In June 2014, Aurelius had acquired Publicitas from its parent company Publigroupe (Werbewoche.ch reported). Then, at the beginning of 2015, Publicitas lost an important customer: The NZZ had decided to carry out its advertising sales on its own from then on (Werbewoche.ch reported). Aurelius, the new owner of Publicitas, is apparently still upset about this. It complains that it was not sufficiently informed about the imminent loss of NZZ as a customer during the takeover.

Lawsuits filed against Swisscom

The accusation is directed at Swisscom. This is because the telecoms group took over the parent company Publigroupe in September 2014, shortly after the Publicitas subsidiary was bought by Aurelius. The case must now be dealt with by the Zurich Commercial Court. Swisscom confirmed to news agency SDA on Wednesday a report in the newspaper Finanz und Wirtschaft. According to the report, Aurelius has filed several lawsuits against Swisscom. In addition to the alleged lack of information in the case of NZZ, it is also about the different opinion regarding valuations of individual balance sheet items. Apparently, Aurelius is demanding more in accounting terms than was agreed before the purchase.

Swisscom also demands money

For its part, Swisscom is also making claims against Aurelius. This relates to the bankruptcy of the logistics service provider Xentive. Xentive, in which Publicitas held a minority stake, was also the subject of the transaction to Aurelius in 2014. According to Finanz und Wirtschaft, the financial damage of the bankruptcy was not borne by Aurelius at the time, but by Publigroupe, and thus indirectly by its new owner Swisscom. Publigroupe had waived claims against Xentive and written off the money, while Aurelius had taken over a debt-free balance sheet.

With reference to the ongoing proceedings, Swisscom did not want to comment further to SDA. Aurelius is also keeping a low profile. On request, it said that it does not comment on ongoing proceedings. (SDA)

The Goodby, Silverstein & Partners agency not only demonstrated that you can find almost any motif in Adobe's photo library, but also underlined once again what a powerful tool Photoshop is. Even if that has long been clear.

Caravaggio - Matthew and the Angel: destroyed in 1945 during an Allied bombing raid.

Rembrandt - Christ in the storm on the lake: Stolen 1990.

Frieda Kahlo - The Wounded Table: Lost on the way to an exhibition in Moscow in 1955.

Karl Friedrich Schinkel - Gothic cathedral on the waterfront: destroyed by fire in 1931.

Based on the Indian digital artist Ankur Patar, the casemovie shows how Rembrandt's masterpiece was "recreated". All recreations are available on the page Adobestockmasterpiece.com post. (hae)

Ringier Axel Springer Switzerland has reached an agreement with Energy Switzerland on the takeover of the three online platforms combined under the Amiado Group, including the entire workforce. Oliver Diggelmann, previously Head of Amiado, will become a member of the Group Management of Energy and will now be responsible for the digital activities of the Energy Group. The move comes as part of the integration of activities and the focus on core brands within the joint venture of Ringier and Axel Springer Switzerland.

"The three Amiado platforms are a perfect fit for Energy and there are numerous synergies with our existing activities in radio, events, TV and online. We want to expand the digital area in the coming months. The integration of the Amiado Group is a first step," says Dani Büchi, Managing Director of Energy.

Roland Wahrenberger, member of the management board of Ringier Axel Springer Schweiz and responsible for Amiado: "I am delighted for the Amiado team about the start at the Energy Group and already thank all employees for their great commitment at Ringier Axel Springer Schweiz. The strong match of target groups and the integration into a successful, multimedia offering will ensure even faster further development of the platforms in the advertising and user market."

The Amiado Group's workplaces will now be located at Energy on Dufourstrasse.
 

Fallegger has been operating one of the largest quarries in Central Switzerland in Sarnen (OW) since 2015. Within 10 years, 1.2 million tons of high-quality stones are to be quarried - for stream banks, landscape architecture and garden design. Walder,Werber is now providing the client with communications support, starting with a confident poster campaign. Further marketing measures will follow.

Responsible at Fallegger: Thomas Fallegger (Owner & Managing Director Fallegger). Responsible at Walder,Werber: Stefan Moeschlin (Creative Direction), Tanja Büsser (Consulting), Renato Correia (Art Direction), Jule Pramann (Art Direction), Corsin Kessler (DTP). Photography: Samuel Trümpy.

 

The native Australian, who most recently worked for iProspect UK for several years, brings extensive expertise in the areas of web analytics, attribution modeling and data management and will be responsible for establishing and expanding the Data & Analytics competence center.

Julian Waldthaler, Managing Director iProspect, in a statement said, "With Oscar's know-how and experience in a very advanced digital market like the UK, we are now very well positioned to competently meet the growing demands in the field of data management and analytics and to offer our customers tangible added value. Through data-driven analytics, we can increasingly replace gut feelings with hard facts when making optimization decisions and customer recommendations, thereby significantly improving performance."

In the first instance, consulting services for on-site analytics, data visualization and attribution modeling will be offered.
 

Serviceplan Suisse is turning UBS into a mountain railroad - or rather all the advertising media surrounding the major mountain campaign. Whether TV commercials, special posters, megaposters, advertisements or digital implementations: Everything is slanted and red like a mountain railroad. And everything goes up. "We wanted to create an attractive and simple offer for our customers this summer that can be communicated just as simply, surprisingly and strikingly," says Daniel Fischer, Head of Marketing UBS Switzerland. Pam Hügli, Managing Director of Serviceplan Suisse, adds: "We focused all our attention on finding or creating advertising platforms that are as quirky as possible - in the truest sense of the word".

The customer campaign, which was conceived together with Switzerland Tourism and the 35 participating railroads, is valid until the end of October and will be communicated over several waves. The focus is also on UBS's own communication platforms and around 300 branches. Door and elevator stickers, counter displays, POS chutes, e-screens and ATMs are all dedicated to the mountain campaign. So, of course, is the information booklet with tips and tricks for an unforgettable excursion.

The live streaming banners offer additional added value: in good mountain weather, the current panorama of the participating cable cars can be followed live. Link to the banner

There are also little things to discover during the big UBS mountain campaign: for example, a miniature installation "drives" from one poster site to another, drawing attention to the campaign in a funny way.

Responsible at UBS: Dr. Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head of Creative Concepts & Campaigns), Markus Egloff (Project Manager Creative Concepts & Campaigns), Manuela Rüegg (Project Manager Creative Concepts & Campaigns), Daniel Hünebeck (Head of Client Dialogue Management), Mirela Jusic (Project Manager Client Dialogue Management). Responsible at Serviceplan Suisse: Cinthia Stettler (Art Direction), Tizian Lienhard, Dean Boschetti (Graphics), Jan Krohn (Text), Raul Serrat (CD), Nadine Stüssi, Nino Zuberbühler (Consulting), Diana Wick Rossi (Creative Planning). Responsible at Serviceplan Solutions: Denise Goldmann, Claudia von Grünigen, Victor Borel (realization). Responsible at Plan.Net Suisse: Nina Martens (art direction), Jasmine von Niederhäusern, Ritiane Zimmerli (screen design) Katharina von Wyl (text), Thomas Lüber (CD), Regina Ries, Silvia Tran (consulting); Pam Hügli (overall responsibility); Fluxif (CGI key visual); Jingle Jungle (sound studio); JLS Digital / Online Video (film).

 

After the TV spot "Tree line with the ibexes Gian and Giachen, the Grisons hiking campaign is launched with a promotion. The motto: Take 100,000 steps and win a hiking vacation. The Wanderbock app counts the steps. The city hikers are accompanied by the ibexes Gian and Giachen - on the one hand with motivational sayings at the push of a button, on the other hand every 5,000 steps with a typical ram hiking tip for the two. Furthermore, the most beautiful hiking trails in Graubünden can be unlocked as stage destinations - after you have hiked them with the corresponding number of steps. The promotion will be advertised on posters, banners, social media platforms and with a tag-on in the new TV spot, among other things.

Urban picnic at the start of the Graubünden hiking campaign

At Stadelhofen train station on Tuesday, anyone who wants to take on the 100,000 steps challenge can pick up a small Graubünden backpack with provisions. A large urban picnic with Graubünden specialties invites stressed city dwellers to linger, while a Graubünden Ländler band provides a relaxed mountain feeling in the middle of the city.
Download Wanderbock app for free: iOS Android

Responsible at GRF: Myriam Keller, CEO a.i. Marc Held (Project Manager). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Johannes Raggio, Marco Zimmerli; (Creative Direction) Alain Eicher (Text) ; Lukas Frischknecht (Art Direction), Joelle Hauser, Amaru Eslava (Graphics) ; Oliver Vedolin, Dörte Dahm (Digital Consulting) ; Ralf Brändli (Technical Direction); Marco Dettling, Marie Leggeri, Roman Meister, Marcel Mägerle (Consulting); Deborah Herzig, Iris Kellenberger (Art Buying) ; Christoph Kinsperger (Public Relations). External partners: Swiss-Development (App); Daniel Erne (Software Developer iOS / Management) Lukas Birchmeier (Software Developer Android) Matthias Stieger (Project Manager); Basil Renz (Streuplan, Event) Pascal Pazanda (Photography).

This clearly sharpens the agency's positioning: cross-disciplinary, visual storytelling with a focus on digital is at the center. With Grütter, Corpmedia is bringing on board a communications expert with extensive experience in public relations and communications management. After holding positions as head of communications in the Swiss automotive industry (Volkswagen and Mercedes-Benz), the 36-year-old most recently gained experience on the agency side in the luxury consumer goods segment and increasingly specialized in strategic consulting and the digital sector.

Strategy consulting at the top, production experience at the core

The addition of Grütter goes hand in hand with the consistent expansion of Corpmedia's services over the years: The storytelling expertise is based on ten years of production experience in film and animation. After the reinforcement by Michael Schär (Director Digital), Corpmedia increasingly specialized in the digital distribution of content as well. Building on this, strategic consulting now follows. The Corpmedia portfolio thus extends from the realization of visual communication at project level to strategic brand consulting. In doing so, Corpmedia consistently focuses on visual storytelling and the digital distribution of content.