This sporty dream world is the result of a collaboration between the Paul Kehl team and the designers of By Heart Kommunikation (Hans Siegwart, Nonda Coutsikos), photographer Romeo Mori and filmmaker Simon Jaquemet. The photo and film production, in which, by the way, a motorcycle-crazy dog also plays a supporting role, will be shown very soon and on a wide variety of platforms: In a booklet, online, in ads and then also - an additional premiere - in the cinema.

Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (Owner), Simone Schäfer (Head of Communications), Nadine Pless (Project Manager Communications). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (strategy/text), Nonda Coutsikos (art direction), Natascha Breu (realization), Cécile Schurtenberger (account direction); Romeo Mori (photo); RTK (litho); Simon Jaquemet (video). Responsible at Zip Media: Thomas Rüttimann (Media).

Now it has been included in the official Playmobil range under product number 6096. In addition to the little men, which can be purchased exclusively at TCS section offices, over 20 life-size figures have also been produced for exhibition purposes. In addition, all 80,000 first-graders in Switzerland receive a Playmobil crossing guard safety vest at the start of the school year - at the Motor Show, Ueli Maurer put on one of the printed vests himself.

Responsible at Touring Club Switzerland: Jean-Marc Thévenaz (Head of Road Safety Touring Club Switzerland), Helmut Gierer (Campaign Manager Touring Club Switzerland). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction), Cyrill Wirz (Text), David Hanselmann (Art Direction), Alexander Moltzen (Graphics), Matthias Adolf, Tanja Mezan (Consulting), Roland Thomann, Philipp Bühler (Public Relations/Social Media).

Conctructiv Clic is a modular architectural system for temporary buildings in the areas of trade fairs and displays, offices and public spaces, as well as museums and exhibitions. The system developed by Burkhardt Leitner is distributed exclusively by Retailpartners in Switzerland, as detailed in a press release. To bring Clic to life, the Microsite as a virtual showroom. The website is as adaptable as the content of the freely customizable Clic modules of the trade fair stands: playful application options, international references, technical information and videos on the flexible system are displayed responsively to suit the end devices.

Responsible at Retailpartners: Thomas Stiefel (Managing Director), Aleks Koman Varga (Communications). Responsible at Future Connection: Stefan Mousson (concept, consulting), Emmanuel Denier, Saskia Böhm (design), Gregory Plüss, Kilian Hann (programming).

After studying German at the Universities of Lausanne and Hamburg, 54-year-old Catherine Cossy worked for ten years as a journalist at the Swiss Dispatch Agency in Bern, Zurich and Lausanne, according to a statement. In 1993, she moved into communications, initially taking on the role of media spokesperson for French-speaking Switzerland at the Federal Department of Home Affairs (FDHA), and later becoming the department's chief information officer. From 2000 to 2001, she managed the campaign of the popular initiative for the equality of disabled people, which was supported by the organizations of disabled people. Since 2002, Cossy has been Le Temps' correspondent for German-speaking Switzerland. She will begin her work for the FOPH on April 1, 2014.

In addition to Catherine Cossy, the external communications team also includes Katrin Holenstein, Mona Neidhart, Michaela Kozelka, Sabina Helfer, Eva van Beek and Daniel Dauwalder.

Image: Letemps.ch
 

The repositioning is currently intended to strengthen both own brands and align them with future market requirements, according to a statement. In addition to the strategic positioning, Meta Design developed the visual brand platforms. Together, the two elements form the basis for a consistent brand presence - from communications to advertising and packaging.
 

IWB has found a new communications partner to communicate its positioning: The Neue Lgk agency has won the tender to develop a comprehensive new corporate design, as detailed in a press release.
 

Wemakeit was founded one year ago (Werbewoche.ch reported) and is now expanding its activities to Germany, according to a statement. The platform opened on Monday a Germany Channel with the first six projects from Berlin and Munich. The first is Germany's largest aquaponics project on the Holzmarkt site in Berlin, as well as five projects from the fields of art, music, photography and literature.

Partnership with the Short Film Festival Winterthur

Wemakeit.ch is pleased to partner with the Short Film Festival Winterthur. From April 1 to June 30, 2013, the Short Film Festival Winterthur will operate a channel for short films on Wemakeit.ch. After the deadline, the Short Film Festival will select one to three successful project campaigns for further screenings in Switzerland and/or abroad. The projects must comply with the regulations of the Short Film Festival Winterthur and must not exceed 25 minutes in length and must not be commissioned films. More info on Blog.wemakeit.ch.

More about Wemakeit.ch: Active on many platforms (Werbewoche print edition 2/2013)

P&G has enlisted Mr. Wolfdog to effectively sell the new Wild Collection from men's grooming brand Old Spice. He wears a collar that translates his voice into human language. "Sometimes you gotta eat people, America. That's how business works and that's why I'm successful!" - Mr. Wolfdog takes this business wisdom literally. However, unlike the health of his employees, Old Spice's image will not be damaged in any way by the presence of the new head of marketing. On the contrary: the viral spread is running at full speed - like mostlywhen Wieden+Kennedy is beating the drum for Old Spice.

Mr. Wolfdog becomes blog (on a beautiful vintage page with animated 90s gifs) and tweet. In the second video published on Monday evening, the new marketing guru explains the use of computers (as big as possible) - and how to earn an incredible amount of money with them in any case. (hae)

About a Microsite children between the ages of six and 16 can upload their funniest Ski-Hocke photos and collect votes for them, according to a statement. Those who score points in the Ski-Hocke photo contest can win an appearance in the planned TV spot or an exclusive day with the Swiss ski team. Teil.ch is responsible for the development of the idea, as well as the creation and realization of the online competition and all accompanying communication measures. The planned TV spot will be seen in 2014.

Responsible at the Federation of Migros Cooperatives: Caesar Keller (Project Manager Sponsorship). Responsible at Swiss-Ski: Roman Rogenmoser (Project Manager Grand Prix Migros). Responsible at Teil.ch: Alain Zeiter, Martin Zeiter, Hannes Tscharner (concept, creation, photography, realization).

Rehsche had worked in planning at Publicis Communications since 2009, serving clients including Zurich Insurance, Postfinance, UBS, Nestlé, Chocolat Frey, Swiss, Charles Vögele and Odlo, according to a statement. In 2011, he joined Publicis India in Mumbai for two months, where he expanded his international knowledge. He holds a Master of Science degree in psychology and also worked on the client side before joining Publicis.

Among other things, Rehsche will devote himself to the further development and implementation of the various TBWA\ tools such as Disruption and MediaArts, as they still see great potential in these instruments in the market. On the one hand for existing customers, but also for those who would like to become one.
 

In the debacle over the collection of TV audience figures, Mediapulse has commissioned internationally recognized experts to take a close look at the system it has been using since the beginning of the year. So far, Mediapulse has not been able to publish any TV audience figures for 2013. The doubts about their accuracy were too great. Yet the figures would be enormously important for TV stations and their advertising customers.

As Mediapulse spokesman Nico Gurtner told news agency SDA on Monday, the first report was delivered on schedule last week. The two experts from Norway and Belgium had to focus on the question of whether the international standards of media research are being met.

According to Mediapulse, this report is now available. At a hearing on March 15, the circles concerned will be able to take a look at the report and discuss the results with the experts. According to Mediapulse, the supervisory authority Bakom, the association of private broadcasters, Telesuisse, SRG, 3+, the RTL Group, Sat1/Pro7, the marketers Publisuisse, Goldbach Media and Ringier, SWA on behalf of the advertising clients and IGEM representing the advertising agencies have been invited to the hearing. Kantar Media, as owner and operator of the new panel, will also participate.

Second report next week

The second report will be received next week. It will be compiled by the economist and social scientist Beat Hulliger, professor at the University of Applied Sciences Northwestern Switzerland, and the statistician Diego Kuonen, lecturer at the University of Geneva. The two are analyzing whether the mapping of Switzerland's regional characteristics is appropriate. The hearing on this expertise is scheduled for March 26, according to Mediapulse.

While Mediapulse was reluctant to report on the problems and glitches with the new system until mid-February, it now wants to take a more aggressive approach: According to Mediapulse, the two reports will be "published unchanged." Before publication, however, Mediapulse's board of directors will decide what needs to be done and when. (SDA)
 

The Audience Council monitored the weather broadcasts of Schweizer Radio und Fernsehen SRF. The focus of the monitoring was on the main edition of "Meteo" on television at 7:55 p.m. and the weather reports in the morning from 5:50 a.m. to 8:00 a.m. on the radio. The "Meteo" programs on television and the weather reports on the radio met with broad approval from the audience council. According to a majority of the Council, "Meteo" offers the latest weather information in a varied and entertaining way. In addition, the programs are presented in a lively way, close to the audience and with a lot of practical value. The audience council welcomes the information graphics, weather pictures and video clips, which illustrate what is said and make it understandable.

The "Meteo" studio on the roof of the TV building still inspires the audience council years after its introduction. It makes the current weather perceptible and tangible. In contrast, the studio in which the shorter "Meteo" programs take place seems to the Council to be too sober and not very exciting.

The audience council is pleased with the performance of the "Meteo" presenters. They are competent and appear likeable and professional. They also showed that they enjoyed their work. The diversity of dialects is well received by the council members, but some of them wonder why "Meteo", as an information program, is not presented in standard language.

Compact weather information on the radio

The audience council attests a good performance to those responsible for the weather on the radio. The scope and detail of the reports are judged to be appropriate. An expansion is not desired. In the view of the audience council, the morning weather reports on the radio have become more compact. A majority appreciates the short and concise, but informative reports. Too much dialog makes it difficult for listeners to pick out the substance. Others in the council, however, miss the earlier extended dialogues in the morning. They found them original and entertaining.

Unlike the television "Meteo" programs, the use of dialect on the radio does not give rise to discussions in the council. The diverse dialects and voice tones are perceived as enrichment by the audience council. They made it easier to identify the people speaking on the radio.

The weather webpages ("Meteo") are frequently used by the council members and appreciated in terms of content. Particularly well received is the content that has no place in the normal broadcasting channels, such as local forecasts, webcams, weather alerts or European forecasts.
 

SF METEO