The Zurich-based agency Plan.Net won the pitch against two other agencies. The online strategy in the Swiss, German and Austrian markets focuses on the new website, the social media concept including content management and online advertising. Tobias Gärtner, Managing Director of Plan.Net Suisse: "The digital staging of the product launch picks up on the elements of the classic campaign, but at the same time expands them to include the needs of the digital world in terms of interaction and dialog. Our understanding of holistic brand launches, shaped by the House of Communication, made the collaboration with the client and the other agencies involved very inspiring. And the one or two shared chai lattes certainly helped in the process."

Responsible at Emmi: Suzan Durgut (Group Brand Manager), Melanie Muri (Senior Brand Manager), Sarah Villani (Brand Manager). Responsible at Plan.Net: Tobias Gärtner (Managing Director), Thomas Lüber (Head of Consulting), Peter Broder (Consultant), Janine Diehlmann (Content Manager), Nina Martens (Senior Art Director), Pascal Sonder and Furkan Fidan (Producer).

 

It's a familiar story: the safety instructions at the start of the flight don't really get anyone out of their seats. This is not only due to the fact that most passengers already have their seatbelts fastened. Experienced passengers are even conspicuous by their absence when it is explained for the hundredth time how to pull the oxygen mask over their nose in an emergency. In the event of an emergency, it would be very useful if everyone knew what to do.

To ensure that the instructions finally get the attention they deserve, airlines have long since started to package them in entertaining videos. A welcome side effect: if the films meet the public's taste, they become highly regarded free commercials on the Internet. Air New Zealand achieved major viral success with the "Lord of the Rings" security filmThe video generated over 11 million clicks on YouTube. Virgin also landed a million hit with the help of pop and YouTube star Todrick Hall: "Safety Dance". Thomson Airways was already shooting in 2009 Instruction with children instead of adults.

The list is long and Delta has now added an instant hit to it. The airline ignites five minutes of 80s fireworks. As a highlight, even series legend Alf makes a brief appearance. By now at the latest, everyone should be aware of the oxygen masks. (hae)

Over the course of the past year, the Zurich Department of Health carried out an investigation into whether the health law that has been in force in the canton since 2008 is being complied with. Even after five years, the advertising restriction is not being complied with everywhere, according to a press release issued on Thursday. For example, billboard advertisements for alcoholic beverages were still found in several publicly accessible locations. The guidelines are now intended to create legal certainty and facilitate compliance with the legal regulations thanks to easily comprehensible criteria, as the health department writes.

The cantonal health law explicitly prohibits "widely perceptible advertising" for alcohol and tobacco on public property and in public buildings. Football pitches and ice hockey stadiums are also covered by this regulation. The cantonal government is now clarifying how these legal provisions are to be understood. Any advertising for addictive substances that can be seen from a distance of ten meters or more is prohibited.

Advertising for non-alcoholic beer

Questions regarding jersey advertising at sporting events are also clarified. Accordingly, an advertising space of 100 square centimetres may be printed on the athletes' clothing. Another problem is so-called deceptive advertising. According to the Department of Health, this is particularly evident in advertising for alcohol-free beer from brands under which alcoholic beer is also sold. In these cases, it must be clear that the non-alcoholic drink is being advertised. Municipalities and sports clubs have an important role to play in complying with the applicable legal requirements, writes the Health Directorate. They have been urged to do their part to improve the situation. From May, random checks will be carried out to verify compliance with the guidelines. (SDA)

"You only fly once" illuminates the different facets of Podladtchikov. Author Christof Gertsch accompanied him for six months - for example, on the slopes, in the skate hall and while taking photos. The portrait of the successful halfpipe world champion is published not only in German, but also in English. In addition, the German version will be published as an e-book.

After "Fukushima - No Time for Anger", this is the second multimedia project of the "Neue Zürcher Zeitung". More than ten people from the fields of sports, data journalism and design contributed to the portrait on NZZ.ch during the last days before the Olympic Games.
 

In January 2014, Wemf gained a new participant for MA Strategy in the form of Swiss Post. Thanks to this cooperation, the established study will now also include direct mail as a media category from fall 2014. For 15 years, MA Strategy has enabled a comparison of users between media groups and relevant individual media from the press, television, radio, cinema, teletext, Internet, address directories and out-of-home advertising sectors.

Urs Wolfensberger, Head of Marketing & Sales at Wemf, is delighted about the collaboration with Swiss Post: "The inclusion of the direct mail category ensures that all advertising-relevant communication channels can be planned in the MA Strategy. It therefore remains the most comprehensive intermedia study in Switzerland.

The "Advertising expenditure in Switzerland 2013" statistics, which are also compiled by Wemf, confirm the importance of this step. Net advertising sales for direct advertising amounted to CHF 1.017 billion, which corresponds to a market share of around 23%.

Since the beginning of January, the Tamedia media group's magazine publishing house in German-speaking Switzerland has been managed under a new structure. As announced, Walter Vontobel has taken over the management of the publishing house Magazines and Finance and Economy and in this function is also responsible for the advertising market. Annemarie Ita, previously Publishing Director Schweizer Familie, is now Head of Reader Market. Bernt Maulaz will take on the new role of Head of Marketing and Business Development at the beginning of June 2014.

Sascha Müller will continue to be responsible for advertising for Annabelle. Jean-Claude Plüss, previously Advertising Manager of Schweizer Familie, will also take over as Sales Manager for Das Magazin. Sabrina Wägli remains Advertising Manager Finance and Economy. Michel Mariani, previously Area Sales Manager for Das Magazin, is the new contact for agencies for all titles. Jasmin Koolen, previously Head of Internal Sales Magazines, will be responsible for internal sales for all titles.

Bernt Maulaz is currently Head of Marketing Advertising Market at the NZZ publishing houses. The 44-year-old has many years of experience in media marketing. He started his career at Publicitas. He was later responsible for e-commerce and business development at Tamedia's Winner classified platforms and was Head of Marketing and Sales at internet start-up Moneycab.com. From 2004 to the end of 2010, he was Head of Publishing at Migros Media at the Migros subsidiary Limmatdruck. Bernt Maulaz is a federally certified marketing planner and publishing specialist and successfully completed his postgraduate studies in "Leadership and Management" with a Master of Advanced Studies at the ZHAW in 2009.

Yves Schifferle will take up the position as Head of Branded Content on February 1, 2014, according to a statement. His responsibilities include the development of branded entertainment formats and the implementation of major partner projects. Alexander Mazzara, CEO of joiz Group: "Branded entertainment is one of the big trends in the international TV market, and joiz is undoubtedly already one of the leading providers of such formats. With Yves Schifferle, we will once again decisively strengthen ourselves in this area!" With formats such as "M-Budget WG," "M-Budget Brain+Buddy" (developed in collaboration with Jung von Matt and Migros) or the interactive quiz "Wer's glaubt" (Wirz/PHD/Mobiliar) and many other successful projects for partners such as Swiss Milk, Logitech or Trident, joiz has a considerable track record in cross-media branded entertainment.

Yves Schifferle is 38 years old and lives in Zurich. He has been working in television entertainment for over 15 years, most recently developing and producing formats for SRF, Joiz and other clients as owner of the company Flying Producer. In the five years prior to that, he worked as an executive producer in the entertainment department at Swiss Television. During this time, he created and was responsible for several successful entertainment formats, including "Happy Day", "Der Match", "Tapetenwechsel", "Stunthero" or "Aeschbacher". From 2002 to 2004, Yves Schifferle lived in Cologne, where he co-developed and editorially managed the ProSieben format "Rent-a-Pocher," among others.

"Everyone is talking about transmedia storytelling, branded entertainment and native advertising. Joiz is one of the few players that actually puts theory into practice, setting standards. I'm looking forward to further developing these innovative forms of storytelling with an experienced team, and hope to inspire and move customers and audiences with strong stories," says Yves Schifferle, explaining his move. His company Flying Producer will continue to exist for the time being. Ongoing projects will be completed.
 

For seven years, Brigitte Lopez was responsible as Area Sales Manager for the Beobachter Group and TV Illustrated, and since 2013 also for Handelszeitung. As of January 1, 2014, she has now switched completely to the business media and is the contact person for on- and offline advertising in the Handelszeitung, the various guides, and the new Swiss edition of the German style magazine Icon.

The area responsibility for the Beobachter Group and the TV-Illustrierte in French-speaking Switzerland will now be taken over by Ms. Natascha Gass, who will complement the sales team with an 80 percent workload as of April 1, 2014. She lives in the Biel region, is bilingual and has the ideal qualifications for this position in sales and customer service, according to the press release. In recent years, she has worked for Tele Bilingue and Radio Canal 3, most recently as a media consultant.

Clearer, more comprehensive, more diverse Campus.nzz.ch has been completely revised so that you can find what you need even faster: For choosing a course of study, for studying itself, for starting a career and for everything else, love, living, traveling and more. NZZ Campus tells true stories about real people and life. Journalistic
independent and at NZZ level. Multimedia in text, audio and video. On a technical basis, Previon Plus has been relying on the modular content management framework Drupal for years and has developed intelligent editorial workflows for NZZ Campus for optimal content networking.

Reduced to the max

Simplification and reduction were at the forefront of the new design concept. With large images and completely revised typography, the focus is on the content and offers the visitor the best possible reading pleasure. In the detailed article, for example, a disturbing right column with advertising teasers is dispensed with and only other relevant articles are displayed with a brief outline.

Find relevant content faster

The thematic categorization of content via keywords and headings enables a quick overview of topic-related content with a click. Articles are often "relevant" because they are popular. In order to quickly recognize this content, there is now the Campus Credits The more often something is clicked, shared and commented on, the more credits the content receives.

"Previon Plus convinced us with clean planning, efficient work economy and clear communication that I really found extremely remarkable!" says Ronald Schenkel, Head of NZZ Campus.

The web hosting provider Hostpoint from Rapperswil-Jona has been growing continuously for years. According to a press release issued by the company on Wednesday, it is focusing entirely on Switzerland as a location. Hostpoint provides all services from Switzerland, including support, development and administration. The company employs 36 permanent staff (up six on the previous year) at its offices in Rapperswil-Jona. In order to be prepared for further growth, 2.8 million Swiss francs have been invested in the expansion of the infrastructure, which is operated exclusively in Switzerland, over the last 18 months.

The long-standing partnership with the Migros Club School was also expanded. It now offers courses designed by Hostpoint and taught by Klubschule instructors. A new hosting administration tool for customers was also introduced in December. It allows several hosting accounts to be managed with just one login and enables authorizations to be granted to other people and service providers (e.g. web designers or webmasters).

 

In the small pots was a flyer with the words "The taste of garden herbs - within your reach. Wait until I grow and win a Première Saveur on Mccormick.ch/game". The message on the balloons "Take me with you" was diligently followed, according to a statement from the agency on Wednesday.

A total of 1000 prize codes were distributed to passers-by. These can be redeemed on the competition page and the prizes are products from the Première Saveur line from Mc Cormick. The message behind the campaign: only real herbs guarantee full freshness. If you don't want to wait for them to grow, use the equivalent McCormick products.

Responsible at McCormick: Nathalie Roth (project management), Samuel Fueter (overall responsibility). Responsible at Xeit: Martina Näf (design), Nicole Nobs (coordination), Andrea Iltgen (consulting and project management).

On the new website, workshop appointments can be made online, test drives can be booked, and customer service staff can be contacted via various channels. In addition to these new online services, it is also possible to call up the entire range of used vehicles or configure the Mercedes of your dreams, and you can find comprehensive information about the services and the company.

In a next step, an interface to the garage system and an online store are planned. To meet the requirements of mobile internet users, the website is implemented with responsive web technology.

Responsible at Kestenholz: Thomas Kestenholz (overall responsibility). Responsible at BSSM: Urs Schneider (CD), Hannes Müller, Sonja Niemeier (text), Daniel Bard (screen design), Philipp Buser (consulting). Alain Veuve, AOE Media: Webconsulting & Programming.