The play with form is still underused
LABELS Square or rectangular. The classic label shape has hardly changed in recent decades. Many label manufacturers therefore rightly want more courage to use unusual shapes. The technical requirements for this have long been in place.
A Pagomedia label in a special cowbell shape contributed significantly to the great success of this Emmi promotion.New substrates, as well as inks and coatings, have greatly expanded the design options for labels in recent years. Today, a variety of colors and finishing techniques such as hot and cold foil stamping or varnishing are used specifically to emphasize the high quality of a product. The situation is different when it comes to shape. Most wet-glue and self-adhesive labels are still rectangular or square. The format may be practical because a lot of information can be placed on it. For the viewer, however, it is of little interest. However, even small changes to the classic label shape can attract attention and help the product stand out from competitors on the shelf. Whether round, oval or in the form of a symbolic subject, there are virtually no limits to the design. Modern, high-performance digital die-cutters, in combination with digital printing, also make it possible to produce shorter runs economically. Additional costs pay off through increased sales and turnover.The PDF of the article for download: MK Dossier Packaging, Issue 04_2013
