The Trend Report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking to what extent. This month with the special analysis: "Valentines Kiss".

The Media Focus SEM Trend Report No. 01/ 2013 can be here in PDF format can be downloaded.
 

A square book with a pearl gloss cover, partial textile cover and gold foil embossing was created for this, which was presented to potential buyers in a walnut wood box for the project presentation. The Swiss Print Award is presented by the sponsors ASW Allianz Schweizer Werbeagenturen, the management school "gib" Zurich, the Skugra-Segra Academy Club and the trade magazines of the graphic arts industry "Viscom print + publishing" and "Druckmarkt Schweiz".

The conceptual, technical and graphic redesign of the website was implemented by the Rheineck-based agency Dachcom.Digital. The current program can now also be streamed live via the website. Radio L's magazine and news programs can be accessed on demand at any time from an extensive audio archive. The integration of the playlist is also intended to provide diverse and supplementary information on the broadcast program, the agency said in a press release on Tuesday. A clear design and menu navigation should allow for a significantly improved user experience.

The content is maintained via an intuitive CMS. In addition, Radio L now has the option of not only integrating advertising partners via the broadcasting operation, but also offering them a commercial presence on the website.

Responsible at Radio L, FL-Triesen: Alois Ospelt (Managing Director), Elke Kleeb (Marketing), Massimo Maiolo (Network & Technology). Responsible at Dachcom.Ditigal, Communication BSW, Rheineck: Sandro Hagen (consulting/project management), Lukas Nagele (design), Rupert Quaderer (programming), Jérôme Walz (customer responsibility).

Pinterest is a virtual pinboard where users display their interests and hobbies. They post videos, upload photos, offer recipes or jot down their shopping lists. The service, which has 30 million users worldwide, is particularly popular with women. In Switzerland, the network is little known. In the U.S., however, more and more retailers such as Gap, Patagonia, and Dell are using the platform, which has been around for three years, to advertise promotions or special offers.

"The goal is to help websites understand which of their content is attracting interest from Pinterest users," said product manager Cat Lee. So far, Pinterest operates without advertising. Analyst Greg Sterling of market watcher Opus Research called the service a "clear step" by Pinterest to earn money with data in the future. Pinterest CEO Ben Silbermann had already announced a corresponding approach.

In January, the company, currently valued at $2.5 billion, ranked 38th among the most visited websites by Americans. In February, the company raised $200 million in a financing round. Venture capitalists Andreessen Horowitz and Bessemer Venture Partners were among those who participated. (SDA)
 

With the new campaign, VBZ wants to build on the success that the female application quota has already risen from 16 to 31 percent. For the current year, they are looking for 60 new female and male streetcar drivers - mainly due to many retirements. The experience of recent years shows: Women who have already gained experience in dealing with customers and irregular working hours are ideal career changers for the job in the streetcar cockpit, the agency said in a statement Tuesday. Therefore, it makes sense to directly approach waitresses, hairdressers, bakers, foot reflexology masseuses or lingerie saleswomen and draw their attention to the two-month training as a streetcar driver with full pay, it said.

The new VBZ personnel campaign is running on various tracks: Firstly, as job advertisements in the free newspapers 20 Minuten and Blick am Abend.

The campaign also runs in selected trade magazines, on Jobs.ch in the relevant sections, on the e-board at Zurich's main train station and as cinema slides in Zurich and the surrounding area.

All advertising material refers to the VBZ career website.

Responsible at VBZ: Jörg Buckmann (Head of Human Resources Management), Linda Bornhövd (Project Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (art direction), Markus Ruf, Maren Beck (text), Armin Arnold (graphics), Sabrina Luck, Doelkar Monkhar (consulting).

The Executive Committee carried out an initial analysis of the situation following the vote, it announced on Tuesday. Economiesuisse did not wish to comment on whether the results will be published and what specific questions they will ask themselves in the analysis.

On March 3, the Swiss electorate voted 67.9 percent in favor of the initiative by Thomas Minder, a member of the Council of States from Schaffhausen, thus inflicting a severe defeat on Economiesuisse's multi-million euro counter-campaign. Following the clear verdict of the voters, the governing body is taking the current debate very seriously, according to the press release. At the same time, the umbrella organization is reflecting on its image, role and responsibility. The necessary consequences will be drawn, Economiesuisse announced, without being specific.

The image of Switzerland's largest business association suffered, among other things, when it became public that an advertising agency had paid students to write comments against the rip-off initiative on online portals. The advertising agency designed the posters and advertisements for Economiesuisse's campaign against the initiative.

Economiesuisse then also rejected the campaign film by director Michael Steiner (Werbewoche.ch reported). The film exaggerated the consequences that Switzerland would face if the initiative was accepted.

Statements made by President Rudolf Wehrli on Swiss television SRF's "Rundschau" program also led to reactions. He said that several international companies had already worked out their plans to leave Switzerland if the initiative was accepted.

The organization feels it has been misunderstood: The image of Economiesuisse conveyed by the media does not do justice to the broad support of the association, it said in Tuesday's press release. The business association unites 20 cantonal chambers of industry and commerce, 100 industry associations and around 100,000 companies under its umbrella. (SDA)

The "Galactic Offers" couponing campaign is designed to increase sales and frequency at the largest shopping center in the Bern Mittelland region in the spring. The sparkling duck cosmos welcomes visitors on flyers, indoor measures, online and on the building facade.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (Junior AD), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Emma Isolini (Consulting).

"This film is futuristic and at the same time very human. The relevant Metrohm topics are in it, perfectly balanced between lightness and complexity," praised Metrohm CEO Christoph Fässler at the premiere. The Metrohm International Headquarters film project posed the question: How can highly complex technologies at the limits of what is technically feasible be communicated to a wider audience in such a way that they remain enthusiastic until the end? How do you present the value of a vertical range of manufacture of almost 100 percent? How do you show expertise and passion? "In the future, corporate films will increasingly become a key medium in corporate communications," says director Reto Waser.

Responsible at Element P: Michèle Zweifel (Project Management), Rita Kopp (Administration), Reto Waser (Screenplay, Director, Editor), Daniel Reichenbach (Photography: ), Stefan Vogel (3D, Compositing), Mirco Rihs, Roger Grisiger, Fabio Jenzer (Technicians). Ueli Thalmann (sound editor). Make-up / hair: Aline Akhdar.

It supports teachers in providing individual support. Pupils are supported in improving their math skills in all learning phases. Thanks to didactically structured exercise sequences and feedback with every entry, Bettermarks trains pupils individually. The learning system is used by 20,000 pupils in grades 4 to 10 in Germany, and English and Spanish versions are also used internationally.

Education plays an important role in the NZZ's growth strategy, according to a press release.
 

You can find the amusing video here:

Grayling is responsible for British Airways, in this particular campaign Grayling Moscow.

BLS is celebrating the anniversary with two major public festivals in summer, on the north and south ramps of the Lötschberg tunnel, and now also with a special excursion ticket to mark the 100th anniversary. "We celebrate - you benefit" is the slogan for the first BLS day ticket, which entitles customers to free travel by train, bus and boat on the entire BLS route network. The special feature of the offer is that the cheapest day pass from CHF 25 is limited to 100 per day and must be purchased at least five days before the date of travel. This is intended to stimulate advance sales and reduce dependence on the weather.

Responsible at BLS: Claudia Brun (Project Manager), Martin Gäggeler (Head of Product Management Leisure), Mark Bachmann (Head of Advertising), Yvonne Müller (Product Manager Leisure). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Mathias Zimmermann (graphics & illustration), Christian Wüthrich (text/concept), Patrick Ochsenbein (consulting).

As part of the anniversary, the Cannes Lions Festival announces major speakers from the entertainment and industry sectors. These include Conan O'Brien, also known as "Late Night's King of Cool", who enjoys nationwide success with his talk show "Conan", and Anderson Cooper, successful with his CNN news program "Anderson Cooper 360°" and winner of several journalism prizes and Emmy Awards. Other speakers at the festival include Daniel Lamarre, CEO of Cirque du Soleil, and Keith Weed, Chief Marketing & Communication Officer at Unilever.

Further speakers

Publicitas Cinecom is the Swiss representative of the Cannes Lions, Eurobest Festival of Creativity, Dubai Lynx and Spikes Asia festivals and supports the festival participants during the preparations and the organizers during the implementation.