momoa is known for his roles in Aquaman, Game of Thrones and Dune. The collaboration was launched because the actor, with his interests in photography, travel and adventure, embodies the lifestyle that Nuii stands for. The brand name is inspired by the word "Nui", which means "big, rich, great" in Hawaiian and Māori. In his role as brand ambassador, Momoa will help to increase awareness and growth of Nuii Ice Cream Adventure in Europe.

Momoa invites you on an adventure

Nuii is aimed at anyone who dreams of exploring exotic countries and immersing themselves in foreign cultures. In the campaign, Momoa brings the brand message "Choose your next adventure" to life and asks viewers: "Do you fancy an adventure?" as he strolls along a beach and bites into a Nuii ice cream.

"Jason Momoa's passion for travel, adventure and the environment fits perfectly with our brand mission. Our goal is to take people on a taste journey with our cream ice cream, to a place a little wilder and more exciting than their everyday lives. We are excited about the opportunities this partnership offers and look forward to what we will create together," says Roger Marquart, Senior Brand Manager of the Nuii brand, Froneri Switzerland.

On set: Jason Momoa shooting the new Nuii campaign.

Large-scale campaign starts on Monday

The Momoa campaign will be shown in 14 European countries as TV, poster, print and digital advertising and will be accompanied by comprehensive social media and PR measures.

The digital moving image campaign with the TV commercial launches in Switzerland on Monday. Fans can follow the collaboration with Jason Momoa at @nuii_icecream_global on Instagram or @nuii_icecream on Tik Tok.


Responsible agency: Toast (responsibility, production). Directed by: Antoine Janssens. Media: Mediaplus Suisse, House of Communication.

Petra Ehmann accepted into the WEF's 2024 Class of Young Global Leaders

Petra Ehmann, Chief Innovation and AI Officer at Ringier, has been named to the World Economic Forum’s (WEF) 2024 Class of Young Global Leaders.

The World Economic Forum WEF has 2024 Class of Young Global Leaders announced. Petra Ehmann, Chief Innovation and AI Officer at Ringier, is one of the new members of the diverse and dynamic group of almost 90 changemakers under the age of 40 whose innovative contributions are setting the pace for a better future. She was nominated for her "outstanding leadership qualities and her pioneering role in the fields of technology and innovation", according to a press release. The Class of Young Global Leaders YGL consists of young leaders from politics, business, civil society, the arts and science who are committed to sustainable change.

In 2024, the YGL Forum will celebrate its 20th anniversary. The community is committed to making significant, positive change around the world in various areas such as public health, economic development, technology and sustainability, according to the statement. Throughout its history, the YGL community has produced leaders who have gone on to become Pulitzer Prize winners, UN ambassadors, CEOs of Fortune 500 companies and even heads of state.

Members of the YGL Class of 2024 will be part of a three-year leadership development program. This will provide them with access to a range of educational events, learning journeys, networking and collaboration opportunities with high-profile individuals, companies and institutions. The initiative aims to strengthen their ability to accelerate positive change, as well as support the World Economic Forum's commitment to developing responsible leaders for a better world.

"This award not only recognizes Petra's remarkable achievements, but also gives her the opportunity to engage with and learn from global thought leaders, enriching our collective intellectual and professional ecosystem," said Marc Walder, CEO of Ringier. "Since Petra Ehmann assumed the role of Chief Innovation Officer at Ringier on July 1, 2022, and has also recently taken on the role of AI Innovation Lead at Group level, she has played a crucial role in steering our strategic focus on artificial intelligence. We are confident that her involvement in the Young Global Leader Class will further strengthen our mission to foster a culture of innovation and leadership that transcends boundaries."

SRF: Change of correspondent positions in French-speaking Switzerland

There are some changes in SRF's correspondent positions in French-speaking Switzerland: Valérie Wacker will become a TV correspondent, and Roman Fillinger and Philippe Reichen will report on French-speaking Switzerland for Radio SRF and the digital channels.

Valérie Wacker. (Image: SRF/Oscar Alessio)

Valérie Wacker has been reporting on French-speaking Switzerland for Radio SRF for two years. From the beginning of July 2024, she will become TV correspondent for the region. The 40-year-old journalist will remain based in Lausanne VD, but will change medium. "Even more out there, even closer: that's how I see making television. I'm delighted to be discovering a new medium after more than ten years in radio. Doing this in Lausanne VD is simply great," says Wacker.

Valérie Wacker has worked for SRF since 2011. During this time, she has held various positions, including host of the domestic podcast "Einfach Politik", worked in news and presented programs such as "Info3". She succeeds Felicie Notter, who is moving to Brussels with her family. Notter will remain with SRF as a freelance foreign correspondent, mainly for the Scandinavian region.

New radio correspondents

With the departure of Valérie Wacker and Andreas Stüdli, who will move to the Federal Parliament editorial team in summer 2024, both of Radio SRF's French-speaking Switzerland correspondent positions will become vacant. Roman Fillinger and Philippe Reichen will now report from French-speaking Switzerland for Radio SRF and the digital channels.

The 48-year-old Fillinger started as a presenter and editor at the former Radio DRS 2 in 2004. After several positions, including as presenter and producer of the background program "Echo der Zeit", he moved to Warsaw in 2018 as Eastern Europe correspondent. Instead of Poland, Hungary or Slovakia, Fillinger will focus on Geneva, Vaud and the Jura from September 2024. "Prochain arrêt Lausanne! I'm really looking forward to exploring the west of Switzerland soon after the east of the EU. Being able to continue working as an audio and online correspondent in French-speaking Switzerland is a huge privilege."

Roman Fillinger. (Image: SRF/Severin Nowacki)

Philippe Reichen, a profound expert on French-speaking Switzerland, is also joining SRF. Reichen has been reporting for the Tages-Anzeiger from French-speaking Switzerland, where he repeatedly attracted attention with his research. He previously worked for the SDA and the St. Galler Tagblatt is active as a lawyer. After training as a teacher in Zurich and Freiburg im Breisgau, the 46-year-old studied general history, philosophy and constitutional law. For Philippe Reichen, the move to SRF represents a new challenge: "Being able to combine my craft as a print journalist with that of a radio journalist is an enormous privilege."

Philippe Reichen. (Image: SRF/zVg.)

Fanzun and Festland launch video podcast "Nuz" for architecture fans

Podcasts are booming, but in Switzerland there are still only a few shows focused on architecture. With the video podcast «Nuz,» Fanzun is launching a series of conversations dedicated to the relationship between people and space. The format was conceived by Festland and produced in collaboration with Martina Allemann and Vitronic.

Mobile podcast studio in logo design. (Pictures: zVg.)

Nuz began with an ideas competition to celebrate the 60th anniversary of the architecture and engineering firm Fanzun. The most important condition: It could not be a typical anniversary campaign. "The podcast format created by Festland immediately won over our jury," says CEO Andrea Fanzun. "Especially the idea of focusing not on buildings, but on people."

Nuz - Man, Space, Fanzun

When architecture appears in the media, the focus is usually on images of sites and buildings. With the Nuz podcast Fanzun sets a counterpoint. The spotlight is on the spoken word and people who shape spaces - as commissioners, designers or users.

Nevertheless, buildings play more than a minor role. The mobile Nuz studio, which is formally based on the Fanzun logo, is located in a room that reflects the story of the respective episode. Architectural video impressions complement the dialog scenes. The creative team was spoiled for choice when selecting the guests and locations: every project in which Fanzun is involved contains at least one podcast story worth listening to.

Filming the first episode of Nuz.

Artist, rugby player, HR manager

The concept is intended to appeal not only to experts, but also to a wider audience interested in people and their spaces. Podcaster Martina Allemann has been brought in to get to the bottom of these people's stories.

The first Nuz guest is Roger Boltshauser. The architect and ETH lecturer will give an insight into his work, in which architecture and art alternate freely. One of the spaces he planned together with Fanzun is the Altwiesen garden city, which is currently under construction in Schwamendingen.

Guest of the first episode: Roger Boltshauser, architect, ETH lecturer and artist.

In the second episode, Jeremy Jenal, architect and wheelchair rugby player, explains how a skiing accident at the Porta Samedan shopping center changed his view of spaces. Episode three is dedicated to the synergy of architecture and team spirit, using the example of the newly expanded headquarters of Integra Biosciences in Zizers. The interview guest is Azra Wiesner, Head of Global HR at the company.

On various platforms

The pilot season of Nuz comprises three episodes. They can be seen and heard on the Fanzun website as well as the popular podcast apps. Festland is responsible for the idea, concept and overall management. The audio/video production is carried out by Vitronic, the web integration by ACC.

Jonas Projer becomes FDP Secretary General

Former «Arena» host Jonas Projer is the new secretary-general of the FPD Switzerland. As announced in late February, the Conference of Cantonal Party Chairs elected him to this position on Thursday.

(Archive image: zVg.)

This was announced by the FDP on Thursday evening. The 42-year-old was elected unanimously. The Zurich native became known to a wide audience through his time as a presenter on SRF television's "Arena". He was later SRF correspondent in Brussels, built up Blick.TV at Ringier and was Editor-in-Chief of the NZZ on Sunday. Projer succeeds Jon Fanzun in the General Secretariat. (SDA)

These are the nominees for the Swiss Print Award 2024

42 entries have been nominated for the Swiss Print Award 2024, an award recognizing print projects conceived and produced in Switzerland. The awards ceremony will take place on May 23, 2024, at JED Events in Zurich-Schlieren.

The Swiss Print Award is the only award for print projects conceived and realized in Switzerland. The awards are presented in gold, silver and bronze.

In mid-March, the jury, consisting of Christian Theiler, Ursula Heilig, Anna Kohler, Frederick Rossmann, Patrick Werder, Andrin Schenk and Stefan Hills, 42 submitted objects nominated for the Swiss Print Award 2024. The nominees will be selected as the winners, who will receive their awards on May 23, 2024 as part of the Award Night at JED Events Zurich-Schlieren.

The award has been slightly revised for 2024. Awards will now be presented in the categories "Books", "Publications", "Packaging", "Direct Print Communication" and "Printed Specials". The Peter Grob Prize will continue to be awarded as an honorary prize to a company or person for their striking "work" in the field of print products.

The focus on teamwork is also new. Today, no print product is created without close interaction between the client, the conceptual implementers with their ideas, concepts and design proposals and the production companies carrying out the work.

Swiss Print Award 2024 The nominees
Client Project Implementer Category
Goba Flag Labels Helvetic label Packaging
Mamco Geneva Verena Loewesberg Bubu Books
Dotticon Exclusive Synthesis Pierluigi Macor Odermatt print shop Books
The Liberated Page Francoise Bridel Cahiers Odermatt print shop Publications
Children - Youth - Help SG Caught Bubu Books
Bubu Explore Bubu Publications
Carolina Piasecki come to Carolina Piasecki Books
Tauer Flacon packaging Birds Packaging
Atelier Scheidegger Keller Workbook Odermatt print shop Publications
Casimir Meyer Happy holidays Casimir Meyer Direct Print Communication
Roth Gygax & Partner Precautionary mailing Rubmedia Direct Print Communication
Valentin Magaro Into the Monastery J.E. Wolfensberger Books
Antalis Relaunch Creative Power Brands Antalis Direct Print Communication
Fischer Paper Z-Offset Neon Fischer Paper Printed Specials
Fondation Opale High Five Gremper Books
Küng timber construction Office building Küng Alpnach from AH Druck Books
City Baden Burghalde School Koepflipartners Books
Fischer Paper Profi Extra Profi Touch Fischer Paper Printed Specials
David Geisser The cookbook Edubook Books
Zuger Kantonalbank Christmas card Anderhub Print Service Direct Print Communication
Koller.team Direct mailing Koller.team Direct Print Communication
Polygravia Art Graphics Cadeau Client Polygravia Art Graphics Packaging
CSS Insurance Anniversary chronicle CSS Insurance Publications
Lucerne Theater Season booklet 23/24 Lucerne Theater Publications
Gta Publishing ETH The emergence of modern man Engelberg printing Books
Young Graphics Association Publication young graphics 2023 Engelberg printing Publications
Sicpa SA cartes des voeux 2024 Sonderegger Printed Specials
Swiss farmer Swiss Farmer Magazine Studio Thom Pfister Publications
Lichtenstein Art School Anniversary publication Engelberg printing Publications
Peace On the road for 125 years Gerber printing Books
Happy Info Image brochure Happy Direct Print Communication
Jordi Jordi Calendar 2024 Jordi Printed Specials
Hospice Farewell Hospice Villa Jakob Tyoitrib Books
Gyger metal construction Image brochure Gygertreppen Jordi Publications
Jordi Innovation cycle Jordi Books
City of Lucerne Urban Green Book Brunner Media Books
Gallery Espace Muraille Sean Shanahan Plainsong Atar Books
Furrer Free A journey through time - 100 years of Furrer Frei Stämpfli Books
Dpsuisse The green newspaper Dpsuisse Publications
Fischer Paper Holmen Trend Natural Fischer Paper Printed Specials
MGB Seasonal offer sheet Christmas Direct Mail House Direct Print Communication
Source: Swiss Print Award

Process realizes digital annual report for PK Rück

Under the title «What Does the World Cost?», PK Rück addresses the topic of «Corporate Values» in this year’s annual report, along with the simultaneous evaluation of employee performance and time. Process is responsible for the implementation.

The world of work is changing rapidly and with it the way in which companies remain marketable. At the same time, the "work performance" of service providers and employees is increasingly being measured and evaluated using clear KPIs.
But where is this leading us? Where will people continue to play an important role in the future, is time even "objectively measurable" and how can we stay healthy in this sometimes harsh professional world?

Grown as a community of values and anchored in a cooperative, PK Rück faces up to all these challenges. Because values are absolutely central to PK Rück as an organization - they unite employees, provide a common direction and drive us forward every day.

At digital annual report 2023 experts such as neuroscientist and psychologist Lutz Jäncke, philosopher and physicist Norman Sieroka, Céline Antonini, Head of Health Policy at CSS, PK Rück CEO Regina Knöpfel - as well as ChatGPT - provide answers to some key questions.


Responsible at PK Re: Christoph Curtius (CFO). Concept, text and implementation: Process. Programming: Dream Production.

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