Urs Wiedmer has been leading the debates on "Arena" since February 2011, alternating with Sonja Hasler. He previously worked as a domestic correspondent for Swiss television from 2007. In this role, he reported on politics, business, society, culture and sport. During various elections to the Federal Council, he kept a close eye on politicians and the population. From 1997 to 2007, Urs Wiedmer worked as a presenter, producer and editor at Swiss Radio DRS in the Bern Fribourg Valais regional editorial office. For seven years, he regularly presented the press review and also worked for the radio sports desk.

Urs Wiedmer has now decided to return to his passion for news as a political reporter and is moving to Bern as a TV correspondent for SRF. There he reports from the Federal Palace, but also produces reports from the region. According to the press release, the process to find a new presenter is now underway.

20 Minuten Online is one of the most widely read news portals in Switzerland. Tillate.com offers high-reach, emotional environments and access to a young, high-consumption target group. Nils Schilling, Managing Director of Werbeweischer Switzerland, announced in a press release: "Together with 20 Minuten, we will link the Cinema Journey touchpoints online and classic screen advertising even more closely in the future."

At Namics 13 Namics bundles all marketing and communication services. These include strategy, digital branding, digital corporate communication, digital advertising, content services and performance management. The agency is managed by Lars Holthusen (Management), Michael Rottmann (Consulting) and Felix Widmaier (Creation). "Digital channels are becoming increasingly important in our clients' communication mix. They don't want to entrust their brand to several service providers in the online sector, but want professional services from consulting, creation and conception to technical implementation from a single source," says Holthusen.

Namics 13 is backed by over 60 experts in online communication and marketing. Their mission: "We connect brands with people." The agency already works for companies such as ABB, Swisscom, BASF, Webasto, UBS, Siemens, Cembra Money Bank, Amag and Swisslife, making it one of the largest digital communication service providers in the German-speaking world right from the start.

40-year-old Fabian Röthlisberger moved from Jung von Matt/Limmat to Scholz & Friends on November 1, 2013. The business administration graduate held management positions there for more than seven years, from January 2012 as Client Service Director and member of the Executive Board. His responsibilities included managing clients such as Migros, Rivella International, Helsana, Migros Bank and Ricardo.ch. Prior to this, he spent almost six years at Advico Young & Rubicam as a strategic planner.

Fabian Röthlisberger, a good friend and companion, joins the management team around Martin Samsel and Lukas Frei. They all know each other from their agency days at Jung von Matt and share the same understanding of quality and creativity. Fabian Röthlisberger is a long-standing member of the Account Planning Group Switzerland and holds a Master of Science in Communications Management from the Universities of Lugano, Los Angeles and Singapore.

Gourmets from the Bern area are familiar with the Ossobukko range. Since 2006, the business has grown and continuously expanded its areas of activity. With four restaurants - from modern to traditional cuisine - there is something for every taste. In addition to the culinary delights, the company also includes a catering service, a consultancy firm for the hotel and catering industry, an interior design office, an online store with design and hip products and the Bern home delivery service.

To bring Ossobukko closer to existing and new guests, a brochure now presents the company's diverse fields of activity. Komet staged the image and vision of Ossobukko and designed this year's booklet. The publication impresses with its clear design and tasteful presentation - just like the company's offerings themselves. The design elements were also incorporated into the redesigned Ossobukko websites, the restaurants and the various fields of activity. The booklet is available in the various locations and is distributed at events.

Responsible at Ossobukko: Fritz Grunder (Managing Partner). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Silvio Demuth, Reto Eckert (Graphics), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting).

The Board of Directors elected Grossenbacher at the request of Roger de Weck, according to a statement. The new SRG chief financial officer has broad and long-standing professional experience, including at group level. Having worked for BKW, Swisscom and the former Telecom PTT, he is very familiar with the public service environment. With a degree in economics and training in finance, he meets the professional requirements of his new position.

After his studies, Beat Grossenbacher worked as a consultant at Allgemeine Treuhand in Berne and as a controller at the Swiss Reinsurance Company (Swiss Re) in Zurich. He then joined Ascom Telematic as Division Controller. He continued his career at Telecom PTT as assistant to the CFO. This was followed by ten years at Swisscom - first as project manager and then as "Head of Treasury". During his time at Swisscom, Grossenbacher played a key role in the preparations for the founding of Swisscom AG. He was also Chairman of the Investment Commission of the Swisscom pension fund and Deputy CFO of the Swisscom Group. In 2008, he moved to BKW Energie AG, where he is currently CFO and Head of Finance and Services.

Beat Grossenbacher lives near Bern, is married and has three grown-up children. He succeeds Daniel Jorio, who is retiring. As Director of Finance and Controlling, Grossenbacher will also become a member of the SRG Executive Board. The timing of the move to SRG will take place in agreement with BKW Energie by 1 July 2014 at the latest. Daniel Jorio will remain in office until Beat Grossenbacher takes up his position.

Image: Bkw.ch

For start-ups and online companies in particular, TV advertising usually comes last in the marketing mix. However, the great effort involved in producing the commercials and the relatively high costs of placement can be well worth it. The reach of TV campaigns in the target group is 85 percent. The German leisure marketplace Regiondo has successfully run its first campaign on the screen. Managing Director Oliver Nützel draws a positive balance: "The TV channel is absolutely competitive with the Adwords channel for us. The cost-per-visit figures are comparable, between EUR 0.30-0.60 per visit."

TV is even more beneficial for the brand than online advertising: "The branding effect of TV is much stronger." Nützel also sees other advantages: "The traffic quality is significantly higher or better. The time spent on our site is longer (up to a factor of 2-3) than with Google traffic, and the conversion rates are twice as high." The rush of visitors to the website should not be underestimated: "TV generates significant traffic peaks for us, which means we can have up to 10,000 users on our platform at the same time." Together with Jasper Sasse, Managing Director of Webeffects, the company behind the TV-to-web analytics tool Spoteffects, he reveals seven tips for successful TV campaigns.

1. not necessarily beautiful, but motivating! The spot

For the eyes of millions of viewers, companies naturally want to present themselves in a particularly attractive way. For TV commercials, however, the focus should not necessarily be on aesthetics, but above all on the message, which should be motivating. To achieve this, it can also be simple, which is why animated commercials are ideal for cost reasons alone. The main thing is that the so-called DRTV spots (i.e. direct response) contain a clear call-to-action such as "Buy now!". Loud, colorful and aggressively designed content is best perceived, but of course it must also fit the brand. A spot length of 20 seconds is completely sufficient and also saves media budget during placement. Short reminders (five seconds) after the main spot are also useful.

2. be where the target group is! The spot environment

To ensure that the spot is guaranteed to reach potential customers, the spot environment must be selected according to the socio-demographic profile of the best customers in the customer base. But be careful: Of course, it's not just the hard facts that have to be right, the quality of the broadcast environment must also match the customer's preferences. In the case of "Frauentausch", for example, the viewers correspond to a certain age group, but advertising here is only worthwhile for companies that also offer products that match the viewers' consumer behavior.

3. save at the right time! The broadcast time

For the first TV steps in particular, small stations are sufficient to test the response. The spots are best placed in the mornings or afternoons, as the viewer's involvement with the TV program is low and the CPM is also relatively low. Broadcasting after the prime-time program would also be beneficial, but is no longer worthwhile as viewers hardly react to advertising here.

4. use network and know-how! Cooperation with agency

Especially for inexperienced TV newcomers, working with an experienced media agency is a good idea. Thanks to their good contacts and extensive know-how, agencies can negotiate lower CPMs in most cases and thus save companies hard cash.

5. good preparation for the customer rush! Your own server

Very important and often forgotten: Before the first commercial flickers across the screen, it is essential that your own server is set up with high performance. Many companies underestimate the wide reach of TV as a medium and are literally overwhelmed by the huge response. If potential customers no longer reach the website, the advertising effect is lost and the company has ultimately wasted money.

6 Reach the entire target group! Cross-media measures

Television alone already has an almost unbeatable reach. However, a TV campaign can be supported by suitable cross-media measures. Social channels such as Facebook can be used to increase the reach in the target group at low cost and therefore with a better ROI. Another advantage: the more often interested parties come into contact with the campaign on different channels, the more likely they are to make a purchase.

7 Trust is good, control is better! The evaluation

As with any marketing measure, a costly TV campaign must of course be evaluated. The first step is to identify the appropriate KPIs to be monitored and evaluated. For TV campaigns, the cost per visit, i.e. the general evaluation of how many people visit the website after the commercial has been broadcast, is particularly important. However, the conversion rate of the traffic generated by the commercial is also crucial and can be easily compared with the conversion rate of other measures such as AdWords. In addition, the cost per order, i.e. the direct ratio of media spendings to immediate sales, can also be calculated as a metric in this way. In addition, the shopping basket sizes achieved in comparison to the average values and the cohort, i.e. the repurchase rate, can provide information on whether a campaign is also worthwhile for a company in the long term. Ideally, companies should use an analysis tool such as spoteffects for evaluation in order to fully exploit the enormous optimization potential. The most important thing here is to find a good provider in order to keep the working speed in the triangle of company, tool provider and media agency optimal and thus also enable rapid optimization during the campaign period.

Image: Keystone

The launch campaign of Blickamabend.ch also includes a guerrilla action, in which a smartphone about 4 meters high with corresponding listicles was posted at numerous neuralgic points in the city of Zurich (Werbewoche.ch reported). The action ran, for example, in front of the Tamediage building at Stauffacher or in front of the Altstaetter Verrichtungsboxen - in each case without problems.

In front of the notorious nightclub Chillis in Zurich's Kreis 4, however, the fun was over. Even before the listicle "The 10 best scenes from Police Academy" could be attached to the cell phone, a police patrol showed up and demanded an immediate stop. Naturally, the Blick am Abend editorial team gratefully took up this opportunity and spread the headline across all channels. The headline read: "Outside Chilli's, the police are not joking. Inside, however, they do."

Responsible at Ringier: Nicolas Pernet (Head of Marketing Blick Group), Rachel Wicki, Marie-Eve Blumer (Project Management Marketing Blick Group). Responsible at Serranetga: Maurizio Rugghia, Daniel Zuberbühler (overall responsibility), Olivia Guler, Tino Elsener (project management), Samuel Textor, Pascal Deville (creative direction), Florian Bosshard (art direction), Thomas Blumer, Nemi Gajic, Res Matthys (Text), Julia Miller, Philippe Lehmann (Screendesign), Diego Dirren, Erwan Eydt (Programming), Hastings (Radio), JingleJungle (Sound), Matthias Auer (Photo), Alexander Herzog (Litho), Streuplan (Guerilla).

Sad but true: seven out of ten women withdraw their complaints against violent partners. The reason: most women do not dare to take decisive action against the violence and seek help. Instead, they tell themselves that everything is not so bad after all. And so the spiral continues - and it is not only the women themselves who suffer, but also their family environment.

The Zurich Women's Center, which has been campaigning for the rights and interests of women since it was founded, is now launching a campaign in collaboration with Publicis to raise awareness among the population - especially victims and potential victims. The result is stirring advertisements, posters and a TV commercial that remove the taboo from the subject and encourage those affected to contact the Women's Center sooner rather than too late for advice and help.

Accompanied by the former number 1 hit "Mad World", we see a girl in her parents' bedroom. Like many children - especially girls - she wants to be like her mother in everything. She tries on her mom's clothes, walks in her shoes, sits down at her dressing table and starts putting on her make-up. What begins as playful and naive child's play, however, turns into a shocking image by the end of the commercial, which makes it unmistakably clear that domestic violence rarely has only one victim.

Responsible at the Zurich Women's Center: Andrea Gisler (President), Beatrice Kälin (Marketing/Communications). Responsible at Publicis: Thomas Wildberger (CCO), Grischa Rubinick (Creative Direction), Mohammed Klotz (Art Direction), Antonio Lopez, David Lübke (Text), Ralph Halder (Consulting). Production: CZAR Berlin (film production), Heike Fincke (director), Philipp Pfeiffer (camera), Marek Pompetzki (music), Sebastian Burgold (photography). Mad World By Roland Orzabal © Roland Orzabal Limited (administered by Chrysalis Music Ltd.) Courtesy of Chrysalis Music Holdings.

The aim: to win over air travelers for climate-neutral flying and show that CO2 compensation doesn't cost the earth. The posters, with the look of airline ads, entice travelers with incredibly cheap deals on popular city flights. In fact, the small prices are the modest cost of CO2 offsetting the offered flight. Via QR code, the interested passenger lands directly on the mobile microsite of Myclimate, calculates the offset amount for his flight and offsets directly with Paypal.

Responsible at Myclimate: Stefan Baumeister (Managing Director myclimate Germany), René Estermann (Managing Director), Kathrin Dellantonio (Division Manager Marketing & Sales), Andrea Altorfer (Deputy Division Manager Sales & Marketing), Kai Landwehr (Project Manager Marketing). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (creative direction); Beat Egger (text); Benny Goldstein (art direction); Kevin Zysset, Paco Alborghetti (graphics); Flavia Salvisberg, Rahel Zumbühl (consulting).

The focus of Blickamabend.ch is on a young, urban target group and mobile use with smartphones. In addition to the news and columns familiar from the print edition, listicles are intended to provide an entertaining form of information transfer. Such listicles are the heart of Serranetga's campaign: via various channels, they put current news topics into a new context. For example, in print subjects, the "15 strangest languages in the world" are advertised in front of a picture of the Bachelor Vujo Gavric. The twist in the whole thing: The advertised listicles actually exist. They were created by the Blick am Abend online editorial team specifically for this purpose.

In addition to print ads, guerrilla campaigns and banners, the campaign also includes radio and TV spots. To focus on the platform's high level of user interaction, a special campaign was developed for the launch. Facebook app developed. With this, users can create their own hit lists, for example with "5 friends who look better than me", and share them immediately.

New subjects will be added on an ongoing basis in the coming months. Thanks to the close cooperation between the Blick am Abend editorial team and Serranetga, the campaign team will be able to react to current news topics in real time.

Responsible at Ringier: Nicolas Pernet (Head of Marketing Blick Group), Rachel Wicki, Marie-Eve Blumer (Project Management Marketing Blick Group). Responsible at Serranetga: Maurizio Rugghia, Daniel Zuberbühler (overall responsibility), Olivia Guler, Tino Elsener (consulting), Samuel Textor, Pascal Deville (creative direction), Florian Bosshard (art direction), Thomas Blumer, Nemi Gajic, Res Matthys (Text), Julia Miller, Philippe Lehmann (Screendesign), Diego Dirren, Erwan Eydt (Programming), Hastings (Radio), JingleJungle (Sound), Matthias Auer (Photo), Alexander Herzog (Litho), Streuplan (Guerilla).

Links to the radio spots:

http://bit.ly/18YToK7
http://bit.ly/1h65oJo
http://bit.ly/1cFJ9sY