Convenient and practical packaging sells better
CONVENIENCEProduct protection, presentation, logistics: Packaging has many functions to fulfill today. Often, ease of handling falls by the wayside. That’s a shame, because convenience has long been a competitive factor.
Hinged lids are movable and they enhance the product. In the picture the composite can for Goody Cao.Many product manufacturers have invested a lot in the handling of their packaging in recent years. Tear-open aids or resealability have long been standard for numerous articles. When it comes to convenience in packaging, however, beverage closures are still the focus of criticism. This is particularly true of plastic closures for some mineral waters and soft drinks, which can only be opened with great effort or with the aid of tools. Resourceful minds have already developed opening aids for such closures. But there is another way. The following examples from various manufacturers and different industries make it clear that good packaging is always convenient and practical packaging.The PDF of the article for download: MK Dossier Packaging, Issue 04_2013
