On Thursday, the feature film "No" by Chilean director Pablo Larraín will be released in cinemas in German-speaking Switzerland. The film revolves around the advertising man René Saavedra, played by Gael García Bernal. When he is hired by a group of opposition activists to really do something for Chile - namely to end the dictatorship of Augusto Pinochet - he is initially helpless. According to the SDA's review of the film. Instead of turning Pinochet's bloody atrocities - torture, abduction, 3,000 opponents of the regime killed - into chilling commercials, the protagonist prefers music, dance and promises of happiness in the Coca-Cola style.

However, the film is by no means simplistic, but rather astonishingly topical: in the events of the feature film, it has become commonplace to sell politics with the most unreflected emotions possible instead of concrete facts - and not to the benefit of everyone, the SDA film review continues.

Selling politics in the style of the manipulative psychology of soft drink advertising - emotions instead of facts: This is not an unknown stylistic device in this country either. A movie certainly worth seeing. (uma)

Teaser image: Keystone

According to the agency, the online promotion idea is derived directly from the central product benefit of "maximum individuality". While the young target group can choose from almost countless color and design options when designing their personal Ada, participants in the promotion have the opportunity to configure their very special test drive via an app - and with a bit of luck, win exactly that.

There are just as many parameters to choose from as there are unusual ones for a test drive - from the route profile to the type of music and food to the very special co-driver: a wrestler, a model, a clown, a stewardess, a driving instructor, a documentary filmmaker, a Panda and a priest are just waiting to go on tour with the winners, for example through the city or the forest, on the highway or through the car wash. The test drives are documented on camera and the short videos are posted online on a weekly basis. In this way, the campaign will be kept up to date over a long period of time.

All interested parties can still apply until May 7, 2013 at the Adam Microsite and on Facebook.

Responsible at Opel Suisse / General Motors Suisse: Christoph Buser (Director Marketing Opel), Pascale Dumoulin (Specialist Sales Promotion & POS). Responsible at Scholz & Friends Switzerland: Alexander Ardelean, Patrick Beeli, Sören Schröder, Florian Amman, Cora von Moers, Manuela Miksa (creation), Britta Hartleb, Jochen Hennecke, Carina Bullinger, Tina Mons (consulting). Responsible at Grass Roots Switzerland: Cécile Jann (Account Manager), Rebecca Ammeter (Project Manager). Responsible at Snap Film, Zurich: Michael Kindermann (Producer), Responsible at Web-ID: Michael Abegglen (management, programming).
 

Its members - there are now 30 in total - come from all areas of classic communications and have left a lasting mark on German advertising with their professional and lifetime achievements. "The most significant personalities of the German advertising industry are honored here." This is how the "Hall of Fame of German Advertising" describes itself, which was launched by Wirtschaftswoche in 2001. It is therefore an honor for Florian Haller and his father Peter Haller, who founded the Serviceplan agency in 1970 together with his partner Rolf O. Stempel, to now be members of this circle of German advertising personalities.

Roland Tichy speaks about the new additions as follows: "Together, Peter and Florian Haller have managed to successfully carry a solid, owner-managed agency into the next generation and, following the handover at the top, to further develop it into one of the most creative and fastest-growing companies in its sector." Servicplan has also been present in Zurich since December 2012.

The one or two new members of the "Hall of Fame" are selected each year by a jury of eight experts, chaired by Roland Tichy, Editor-in-Chief of Wirtschaftswoche. Last year, the jurors chose longtime RTL CEO Anke Schäferkordt and former Young & Rubicam boss Ingo Krauss. Other members are André Kemper, founder and supervisory board member of Thjink (formerly Kempertrautmann), publicist and advertiser Sebastian Turner, and Holger Jung and Jean-Remy von Matt. Wirtschaftswoche has been hosting the event together with the GWA (Gesamtverband Kommunikationsagenturen) since 2004.

The festive event in Berlin

Once again this year, the new members of the "Hall of Fame of German Advertising" were honored at the Museum of Communication in Berlin. Around 170 invited guests congratulated not only Florian and Peter Haller, but also Peter Schmidt, owner of the Atelier Peter Schmidt agency, which means that the "Hall of Fame" now has exactly 30 personalities. The portrait film about the two Haller gentlemen caused great amusement among the guests. The surprise was perfect when one of the actresses suddenly appeared on stage during the award ceremony and took up her role in the portrait film.

You can see the 02:14 minute film here on Youtube:

Film:
Camera: Axel König. Directed by Ekki Frenkler. Editing: Daniel Holl. Production: Neverst. Actresses: Anna Ottmann, Daniela D. König, Peter Haller, Florian Haller.

Roland Tichy, Editor-in-Chief of Wirtschaftswoche (center), with Peter Haller (left) and Florian Haller at the presentation of the Hall-of-Fame trophies at the Museum für Kommunikation in Berlin.
Photo: Werner Schüring for Wirtschaftswoche
 

It shows members of the Bernese freeskiing squad thundering a Samsung Navibot robot vacuum cleaner over a self-built jump, apparently in their youthful exuberance. The trick is that the vacuum cleaner's jump is less spectacular than its suction power.

The clip has already been viewed over 135,000 times on YouTube within a few days. In a later version, Samsung reveals itself as the sender. Even this spot already has over 50,000 clicks. In addition, the making-of of the viral can now be seen online.

Responsible at Samsung: Alexander Tschobokdji (Head of Marketing), Anja Baumgartner (Head of Trade Marketing), Patrik Rosenberg (Brand Communication Specialist). Responsible at Leo Burnett Switzerland: Sebastian Krayer (AD), Christian Stüdi (text), Patrick Suter, Christian Bircher (CD), Annika Seidel, Fabian Schiltknecht, Fabienne Schoberth (consulting), Erasmo Palomba (art buying). Responsible at &Sons Film: Baptiste Planche (Executive Producer), Tobias Weber (Director), VFX/3D/Postproduction: Südlich-t Zürich.
 
 

Nina Volles has managed the program since 2004. According to the press release, she has decided to relinquish responsibility in order to pursue a new direction. Regina Pinna has worked as a communications and PR consultant for the last 18 months. She has also managed mandates for a Swiss communications agency. From 2001 to 2011, she was Head of Corporate Communication and Media Relations at B-Source.

 

During her professional career, Regina Pinna has worked as a regional marketing and sales manager for a telecommunications company and was publishing director of the women's magazine Annabelle at Tamedia in Zurich. Prior to that, she worked in marketing at Credit Suisse headquarters as Product Manager Event PR.

 

Regina Pinna studied German and Media Studies at the University of Bern. She also holds a federal diploma in publishing (Sawi) and an Executive Master of Science in Communication Management (Emscom) from the USI Università della Svizzera italiana.

According to the press release, Südostschweiz Newmedia's technology is used to design websites in such a way that they optimally display the same information on all devices. The responsive design thus ensures a media-compatible presentation of content for all end devices of all resolutions.

With "Rivellino's World," the brand ambassador has also found a permanent place within the official Rivella website. It kicks off with an event calendar and photo galleries, as well as various coloring sheets with scenes from Rivellino's adventurous life. Further online and offline experiences with the brand ambassador will be implemented in the course of the year.

Responsible at Rivella: Beatrix Grosso (Senior Brand Manager Rivella) and Sara Bätschmann (Product Manager Rivella). Responsible agency: Bold Advertising.

Irene Frei works as an interim manager in Switzerland and Germany. In 2002, she played a key role in setting up the magazine Kochen - the multimedia platform of AZ Zeitschriftenverlag - according to a statement from AZ Medien. From 2006 to 2008, she managed AZ Zeitschriftenverlag, whose positioning in the advertising and user market she successfully strengthened and expanded.
 

Because with energy-efficient lamps, electricity consumption for lighting can be almost halved in this country, the agency said in a statement on Monday. In the commercial, a traditional light bulb does the job itself by "eating up" vast amounts of electricity in a cozy brasserie. The gluttonous, uncouth electricity guzzler knows no table manners and doesn't notice that his time is up. Finally, he literally runs out of light, topples off his chair and is dragged out the door. Its "table partner," the LED lamp, is more modest: it is sovereign, shows manners, discreetly eats only a little electricity and shines contentedly into the future, which is actually already the present.

The Zurich-based animation company Kompost realized the film.

 
Responsible at WWF Switzerland: Patricia Letemplé (Project Manager Earth Hour), Jan Schlink (Head of Online, Print and Campaigns). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Philipp Lengyel (AD), Tom Malecha (text), Sarah Wenger (consulting). Responsible at Kompost, Production Company/Animation Studio: Oliver Conrad (Director & AD), Gian Klainguti (Executive Producer),Sandra Monse (Producer), Dennis Guggenheim (Co-Producer), Patrick Böhler (Sound Design), Ian Sampaio & Leandro Franci (2D Artist Animation/Compositing), Sarah Gasser (2D Artist Intern).

At night in a police control center, two officers test the Swiss online marketplace for vehicles and vehicle accessories. In doing so, they don't notice that the microphone is switched on and they trigger a huge manhunt. While their colleagues are still busy searching, the two police officers have already found the car - thanks to Autoricardo.ch.

The spot can be seen in three different versions from March 18 and will be flanked by a billboard as well as numerous online advertising media and POS measures. In addition, Autoricardo.ch is sponsoring the traffic messages on SRF3.

Responsible at Ricardo.ch: Marcel Stocker (Managing Director autoricardo.ch), Marlon Chng (Head of Brand & Communication), Michel Noverraz (Brand & Communication Manager/Campaign conception, responsibility). Responsible at Jung von Matt/Limmat: Andy Lusti, Maurus Zehnder (Creative Direction), Alexander Jaggy (Executive Creative Director), Lorenz Clormann (Art Direction), Aude Kohler (Graphics), Fabian Röthlisberger, Simone Jehle, Laila Müller (Consulting), Sarida Bossoni, Ilonka Galliard (FFF), Deborah Herzig (Artbuying). Responsible at Condor Films: Leonardo Sanfilippo (producer), Christian Mielmann (director), Michael Saxer (cinematographer), Jingle Jungle (sound design). Photography posters: Christof R. Schmidt. Planning poster campaign: Ace2Ace Outdoor Media. Realization Online: Dynamite Advertising. Cards for free: Masani's Ambient Media. TV Buying: MEC.

 

The official launch is next weekend. On Monday, the associated campaign started under the motto "Antibrav". This is intended to position the new Mini Paceman as a car for all those who want to break out of their controlled environment in between, the agency said in a statement on Monday.

The key visual was completely implemented in 3D in collaboration with the CGI studio Flux-if, and the campaign is now present on various measures such as posters, advertisements, mailings, web TV spots, cinemotions, online advertising media and various POS measures.

Bruno Schmucki has broad experience in PR, marketing and campaigning for political nonprofit organizations. He previously headed the communications department of the disability organization Procap Switzerland, was campaign manager and media spokesman for the trade union Unia, and edited the members' newspaper of the trade union SMUV. He also performed similar tasks for the Friends of Nature Switzerland and Pro Velo Switzerland.

One of his new activities at Syndicom will be to position the organization, which was merged two years ago from the unions Kommunikation and Comedia, with its 45,000 members more broadly and clearly in the public eye, as Syndicom writes in a statement on Monday. In addition, the union's campaign structures will be strengthened in order to successfully further develop the collective labor agreements (CLA) in the postal/logistics, telecom/IT and media/printing/graphics sectors.