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Author: Editorial

Like the manager, like the company

Editorial - November 6, 2013
SOCIAL MEDIA Managers' personal attitudes toward social media are the key driver of its use in Swiss companies. This is shown by a study on the influence of emotional factors on the use of social networks. (more…)

Seminars with lake view

Editorial - November 6, 2013
SEMINARHOTELS A hotel’s ambiance, location, and amenities are key booking criteria for MICE professionals. In Switzerland, a country of lakes, hotels with lakeside locations use their setting as a key selling point. MK highlights where the hotels with particularly spectacular lakeside locations are located. (more…)

Why online advertising success is often wrongly controlled

Editorial - November 5, 2013
ONLINE MARKETING MANAGEMENT When evaluating the success of advertising campaigns, people often focus solely on the final phase of the AIDA model—the action phase. This is a mistake, because website operators can use their online marketing budget more efficiently if they know which advertising materials are effective at each stage. (more…)

Schober Switzerland supports "Marketing Natives

Editorial - November 4, 2013
DIGITAL NATIVES  Schober Switzerland is focusing on the digital generation. Its portfolio includes the Marketing service provider offering products for customer engagement in digital media. That's why they support youThe «Marketing Natives»—the tech-savvy young professionals in the marketing industry. Together, they want to shape the future of multichannel marketing.  (more…)

Highlights for corporate events

Editorial - November 4, 2013
LOCATIONS Winter is just around the corner and with it the organization of Christmas dinners for many companies - but these days it's not just about the food. It should be an unforgettable occasion. MK presents some location highlights. (more…)

Digital channel increasingly important for B2B

Editorial - November 1, 2013
ECOMMERCE hybris has presented the results of the most comprehensive B2B eCommerce study to date. Forrester Consulting asked how B2B companies bring their products and services to the buyer. (more…)

Packaging problem

Editorial - November 1, 2013
PACKAGING SOLUTION What kind of packaging have you always wanted but never had the time or budget for? easyFairs and the HDM Stuttgart Media University, specializing in packaging technology, make the impossible possible for you. (more…)

Advertising with Second Screen: Opportunities and risks

Editorial - November 1, 2013
SECOND SCREEN More and more people are using laptops, smartphones or tablets to get additional information while watching TV. What does this mean for TV advertising? At the IGEM Insider Lunch, Michael Schütz from the market research institute INNCH presented a qualitative study on this topic. (more…)

Mopac modern packaging AG scores with its ecological innovation

Editorial - November 1, 2013
SWISS STAR Last Thursday, the Swiss Star 2013 award ceremony took place in Pfäffikon SZ. The SVI Swiss Packaging Institute has honored the best packaging in Switzerland. The easyFairs Green Packaging Award went to Mopac modern packaging AG from Wasen i.E. (more…)

Packaging Innovations Zurich 2014

Editorial - November 1, 2013
EASYFAIRS is launching the "Packaging Innovations" trade fair in Switzerland from March 26 - 27, 2014. Martina Hofmann, Exhibition Director, and Sabrina Cassata, Project Manager, introduce the event. (more…)

More digital, more mobile, more interactive - how Swiss companies are facing the digital transformation

Editorial - 30 October 2013
SMART BUSINESS DAY At this year's "Smart Business Day" at the Gottlieb Duttweiler Institute (GDI) in Zurich, everything revolved around digital transformation. Together with renowned experts, Namics, hybris and sponsor Adobe invited participants to get to the bottom of the essential questions of digital change in e-business. (more…)

Performance specialists make inroads into marketing

Editorial - 30 October 2013
DIGITAL MARKETING Who takes care of search engine optimization, who creates the newsletter, who manages banner campaigns, who communicates on social media channels? Marketing departments in Swiss companies are undergoing a transformation. The teams are becoming increasingly digital. (more…)
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