The case has been dragging on for years. The district court has already dealt with it for the second time. In August 2012, it sentenced the columnist to a conditional fine for defamation. The verdict was overturned due to a formal error.

At the second attempt, the court has now reached an acquittal, as announced in a press release on Monday. The plaintiff must pay the court costs and pay the other side compensation of more than CHF 10,000. It is not yet clear whether he will take the matter further. The written reasons for the latest verdict are still pending.

In a column in the Tages-Anzeiger newspaper in August 2008, Schwaninger described the entrepreneur as a failed and opaque impostor. He had made a mega bankruptcy by destroying capital. He always had a half-silky lady on each arm. He could no longer enter Switzerland because of illegal activities.

The entrepreneur had demanded a conviction for defamation and a sentence of 100 daily rates of 150 francs. However, the court now followed the defense's request for acquittal. As a gossip columnist, Schwaninger had not written a factual journalistic report. In a gossip column, readers expect linguistic exaggerations. The author had also relied on the in-house lawyer, who had checked the text and classified it as unobjectionable. (SDA)
 

Saiten can use its online platform Strings.ch as announced by the publishing house management on Monday. Saiten is supported by the Foundation for Media Diversity from Basel with 75,000 Swiss francs, and private individuals from Eastern Switzerland are contributing the same amount.

The Saiten editorial team is being strengthened with the addition of Katharina Flieger to expand Saiten.ch. According to the press release, the cultural journalist will be employed on a 50 percent basis. Flieger also works for Swiss Radio and Television (SRF) and the Winterthur culture magazine Coucou. (SDA)
 

Roland Wittmann (born 1972, German-Swiss dual citizen) joined the Tamedia media group in 2008. Over the past five and a half years, he has built up the Corporate Development and Projects team and has overseen the integration of Espace Media and the Swiss business of Edipresse, the sale of the radio and TV activities and numerous strategic and operational projects. In addition to his role as Head of Corporate Development, he was interim Head of Online Development between January 2011 and April 2012.

A graduate in business administration (lic. oec. publ.) with a focus on strategic development, he has worked for Swiss Federal Railways (SBB). As Chief Strategy Officer at the Goldbach Group, he will be responsible for managing the strategic development process from June 1, 2014.

The Association of Swiss Sports Authorities (Assa) has presented a national campaign in the presence of Sami Kanaan, Michel Pont, Markus Feller and judoka Laurent Paccaud. The aim of the campaign is to combat sexism and homophobia in everyday sport. It is supported by Swiss Olympic.

Assa presented the five poster subjects to the assembled journalists and players from the Swiss sports world at the Haus des Sports in Ittigen. A flyer was also designed for the campaign in the three national languages German, French and Italian to provide an insight into the issues and objectives of the campaign.

Jonas Projer has been working for Swiss television since 2006. In addition to two internships as a correspondent in Washington and Brussels, he completed a stage at "Schweiz aktuell" and worked in various editorial offices such as "10vor10", "ECO" and "Tagesschau". In August 2009, he took up the position of domestic TV correspondent for Zurich and Schaffhausen. He then moved to Brussels as TV foreign correspondent in 2011.

At the end of August 2014, Jonas Projer will start as a presenter on "Arena". He succeeds Urs Wiedmer, who has decided to report from the Federal Palace for Swiss radio and television in future. Wiedmer will continue to host the political discussion program until the summer break in July 2014.

For the seventh edition, the Swiss Music Awards are moving to the Hallenstadion Zurich and opening their doors to Swiss music fans. For the first time, the coveted awards will be presented in public and made accessible to a large audience. Credit Suisse Viva, the banking service for young people and students, is supporting the event as the main sponsor. Streuplan was responsible for the entire communication of the partnership.

The Viva Music Quiz puts the target group's music knowledge to the test. Participants who answer the tricky questions correctly have the chance to win two out of 100 tickets for the show. In addition to the Viva Music Quiz on the Internet, the Viva Quiz Taxi is also on the road in various Swiss cities. If passengers answer five music-related questions correctly during the journey, they win two standing room tickets for the Swiss Music Awards. With a master question, participants can then put all their eggs in one basket and win VIP tickets. However, anyone who answers a question incorrectly must get off the bus and continue the journey on foot.

The first two episodes of the Viva Quiz Taxi from Zurich and Basel can already be seen on 20 Minuten Online. Further episodes from Bern and Lucerne will be broadcast in the coming weeks.

Responsible at Credit Suisse: Tarkan Özküp Marketing Private Banking & Wealth Management - overall responsibility), Daniel Fischer (Marketing Private Banking & Wealth Management Clients Switzerland), Olivia Zechner (Marketing Private Banking & Wealth Management Clients Switzerland Bonviva&Viva - team leader), Raffael Leu (Marketing Private Banking & Wealth Management Clients Switzerland Bonviva&Viva - project leader), Christian Clavadetscher (Marketing Private Banking & Wealth Management Clients Switzerland Bonviva&Viva). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink (art direction), Ennio Cadau, Barbara Michel (text / concept), Sébastien Rouiller (consulting), Rebecca Kalina (project management), Dalibor Tihi (online). Online: INM. Film: John Allen AG.

 

The campaign pays tribute to the early days of a company that has championed reliability and sustainability from the very beginning and has consistently adhered to these principles for a hundred years, according to a statement released on Sunday.

In addition to the anniversary campaign, /Department is also responsible for the quarterly anniversary publication «Die Nordostschweiz.» It will appear as a supplement in various Swiss newspapers throughout the anniversary year.

Responsible at Axpo: Rainer Meier (Head of Corporate Communications), Andreas Wild (Senior Consultant, Advertising & Marketing), Monica Binder (Head of Sponsorship). Person in charge at /Department: Marianne Sauter (Consulting), Tim Boin, Dominik Brülisauer (Copy), Robin Mummenthaler (Image Editing), Johannes Eisenhut (Strategy), Oliver Brunschwiler (Creative Direction). Photography: Oliver Nanzig.

Over the course of two days, under the direction of jury president Markus. Over two days, around one hundred of the best Swiss creatives judged works from the past year - together with this year's guest juror, Swiss director and author Dani Levy. After two days of judging, 7 gold, 29 silver and 61 bronze winners were announced. And four evergreens.

The award-winning campaigns are particularly striking: A spectacular campaign that touches, entertains or moves people and thus spreads via social media is particularly successful in advertising terms, according to the ADC press release.

The gold work

Film category: Pro Infirmis "Mannequins" - Jung von Matt/Limmat
The online film about the creation of the disabled mannequins on Bahnhofstrasse is an impressive example of how creative ideas can now be disseminated worldwide via social networks and PR. The film now has over ten million views on YouTube. The campaign with the disabled mannequins and the film were awarded silver in four other categories, making them the main winners of this year's jury.

 

Promotion category: Swisscom "All eyes on S4" - Heimat advertising agency
At the cross-media event for the launch of the Samsung Galaxy S4, passers-by could win an S4 if they did not take their eyes off the S4 for an hour. The participants were distracted with various crazy activities. The campaign could be followed online on major portals.

Category Posters: Max Shoes "Stunning collection" - Jung von Matt/Limmat
The ADC jury also awarded gold for the amazing and striking image idea and its great, fashionable realization.

Creative Media category: "Days of Hope" - Saatchi & Saatchi
In February 2013, the weather report on television was presented by a homeless person - because no one can explain the cold better than a homeless person. The impressive campaign drew attention to Pastor Sieber's social work in Switzerland. It was part of a European "Days of Hope" initiative.

Category Radio: BMW Motorcycles "Adventure" - Serviceplan Suisse
What terrible things can happen when a motorcycle suddenly breaks down in the middle of a distant country is presented in this radio spot series in an amazing, highly entertaining and relevant way.

Design category: Rotpunkt pharmacy magazine "Hä?" - Studio Marcus Kraft
A completely fresh kind of "pharmacist's booklet": one that is aimed at young people and their needs and questions about their health, and whose design is anything but sickly and old-fashioned.

Category Illustration: Zurich Chamber Orchestra "Fantastic Orchestra" -Havas Worldwide Zurich
Well-known classical works were lavishly illustrated as an amazing orchestra: a feast for the eyes that the jury honored with gold.

The evergreens

Since last year, the ADC has been recognizing excellent campaigns that have been based on the same central idea for at least three years up to the present day and thus demonstrate strategic and conceptual continuity at the highest level.

Switzerland Tourism "Sebi & Paul" - Leo Burnett Switzerland
The Switzerland Tourism campaign with the two rustic mountain men Sebi & Paul was awarded an evergreen. They have been national and international advertising ambassadors for our tourism for years.

Federal Office of Public Health "Love Life" - Havas Worldwide Zurich
With "Love Life", the Federal Office of Public Health first managed to address the topic of "Stop Aids" and later sexually transmitted diseases in a life-affirming, fresh way instead of with a warning finger.

Graubünden "Gian & Giachen" - Jung von Matt/Limmat
The ibexes Gian and Giachen in the Graubünden campaign joke about skiers, tease bikers and also take the mickey out of each other - in commercials, as a travel agency, as a weather app or "Bockcast".

Sunday newspaper "Babushkas" - Y&R Group Switzerland
For more than six years, the Babushka campaign has shown in an amazing way that the Sonntagszeitung gets to the bottom of a wide variety of topics.

All award-winning works can be here be considered.

 

This is symbolized by the example of Peter Felser, who now bears a striking resemblance to the hero of the award-winning Switzerland Tourism spots of his former agency Spillmann Felser Leo Burnett. The subject appears in the ADC festival magazine Cicero as well as in the advertising trade press.

Responsible at Publisuisse: Reto Burkhalter (Head of Communications), Oliver Hofer (Project Manager Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Mario Moosbrugger (art direction), Markus Ruf (text/concept), Sabrina Luck (consulting), Sebastian Durband (consulting management).

Guinness is not an official sponsor of the Olympics. The beer producer therefore had to remove the online ad featuring biathletes Tracy and Lanny Barnes from its official channels shortly after it was published at the end of January. This is what the Swiss Olympic rules stipulate. Until the end of the Winter Games, only sponsors are now allowed to advertise with the faces of Olympic participants.

The commercial briefly tells the story of an important decision in the twins' lives. One of them has voluntarily given up her participation in Sochi. The other will still be in the race. And Guinness' commercial will probably do the same - not on the company's official channels, but on YouTube. (sis)
 

The General Secretaries' Conference (GSK) wants to subject the Public Access Act, which has been in force since 2006, to an extraordinary review. According to a press release from the association, it is inspection units in the administration that want to be exempted from the Public Access Act Publicity law.ch from Saturday.

The corruption affair at the State Secretariat for Economic Affairs (Seco) shows how important a well-functioning public disclosure law is, according to the press release. For months, Seco had refused to disclose the private contracts. However, Seco's internal supervisory body did not get to the bottom of the matter. It was only the media that brought the case of corruption to light.

Instead of discussing restrictions to the Public Access Act, the administration should press ahead with implementing the existing law in order to promote the transparency of administrative activities, as envisaged by Parliament, the association demands.
 

In his new role, Rolf Cavalli (45) will be responsible for the online and mobile platforms of Nordwestschweiz and all its editions. He is also closely involved in the further development of AZ Medien's digital offerings and represents Northwestern Switzerland on the central committees of the digital business, as the media company announced.

Rolf Cavalli studied general history, political science and German linguistics at the University of Zurich. He was most recently Chairman of the Blick Group Newsroom and Editor-in-Chief of Blick.ch from 2009 to 2013. He also managed Sonntagsblick on an interim basis from November 2012 to August 2013. Cavalli left Ringier at the same time as Andrea Bleicher (Werbewoche.ch reported), who was editor-in-chief of Blick on an interim basis from February to August.

Rolf Cavalli grew up in Winterthur and has three children.