According to the press release, the discussions in the "Friday Round" focus on the work of the government and parliament in Bern. Michael Bolliger or Max Akermann, each with three guests, follow equally closely important topics in the cantons or cities, as well as speeches by associations or individuals that have caused a stir. It's all about a debate of opinions. That's why the guests in the studio are not incumbent politicians or members of parliament. What they have in common is a politically sharpened view of everyday life and a high-profile opinion on events.

In the first broadcast on Friday, January 10, 2014, at 2:30 p.m., host Michael Bolliger will welcome guests Michelle Beyeler, a political scientist at the Universities of Bern and Zurich, Christine Bühler, President of the Swiss Farmers' and Rural Women's Association, and Carlo Schmid, former CVP Council of States member from Appenzell Innerhoden.

The Platform offers natural and specialized cosmetics and provides the user with knowledge about skin care. The hand-picked and tested organic products are described in detail and declared transparently. A skin type analysis evaluates your skin by means of ten questions and a cosmetics lexicon, an extensive glossary and practical tips around the Hautpfflege are in the center.

The January agency conceived and designed the online store in a mobile-optimized Responsive Design, focusing on generously staged products, according to a statement. The web agency Square interactive is responsible for the technical realization of the Magento-based online store.

Responsible for dwell time: Chantale Ryf (Owner). Responsible at January Designbureau: Fredy Espejo, Emanuel Gürth (conception, art direction/design). Responsible at Square interactive: Andreas Schmid, Steve Ottoz (technical conception/realization).

The experience gained during the pilot phase has shown that this type of communication represents a reasonable effort for the administration, the government writes in a statement on Thursday. Additional positions would not have to be created. In addition to the short message service Twitter, the communications department of the Canton of Bern also uses Facebook, for example. (SDA)

Until this spring, 29-year-old Georgi Kostadinov worked as Online Marketing Manager at Ricardo.ch, where he was responsible for Adwords and Analytics for the business units. According to the press release, the communications graduate will fit seamlessly into the team - not least because the three owners were already team members at their previous employer. The agency was founded in 2012 by Daniel Houghton and Marko Mihajlovic and primarily serves a major client portfolio in the e-commerce sector. With the new addition, eTaktiker aims to offer clients even more targeted complete solutions in search engine marketing and website analysis.

Alexander Sautter will take over the position of Head of Program at Joiz on July 1. He succeeds Elif Erisik, who decided some time ago to leave Joiz after working there for more than three years (Werbewoche.ch reported). Nicolas Bürer, Managing Director of Joiz Switzerland, is more than happy that Alexander Sautter has been successfully recruited for this task: "Alexander Sautter brings journalistic experience in online, radio and TV, is just as well versed in classic news as in tabloid and is one of the most innovative Swiss media people when it comes to integrating social media. He brings the best prerequisites to strengthen our cross-media approach even more!"

Alexander Sautter has been working in journalism for around 20 years. In 1995, he started at TeleZüri as a VJ and producer, and later worked at Radio 24 and Ringier, among others, where he was deputy head of news at Blick and SonntagsBlick. In 2007, he moved to Schweizer Radio DRS, where he initially worked as domestic editor for a wide variety of information programs. In October 2011, he took over as editorial director of the news online presence of Schweizer Radio DRS. Since 2013, he has been Deputy Head of Division and Community Manager of SRF News Online. "Joiz is consistently different. At joiz, TV, web and social media are a joint product. I'm looking forward to shaping and developing this together with a committed and creative team," says Alexander Sautter about the reasons for his move.

Alexander Mazzara, CEO of the Joiz Group, is pleased to have succeeded in luring another top SRF employee across the street and to Joiz: "This is part of our farm team strategy. SRF has already poached one or two of our best employees from us. It's nothing but fair that we're now also giving one of their best the chance to develop with us."

In the course of the relaunch, the logo and the corporate design as well as the entire Webshop of the company revised.

Responsible at Wearlite: Frank Pfeffer (CEO), Fabienne Kilchmann (Marketing & Sales), Kevin Klak (E-Commerce). Responsible at Rau Advertising Agency: Richard Rau (CD/text), Andreas Konrad (AD/text), Mauro Dimitri (consulting), Oliver Rau (overall responsibility).
 

Barbara Terpoorten receives the award for Best Actress in a Leading Role for her portrayal of Inspector Anna-Maria Giovanoli in the current SRF television series "Der Bestatter". Born in Visp VS in 1975, the actress attended the Zurich Acting Academy before joining the 400asa group of artists from 2000 to 2008. Before her leading role in "The Undertaker", she appeared in various cinema films, including "Lenz" by Thomas Imbach in 2004. The second season of "Der Bestatter" is currently broadcast on Tuesdays at 8.05 pm on SRF 1.

Jonathan Loosli is awarded Best Leading Actor for his role in the SRF Swiss film "Dinu" by Simon Aeby. Born in Bern in 1979, he attended the Berlin University of the Arts. In addition to numerous theater engagements, he regularly takes on roles in cinema and television films; for example, he was seen in "Eine wen iig, dr Dällebach Kari" or in the SRG SSR docu-fiction series "Die Schweizer".

Urs Fitze, Head of Fiction at SRF, commented on the two awards: "We are very pleased that Barbara Terpoorten and Jonathan Loosli, two actors who have not yet been seen on television so often, are being honored. 'Dinu' and 'Der Bestatter' have been very well received by television audiences. So it's all the better that a jury of experts is now also recognizing these productions."

A jury made up of representatives of Swissperform and the Solothurn Film Festival awards the Swiss Television Film Prizes sponsored by Swissperform. In 2014, these are Heinz Dill, Charlotte Heinimann and Seraina Rohrer. The awards will be presented on Sunday, January 26, at 5 pm in the Reithalle in Solothurn. The award-winning television films and series can be seen in the program of the 49th Solothurn Film Festival. These will take place from January 23 to 30, 2014.

Pictures: SRF
 

Previously, he successfully built up and managed the video department of Keystone/AWP as editor-in-chief. Roland Schäfli has fourteen years of TV experience as a senior editor, has also appeared several times as a freelance author of TV programs and has been active in journalism since 1989.

The video team will also be reinforced by video editor Lorenz von Meiss. The 32-year-old will start at 20 Minuten on February 1, 2014. The qualified TV journalist previously worked as a VJ for Tagesanzeiger/Newsnet, among others. In addition, von Meiss has experience in online journalism and is currently completing his journalism training at the School of Applied Linguistics (SAL) in Zurich.

Game editor Philipp Stirnemann, known as "Ill-Fil," has been working in the Digital department since the beginning of January. From 2000 to the end of 2012, the 38-year-old was head of department, presenter, speaker and producer at Star TV. In this capacity, he was mainly responsible for the program "Game TV". Since 2003, he has been a columnist for "Game Tip" for 20 Minuten.

The Business Department has been strengthened by Yves Hollenstein since January 1, 2014. The 32-year-old from the Rhine Valley studied journalism and organizational communication at the Zurich University of Applied Sciences ZHAW. Hollenstein has worked for SRF1 and SRF3, among others. Most recently, the family man worked in the media department of Liechtenstein's VP Bank.

In addition, the newsdesk is being strengthened. On January 1, 2014, 23-year-old Patricia Shams, who previously worked as an intern on the local news desk of 20 Minuten in Bern, started her new job. Christian Holzer will complete the newsdesk in February. The 27-year-old previously worked for a year as an editor on 20 Minuten's Bern editorial team. Before that, he completed an internship at Radio Capital FM in Bern.

Submit your campaigns online at Sdv-award.ch/participation , for haptic samples the postal service is still required. Officials of the SDV partner associations ASW, BSW, SW Schweizer Werbung, SMC, Swissfundraising and VSV traditionally benefit from reduced participation fees. Also motivate your juniors to submit to m SDV Junior Prize and win the SDV Junior Prize. Participation is sponsored this year by ZHAW and is therefore free of charge. Here to participate.

Dialog friends.ch

Not entirely new, but brought up to date is the new platform Dialog friends.ch. Here, dialog professionals or those who would like to become one can discuss with each other, exchange ideas or simply inform themselves. Dialog friends benefit from various offers, such as a free admission to the exclusive vernissage on 3.3.2014 and the Award Night to network not only online but also in person and offline. More info at this link. Werbewoche is once again the media partner of the SDV Awards in 2014.

Dolphins are more like us humans than we would like. For decades, we sold them for fools by letting them perform meaningless tricks. Switzerland is in the clear and has been dolphinarium-free since 2013 (a long time ago!). The Conny Land operators were unable to understand the problem until the very end. Another "Talk Täglich" probably wouldn't have helped. Perhaps the BBC can help.

The amazing documentary department of British state television has succeeded in filming dolphins taking drugs. A pufferfish is used for this purpose. This animal, known from Japanese cuisine, contains one of the strongest neurotoxins in the world in certain parts of its body. In small quantities, however, tetrodotoxin has a narcotic effect. As with any poison, it is a question of dose. There is no need to explain this to the dolphins filmed - they gleefully pass on the dead pufferfish as soon as the desired effect sets in. Once again, this proves the point: They definitely have better things to do than jump through hoops in front of screaming school classes. (hae)

The agency showed itself to be responsible for the complete recreation of the corporate design
responsible - from the revision of the brand to all print products. The brand image of the traditional Grand Hotel National in Lucerne is now shining in new splendor. Adicto, the agency for design and new media in St.Gallen, first took on the brand of the 5-star hotel and finally implemented the entire communication media for image, correspondence and guest information on the basis of the new corporate identity.

New overall picture after hotel takeover

The new, uniform appearance, which will characterize all activities of the Grand Hotel National AG in the future, has a pleasing background: After the expiration of the lease agreement, the AG took over the hotel operation again itself in the fall of 2013. "After the takeover, we wanted to continue our offer of hotel and résidence under a uniform image that shows our competence as well as the elegance, tradition and special flair of our hotel. We are very pleased with the result," says Nicole Winkler, General Manager of the Grand Hotel National.

Filigree down to the smallest detail

The refreshed brand features fine and closed ornamentation with curved shapes, the elements of which can now be reproduced in all media. This has enabled the consistent handling of the brand to be optimized through the multitude of formats and media used, and the color scheme to be reduced. In addition, the house was re-staged with current photographs. Adicto has been working for the Grand Hotel National since the agency was founded in 2012 and also designs, among other things, advertisements or, as most recently, the Christmas mailing.

"In my view, blogger relations are on the verge of a breakthrough as a PR tool. After all, the added value for companies of professionally addressing blog operators should not be underestimated. The trend will be at the expense of traditional mass media," emphasizes Nicolas Scheidtweiler. Blogs can be used to multiply topics and messages to specific target groups.

Blogger relations are similar in principle to traditional press relations, but are subject to special requirements. "Addressing bloggers requires a certain sensitivity. This is because they live in particular from the credibility of their person. Even a mere assumption of influence on the part of the company could trigger the opposite of the desired reaction and have a negative effect on the company's image," says PR expert Scheidtweiler in a press release. It is therefore important to only convey valuable and non-promotional information to blog operators.

Another trend for him this year is content marketing. Among the social networks, Nicolas Scheidtweiler sees Sildeshare as a rising star.