The design transfers the graphic elements of the new CI/CD, which was created by the lead agency Dachcom.Digital, into the virtual world and is intended to sharpen the communicative profile of the traditional club. The structure of the new website has been revised and expanded compared to the previous version. In addition, a live ticker provides comprehensive coverage during matches.

Technologically, the new website is based on the TYPO3 CMS. Thanks to a responsive design, the website is also optimized for all mobile devices.

A new FCSG e-shop was also launched alongside the website. Visually based on the homepage, the Store offers the entire merchandising range for online shopping on the proven Magento basis.

Responsible at FC St. Gallen: Marco Huber (Head of Marketing), Brigitta Wegmann (Marketing), Daniel Last (Head of Media & Communication). Responsible at Dachcom.Digital Communication BSW, Rheineck: Manuel Schmidhauser, Sandro Hagen (consulting/project management), Bettina Bitschnau (design), Marcel Zweifel, Marco Rieser (programming), Jérôme Walz (customer responsibility).
 

Since this week, the posters, TV spots and e-board clips can be seen throughout Switzerland. With five key visuals in five different colors, the poster campaign picks up on the diversity of the figures. The dark, luminous colors, the color gradient and the lighting are intended to reinforce the mysterious aura of the terracotta warriors of the First Emperor of China. The color spectrum is based on the colors used to paint the terracotta figures around 2,000 years ago.

The TV spot and the e-board clips also celebrate the mysterious nature of the clay warriors: the camera scans the surface of an entire terracotta figure and ends up focusing on the back of the head. Only a surprising turn at the very end allows a brief glimpse of the warrior's face. A teaser that invites the viewer to encounter the ten terracotta figures "Face to Face" at the exhibition in Bern.

&Söhne is responsible for the cinematic production, the figures were recreated in 3D by Pure (Berlin).

Responsible at the Bern Historical Museum: Michèle Thüring, Head of Marketing & Communications (overall responsibility). Responsible at Scholtysik Niederberger Kraft: Armin Niederberger (overall direction), Susanne Menger (creative direction), Clau Isenring (text/concept), Nicole Haller (graphics) and Christa Kostgeld (consulting). Responsible at &Söhne, Winterthur: Tobias Weber (Director), Baptiste Planche (Producer), Cyril Boehler (Composer), Tobias Weber, Jonas Scheiwiller (Editing). 3D: Pure, Berlin. Sound Mix: Jingle Jungle, Zurich. Color Grading: On Line Video 46, Zurich.

The purchase price amounts to 51.5 million pounds (equivalent to just under 73.5 million Swiss francs), as BBC Worldwide announced on Tuesday. The publisher no longer fits into the strategy, it said. BBC Worldwide rejected criticism of the loss-making deal. When Lonely Planet was bought, the economic situation was completely different.

BBC Worldwide had already encountered headwinds when it purchased the travel book series, which enjoys cult status among backpackers in particular. The division is normally responsible for marketing BBC productions profitably. The supervisory body BBC Trust has already commissioned an investigation.

The "Lonely Planet" travel book series was launched in the early 1970s by Australians Tony and Maureen Wheeler in their kitchen in Melbourne. They wrote about their own travel experiences. To date, around 120 million books have been printed in 11 languages. Some of the books have also been published in German. In recent years, the publishing house has focused primarily on expanding its digital business. (SDA)
 

The most important item on the agenda of this year's General Assembly at the Museum of Transport in Lucerne was the succession plan for Marcel Spiess, who has been Promoswiss President for many years. With Roger Riwar, the current Vice President and Head of Finance, the members of the Promotional Products Association elected a proven industry expert as their leader, according to a press release. Under his leadership, Promoswiss will continue to be a competent association for the Swiss promotional products industry.

Roger Riwar has been in the promotional products business for more than 30 years and has never regretted it. "Promotional products are my life," says the new Promoswiss president. Together with his wife Liz, he has been running his own trading company Racol Partner, based in Rotkreuz, since 1994. His commitment to Promoswiss is very important to Roger Riwar: "Our association helps promotional products achieve the status they deserve". What he particularly appreciates about the Promoswiss industry association is the opportunity to network with each other - and with distributors, suppliers and manufacturers.

Shakehands at the Museum of Transport: Marcel Spiess (right) hands over the
Promoswiss leadership to Roger Riwar (left).

 

The setting is one of the main passages of the Geneva Motor Show between two large exhibition areas (Hall 5 and Halls 6-7). Every year, 700,000 visitors and more than 10,000 media representatives from all over the world stream through this corridor. It is 100 meters long and has been wrapped in the colors of the watch brand, achieved through two installations: The lining of the floor, walls and ceiling and a digital display composition of fourteen 55-inch screensall. The whole is supported by acoustic effects typical of the brand.

The digital displays comprise two series of seven perfectly synchronized screens each, arranged to accompany visitors as they walk in either direction. The soundscape, limited to the screen area - a reference to the ambience of the brand's boutiques - underpins the dynamic content of the displays and highlights the preciousness of the different watch models, the agency said in a statement Tuesday.

 

As a give-away and idea guide, keen hikers receive a free SAC hut map in addition to percentages. APG|SGA and Clearchannel are responsible for the repeated retrofitting of the poster sites at high-traffic pedestrian locations. Christinger Partner was responsible for production, including initial packaging.

Responsible at SportXX: Felix Kubat (Store Manager), Silvia Girtanner and Nadia Falce (Project Manager Communications), Simone Blaser (Project Manager Media). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Nicolas Stark and Jan Löchler (graphics), Matthias Städeli and Andrea Melileo (consulting).

The parties had been in negotiations for months. This writes Handelszeitung.ch on Tuesday. "According to circles, the takeover price is likely to be in the small double-digit million range," it continues. Netbreeze's website has already been switched off.

 

At the Best of Swiss Web Award Night on Thursday, March 21, 2013, at the Kongresshaus Zurich in front of more than 700 people, not only the best Internet and mobile projects will be honored. Traditionally, an honorary prize is also awarded, according to a statement from the Best of Swiss Web Association. This prize is usually awarded to individuals who have made a special contribution to the development of the internet and the ICT sector, for example through fundamental developments in the technical field or outstanding achievements as entrepreneurs, politicians or researchers.

According to the press release, this is the first time that the jury has selected an organization rather than a person for the 2013 honorary award. Switch has been a Swiss Internet pioneer since it was founded on 22 October 1987 and has been a reliable competence center providing services for both Swiss universities and the entire Swiss Internet industry for over 25 years. In the jury's view, Switch has created excellent conditions for Swiss students, researchers and teachers to work together efficiently and securely. This includes the technical provision of Internet access and extends to taking all the necessary IT security precautions. Since its foundation, Switch has also provided valuable services for all companies, organizations and individuals: As the registry for all Internet domain names in Switzerland and Liechtenstein. In addition, there are many other services and activities, such as the promotion of young talent with the "Switch Junior Web Award" website competition for school classes.

The prize will be accepted on behalf of the current managing directors of Switch:

Bernhard Plattner (first Managing Director)
Peter Gilli (Managing Director from 1988 - 1995)
Thomas Brunner (Managing Director from 2001 - 2012)
Andreas Dudler (Managing Director since May 2012)

Previous winners of the Best of Swiss Web award were:

- 2007: Fulvio Caccia (former Director of ComCom )
- 2008: David Nüscheler (CTO Day)
- 2009: Christian Wanner (CEO LeShop)
- 2010: Robert Cailliau (co-inventor WWW, Cern)
- 2011: Marc Bürki and Paolo Buzzi (founders of Swissquote)
- 2012: Beat Schmid (Founder IWI, University of St. Gallen)

 

Here's how it works: The player has to bounce his egg over a covered Easter table and hit the opponent's egg with it. Only the angle and bounce are to be determined beforehand. However, the level of difficulty increases in the course of the game. Game continuous: butterflies, beehives and other obstacles must be skillfully overcome. After each jump, the player is rewarded with a 3D animation in Thomy style. As additional motivation, new prizes are raffled among all participants every day.

Responsible at Nestlé: Miguel Serrano (Business Executive Manager), Frank Wilde (Group Brand Manager Thomy / Le Parfait), Laurence Vernerey (Brand Manager Thomy). Responsible at Wirz Advertising: Philipp Skrabal, Markus Schärrer (CD), Rob Hartmann, Marco Zimmerli (Art), Jan Brem, Tanja Jablanovic (Graphics), Winfried Schneider, Marietta Mügge (Text), Isabelle Jubin, Marco Zuber, Merja Rinderli, Sandro Pigoni (Consulting), Ramon Tuero (Motion Design), Ruben Frank, Beda Wermelinger, Ralf Brändli (Programming), Michel Gächter (Sound Design), Markenfilm Schweiz (3D Animation).

Under the title "Es Lied für de Franz Hohler", artists such as Linard Bardill, Big Zis, André Desponds, Tinu Heiniger, Dodo Hug and Efisio Contini serenaded the Swiss author on his 70th birthday on March 6. This was followed on March 7 by "Tatort" actress Eva Mattes, who took her audience on a journey through 40 years of German theater and film history. At the end of March, the Absolut Trio will also present "Vom Wiederkehrenden" with a new composition by David Sontòn Caflisch.

The subjects are designed accordingly: When Franz Hohler celebrates his birthday, the most important author's tool sometimes replaces the candles, the "Tatort" actress brings her own file full of life stories to the reading, and the Absolut Trio receives a unique string bow for its composition.

Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (text/concept), Stephanie Lang, Javier Santillan, Ranja Issa (graphics), Sven Germann (photographer).

"Real men who need a truck they can rely on at all times" is the motto. The motifs can be seen throughout Switzerland as advertisements in the trade press and as banners.

Responsible at VW Commercial Vehicles: Bruno Ueltschi (Head of Marketing), Manuel Marchev (Marketing and PR Coordinator). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi (text/concept), Florian Steiner (art direction), Martina Glaser (consulting)