85 percent of the Swiss population are interested in the topics of health, fitness, work-life balance and conscious nutrition, according to a press release issued by the media company on Sunday. Reason enough for the Blick Group to dedicate an independent publication to this topic: "Life!" is published several times a year in tabloid format and with 36 glossy pages and deals with topics relating to a healthy lifestyle.

The publication will be produced in close cooperation with partners from the health and sports sectors and the Blick Group's Publishing Services will be responsible for the content. Topics in the first issue, which will appear in Blick on June 18 and in Sonntagsblick on June 19, include "Skin - a stressed organ", "Fitness trend: self-weight training", "Robots in the operating theater", "Hype about superfoods" and "Researchers decode the intestinal flora".  

Great success for the customer magazine Credit Suisse Bulletin. The world's oldest banking magazine won gold in the Business-to-Customer/Finance & Insurance category. The Bulletin also won silver in the Special Award/Cover of the Year category. This is the third gold award since the competition was founded in 2003. The Bulletin will thus be inducted into the Hall of Fame next year.

The bulletin is published by Credit Suisse. Ammann, Brunner & Krobath is responsible for the content concept and editing, Crafft is responsible for layout and realization, and Studio Andreas Wellnitz is responsible for photo editing.

The three other gold winners from Switzerland

Also realized by Crafft was the Greenpeace Switzerland annual report 2014. He won gold in the Reporting/Digital category.

Process Brand Evolution received a special award/cover of the year for the 62A Branding and design magazine.

In the Special Award/Content Impact category, the magazine Panorama from Raiffeisen Gold. The magazine was created by Zehnvier.

About the competition

A total of 767 publications took part in the competition, more than ever before. It was awarded for the 13th time by the industry association Content Marketing Forum and the award ceremony took place on June 16 in Hamburg.

In addition to journalistic quality, the jury's evaluation criteria include topic selection, variety of topics, balance, motivation and added value for employees as well as the opportunity for dialog with the readership. Design aspects also play an important role.

Michael Rottmann, Partner and Head of Business Consulting at Namics: "In addition to the German Design Award, the Red Dot and the Best of Corporate Publishing Award, this is the fourth award for the Migros-Genossenschafts-Bund annual report. Once again, an independent jury honors the high quality of the work, which is evident in the design, conception, content and technical implementation. Added to this is the great benefit for the user: he is addressed at eye level and receives the information relevant to him in just a few clicks."

Complete, digital, integrated

The Migros Annual Report 2014 shows the most important events and results of Migros' 2014 financial year. It is more sustainable, more functional, more modern and more integrated than the previous reports and is particularly convincing due to its high user-friendliness, according to a statement on Friday.

Thanks to its design, it appeals to all target groups at eye level: Financial experts through functional innovations, cooperative members and consumers through the emotional access, employees through the exciting information preparation and non-governmental organizations through an integrated structure. Due to the positive user response and the numerous awards, Namics was also responsible for the 2015 annual report.

May is full of energy. The energy sector recorded an increase of almost 55% compared to the previous year. The referendum campaigns also generated a lot of advertising pressure in May 2016. The tobacco products sector, which recorded a drop of 46.8% compared to the same month last year, has been in a downward spiral since February. This is shown by the Advertising Market Trend Report May 2016 from Media Focus.

Advertising pressure in the overall market

Development of advertising pressure as at May 2016

May full of energy

The energy sector, which has steadily increased its gross advertising pressure since the beginning of the year, recorded a year-on-year increase of 54.8% in May. This puts it in first place among the sectors that generated the most advertising pressure in May compared to the previous year. The cleaning sector can count itself among the top 3. It increased its gross advertising pressure by almost 21% compared to the same month last year. Smaller increases were observed in the food (+13.6%), fashion & sport (+13.4%) and leisure, gastronomy, tourism (+11.9%) sectors. There was no change in gross value added in the transportation industry compared to the same month last year.

Rather smoke-free

The downward trend in the tobacco products sector has persisted since February of the new year and reached its peak in May. The sector recorded a drop of 46.8% compared to the same month last year. This puts the tobacco products sector in first place among the sectors with the biggest slumps. Can this slump be attributed to the current debate about a ban on tobacco advertising? In second place by a wide margin is the services sector, which recorded a decline of 12.9% compared to the previous year. The telecommunications sector lost 12.2% of its gross advertising pressure compared to the same month last year.

Advertising printing in the industries

Advertising pressure in the sectors with year-on-year comparison

Top 10 of the month

Top advertisers and most advertised products and services (excluding product range and image advertising) in May

Federal referendum on June 5, 2016

The referendum on June 5, 2016 led to an increase in gross advertising pressure in the Initiatives & Campaigns sector, as is usually the case in the months leading up to votes.

Milk cow initiative

The strongest advertising pressure was recorded for the months of March to May with 4.7 million gross francs for the "For fair transport funding" initiative. 54% of the gross advertising pressure was attributed to the Yes campaign and 46% to the No campaign. The "Milchkuh" initiative was downright shot down with 70.8% of votes against.

Pro public service

In second place is the Pro Service Public Initiative with a total gross advertising impact of 1.2 million Swiss francs in the period from March to May 2016. 99% of the gross advertising impact was on the No side. Only 1 percent can be attributed to the Yes campaign. The final result was also a clear "no" with 67.6% of the votes.

Unconditional basic income

The unconditional basic income achieved the clearest result of all the proposals put to the vote on June 5, 2016, with more than three quarters of all voters casting a "no" vote. Advertising pressure in the run-up to the vote totaled just 52,000 gross francs from March to May. The amount was divided into 38% for the Yes campaign and 62% for the No campaign.

Source of voting figures: Admin.ch

Advertising in independent publications and the (supposed) resulting demands on (independent) reporting - this has become an ongoing issue in Switzerland. As a reminder: If the Baz doesn't write nicely about the SVP and UBS, Blocher and Bank no longer place ads, even though these are vital for the paper's survival. And publisher and editor-in-chief Markus Somm is even understanding about it.

Now the issue is reaching the next stage of its evolution. Once again, the U.S. shows the direction in which the debate is heading. Since the topic is no longer negotiated only by editors-in-chief and publishing directors, but has reached the readers, it has the potential for more: First, the wrestling between media and advertising companies or parties has a high entertainment value, at least for those who are not financially involved in the conflict. And secondly, the media can now create a new profile for themselves through their dealings with advertisers: Do they accept any form of advertising, as long as it brings in money? Do they take a stand against anything that is ugly, foul-mouthed, sexist, tendentious, too left-wing or too right-wing? (Is it even possible to advertise at all then?) Or do they hold out their hand for all advertising formats, but try to hide the advertising measures from their readers as well as possible, key words being content marketing and native advertising? Increasingly, a company's profile no longer arises only from what it does, but especially from what it doesn't do.

A bit of smear theater from America, with the currently universally popular and completely unelectable presidential candidate Donald Trump as the leading actor: The American Internet portal Buzzfeed has just terminated a lucrative advertising contract with Trump's Republican Party in protest against the "politics" of Donald Trump. "Buzzfeed cannot publish ads for Trump's presidential candidacy because Trump is violating the civil liberties of our employees in the U.S. and around the world," said company CEO Jonah Peretti. As an example, Peretti cited Trump's proposed ban on Muslims entering the U.S., which would make it impossible for Buzzfeed employees to do their jobs. "Buzzfeed doesn't like to give up advertising revenue, which we depend on," Peretti stressed. But there are limits, he said: "We don't advertise cigarettes because they harm our well-being, and for the same reason we don't advertise Trump."

What a statement! And what an advertisement for Buzzfeed. The sympathy flash triggered by the termination was surely thought of by Peretti in his anti-reps campaign. Why else would he use Twitter to spread the news that he had canceled the advertising deal? I wouldn't be surprised if Buzzfeed were now inundated with a flood of ads and banners from all the companies and service providers who are for Hillary Clinton - or at least against Donald Trump.

This replacement advertising should casually fill the hole that the lost Republican advertising budget has torn into Buzzfeed's coffers. Although the portal did not want to give any details about its revenue losses due to the cancellation, the competitor website Politico estimated them at 1.3 million dollars (about 1.2 million Swiss francs). And even if new advertisers fail to materialize: Judging by the great media response and the many new readers Buzzfeed has gained through its Reps offensive, Peretti's clear course has already paid off. This is another way to campaign - and attract readers - at least in the US.

How many Swiss hearts would have flown to the Baz if Markus Somm had clearly opposed the SVP's course? Alone, we are not in the USA, but in Switzerland. And perhaps we would not have attested to Somm's clear line and backbone if he had given the SVP a thumbs-down, but to inadmissible partisanship for a media maker. On top of that, Somm is regarded as Christoph Blocher's mouthpiece; he has written a biography about the SVP chieftain and would probably have had a hard time authentically selling the headwinds arising in Basel. On the other hand, the attempt to show a line might have been worthwhile. After all, with Somm at the helm, the Basler Zeitung experienced the biggest drop in readership in its history. And Somm has already made many a change in his life, why not this one?

Well, further on in the American smear theater: The Republicans are said to have reacted calmly to Buzzfeed's decision, as reported by Handelsblatt. A party spokesman in Washington had said that advertising space had been reserved on Buzzfeed, but that there had been no plans to actually place ads anyway.

That would also be a strategy for the Baz, Mr. Somm: Why don't you just say, when UBS and SVP cut their budgets, "we wouldn't have printed your ads anyway! Bätsch!" That would even be good for reader advertising.

Anne-Friederike Heinrich, Editor in Chief
[email protected]
 

In March 2008, Christina Noell starts as head of the entertainment editorial department at the young Swiss television 3+ (Werbewoche.ch reported). Later, in addition to the content points, she also took over the financial management of the Swiss in-house productions, the creation of the on-air promo, the design of the events, as well as the production of the social media videos and was appointed Chief Creative Officer, responsible for all creative projects of 3+. The 40-year-old has continuously expanded the area of 3+'s Swiss in-house productions and is largely responsible for their great success and the driving force behind them. With the current season of "The Bachelorette," she and 3+ have set a new record. It was the most successful in-house production in the station's history and all eight episodes from Thailand were market leaders in the advertising-relevant target group. Now 3+ station boss Dominik Kaiser is promoting Christina Noell to deputy managing director.

In addition to her existing job as Chief Creative Office, the Sponsorship Sales, PR, Online/Mobile departments now report to Noell and she is now also responsible for employee development. In her new role, she also helps shape the company's strategy.

 

The secretariat is provided by the professional association of female journalists Imprint. The main focus is on the legal framework for independent and democracy-relevant journalism under changing economic and social conditions. A first parliamentary event is planned in the fall session 2016.

The Co-Presidency is composed as follows (alphabetical): Aebischer Matthias, SP, Bern; Derder Fathi, FDP, Vaud; Glauser-Zufferey Alice, SVP, Vaud; Grossen Jürg, GLP, Bern; Lohr Christian, CVP, Thurgau; Quadranti Rosmarie, BDP, Bern; Rytz Regula, Grüne, Bern.

The digitization of radio is moving forward. Thirteen new cultural and specialty stations are now enriching Winterthur’s radio landscape. This is made possible by new technology from the company Digris, which significantly reduces costs. Until now, a local radio station had to pay 135,000 francs to cover a region via DAB+. Digris’s new technology now costs a radio station just 1,220 francs per year per region.

DAB Coverage Map for Winterthur: Green and yellow indicate reception inside buildings, orange indicates additional reception in cars, and purple indicates reception that is still possible but can no longer be guaranteed.

Winterthur's digital radio landscape will thus become many times more diverse and culturally creative.

Radio Stadtfilter, Winterthur’s community radio station provides a platform for independent debate. Stadtfilter offers a space for those who are actively involved and want to take advantage of the opportunities offered by free radio. It features in-depth discussions and quirky special programs. Stadtfilter is ad-free.

Radio RaSA is Schaffhausen's youth culture radio station. RaSA is a platform for young people's opinions. RaSA is ad-free.

FM Radio is a well-known Zurich summer radio project. Rundfunk FM has evolved from a cool insider tip into an event attracting tens of thousands of people in the courtyard of the Swiss National Museum in Zurich. Rundfunk is ad-free.

Open Broadcast broadcasts a program put together by the online community. The operators of Open Broadcast are part of a large network of artists, as the founder of Open Broadcast was also the founder of the legendary, internationally renowned Zurich nightclub Dachkantine. Open Broadcast is ad-free.

Spoon is a niche radio station based in Geneva that specializes in indie, rock, and alternative music, making it currently unique in the Swiss radio landscape.

Channel K is produced by about 250 volunteer radio hosts. The programs are correspondingly diverse, lively, and culturally varied. From political magazines to foreign-language programs, you’ll find it all on Kanal K. Kanal K is ad-free.

Radio X is Basel's youth and cultural radio station: independent, open, innovative, multicultural, and inclusive. Radio X is commercial-free.

LoRa is Europe's first alternative local radio station and broadcasts programming that is egalitarian, based on solidarity, gender-equitable, and nonviolent in countless languages. LoRa is ad-free.

Radio 3FACH is the youth radio station from Lucerne that forces its hosts to retire at age 26. 3FACH is ad-free.

Radio Tell It used to be called Buureradio. Its first editor-in-chief was SVP National Council member Toni Brunner. Radio Tell broadcasts 100 percent Swiss folk music and features exciting stories about Switzerland and Swiss traditions.

World Radio Switzerland (WRS) broadcasts an English-language program. The radio station entertains and informs expatriates with local coverage of politics and culture.

Toxic.fm is a non-commercial radio station based in St. Gallen that was founded in 2000 by students at the University of St. Gallen (HSG). At toxic.fm, young radio talents have the opportunity to complete professional training in editorial work and hosting. They are mentored by experienced radio professionals. Toxic.fm is ad-free.

Radio4TNG is a youth radio station based in Winterthur. Radio4TNG's goal is to actively help shape the media landscape from the perspective of the younger generation. Radio4TNG is ad-free.

By the end of 2017, 15 additional DAB+ networks will go into operation. In total, up to 120 new radio stations will be available via DAB+ in Switzerland through Digris’s DAB+ networks.

On Thursday, the National Council referred a motion to that effect to the government by a vote of 112 to 60, with 9 abstentions. Parliament is thus calling on the Federal Council to exempt indirect press subsidies from future austerity measures. Should it wish to discontinue this support, «it should develop a credible alternative,» the motion states. In particular, it should ensure that local and regional newspapers can count on the 30 million francs in subsidies that the federal government pays for early delivery. The motion’s sponsor, Christine Bulliard (CVP/FR), is concerned about press diversity in light of the crisis in the industry. In a federalist and multilingual country like Switzerland, she argues, this diversity is a crucial prerequisite for the free formation of opinion.

Through indirect press subsidies, the federal government provides 30 million Swiss francs in subsidies to support the distribution of local and regional newspapers. An additional 20 million Swiss francs is allocated to subsidize the discounted delivery of membership-based and foundation-sponsored publications. The motion dates back to the time when the Federal Council and Parliament were debating the Consolidation and Task Review Package (KAP). In its original form, it aimed to protect indirect press subsidies as part of the 2014 KAP. However, indirect press subsidies survived the budget cuts against the Federal Council’s wishes and were also spared in the current stabilization program.

Federal Council Considers Motion Fulfilled

The Council of States has amended the motion with a view to the future, so that indirect press subsidies are secured in the long term. By referring the motion forward, Parliament reaffirms the system. At the same time, it calls on the Federal Council to develop an even better and, if possible, fairer system. Only the SVP refused to support the motion. While it expressed understanding for the situation facing the local and regional press, it rejected the idea that indirect press subsidies should be exempt from future austerity measures on regulatory grounds. The goal should be to reduce government involvement, said Gregor Rutz (SVP/ZH), because diversity is at risk due to the government doing too much and thereby hindering structural change. Federal Councilor Doris Leuthard considered the motion to have been fulfilled, since indirect press subsidies were spared in the austerity programs. Early-morning delivery is an important tool for indirect press subsidies, she noted, as the regional press plays a significant role in public policy. However, any alternatives would require a constitutional amendment, and even the industry itself does not want that. (SDA)

On average, 1'130'000 viewers watched the match between Romania and Switzerland on SRF. This corresponds to a market share of 66.3 percent. It is the best average figure so far this year. An average of 1,130,000 people watched the match on Wednesday evening. It is the best average figure so far in 2016 on SRF.

 

Group game	ø spectators	Market share in %
Group A
France - Romania	717'000	45.4
Switzerland - Albania	882'000	72.2
Romania - Switzerland	1'130'000	66.3
France - Albania	728'000	47.4
Group B
Wales - Slovakia	368'000	34.4
England - Russia	636'000	37.8
Russia - Slovakia	133'000	33.2
Group C
Poland - Northern Ireland	440'000	32.0
Germany - Ukraine	706'000	36.2
Group D
Turkey - Croatia	445'000	42.9
Spain - Czech Republic	203'000	45.2
Group E
Ireland - Sweden	387'000	33.2
Belgium - Italy	710'000	42.8
Group F
Austria - Hungary	385'000	32.9
Portugal - Iceland	624'000	39.4

 

7.6 million Germans watch Swiss national team

A market share of 34.8 percent was achieved, according to Horizon.net the Swiss match against Romania in Germany. That's one million viewers less than at the 6 p.m. match the day before - Austria, a German-speaking neighbor of Germany, also played there. Significantly more Germans watched the subsequent match between the other two group opponents, France and Albania: With a total rating of 12.44 million viewers, France's nail-biting victory achieved a market share of 45.6 percent. Despite the high proportion of Bundesliga players, the interest of the northern neighbors in the Swiss national team seems to remain within manageable limits - which is probably not least due to the fact that the Swiss have not yet attracted attention with their particularly attractive football. (hae)