The demand for editorial substance is manifested in the new claim: "Unfortunately demanding!", according to a statement on Monday. The new campaign - a text-only campaign - is intended to show what the demanding readership gets out of reading: Namely, the recognition of new contexts.

In each of the text subjects, words are separated into their syllables. The play on words reveals new contexts to the viewer. The source of inspiration was Beat Gloor's work with book titles such as "Staat Sex Amen". Gloor agreed to collaborate with the agency. He was not only spiritus rector, but for once contributed as a copywriter. The fact that this is a somewhat more complex text campaign is intentional: After all, Schweizer Monat positions itself within the media world as "Unfortunately Demanding."

The three new sub-categories "Social", "Branded Technology" and "Branded Games" have been added - with the aim of driving development in the modern media landscape. In addition to evaluating the reach and creative use of social networks, the "Social" category also assesses how networks contribute to achieving a commercial effect. The "Branded Technology" category evaluates how various technologies are used to position a brand in the best possible way. In "Branded Games", the jury evaluates submissions with the greatest possible creativity to specifically emphasize the experiential value of a brand.

The "Cyber" category now has a total of 9 sub-categories: "Craft", "WebCampaign", "Web Platforms", "Online Ad", "Online Video", "Social", "Branded Games", "Branded Technology", "Integrated Multiplatform Campaign".

Philipp Thomas, CEO Lions Festival: "The Cyber category has undergone many changes since its inception in 1988. Due to the ever-changing digital world and the introduction of the Mobile Lions in 2012, it has become more important to redefine the structure and purpose of the Cyber Lions and to constantly update it."

The Cannes Lions Festival also presents the innovations of the Cyber Lions in a video.

 

The TV commercial by Venables Bell & Partners USA for the Audi A3 shows a couple buying a dog. She wants a Doberman, he prefers a Cihuahua. So they get a Doberhuahua. The result is terrifying. Fortunately, Audi is not afraid of such half-hearted concessions. With the new Audi A3 Sedan, Audi offers a car for individualists who would rather look for the perfect solution than make a bad compromise, or so the message goes. (sis)

According to a press release issued by the publishing house on Tuesday, the change of baton coincides exactly with Peter-Matthias Gaede's 20th anniversary as editor-in-chief of Geo. From July 1, he will act as journalistic advisor to the Gruner + Jahr publishing house's executive board.

Gaede worked for Geo for a total of 31 years. Gaede has been editor-in-chief of Geo and Geo Specials since July 1994. In 1995, he refounded the Geo Wissen series, of which he was editor-in-chief until 2007, before becoming publisher of Geo Wissen. In 1996 he launched the children's magazine Geolino, in 2002 Geolino extra and before that, in 1999, the history magazine Geo Epoche, was editor-in-chief of the children's magazines until 2006, of Geo Epoche until 2005, and has been editor-in-chief since then, also for the titles Geokompakt and Geomini as well as for the Geo books. Previously, Gaede had been deputy editor-in-chief of Geo since 1992.

The position of editor will no longer be filled. Michael Schaper will remain editor-in-chief of the Geo-Wissen titles, Lars Nielsen of Geo Saison and Martin Verg of the children's titles.

Gaede's successor Christoph Kucklick, who holds a doctorate in cultural studies, already worked as editor-in-chief for Geo Saison from 2004 to 2007, followed by two years as deputy editor-in-chief of Geo and editor-in-chief of Geo.de. Kucklick has been writing as a freelance author for Geo, Die Zeit, Zeit Magazin, Capital and brand eins, among others, for four years. He has also acted as a consultant for various publishers and universities and developed new formats for different media.

 

The qualified PR consultant, who previously managed the Zurich office with around 15 employees, will take over the operational management of the agency from Martin Zahner as CEO from February. The agency made the announcement in a press release on Tuesday. With the new division of roles, Yjoo is preparing itself for further growth and is broadening its management responsibilities, according to a press release issued on Tuesday. Krucker and Zahner already worked closely together at Trimedia.

Martin Zahner will continue to be fully available to the agency and will devote himself to its strategic development as CEO and partner. Gabi Badertscher, Sabine Bianchi and Samuel Güttinger as well as the two site managers Daniel Herrera, Yjoo Lausanne, and Marco Werder, Yjoo Lugano, complete the well-established management team, which will be further strengthened in the coming months.

Barbara Weber is a trained PR specialist and editor and has completed the CAS course in political communication at the ZHAW Winterthur. As project manager at the Lung League, she was responsible for the conception and design of information and awareness-raising campaigns and for the communication of the federal popular initiative "Protection against passive smoking". In addition to her new role as head of department, Barbara Weber is also media spokesperson for the Swiss Lung League.

Ursula Luder will continue to work for the Swiss Lung Association. As Head of Marketing, Communication and Fundraising, she will focus more on other tasks in the future.

 

In August, the applicant contacted Zermatt Bergbahnen with the wish to have a large advertising space at the Matterhorn glacier paradise mountain station fitted with a personal poster of the couple and to propose to his long-time girlfriend after the cable car had arrived. Zermatt Bergbahnen and the outdoor advertising company APG|SGA supported the proposal campaign. The imposing canvas that was finally produced measured 340 by 160 centimetres and was enthroned on the highest viewing platform in the Alps, according to a press release issued on Monday.

In the run-up to the proposal, red heart-shaped hand warmers were distributed at Zurich main station and Bern station with the note "Where would you ask?" and the date of the proposal. Zermatt Bergbahnen and APG|SGA used social media channels to keep their fan communities guessing exactly what the question was until it was resolved.

The two new subjects "Balanced nutrition" and "Summer and winter" - together with last year's subjects - will be seen in two waves in January/February and July/August at billboard sites in German- and French-speaking Switzerland. The poster campaign will be supplemented by an online banner (from September 2014).

Responsible at Swisspatat: Christine Heller (Management). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Wolfram Scherrer, Heike Gross (Text), Kerstin Berk (Art Direction), Nina Geissbühler, Jeannine Moser, Miro Pfister (Graphics), Claudia Shatri, Nick Schoberth (Consulting), Jonas Spengler (Photography & Image Editing).

The brochure presents eleven operations such as burglaries, traffic checks and house searches, all of which take place within one day, according to the press release issued on Monday. The brochure is presented in an authentic police call style. All departments of the Zug police are thus presented to the public.

Responsible at the Zug police: Judith Aklin (Head of Communications), Marcel Schlatter (Deputy Head of Communications). Responsible at Dynamite: Caroline Rissel (art direction), Urs Zwyssig (concept), Massimiliano Madonna, Roger Bosshart (consulting), Fotosolar (photography).

The new website has recently been launched at Sommerau.ch accessible. The design of Newmedia is based on the appearance of Best Western and the Hotel Sommerau.

The online presence not only impresses with its design, but also offers many helpful functions, according to a press release on Monday. Visitors can explore the hotel virtually, find information on rooms, seminars and the restaurant, such as the lunch menu, and book their room or a table directly online. The Hotel Sommerau also focuses on transparency. To this end, it incorporates guest comments from various well-known review platforms. Visitors can read how previous hotel guests experienced their stay. Another function is the integration of the Lunchgate restaurant portal, which allows guests to take a virtual tour of the restaurant.

Sommerau.ch will soon also be available on mobile devices. The Typo 3 content management system is used to create and operate the website.

Works can still be submitted until February 7 - the submission deadline has been extended in response to popular demand, according to a press release issued on Monday. Current information on submission, tickets and the festival can be found at here.

 

The tweet from @WindowsAzure shows a picture of an elderly woman and is accompanied by the words: "What do you do when your 68-year-old secretary needs Active Directory Multi-Factor Authentication? Ask Dear Azure." Windows Azure is so easy to use with the help of Dear Azure that even an older woman can do it. Not a good branding idea, according to many. Especially for the IT sector, which still lacks female specialists.