The University of Zurich already generates great benefits for the economy and society, according to a statement. The UZH Foundation aims to consistently increase this benefit and promote and accelerate cutting-edge research in key areas. It raises funds from private sponsors to realize and accelerate strategically important projects. Seven personalities from the fields of business, politics, education and culture are involved in the Foundation Board on an honorary basis.

Responsible at UZH Foundation: Markus W. Schaad. Responsible at Heads Corporate Communication: Marco Simonetti (CD), Pablo Burkhalter (graphics), Ralph Hermann, Kristina Brunner (consulting).

He went through his career path through various agencies such as Avantgarde Kreation, Mc Cann Erickson and Contexta. In addition, he worked for two years in the creative team of Red Bull Creative in Salzburg, according to a statement.
 

With consolidated sales of over 40 million, earnings before interest, taxes, depreciation and amortization (EBITDA) amounted to CHF 4.3 million, as Galledia announced on Wednesday. The margin of over ten percent is above average compared to the rest of the industry. Taking into account special factors such as the reorganization and initial costs, those responsible were very satisfied with the result. The Galledia management expects a further increase in profitability in the coming years thanks to synergies.

Despite pressure on volumes and prices, the Print division, which generates the highest turnover, significantly exceeded its budget. Turnover reached CHF 27 million and the operating result EBITDA amounted to 12 percent, according to the press release. The publishing division contributed a third of the Galledia result with sales of CHF 16 million. The companies Galledia Verlag, Mediasec, Motormedia and Galledia Frauenfeld published 22 trade journals. Real Estate Business and Umwelt Perspektiven were acquired.

The media company Galledia was jointly founded in January 2012 by Druckerei Flawil and Rheintaler Druckerei und Verlag. The company is based in Flawil and employs 227 people, including 29 apprentices. (SDA)
 

For three decades, the Sinus Institute has been researching the changing values and lifestyles of people, according to a statement. This has resulted in the Sinus Milieus, an internationally proven tool for target group segmentation. Last year, Sinus, Heidelberg, and M.I.S. Trend, Lausanne, updated the model, which has been in use since 2002: Ten new milieus holistically describe the Swiss lifestyles of citizens and consumers. The experts from established market and social research institutes have looked at the effects of globalization, digitization and the global economic crisis on the sensitivities of the Swiss population. Developments such as the flexibilization of work and private life, the erosion of classic family structures, the digitization of everyday life and the growing polarization of wealth ("the middle class under pressure") result in a permanently changed milieu landscape.

Mediacompass, Publisuisse's strategic planning tool, already works with the new Sinus Milieus. The Sinus Milieus group groups of people together on the basis of values, attitudes and social factors, instead of just segmenting them by age and gender. They describe people who are similar in outlook on life and lifestyle. Milieus could be described as "groups of like-minded people".

Changing media consumption habits and a permanent increase in communication channels are making media planning ever more challenging. The strategic planning tool Mediacompass from Publisuisse supports professionals in agencies and companies in this task. The web-based planning tool enables the rapid acquisition of insights into target groups, their attitudes and consumer behavior, as well as media usage. The Mediacompass provides precise answers to complex media strategy questions. It also enables the analysis of the new Sinus-Milieus with regard to a wide range of consumption issues or the use of over 320 Swiss media. The Mediacompass has a user-friendly structure, can be operated intuitively and allows an explorative approach. Users can visualize the results in a meaningful way and easily export them to Office applications such as PowerPoint.
 

For many years, Igor Sokolov was in charge of the business development of Alemannic magazines in Welschland, especially within the Tamedia press group. As part of the merger of Edipresse and Tamedia, he advanced the development of magazines in the city of Zurich. He also worked closely with the Women's Press Working Group. Igor Sokolov joined the Neo Advertising team on March 1, 2013. He is based at the company's Geneva headquarters and will work to expand the performance and marketability of Geneva Airport's digital advertising network, according to the company. Furthermore, he will be responsible for serving existing and potential clients in the luxury sector (watches & jewelry, real estate, automotive).
 

For this, In Flagranti has resorted to the true lawn experts: The English. They think the lawn grew on their dung and they have the most beautiful lawns in the world, as the agency writes in a press release. This is also proclaimed by a tradition-conscious Englishman in TV commercials for Hauert on SRF, RTS and RSI until mid-April. But he has to admit - not only verbally - that the Swiss have the better lawn fertilizer. Boutiq from Zurich is responsible for the production.
 

March 8 was International Women's Day. This day originated in the fight for equal rights for women and is now a public holiday in many countries around the world. Not in Switzerland, however. To ensure that women here can still make the most of it, Vichy teamed up with TBWA\ to give them gifts, as the agency writes in a press release. Real flowers including a voucher to take home were displayed on posters at several highly frequented locations. The campaign was flanked throughout Switzerland by classic posters and a radio spot.

The idea doesn't sound very appealing: out of your warm bed and into an inhospitable millieu. Past grim bouncers, illegal fights, red light scenes - what you won't do for a friend in danger. Because his fellow players won't let him go until the money is brought to him. However, you never really know how real Duval Guillaume Modem's stunt marketing films really are. But maybe you don't need to know - just enjoy. (hae)

Simon Kreikenbaum, 38, has worked at the software company Informaticon for the past four and a half years. There, he was responsible for implementing payroll accounting systems for clients and further developing accounts receivable and asset accounting. In addition, he was responsible for first- and second-level accounting support. As a financial expert, Simon Kreikenbaum will strengthen the team at Marbet’s future Swiss headquarters in Rorschach.

Agency Director Frank Marreau commented: «With Marbet’s move just around the corner, we are particularly pleased to be able to onboard Simon Kreikenbaum at our Küsnacht location right now. We are now well-prepared internally for the busy months ahead and are taking an important step toward achieving DIN ISO 9001:2008 certification, which we aim to obtain in 2014.»
 
 

According to the press release, the 31-year-old is a trained computer scientist and holds a Bachelor of Science in Communication FH. She is currently completing a part-time Master of Advanced Studies in Intercultural Communication at the University of Lugano. Anna Keller has been responsible for press relations related to application and infrastructure software at Microsoft Switzerland since 2008.

Jean-Marc Hensch, Managing Director of Swico: "I am delighted that we have been able to recruit Anna Keller, a specialist who has both in-depth knowledge of IT and has already successfully managed communications in the ICT industry. I am convinced that with her we will further promote and expand the dialog between Swico and the public."

Anna Keller will leave Microsoft Switzerland in mid-March and start work at Swico on May 1, 2013.
 

According to the organizers, the first Swiss Facebook conference was a complete success. 234 conference participants spent an afternoon exchanging ideas in workshops on the topic of Facebook as a marketing channel for companies. The conference was rounded off with keynote speeches by Dominique von Matt and Andreas Seifert from Brain Pirates, who stepped in at short notice for Bill Liao - co-founder of Xing and stuck in a snowstorm in Paris. In the evening, the best and most popular Swiss Facebook page were honored. From now on, the awards will be presented annually as part of the conference.

How do German Bundesliga clubs use Facebook, what are shitstorms and how do they take place on Facebook? What are the differences in the use of Facebook between European and American companies and what developments are in store for the future? How does a company get traffic to its page and what should a professional page look like? These and many other questions were discussed by industry experts yesterday afternoon at Schloss Sihlberg. Tanja Gutmann hosted the conference.

Two awards were presented during the conference: the "Most Popular Swiss Facebook Page Award" for the most popular Swiss page and the "Best Swiss Facebook Page Award" for the best Swiss Facebook page. For the most popular page, fans were able to vote publicly for their favorite, and the winner was Deindeal ahead of Hiltl after a close race. The winner of the best Swiss Facebook page was determined and awarded on the basis of objective criteria: Number of fans (R), activities of page administrators (A), community response (CR), Swissness (S), design (D) and content (C). More information about the criteria can be found below the table. The weighting is shown in brackets after the criteria abbreviations. The award was won by Appenzeller cheese pagewhich achieved the best result in the final evaluation.

"Best Swiss Facebook Page Award" ranking:

Range (R)
The Range criterion results from the number of fans and the number of Facebook users who distribute the content of the Facebook page via their account. This is intended to assess the size of the user group that the company can reach with the posts on its Facebook page.

Admin Activity (A)
The Admin Activity category evaluates the number of posts and the content that the company published on its Facebook page in 2012. This is intended to assess the extent to which the company strives for active interaction with its fans and also offers them current and interesting content.

Community Response (CR)
Community response is used to assess the reaction of fans to the company's posts. Using a quota for the number of responses to posts and the number of posts shared by fans, not only the absolute activity of the fans but also the relative activity of the fans in relation to the size of the fan community was measured

Swissness (S)
The assessment of Swissness is based on components such as language, presence as a Swiss brand and contributions specifically for Swiss fans and is intended to examine the connection to the Swiss fan community.

Design (D)
The design criterion examines the visual concept of the Facebook presence and the use of the design tools provided by Facebook to implement an attractive and uniform design on Facebook.

Content (C)
In the Content category, the content of the Facebook presence is evaluated. The extent to which specific content has been created for the Facebook community and how it is presented on Facebook plays a role here.

The Zurich agency was also awarded two nominations: "Holidays without Internet" (Travel & Tourism category) and the Micasa name promotion in the "Strategy" category. Wirz received three nominations for Ikea Rothenburg (including the Best of Retail and Best of Interactive categories). There were two nominations for Jung von Matt Limmat and "Obermutten" (including the Travel & Tourism category) and one for Advico Young & Rubicam and Citterio (Food category).

The Grand Prix went to the Australian agency Clemenger BBDO and their work for National Australia Bank "The Break Up".

To the results

The Cup is a "Best of the Best" award in which only the finalists of the most important awards from different continents are admitted - ADfest Asia, FIAP, ADC of Europe and Golden Drum.