The 14-member interdisciplinary jury will select the winners from the nominees listed here for the Swiss Marketing Day, on March 4 at the KKL Lucerne. The audience will experience on site who will receive the coveted "Oscar of the Marketers". The prize is awarded by Swiss Marketing, the largest professional organization for marketing and sales in Switzerland. The projects are judged by an interdisciplinary jury of experts, presided over by Peter Felser, jury president since 2013.

The nominees 2014

Category large enterprises

Migros-Genossenschafts-Bund, with the project "Crowdsourcing as an integrated marketing tool". Involved agency: Atizio.

Coop Cooperative, with the project "20 years of Coop Naturaplan". Hirshalden Private Hospital Group, with the project "Competence that builds trust. Hirslanden: a brand in the acute medical sector." Involved agency: KSP Krieg Schlupp Partner.

Medium-sized company category

Emmentaler Switzerland with the project "Emmentaler Eidgenoss. Involved agency: Leo Burnett Switzerland

Lötschentaler Tourismus, with the project "Die Lötschentaler". Involved agency: Contexta Werbeagentur BSW.

KKL Luzern Management, with the project "A Pirate's Symphony - from faceless no-name event to integrated marketing campaign and creation of a brand/2012 to 2013". Involved agency: K-wer-K.

Category small business

Rent a Rentner, with the "Rent a Rentner" project of the same name. Involved agency: Werbeanstalt Schweiz.

Poinz, with the eponymous project "Poinz". The company connects local businesses with their clientele - via smartphone.

Holz Zollhaus, with the project "More than just wood.". Holz Zollhaus is a DIY store producer.

Category Non Profit Organizations

Startzentrum Zürich Genossenschaft, with the project "Startupfair 2013". Involved agency: Digital Marketing Switzerland.

FOPH - Federal Office of Public Health, with the project "LOVE LIFE - talk about it".
Involved agency: HAVAS Worldwide Zurich.

Special prize and audience award

The special award is not bound to categories and is not nominated. It honors projects that stand out for their outstanding ideas or innovative aspects but do not fully comply with the strict rules of the Marketing Trophy. The Audience Award is determined by the auditorium and the interested public via Internet voting. The award will also be presented at the Swiss Marketing Day.

Speakers at the Swiss Marketing Day 2014

The Swiss Marketing Day with the presentation of the Marketing Trophy will be held, as it has been for years, at the KKL Lucerne. The following keynote speakers will speak on the topic of "Value-based marketing: value-enhancing strategies and recipes for success":

Ron Kaufman Teacher and motivator for highest customer service and service culture, founder UP! Your Service on the topic: Uplifting Service: Exceeding Customer Expectations.

Georges A. Kern, CEO IWC Watch Co. Schaffhausen on the topic: IWC Schaffhausen, Crafting dreams.

Sahar Hashemi, entrepreneur and author on how to identify and seize market opportunities.

Andreas Herrmann, Director Research Center Customer Insight, University of St. Gallen on the topic: Superior Pricing, the Myth of the Calculating Customer.
 

He was the market leader on 3+ week after week, with German-speaking Switzerland eagerly following his imaginative dates, romantic excursions and humorous bloopers. Next Monday, December 16, the grand finale of "The Bachelor" with soccer player and audience favorite Vujo Gavric will air. Station boss Dominik Kaiser knows: "Vujo is a great Bachelor, we are very satisfied. The viewer numbers were very good and the media response overwhelming." And Switzerland's biggest private broadcaster is already looking for a successor.

Interested single ladies on the search for the big love can register immediately under 3plus.tv. According to the announcement, the search is for "attractive, open-minded single ladies between 21 and 35 who want to throw themselves into the adventure of a lifetime". The Bachelor himself, like Vujo Gavric, is sought and chosen by 3+.

On the subject: "Hot as vodka, dumb as bread".Anne-Friederike Heinrich, freelancer for Werbewoche, explains in the current print edition why she loves the show (article also open to non-subscribers).

 

Schweizer Radio und Fernsehen is represented by two domestic TV correspondents in Eastern Switzerland. Together with Fabienne Frei, Marcel Niedermann will now make up the field office. He will take up his new position on January 1, 2014, but will initially remain in Zurich for a four-month induction period to get to know his future tasks even better, according to the press release.

From May 1, 2014, Marcel Niedermann will officially be based in Sankt Gallen as correspondent for the Eastern Switzerland region. He will replace Henriette Engbersen, who has already moved to the "Tagesschau" newsroom, but is still helping out in Eastern Switzerland until Marcel Niedermann takes up his position. Marcel Niedermann graduated from the University of Bern in 2004 with a degree in business administration, media studies and economics. After completing his studies, he initially worked in various positions in marketing and communications. He has worked for Swiss radio and television since 2012 as an editor for "Tagesschau".

Media reports about chemical residues in food are now part of everyday life. In order to encourage people to eat food that is safe for their health, the Slowfood movement has been advocating organic, regional, seasonal, high-quality and artisanal products for years. This applies to production, processing and marketing. In collaboration with the Leo Burnett Switzerland agency, several images were therefore created to encourage the conscious purchase of organic food. The images show that when you eat meat or fish, you should think about what the animals were given beforehand.

Responsible at Slow Food Upper Austria: Philipp Braun. Responsible at Leo Burnett Switzerland: Pedro Moosmann (AD), Christian Stüdi (text), Peter Brönnimann (ECD), Christian Bircher (CD), Rebecca Krausse, Ingrid Zumkehr (consulting), Erasmo Palomba (art buying); Pixelprinz, Linus Schneider (CGI/illustration).

 

The Canadian airline West Jet allowed passengers at Toronto and Hamilton airports to contact Santa Claus using a boarding pass scanner. He asked young and old about their wishes for the festive season. Everything from socks and toy trains to a big-screen TV was mentioned. The whole thing seemed like a non-binding chat to spread the Christmas spirit. In reality, a team from the airline was pulling out all the stops behind the scenes to fulfill the wishes expressed. The location of the hidden action: the travelers' destination airport. The viral chat takes on the traits of a Christmas fairy tale when the passengers are surprised with a special shipment of gifts while waiting for their luggage. The airline calls this logistical masterpiece "real-time giving":

Perhaps some of the guests were secretly annoyed that they had expressed a wish for new underpants instead of a fancy flat-screen TV. What exactly would have happened if a passenger had wished for a new car is written in the stars. With case films, it's better not to ask questions but to enjoy them as uncritically as possible. 13 million viewers in four days can't be wrong. (hae)

In the current issue of "BASEL GEHT AUS!", Volkswagen Switzerland favors Italian specialties and highlights the new VW Beetle Cabriolet as the first choice means of transportation. WS Kommunikation designed the ad, which runs over two double pages, with a wink.

Responsible at Volkswagen Switzerland: Nathalie Mösch (Head of Communications), Sina Neuhaus (Advertising Specialist). Responsible at WS Communication: Reto Meyer (overall responsibility), Markus Stöckli (art direction, text), Joe Werner, Marion Philipp (graphics), Nadine Wolleb (consulting).

Gilli had "established himself as the country's most important political talk show host despite the disadvantage of a small regional station", according to the explanatory statement. A total of 1643 participants from the media industry took part in the ninth edition of the vote, more than ever before. "We are delighted with the good response," said Editor-in-Chief Markus Wiegand, while also noting that mobilization via social media had no influence on the result. "We only allow votes from the media industry and check that each participant only votes once."
 

The Tages-Anzeiger once again won the "Editor of the Year" category. SRF took second place ahead of Schweiz am Sonntag.
 

Business Journalist of the Year: Hansueli Schöchli (NZZ)

Columnist of the Year: Constantin Seibt (Tages-Anzeiger)
 

Newcomer of the year: Konrad Weber (SRF)
 

The Swiss journalist honors journalists in a total of 11 categories. All the winners can be found in the current issue.

Drunkenly fooling around new drivers are on the road by car. But then the unexpected happens: a doll appears in front of the car, which is traveling at around 40 kilometers per hour. The drunk driver reacts too slowly, and the car hits the doll almost without braking. Flung away from the car, it remains lying on the asphalt. The passengers are in an anxious mood: this is what it feels like to run over a human being. A month earlier, new drinkers from all over Switzerland had already registered for Drink + Drive 2013: A party with drinking alcohol followed by a driving test. The campaign is intended to draw attention to the ban on alcohol for new drivers, which will come into force in 2014. The background to the change in the law: new drivers cause an above-average number of alcohol-related accidents. They react too slowly when things suddenly become dangerous because they cannot compensate for the influence of alcohol with routine.

The campaign was developed and implemented by Wirz Werbung together with partners Jeff and Panam for Roadcross Switzerland. The event took place at the Driving Center of the Antischleuder Schule Regensdorf (ASSR), whose classrooms were transformed for one night into a party location with two bars, DJ, dance floor and chillout room. A film team accompanied the newcomers through the evening and the footage was used to create a prevention film. "The target group should experience as realistically as possible the effects of drinking and driving," says Valesca Zaugg, managing director of Roadcross Switzerland. "This is more credible than communicating with a raised forefinger." That's why they organized an event that mimics a normal Saturday evening - creating as realistic a situation as possible for new drivers. "We wanted to be present where alcohol is relevant in the lives of new drinkers: in the evening out," says Andi Portmann, Creative Director at Wirz. "So we were also able to use all channels of party communication: From flyers to tilllate photo spreads."

The progressive campaign then also attracted media attention throughout Switzerland as soon as it was launched. For example, Drink + Drive 2013 was covered by Joiz, Tele Züri, SRF, Radio 24, Argovia, Rouge FM, Sonntagszeitung, NZZ, Tages-Anzeiger, 20 Minuten in all three parts of the country and twice on the front page in German-speaking Switzerland. The various language versions of the preventive web film were viewed around 150'000 times in the first few weeks.

Responsible at Roadcross Switzerland: Valesca Zaugg (Management), Monique Ben-Shmuel (Head of Prevention Department), Stefan Krähenbühl (Public Relations), Eliane Herrmann, Jonas Bösiger (Head of Youth Prevention Department). Responsible at Wirz Advertising: Philipp Skrabal (ECD), Andi Portmann (CD), Lilian Metzker, Valentin Cheli (Art Direction), Winfried Schneider, Wolfgang Bark (Text), Flurin Hardt, Eva Boretti, Karin Krummenacher, Alessandro Tschabold, Fabiana Imhof (Consulting), Gordon Nemitz (Strategy), Jeff (Event Agency), Panam (Film Production), ASSR (Driving Instruction), Eat.Sleep.Work (Web Development), ZipMedia (Media).
 

For example, editors can use the new CMS to change content directly on the website via in-page editing without having to switch to the backend. The effects of the changes are then immediately visible. The developers have also attached great importance to responsive design. The user interface is designed to display websites in a user-friendly and aesthetically pleasing way from any end device.

The CMS is also optimized for use with touch devices, such as the Apple iPad. With multi-channel publishing, it also offers the option of creating new content and publishing it for various media with a single click. On the website, in the newsletter, the price search engine or social media such as Facebook or Twitter.

The previous Typo3 CMS is widely used in Switzerland, especially by medium-sized companies. Customers include Suisa, Biella, Omega, Crealogix, Beobachter, EMS Group, Luzerner Kantonalbank, Lindt & Sprüngli, Lista, Heks, Also Schweiz and the canton of Basel-Landschaft. The existing CMS will be further developed and expanded independently of the launch, as announced by the Typo3 Association.

You can find a video of the official presentation here: Neosrelease.typo3.org/en.

 

Every day until December 24, a product will be wrapped as a Christmas present and displayed in Sihlcity. Whoever guesses the product wins. You can take part directly on site, via webcam on Sihlcity.ch or at mobile gift stands in the city.

Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Leo Burnett Switzerland: Anna Leudolph, Matthias Fürst, Wanda Michel, Pablo Schencke (creation), Johannes Raggio (ECD), Isabelle Meier, Nadine Stüssi (consulting), Fotografie Chavela Zink (photography), Hauser & Partner AG (3D realization & decoration).

 

They were the most viewed, shared, liked, commented on and discussed videos in Switzerland in 2013. In addition to viral advertising successes such as the Evian baby commercial and the Telekinesis coffee fun, videos also made it into the top 10 that are likely to have passed the majority of the adult audience by (for example "The little chick peeps"...). The "YouTube generation" sends its regards. Everyone should at least have noticed the crocodile-hunting jaguar - after all, it graced the YouTube homepage for weeks. Incidentally, the video "Ylvis - The Fox (What does the Fox say?)" also tops the international list... (hae)

These are the ten most popular YouTube videos among the Swiss in 2013:

You can find the international list here, the overview of all listed countries here.

Herstyler is the hair straightening iron for professional use and tames every curl, according to the press release. Especially around the festive season, unruly hair wants to prove its style credentials whatever the weather.

Responsible at Herstyler / Kosmik Sales: Viola Würmli, Key Account Manager. Responsible at TBWA\Zurich: Thomas Ammann, (Creative Direction), Marek Zdarsky (Art Direction), Edith Swiezy (Account Direction), S+K (Photography).