The 37-year-old marketer Oscar Ferrer will be the new Head of Marketing for the entire Group, according to a statement on Monday. The graduate business economist FH was Head of Marketing at Red Bull in Baar from 2008 to mid-2012. Prior to that, he was Brand Manager at Red Bull for five years. In his new role, Ferrer will be responsible for communications, trade marketing, brand management, sponsorship and events for all divisions of Mercedes-Benz Switzerland: Smart, Mercedes-Benz Cars, Vans, Trucks, Mitsubishi Fuso and After Sales.
 

In bright yellow, the pen points out the offers from Swiss Post and Postshop.ch. And there are now over two million of them. For the new year, the glow-in-the-dark pen is now also on TV to show that you can buy everything important at Swiss Post. For example, to get up on time early in the morning. The commercial will run from January 21 on TV, the Internet and in post offices.

Responsible post offices and sales: Sandra Jann (Head of Marketing Services), Yvonne Wehrli (Head of Marketing Communications), Andreas Etter (Senior Consultant Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Oli Kreienbühl, Marco Donada (AD), Reto Vogler (text), Patrick Suter (CD), Peter Brönnimann (ECD), Erasmo Palomba (art buying), Rolf Zimmermann (strategy), Manuel Schmid, Gianna Maria Meisel (consulting). Directed by: Maki Gherzi. Producer: Onfilm. Animation and VFX: Nik Zuber. Music: Spacetrain. Recording studio: Jingle Jungle. Postproduction: Online video.

The art of light and shadow will also be innovatively demonstrated in the film, according to a statement. The film will be used externally and internally internationally.

Responsible at Regent Lighting: Hinrik Wachsmuth, Head of Marketing Communication Cristina Cesaro, Online Communication Manager (Project Planning). Responsible at Snapfilm: Michael Kindermann (Producer & Director), Jonas Jäggy (Camera), Joerg Birker (Editor & Image Editing).
 

Stian Smestad comes from Norway and has already attracted attention with award-winning short films during his studies. From 2008 his commercials were awarded in Cannes, at ADC Germany, LIA as well as the Klappe.

The Finn Jappe Päivinen has been making a name for himself for over ten years with his whimsical sense of humor and finely staged scenes, according to a statement. Dialogue is as close to his heart as visual effects, CGI, 3D animation or special camera techniques such as motion control. This has earned him a number of awards, including at Epica, Clio, Cresta, Golden Drum and the New York Festival.
 

The name sounds a bit technical at first hearing. But it stands for the innermost core of creativity. Alpha 245 is the name of the lead in this pencil, which has been used for years as a symbol for the creative work in Leo Burnett's network in various appearances. "At the moment, many colleagues actually still react a bit surprised when we mention the name of the new agency. But that should change soon," the two leading minds at Alpha 245 are convinced.

Martin Spillmann and Peter Felser have found the solution in a second agency. "Continue to grow in a new location," says Pam Hügli. Alpha 245 is now also part of the international Leo Burnett Group and is represented with the same name in 15 countries on 4 continents. The newly founded branch in Zurich offers all the services of a full-service agency. Alpha 245 also operates its own photo studio in Zurich and is fully equipped for all pre-press work.

The Alpha 245 team includes some former employees from the head office on Aemtlerstrasse. But Pam Hügli and Diana Rossi are determined to be able to give their agency its own face soon. "We need to acquire ourselves and already have new business in the pipeline." Although Alpha 245 is not yet that big, they also want to compete for the really big budgets. Among others, the portfolio already includes budgets such as Manor Food, Sympany or Kantonsspital Aarau. Alpha 245 will enter the race with Pam Hügli and Diana Rossi "very close to the customer" as an owner-managed agency. Their trademark is to be "the most personal agency in Switzerland." "With 14 employees, we have a manageable size and thus very short decision-making paths." If necessary, however, Alpha 245 can simultaneously offer its clients all the advantages of an international network while remaining agile and nimble.

The managing director of Alpha 245 actually wanted to become a graphic designer. However, her career counselor "got something wrong" here and said that standing work on a drawing board was not ideal for Hügli's back. So she was sent to an information evening at Sawi and, at 16, came to the conclusion that it should be a career as an advertising assistant. Until she was "old" enough for the day course at Sawi at 19, Pam Hügli used the time to take her Matura. This also helped her with her application, because unlike today, at Sawi back then you had to pass a tough, multi-stage entrance exam and beat out a whole range of competitors. For the subsequent internship year, Pam Hügli would have preferred to join Advico or Wirz straight away. But because her roommate at the time snatched the job at Advico right out from under her nose, Hügli ended up at Edelweiss Werbung. The good mood in the flat-sharing community lasted nonetheless, and six months later Advico was again looking for an intern.

Rolf Zimmermann had not forgotten the obvious qualities of the first application and once again sought contact with Pam Hügli. So she became an assistant and consultant in Gockhausen. Later, she was involved in the founding of Spillmann Felser Leo Burnett from the very beginning.

In her ten years at SFLB, Pam Hügli soon evolved into a consulting group leader and member of management. But she not only shaped many campaigns that won national and international awards for outstanding creativity and effectiveness. Pam Hügli was also an important person responsible for the good spirit in the agency. She organized many events for employees that had a lasting impact on team building. Hügli was also concerned about promoting young talent. "In grateful memory of my own opportunity back then, I also trained many interns myself."

For her own further education, Hügli took the Federal Diploma in Communications Management and also successfully completed the Master of Advanced Studies in Marketing Management and Business Administration at the University of Basel in 2012. Just as Diana Rossi describes Martin Spillmann as her key supporter on the creative side, Pam Hügli sees strategist and CEO Peter Felser as her mentor. "He also suggested that I take a chance on my own agency with Alpha 245." It was exactly at that point that Hügli herself also became increasingly aware that she now wanted to "make a bit more of a mark on a company" with more responsibility in her job. After a few months for the organization, Managing Director Pam Hügli then requested Diana Rossi as CD. "I would have been very disappointed if I had been turned down," Hügli says, while Rossi affirms, "I would have been very offended if I hadn't been approached by Pam." In Diana Rossi's case, her entry into advertising was just the opposite. She applied to be an advertising assistant after a brief period of study. Due to a lack of other work samples, she submitted a few essays from her high school days. That's how her talent as a copywriter was discovered. A recommendation from the BSW association landed Rossi at a small agency in Solothurn. Here, in 18 months, she really learned the copywriting trade from scratch. "There, I mainly wrote. And lots and lots of brochures. For that, I could then do it from the FF."

Both Alpha women have been able to benefit a lot from their teachers at SFLB

She was then released from her daily commute from Zurich to Solothurn with a job offer from Euro RSCG. She worked here for four years, the first of which was before Frank Bodin joined the company. Today, Diana Rossi considers her first Cannes Lion for the Arena Fitness Clubs a "lucky start". A shortened measuring tape made people feel fatter - in other words, they wanted to go to the gym.

In 2005, Rossi moved to Spillmann Felser Leo Burnett. Silver Lion numbers 2 and 3 have since been added. "It was a special moment to sit in the cinema and see a whole auditorium laughing at the SMS spots for Sunrise." She won the other Lion for the broken vase for Fleurop. WOZ, Emmentaler and Migros are just some of the clients for whom Rossi has also won numerous awards at Eurobest, Epica, The Cup, ADC Europe, ADC Germany and, of course, as a member of ADC Switzerland.

Many of these works were created in close teamwork with Peter Brönnimann. Diana Rossi considers the current creative director of Spillman Felser Leo Burnett to be her mentors, just like Martin Spillmann. "I was able to work with the best people. That was a super time, and I've been able to take a lot from it now." Over a fondue dinner for four, Martin Spillmann, Peter Felser and their two young female entrepreneurs recently talked about the fact that now, after ten years, the success story could be repeated once again. "Simply in the female version." The two heads at the top are good friends. And both, like their predecessors, are convinced of the same business model: "The mindset has to be creative. The result solution-oriented for the benefit of the customer."

Andreas Panzeri

Pam Hügli originally wanted to become a graphic designer and then ended up in consulting. The managing director of Alpha 245 is now a federally certified communications specialist and holds a Master of Advanced Studies in Marketing Management and Business Administration from the University of Basel.

Diana Rossi wanted to become an advertising assistant, but then ended up in copywriting. After a brief stint in German studies, she learned the trade on the job at leading agencies and was CD at Spillmann Felser Leo Burnett for two years until she was elected Alpha Woman. Diana Rossi has won three Silver Lions in Cannes in addition to various prizes.

An article from the current print edition of Werbewoche.

On average, the radios ran for just over two hours a day, namely 124.5 minutes, as Publica Data and Mediapulse announced on Monday. In the second half of 2011, the media researchers had still registered 127.7 minutes of radio listening per day. The market share of SRG programs has declined slightly: The survey showed a market share of 65.3 percent in the second half of 2012. In the second half of 2011, the market share was 65.6 percent.

Private stations post slight gains

Swiss private stations achieved a market share of 30.3 percent (previous year: 29.8 percent). Foreign private stations came in at 4.5 percent (previous year: 4.6 percent). By far the most popular station among the German-speaking Swiss continues to be Radio SRF 1, which achieved a market share of 32.4 percent - equivalent to around 1.7 million listeners. SRF 3 came in at 17.7 percent market share, SRF 2 Kultur at 3.7 and SRF 4 News at 0.7 percent. The most listened-to private station in German-speaking Switzerland is Radio 24, with a market share of 2.9 percent, or about 307,800 listeners per day. It is followed by Energy Zürich with 2.3 percent and Radio Argovia with 2.2 percent.

In French-speaking Switzerland, fewer people listen to the radio: 84.0 percent (previous year: 85.6 percent) of the over-15s listen to the radio for an average of 108.7 minutes a day. The market share of SRG stations is 66.1 percent. Swiss private stations have 23.6 percent and foreign stations 10.3 percent.

In Italian-speaking Switzerland, 86.8 percent (previous year: 87.7) of the over-15s are radio listeners. The radios run for an average of 120 minutes a day. In this language area, SRG programs achieved a market share of 82.0 percent, Swiss private stations 11.5 percent and foreign stations 6.5 percent. (SDA)

Teaser image: Keystone

It all started with a warning in 2010, according to the press release. The three Supertext founders Rinaldo Dieziger, Fabian Dieziger and Rémy Blättler entered the KKL in Lucerne in snow-white suits. An attention-grabbing appearance at the Swiss Marketing Day. The organizers of Swiss Marketing didn't know what hit them. Uwe Tännler, President of Swiss Marketing: "We were not prepared for such blatant guerrilla marketing. We don't have a dress code. And when they handed out flyers at the entrance, we intervened. But the suits were clever. In general, Supertext convinced us with their fresh and creative appearance."

After all, what belongs together has grown together, according to the announcement. Rinaldo Dieziger, head of the whole thing at Supertext: "We are looking forward to the partnership with Swiss Marketing. We are hoping for exciting contacts from the 35 regional clubs and want to get involved in the association for more text quality. Because with all the new possibilities in the new media, the starting point of any communication in the marketing plan is often neglected: the content. And that's where we put the emphasis, on text."
 

For the business park in the port of Birsfelden near Basel, the logo was designed in the shape of a ship's bow, the agency writes in a statement. At the same time, the arrow-like bow element stands for Pier 14's future orientation. The claim "Access to port, city and customers" dramatizes the business park's favorable location in the Basel region. The oversized logo on the south facade of the property provides a visual highlight. Optimal visitor guidance in and around the building is guaranteed by the signage in the corporate design font.

On the Pier 14 website interested companies can click through the entire building complex and, with the help of an intuitive configurator, find out which spaces are currently still available. In addition to the information platform on the Internet, Eyeloveyou developed a marketing brochure that contains further details about the project.

Responsible at Hiag Real Estate: Alex Römer (Real Estate Development), Frank Butz
(Responsible for communication and content). Responsible at Eyeloveyou: Rafael Dietschy (design, conception), Oliver Kirschbaum (consulting, conception).

The table that Public Data published today really doesn't read like bedtime reading. Abbreviations, numbers, percentages - for the heck of it (Werbewoche.ch reported). The positive thing about this is that every broadcaster can - if they stare at the figures long enough - work out for themselves what fits in with the concept.

Radio 105 kicked things off in the morning. The latest figures seem to show that 105 has increased massively (compared to the same period last year) "while the other Zurich stations have stagnated or lost listeners". And head Giuseppe Scaglione is correspondingly pleased: "Radio 105 is the only radio station that has been growing so significantly for six semesters (!!). That's great."

That makes a lasting impression. Until 1 p.m. to be precise, when the news from Radio 24 arrives. According to the announcement, the station remains "the most listened to private radio station in German-speaking Switzerland". A little later, we learn that Capital FM "remains the number one in the city of Bern", posting record figures and distancing itself from competitor Energy Bern by 800 listeners.

In the course of the afternoon, the news that Radio Grischa also remains the strongest private radio station - in the canton of Graubünden. Although general radio usage is declining slightly, it is increasing in Graubünden. This makes the figures "all the more remarkable". Exactly 20 minutes later, the good news from Lucerne: Radio Central remains the "leader in Central Switzerland". And Radio Eviva is asserting itself "as the clear number one among private cable radio stations". The FM1 station is now one of the four most successful private radio stations in Switzerland and has once again increased its market share in Eastern Switzerland!

It's great to see how the radio landscape is flourishing - winners by the meter. But what is Energy Zurich actually doing? The answer is given on the way home: "Radio Energy is the clear number one" reports Blick am Abend about the Ringier counterpart. "The Zurich private radio station is extending its lead over its direct competitors." Anything else would have been a surprise.

Thomas Häusermann

Picture: Blick am Abend, January 21, 2012
Teaser image: Keystone
 

In an interview with the Sonntagszeitung, Warnking counters the accusation that Google engages in piracy and makes use of third-party content without asking with the argument that every publisher is free to decide whether to make its content available to Google. With a short text code (Robots.txt) you can exclude yourself from search engine indexing.

Warnking sees Google's role less as an enemy than as a helper to media companies. Every month, the search engine giant forwards 4 billion clicks to publishers' websites free of charge. This helps media companies to generate reach and sell their own advertising. In 2011, the Ad Sense marketing program paid out 7 billion dollars to publishers worldwide - including many press and media companies. 

However, the head of Google Switzerland is interested in closer cooperation with publishers. The Belgian model, rather than an ancillary copyright, is the right direction. The aim is to find new business models in a dialog with which publishers can "earn reasonable money with digital media". Google is available for talks.

Teaser image: Sonntagszeitung / Siggi Bucher
 

In Australia, a group of cervelats are currently fighting to reanimate their careers. Some of the camp participants were so unknown at the beginning that RTL first had to explain the reason for their presence to the viewers. One once took part in "Bachelor" (and was already known as a bitch there), another was a contestant on "Germany's Top Model". The mother of reality TV phenomenon Daniela Katzenberger meets the daughter of Tony Curtis. A former DSDS contestant meets a soap actress who wants to show everyone what she's made of (and happens to be featured in the latest Playboy). There's also a Turkish Latino wannabe who landed a trash summer hit a long time ago. Plus a suspicious Klaus from Klaus & Klaus, the tragically aged Helmut Berger and the Scrooge blackmailer who, together with an eloquent transvestite, forms the intellectual elite of this year's jungle camp. And of course Patrick Nuo, who represents Switzerland and boosts the sales figures of future recordings with a confession of porn addiction.

The show simply has it all. No wonder the trash fireworks dominate the ratings in German-speaking countries at will. There's no need for critical essays - just like flimsy pseudo-sociocultural explanations as to why people are so entertained by "Ich bin ein Star, holt mich hier raus!" every day. A show that officially nobody watches - in Germany an average of seven million viewers per evening (and 41 percent of the advertising target group). Unfortunately, we can only guess that the situation is similar in Switzerland, where ratings have been abolished.

The Swiss quality print medium Blick asked in astonishment on Thursday "Why do women watch jungle junk?". IPMZ professor Heinz Bonfadelli explained why. Another part of the article almost became irrelevant: "The slimy jungle trials are particularly popular with the very young: 210,000 girls aged between three and 13 tune in night after night at 10.15 pm". Perhaps the more relevant question would be what young children are doing in front of the television at this time (and in general). And why they are watching programs at this age that undoubtedly require a certain level of media literacy and are definitely not intended for children's eyes. The airtime gives unsuspecting parents vague hints in this regard. Unfortunately, Professor Bonfadelli was not asked about this.

Thomas Häusermann

Picture: Blick, January 17, 2013