They are proud of what they have learned, they have brilliantly prepared a special cross-media case in their thesis, they now feel fit to act in multimedia, they can now do so in a professional manner.

Half of the CAS graduates work in a service company in the media industry, while the others are employed in advertising and media agencies or on the client side. Five of them tell us here about their motives for taking such a CAS, state what they learned in the five-month training program to become cross-media managers, and outline their future career paths. Fredy Bühler works for a media group as the person responsible for IT services, Jörg Klemm earns his living in a consulting firm, Greg Notter works as a content business developer and manager, Thomas Obrist manages a medium-sized printing company, and Bernhard von Allmen holds a management position in the communications department of a bank.

Media change as a driver

Anyone working in the graphic arts industry is constantly aware of the technological advances. Thomas Obrist therefore speaks of the "éducation permanente" that is necessary to ensure the economic success and further development of his business. Bernhard von Allmen also refers to the constant media change that influences our society, and since he likes to hold the reins in his hands, it was clear to him to choose a further education that would give him the necessary overview. Jörg Klemm was also looking for something fundamental so that he could grasp the cross-media reality in all areas of corporate communications. Greg Notter wanted to look behind the term "crossmedia": "Theory, market comparison and best practice in discourse" was his goal. Fredy Bühler had very specific ideas about what this training as a cross-media manager should bring him. He wants to gain the comprehensive insight into digital media production so that he can later orchestrate cross-media projects.

To what extent did the first Crossmedia Manager training course fulfill such expectations, and in what ways were the graduates able to improve and expand their previous skills? Greg Notter is convinced that he will be able to recognize core issues in the planning and realization process more clearly, as well as to pick out the appropriate production methods better and to delineate responsibilities more precisely.

Assessing the new media correctly

Fredy Bühler's good view across the various digital media stands out. This helps him to designate the necessary content and to measure its success, which enables him to now also lead larger projects in which several stakeholders are involved. Jörg Klemm is now better able to assess the advantages, but also the limits and complexity of cross-media projects and to communicate this more precisely to third parties, which helps him to make the right clarifications. Bernhard von Allmen considers himself up to date with the various techniques and tools, which makes him fit for cross-media challenges. Thomas Obrist has a similar view of the skills he has acquired, which have led to better networked and cross-media thinking. With this, he can and will now initiate and handle multimedia projects.

Because often his customers, who are mainly from the SME sector, don't know exactly which media they should link together and how. Thomas Obrist can now advise them more comprehensively and precisely, which also increases his chances of winning such an order. Bernhard von Allmen describes the strengths he has acquired as a broader knowledge of publishing, marketing, digital techniques, market research and communications. This enables him to assess more accurately when to use which player in cross-media projects. Networked thinking is a "must" for him when it comes to launching multimedia campaigns.

Fit for cross-media projects

Greg Notter, too, sees his strength today in networked thinking, which is necessary to develop new products and open up further business areas. For Fredy Bühler, the ability to talk to different media producers on an equal footing is an important strength that allows him to act as a mediator between different media worlds. This is important because the technology requires in-depth, specialist knowledge, so you need a counterpart who has an overview and thus enables successful interaction. Jörg Klemm sees the cooperation between different professionals, who are rather creatively active, and those, who are mainly oriented towards numbers and/or proceed in a very structured way, as a significant strength. This can prevent a cross-media project from becoming disoriented or threatening to fail due to inefficiency.

Communicate more precisely in the future

Greg Notter wants to use the skills he has acquired to fill the arc of tension from sender to receiver and vice versa with new life. In provocative terms, he wants to explore the boundaries of online and offline media to the point of subversive communication. Bernhard von Allmen, who wants to optimize communication campaigns at his bank, takes a more sober view. But he also hopes that, thanks to better knowledge, he will be able to tread new communication paths. In any case, he is sure that he will be able to communicate and sell more precisely in the future, which will pay off in the end. Fredy Bühler also has a very practical idea of how to put what he has learned into practice. He will link the three parallel workflows in his company for print, web and video in such a way that cross-media projects can be carried out from a single source. In addition, he is looking around for suitable tools that allow largely standardized and thus automated media production. Cross-media production will also be a professional focus for Jörg Klemm in the future, although he would like to concentrate on applications for in-house instruction and for training, as well as on consulting services. And Thomas Obrist wants to pass on his acquired knowledge directly to customers, in order to strengthen their confidence in multimedia projects as a competent contact partner in communication issues. Here, he sees a lot of potential to profit from, especially among smaller and medium-sized companies.

Hannes Zaugg

Fredy Bühler will orchestrate cross-media projects

Jörg Klemm opens the horizon for new technologies

Greg Notter explores the boundaries to subversive communication

Thomas Obrist wins new cross-media customers as a competent interlocutor

Bernhard von Allmen wants to communicate and sell more accurately

Cross-media management for decision-makers

Sawi is running a special course for decision-makers in March 2014. They will be introduced to the most important aspects of crossmedia on four Wednesday evenings (12.3, 19.3, 26.3 and 2.4 2014, 18-21h each). First, Roman Hirsbrunner (CEO JungvonMatt/Limmat) will present the path from classic advertising to cross-media campaigns, then Olaf Gijseman (CEO gateB) will look at the modulation of processes so that standardization enables automation. On the third evening, Frank Bodin (CEO Havas Worldwide Switzerland) shows how clients can be inspired to use new media. Andreas Stuber (Head of Integrated Communication at SBB) will conclude with a presentation of his case: SBB is adapting its organization to the multimedia world. Those who attend three of the four evenings will receive a Sawi certificate at the end. Anyone who wants to keep track of the increasingly complex media world should not miss this Brushup Crossmedia. Registration directly on Sawi.com.

 

The program "Usflug" presents a new excursion destination from eastern Switzerland every week. Dilan Gropengiesser was able to gain her first moderation experience earlier. Among other things, she worked for the Amiado Group, which is responsible for Axel Springer's Web TV. Dilan Gropengiesser is 26 years old and comes from Zurich. She has been working on the editorial team of Tele Top since May 2013.

Dilan Gropengiesser, as successor to Simone Siddiqui, welcomes viewers for the first time on February 15, 2014. In her first broadcast, she visits the exhibition "Fairy Tales, Magic and Trudi Gerster" at the National Museum in Zurich. She will be accompanied by Esther Jenny, daughter of the legendary storyteller Trudi Gerster. The show "Usflug" continues to be sponsored by "Thurbo - Die Regionalbahn". "Usflug" can be seen every Saturday on Tele Top from 6.30 p.m. with hourly repeats.
 

As part of the "Partner Campaign National Tobacco Program (NPT)" project, the FOPH is launching a new national communication campaign under the umbrella brand "Smokefree" together with representatives of cantons and NGOs. The campaign will be present in the public eye for three years. The campaign is scheduled to start at the end of 2014. Since February 10, 2014, the tender documents for the communication mandate "Partner Campaign NPT Smokefree 2014-2017" (specifications/briefing documents) have been available at Simap.ch (Information system on public procurement in Switzerland) is available for download.

Applications must be submitted by March 10, 2014 to: Federal Office of Public Health FOPH, Attn: Staff RM, DS and CC, Schwarzenburgstrasse 165, CH-3003 Bern.

Image: Keystone

SRF opens the celebrations with an interview with Podladtchikov's mother, who is understandably beside herself with joy. "Gaaanze Welt, thank you so much, we are happy!". SRF follows up and goes into detail: "How was the second run?" Ms. Podladtchikova gives the answer in as much detail as the unnecessary question deserves: "Yay! (...) That was very, very good!". That's very likeable.

Next program highlight: An interview with the beaten, fourth-placed snowboard superstar Shaun White. "Shaun White, this is the opposite of what happened four years ago... what do you think about it?" Surprisingly, White is not up to speed with SRF's statistics and asks perplexedly: "Uhh... what happened four years ago?" "You were first, Iouri was fourth..." "Ahh... I didn't know that".

Podladtchikov is still a long way off, there is still time to bridge the gap. SRF-Borer asks expert Gian Simmen whether the medals won by the young Japanese were foreseeable or whether this is "a new trend". Simmen explains that the Japanese have always been good, that was known. They have good support programs and have therefore always finished on the podium. So not a snow development country after all. The viewer learns together with SRF freestyle commentator Boreryou feel connected.

Good news: Podladtchikov is only a few boxes away. The Olympic champion discovers his TV colleagues at home and his face brightens. Simmen and Borer keep the audience entertained with slogans of perseverance.

The colleague from Ticino television gestures that it will be his turn first. The diplomatic SRF borer agrees immediately.

Minutes later: Gian Simmen makes eye contact with his colleague Iouri and greets him with a snowboard-typical "hang loose". Borer is visibly relieved: "Now he's spotted Gian!"

It can only be a matter of moments. To bridge the gap, Simmen grabs Japanese silver medalist Ayumu Hirano, who has just tried to sneak past. He is 15, 1 meter 45 tall and speaks no English. Ideal conditions for an SRF interview between friends. Good question: "You're second... how do you feel?" Contrary to all expectations, Hirano now goes into detail, delivering sentence after sentence in Japanese and threatening to disrupt the schedule. The interpreter summarizes briefly and concisely: Hirano has been training for this moment for a long time and is now looking forward to the rest of his career.

They have finally got rid of the Japanese and realize that Iouri is only one box away. "At the moment he's with the Chinese... then he'll come to us!" reassures Borer. In the meantime, he has forgotten about his colleague from Ticino.

Just one more question for Gian to bridge the gap. "When did you think Gian could become Olympic champion?" Borer is referring to Podladtchikov, of course, but the imminent arrival of the new gold medal hero has a noticeable effect on his concentration. "On February 12, 1998," counters the former Olympic champion Simmen confidently, until he is finally interrupted by the current title holder...

...and is greeted enthusiastically. The colleague from Ticino (2nd from left) greets us enthusiastically, but is not noticed for the time being.

It gradually dawns on his colleague from Ticino that the spontaneous bon vivant Podladtchikov doesn't really care about the media's order. With a stressed but determined gesture, he reminds SRF of the agreed order.

Arm in arm with Simmen, Podladtchikov then turns to Ticino television. Borer agrees and literally states: "We'll let the Ticino man ask two questions!" He returns the Swiss-German cordiality with an equally hearty laugh.

During the Italian-language introduction, Podladtchikov turns to Simmen, shrugging his shoulders and saying he doesn't understand the language. Fortunately, his colleague from Ticino suddenly switches from Italian to German. "A dream... after fourth place in Vancouver... your feelings?" "...ahhhh... incredibile!... that's all... need I say more?" He has to. So he adds in Swiss German: "I imagined that dä Gian comments when I throw!" His colleague from Ticino probably wouldn't have understood that either if he had been able to speak Swiss German. Podladtchikov answers the next question by saying that he had a 1:1 chance of standing his Yolo flip because he only tried one.

His colleague from Ticino dares to ask one last question and wants to know whether it's not special to become an Olympic champion in Russia as a Russian-born Swiss national. Somewhat taken aback, Podladtchikov turns to Simmen: "I've already answered that before... actually...". He means at a TV station earlier in the interview marathon. Media pro Simmen intervenes to mediate and tries to encourage his colleague to answer: "You've been training for this for three years now, haven't you?" To no avail. Podladtchikov explains to his colleague from Ticino: "Yes, I can't...uhhh...sorry!" and adds apologetically to Simmen: "I didn't understand anything."

SRF's time has finally come. Borer intervenes in the interview chaos and provides the explanation for Podladtchikov's jamming himself: "The emotions are probably still too high, you don't really know how to answer the questions yet..." Podladtchikov does answer - in a refreshingly untypical way for otherwise standardized athlete interviews: "No, but I don't like repeating myself. I like to tell people something new, but now I don't have anything new."

Borer corrects him that he does have something new, namely a gold medal, and wants to know - the audience is grateful - what it was like when his parents came to congratulate him. "Uh... my father was 'uhuerä betrunkä, I was immediately worried... especially my uncle... he was in tears..." Refreshing!

Last act: The grim-faced press woman pushes Podladtchikov to the next box. As she doesn't look like she's to be trifled with, the newly crowned title holder complies with her request without resistance. Hopefully Iouri Podladtchikov will soon be an Olympic champion again.

Thomas Häusermann

[email protected]

Thanks to his many years of experience in sales as well as consulting, Christian Novakov (born 1975) has broad market-specific expertise in the areas of TV, radio and online and can further advance the Goldbach Audience sales strategy successfully implemented by Andrea Jordi and her team.

Since 2008, Christian Novakov has been Sales Manager at various Swiss companies, including Publicitas Cinecom & Media, Le Temps Media and, most recently, Comparis.ch. Prior to that, he worked in Germany as Marketing and Sales Manager at R.H.B. Radiohaus Berlin, among others. Thanks to his most recent position as Senior Online Sales Manager at Comparis.ch, where he helped to expand the marketing of online and mobile products, the journalist and theater studies graduate has a profound knowledge of the digital world and, according to the statement, knows exactly what demands advertisers have of marketers.

"We want to offer customers and agencies professional services and be able to meet their needs in the best possible way. For this reason, we rebuilt the Sales Unit in 2012. With Christian Novakov, we have now succeeded in signing up a man with industry experience who can support us in the further expansion of this strategy," says Alexander Horrolt, Managing Director of Goldbach Audience.

The Uvek has approved the agreement, as Alphavision announced on Tuesday. "Fenster zum Sonntag" currently has a market share of around five percent and is one of the programs on SRF two that is watched regularly and with pleasure, it added. Fenster zum Sonntag" has been on air on Swiss television for over 18 years. In May 1995, the Federal Council granted Alphavision its first broadcasting license, and on September 17 of the same year, it went on air. (SDA)

Shorter distances and shorter delivery times. These are two of many points that led the text agency Etextera and the agency for identity and communication Visu'l to enter into a strategic partnership, according to a press release. Both agencies will remain independent.

This partnership creates a win-win situation for the agencies: they can increase efficiency, which ultimately benefits the customers. To ensure that the collaboration runs smoothly, an Etextera employee moved into Visu'l's offices in Berner Matte at the beginning of February.

A lot of new and a lot of tried and tested

Many things will be new, but many things will remain the same: For example, Schmitten is still Etextera's headquarters. The agency is also continuing to pursue its philosophy. This means that the copywriters and editors will continue to work from their home offices.

 

The German Design Award aims to discover, present and award unique design trends. The prize is awarded annually by the German Design Council and honors first-class and groundbreaking products, projects and personalities of the international design landscape. The "Special Mention" is awarded to those works that attract attention with particularly successful partial aspects or solutions.

Work by Komet has already been nominated for the Design Award four times in recent years, and the newspaper zur Soirée graphique N°4 has already received a Special Mention. With the renewed award of a Special Mention to the magazine zur Soirée graphique N°6, the agency has now been able to bring one of the coveted awards to Bern for the second time. The publication was already awarded silver (design) and bronze (photography) by ADC Switzerland at the beginning of the year.

 

The 26-year-old previously worked in the areas of advertising and promotion for Swissmilk, Campari and Nike, among others. With Nadine Läderach, Ron Orp is further expanding its expertise in the conception, planning and realization of online campaigns / storytelling, as detailed in a press release. Ron Orp now employs 20 people in German-speaking Switzerland. Ron Orp's Mail is published in eight cities in Switzerland, as well as in Germany and Austria.
 

The magazine now covers the whole of Switzerland. It is published in German and French and contains an Italian-language supplement, as announced by the Spitex Association of the Canton of Zurich on Tuesday. The different language editions contain mostly the same topics. However, they are prepared separately in order to do justice to the regional linguistic characteristics in terms of content and illustrations. Topics include health policy issues in connection with help and care at home. Like its predecessor, the Spitex Magazine is published six times a year with a circulation of 6000 copies.

In addition to the printed edition, the magazine will also be available in digital form as a tablet app (iOS and Android). This means that all articles can be accessed conveniently from anywhere. A new, trilingual Website teases the most important articles of each issue and has an additional news section and an archive. The platform, which is optimized for display on smartphones, also offers subscription and insertion options.

Spitex Magazine is aimed at anyone who is interested in Spitex topics. The target audience primarily includes employees, board members, organizations and associations of non-profit Spitex. However, the magazine is also aimed at experts from partner organizations (homes, hospitals, GPs, health insurers and official bodies) as well as interested people in politics, business and the authorities.

The previous medium, Schauplatz Spitex, was published in spring 2009 by a specially founded association of the same name. Various Spitex cantonal associations and the Swiss Spitex Association were members of this association. (SDA/PD/hae)

In line with the next Late Event next March, the last one with the long-time chief conductor David Zinman and initiator of the innovative concert/party concept, the image subject also focuses on festivity. The combination of the themes "classical music" and "party" is visually staged. Posters, flyers and a folding program poster will be used as advertising media on the evening of the event itself.

Responsible at the Tonhalle Orchestra Zurich: Michaela Braun (Head of Communications and Marketing), Mara Corleoni (Project Management Tonhalle Late). Responsible at Roos & Company: Ralph Roos. Responsible at January Designbureau: Emanuel Gürth, Fredy Espejo (Creative & Art Direction).

IWB, a Swiss company for renewable energy and energy efficiency from Basel, is getting fit for the future. In this highly competitive future in the energy market, the company is no longer operating as "Industrielle Werke Basel", but as the mono-brand IWB, the multi-dimensional Basel utility company for energy, water and telecommunications. A service company that supplies and networks its customers in Basel and beyond sustainably and securely. And in doing so, it consistently pursues the path to a renewable full supply like no other energy company in Switzerland. IWB already produces more renewable electricity in its own production plants than the customers in its own grid area consume. This is unparalleled anywhere else in Switzerland. And IWB is not allowed to promote, produce or supply nuclear power. This is what the cantonal constitution of Basel-Stadt stipulates.

Neue LGK won the public IWB tender to develop a new corporate design. At the beginning of 2013, the agency began work on the concept and design of IWB's new image, drawing on a freshly sharpened corporate identity and corresponding corporate values. Sustainability, efficiency and reduction means: less is more. This is why the CD is limited to the most essential and necessary. Every appearance of the IWB brand thus emphasizes efficiency and sustainability.

IWB's new claim is "From our own energy". And it was also created from our own energy: in workshops and a subsequent ballot in which all IWB employees were able to participate.

IWB's new image and new claim were first presented to all employees in October 2013. The new corporate film was also shown for the first time on this occasion. This film was also conceived and produced by Neue LGK in collaboration with film production company Solid & Haller and director Daniel Leuthold.

Following the successful internal brand anchoring, IWB presented the new CD and the new claim to all Basel residents as part of an advertising and poster campaign, via an e-board at SBB station, with online banners and on two fully labeled IWB streetcars. All conceived and designed by Neue LGK. Since the beginning of this year, a broad image campaign has been showing what IWB is committed to on a daily basis: sustainable and efficient use of energy, water and telecommunications, where every drop, every gust of wind, every ray of sunshine, every bag of waste, every kilowatt hour, every fiber optic cable and every degree counts.

Responsible at IWB: Lars Knuchel and Dietmar Küther, Corporate Communications. Responsible at Neue LGK: Hans Tanner, André Benker (Creative Direction), Peter Rettinghausen (Text), Kerstin Berk, Valentina Herrmann (Art Direction), Jeannine Moser (Graphics), Nina Geissbühler (DTP), Claudia Shatri, Nick Schoberth (Consulting), Annette Fischer (Photography).