Around 235 people will take care of the coverage in SRG's programs, while 105 others will work for the world signal of the ski alpine broadcasts. Schweizer Radio und Fernsehen (SRF) will report daily for more than 17 hours from the Olympic Games in Russia, the company announced on Wednesday. For the first time, the Radio SRF 3 team will also have its own radio studio on site. With the Sochi Player on the SRF website, all competitions and decisions can be followed online. The spectrum ranges from live broadcasts to info shows and background reports.

Alpine ski production once again in Swiss hands

For the third time in a row, after Turin 2006 and Vancouver 2010, SRG, on behalf of the Olympic Committee IOC and Olympic Broadcasting Services OBS, is producing the picture and sound signal of all Alpine ski races (Downhill, Super G, Super Combined, Giant Slalom and Slalom). The Olympic production is realized with own OB vans and cameras and with more than 100 people of the SRG enterprise units SRF, RTS, RSI and TPC. Karin Nussbaumer, Head of Ski Production Sochi, is suitably delighted: "We are honored by the commitment from OBS. It shows the great trust the IOC has in our work." Beni Giger from SRF is responsible for the direction. The man from Toggenburg has already worked in Turin and Vancouver and, thanks to his many years of experience, has in-depth knowledge. (SDA/PD)

Facts & figures on large-scale production in Sochi

- Total of 340 people on site for SRG
- Of which for the production of Alpine ski races on behalf of OBS: 104
- 2 TV studios and 1 radio studio in the House of Switzerland
- 48 commentary positions, 35 for television, 13 for radio
- 14 live interview positions in the competition venues
- 600 m2 of work space in the International Broadcast Center (IBC)
- 200 m2 of work space in the Mountain Broadcast Center (MBC)
- Around 50 tons of material will be transported to Sochi - divided between 5-6 trucks, sea and air freight. For the broadcast of the Alpine ski races, 3 OB vans (1 tpc, 1 RTS and 1 RSI) and 5 material trucks travel to Sochi.
- Up to 42 cameras are used for the broadcasts of the Alpine ski races

The contract between Switch and OFCOM regarding the activities as registry operator for .ch expires at the end of March 2015. While Switch has so far performed the role of both registry and registrar, as far as we know today, OFCOM intends to split the two activities and only regulate the registry and possibly a fall-back registrar. The Registrar Alliance intends to apply to operate the registry for .ch.

According to the press release, it is not yet clear how high the level of regulation will be set by OFCOM. However, the new ordinance for domain names, which regulates both .ch and .swiss, is to be published for comment by interested parties in the near future. The Registrar Alliance is in favor of a low level of regulation. Only the security issues of national importance should be safeguarded by the legislator, as domain names are a critical infrastructure. In addition, the existing legal framework, in particular competition law, ensures that the market plays its part.

More information about the vision, goals and members of the Registrar Alliance can be found at Registar-Alliance.ch

Marco Moscatelli, 37, is a proven specialist in strategic communication, brand management and corporate communication. His last station was Biella, the internationally oriented, largest office supplies manufacturer in Switzerland, where he was responsible for communications.

Marc Beekhuis is a designer FH and has 10 years of experience as a graphic designer in advertising and communication agencies. Before joining Hofer Kommunikation, Marc Beekhuis worked as an independent visual designer. His specialties include corporate identity as well as editorial and type design.

Project Manager Marco Moscatelli (left) and Art Director Marc Beekhuis (right)

Heimat Berlin dominates the "The Year of Advertising 2014" competition. Eight of the 19 awards presented by the jury alone went to the agency from the German capital. Scoring was Swisscom (gold category Out of Home/Activities), Otto (bronze category Film) and again and again Hornbach. Gold in five categories for the Hornbach Hammer! - An achievement that the jury additionally honored with the Grand Prix in the Integrated Campaign category. Heimat Berlin thus leads the agency ranking of the competition by an unassailable margin (55 points).

With four Megaphone awards, Leo Burnett secures second place (20 points). Twice silver (Makita "Every day begins with the right tool" and Sealife "Closer than you think") and twice bronze (Fiat "#ZeroFollowers" and Makita) - that's the balance for the Frankfurt-based company.
Scholz & Friends return to third place in the competition ranking (12 points) with work for Opel "Active Sondermodelle" (bronze category Campaign), FAZ "Lisa Simpson" (bronze category Print) and Deutsche Bank "Macht Kunst" (silver category Out of Home/Activities).

Skiwaxbrief brings megaphone to Switzerland

To Altenrhein in Switzerland, the agency at the airport fetches a bronze megaphone for the Skiwaxbrief (direct marketing) for Pitsch Sport. In order to motivate the customers of the small Gossau sports store Pitsch Sport to go winter shopping early, the agency developed a letter at the airport, which can be used to wax the skis right after reading. The campaign of the St.Gallen agency has already won several awards (for example. BoB Awards Frankfurt 2013, SDV Awards 2013German Design Award 2014) and is now receiving further recognition.

563 entries were submitted to the regular competition. Of these, 337 entries were included in the industry comparison. 151 of these works cleared another hurdle by making it onto the jury's shortlist. A 27-member jury (Jdw.com/jury), composed of clients from the corporate side, creative professionals and strategists from agencies, as well as senior editors from media and trade media, evaluated and selected the Megaphone award winners in gold, silver and bronze from the shortlist.

The winners will be honored at a Winners Dinner on January 23, 2014. Awards will also be presented to the Newcomer Agency of the Year and, for the first time, to the winners of the campus competition for young talent. All the selected and award-winning works will appear in the book on the "Year of Advertising 2014," which will be published by Econ Verlag in April. The works can already be viewed at Jdw.com can be viewed.

 

With 158 McDonald's restaurants throughout Switzerland, you can always get freshly fried French fries everywhere within a short distance and every second. This is also the case in the city of Zurich, with around ten locations. The Prisma poster shows a freshly peeled potato as it is quickly cut, fried and served immediately. On display this winter in Zurich.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager). Responsible at TBWA\Zurich: Frederick Rossmann, Thomas Ammann, (Creative Direction), Sabine Grossmann (Junior Art Direction), Danielle Bürli (Graphics) Remo Christen (Group Account Director), Sharon Nehrenheim (Account Manager), Clear Channel (Media Support).

 

In the sketch, which was broadcast on Swiss television on December 29 as part of the "Final mockeryWhen the TV show aired its "Annual Review", the television producers took aim at the "Täschligate" affair surrounding Oprah Winfrey. After a visit to a luxury boutique in Zurich, the millionaire talk show host complained that she had been discriminated against. Parodist Birgit Steinegger appeared in the sketch with a black painted face, frizzy wig and thick lips as Mrs. Nogumi, who makes the staff of a boutique sweat. Several creative artists then wrote a letter of protest to SRF and threatened to press charges for violating the anti-racism penal code. In particular, they condemn "blackfacing", i.e. painting white artists black, which they see as a fundamentally racist cultural technique.

Screenshot SRF

"Defending the freedom of satire"

As SRF Director Ruedi Matter said on Tuesday at the SRF annual media conference, he himself is not entirely happy with the sketch. "In principle, the freedom of satire must be defended", he said. In general, he sees no problem with satire at SRF. However, this current example is "certainly not the funniest and also not the best that we have shown in the past year".

Display remains an issue

For Raphael Urweider, President of the Authors of Switzerland (AdS) and co-author of the protest letter, a complaint against SRF is still an issue, as he told sda on request. The creative artists would also like to discuss satire with the TV producers. "I like humor myself, even incorrect humor. But in a more reflective way, please." (SDA)

Screenshot SRF

According to the press release, Silberschmidt also gained work experience as a radio presenter and as marketing and press officer at SNCF (French Railways) in Geneva. As a sideline, the 28-year-old has been publishing the reportage magazine Zalle with other journalists since 2011. She completed her studies at the University of Fribourg with a trilingual Master of Arts in Management. Since the company was founded in May 2013, the PR and text agency Schiller Text & Konzept has worked for Helsana, 3M, Ricola, Mazars, Crafft, Frame Eleven and SRG, among others.

Whether motocross, enduro or road racing: Time and again, the racing teams of the Austrian motorcycle manufacturer KTM achieve spectacular victories. With its high-tech oils and comprehensive technology support, Motorex has also been playing its part in KTM's success story for over ten years. The Swiss family-owned company is now taking advantage of this fact for a campaign to be launched in Austria, as detailed in a press release. It is aimed at decision-makers in garages as well as in the construction and agricultural sectors and makes it clear that Motorex's innovative lubricants are also available off the race track. In keeping with the campaign visuals, which show a KTM driver at the wheel of an excavator, a tractor and an ordinary small car. Marketing Manager Manuel Gerber: "There's no quicker way to persuade Austrians to switch from the competition to Motorex."

Responsible at Motorex: Manuel Gerber (Head of Marketing). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Marcus Gretener and Simone Frei (Consulting). Photography: Cyrill Matter/Christof R. Schmidt; image editing: Daniel Belet.
 

Late Tuesday afternoon, the presenter said goodbye to listeners, and around half past four, Radio 105 ceased broadcasting as 20min.ch reports. It seems that the rescue plans announced on Monday by Roger Schawinski (Werbewoche.ch reported) came too late, at least for the time being.

Save, don't dismiss

At Interview with Tagesanzeiger.ch/Newsnet on Tuesday morning, the radio pioneer reaffirmed his plan, expressed the day before, to take over Radio 105, which was about to go out of business, and to maintain broadcasting operations in the premises of Radio 1 without interruption. He said he was convinced of the 105 program, and that the city of Zurich needed a youth radio station. Today, most media can only survive if they work together and use synergies. He did not want to lay off people, but to save a station, to pay for the outstanding January salaries and to save jobs. If Radio 1 and Radio 105 performed together, rapid growth would be possible in an otherwise "crusty market" for young stations.

Nothing heard yet, but open to takeover

On Tuesday, 105 boss Giuseppe Scaglione was less confident about Schawinski's plans. He had already spoken with him in advance, when he was trying to find solutions to save the station, Scaglione said on Radio 105. At the time, Schawinski had shown no interest. However, Scaglione was open to any serious rescue attempt: "If it is a serious intention, it is welcome and must be examined." The problem, he said, is that as of today he still has no proposal on the table, while time is running "insanely short." Because: Radio 105 no longer has a possible rescue in its own hands, since a bankruptcy judge is already involved.

It looks like the bankruptcy office pre-empted Schawinski's plans for a possible rescue. Whether this is really the definitive end of Radio 105, only the near future will show. (hae)
 

The phenomenon is called "spleen". It refers to peculiar habits, slightly crazy rituals - or as Wikipedia says: "Today, "to have a quirk" in colloquial language means to have a little craziness, quirk, strange idea or quirk." Everyone has them, but we usually prefer to keep them to ourselves out of shame and fear of not being understood. At least until today. Because the creators of the popular German blog and web smorgasbord Schleckysilberstein.com launched the project on Tuesday Spleen24 launched.

"We all have quirks, idiosyncrasies and weirdness that we wouldn't tell anyone about. But how about sharing and comparing them anonymously? Our new service Spleen24 does just that," says the announcement.

Less than 24 hours online, it is already clear that people's need to communicate seems to be great. Per Form every visitor can anonymously describe what drives him or her crazy in his or her own way. The quirk is published within 15 minutes. After more than 300 published descriptions, it becomes clear that humans are strange creatures. But since we're obviously all weird in some way, it's okay. The spectrum ranges from details about toilet habits (toilet paper only for appearances and for guests) to people who must always have the TV volume set to a positive result at football matches (21 = 2:1). And and and. Sooner or later, everyone will find something they know from their own lives. Good luck. (hae)

Some examples:

The non-commercial initiative Watersaving.com of the Neoperl Group aims to sensitize the global population to the issue of drinking water and water conservation. In a map application on Watersaving.com, users from all over the world can create content and edit it in the sense of a collaborative encyclopedia. In addition to user-generated content, the platform provides well-founded and comprehensive information on the topic of water and shows ways and means of actively saving drinking water in everyday life.

The platform is based on the open source content management system DjangoCMS written in Python and implemented using Responsive Design. A close link between the site and the social media networks Facebook, Twitter and Google+ makes it possible to provide the community with the latest updates at all times and promotes dialog with the target groups. The content on Watersaving.com is also prepared in such a way that it can be easily shared via social media.

Responsible at Neoperl: Bianca Federer (overall responsibility), Ajuni Burk (project manager). Responsible at Jung von Matt/Limmat: Markus Scherer (overall responsibility); Marco Zimmerli, Marco Jann (art direction); Tenzin Tibastang, Andrea Klainguti (graphics); Ralf Brändli, Jonas Grümann, Raphael Prader (programming); Matthias Adolf, Kristian Brändle (consulting).

This is the first time in two years that the SRF station group has managed to get above the psychologically important 30 percent mark, according to figures released by SRF on Tuesday. In 2012, the market share had still been 29.3 percent. However, the figures cannot be directly compared, as a new measurement method was introduced last year. This methodology also captures time-shifted usage.

Time-shifted use especially for series

However, the share of time-shifted use is still limited at SRF stations. SRF Director Ruedi Matter does not expect this to change much in the coming years. In retrospect, mainly fictional shows and series would be watched, he told the media on Tuesday. "Compared to other broadcasters, we have a lot of information formats, which experience shows are less likely to be time-shifted."

Sports year 2014

Matter is satisfied with the audience figures from 2013. In the current year, the numbers are expected to be even better. 2014 is a big sports year. With the Winter Olympics in Sochi, the World Cup in Brazil and the European Athletics Championships in Zurich, it will attract thousands of viewers. For the World Championships in Athletics, SRG is undertaking the most elaborate TV production it has ever realized: as a host broadcaster, it is producing the world signal. This signal is sent to all stations worldwide that broadcast the competitions.

Market leader among radio stations

Matter is also satisfied with the figures for the six radio stations. The market share averaged 59.5 percent for the past year, which means the SRF stations remain the undisputed market leaders. Radio SRF 1 alone, with 32.3 percent, has more market share than all private stations combined (30.8 percent). (SDA)