At Saxoprint, the customer can design their own calendars. This calendar was finished with UV varnish after printing.Digital printing plays a key role in Saxoprint based in Zurich, plays an important role. At the online print shop, customers can purchase just about anything in very small quantities (up to around 300 copies) using digital printing - from posters, greeting cards, brochures and flyers to calendars. For calendars, Saxoprint offers a special design tool, the calendar designer, where the customer can choose between different templates/designs and just uploads his photos and possibly the company logo. A calendar with the most important holidays is already included in the template. This is a very popular product, especially in the run-up to Christmas. In addition, since February 2012 Saxoprint has belonged to CEWE COLORthe leading photo service provider in Europe. The advantage of digital printing is clearly the formless production process," says Fanny Loitsch of Saxoprint. "No printing plates have to be produced, which makes for a very cost-effective and fast printing process for short runs." On the production side, she says the advantage is the slightly "easier" operation of the digital press compared to an offset press. According to Loitsch, however, the digital printing process is not appropriate for runs of around 300 to 500 or more because of the higher costs and longer printing time.The full article as PDF with voices from other print companies: Special Issue Document Management & Digital Printing 2013

PERSONALIZATION & INDIVIDUALIZATION There is something static about print, but that doesn't have to be the case, because digital printing has made it possible to design every print differently. First there were personalized letters, then brochures with target group-specific offers were launched and today customers can design their own individual printed matter via the web. (more…)

SOCIAL MEDIA Companies will soon be able to run ads on the photo-sharing service Instagram. Initially, however, this will be limited to the United States. (more…)

COMPANY WEBSITE The numbers speak for themselves: Facebook has over 1 billion monthly active users—272 million of whom are in Europe. Every day, 66.9% of users in Europe use Facebook. However, that doesn’t mean you should invest more time and effort in Facebook activities than in your company’s website. Why? (more…)

DIGITAL Front-Office Architect Christoph W. Oggenfuss* from www.markiting.ch reports from London, from the Gartner Portals, Content & Collaboration Summit 2013. (more…)

FACEBOOK In the future, companies will have even more opportunities to promote their apps on Facebook and thus make them known to a wide audience. (more…)

DIGITAL PRINTAs more and more print companies are turning to digital printing, the demand for digital printing machines is increasing. MK-Fokus presents nine different systems from the major market players that are particularly popular with customers. (more…)

MOBILE Hardly any marketing activity today can avoid the smartphone. Mobile devices have spread among the population overnight - opening up an immense range of possibilities for customer contact. (more…)

CONVERSION SUMMIT 2013 How did it happen that the topic of consistent conversion optimization in the web channel stopped at the Swiss border a few years ago? (more…)

NEWSLETTER are becoming more and more important. However, they are increasingly being received on a mobile device. Patrick Walgis from Chili Solutions GmbH, a company specializing in e-business services, talks about the consequences. (more…)