Anita Buri, ambassador of Lidl Switzerland, guides through the new store and personally presents the innovations. The 360-degree video is made available in three languages - German, Italian and French - via Youtube and Facebook. Lidl Switzerland is the first retailer in Switzerland to realize a 360-degree store tour. The video is available at Lidl.ch/360degrees to be seen. Yoveo provided the concept and the script, Bandara realized the production.
 

The 13-page guideline contains a whole number of recommendations to the municipalities and to the school administrations. Cantonal Education Director Bernhard Pulver presented them to the media on Friday at his traditional media conference to mark the start of school in the canton of Bern. The recommendations state, for example, that municipalities should develop ICT concepts, i.e. concepts for information and communication technologies. The canton of Berne also recommends that municipalities purchase mobile devices for schools. The recommendations, which were developed by the Bernese Department of Education together with the Association of Bernese Municipalities, also contain advice on how to deal with so-called cloud services and much more. (SDA)

The guide can be downloaded at Ore.be.ch can be downloaded.

The Renaissance represents some of the most significant upheavals in history: from the invention of printing to the discovery of America. The era was characterized by cultural exchange and revolutionary innovations that paved the way for modernity. The Landesmuseum Zurich is dedicating the special exhibition "Europe in the Renaissance. Metamorphoses 1400 - 1600".

The key visual manifests the zeitgeist of the Renaissance; this style-defining synthesis of new and rediscovery, recollection and vision. Like the exhibition itself, the campaign provides a glimpse through the keyhole of world history. The multifaceted show with over 300 objects from all over Europe and the USA can be seen in the new extension of the National Museum until November 27.

Means of communication:

Film: TV spot/cinema/online
Posters F4, F200, Megaposters, Tramposters
Ads Daily Press and Special Interest
Printed matter flyers, invitation cards
Digital Website, E-Boards, E-Letter, Banner

Responsible at the Landesmuseum Zurich: Andreas Spillmann (Overall Management), Marco Castellaneta (Managing Director Museum Operations), Peter Krebs (Head of Marketing), Carole Neuenschwander (Project Management Marketing). Creative Direction & Artwork: Roli Hofer / POP Creative Services; Motion Design: Florian Heger, Mix/Music: UKO - The Audio Suite.
 

Only recently, my105 was able to report an increase in listener numbers of 40 percent per quarter. Now the young company is announcing the signing of top international DJs and the expansion of its music app. Martin Garrix, Afrojack, Oliver Heldens, Laidback Luke, R3hab and Sam Feldt: They are among the most successful and well-known DJs in the world. My105 was able to sign these and eight other international top DJs exclusively for Switzerland. The detailed listing of the DJs can be here can be viewed. The 14 newly signed DJs reach around 50 million fans on the two social media platforms Facebook and Instagram alone. On YouTube, their videos have already been viewed over half a billion times.

Giuseppe Scaglione, founder and CEO of my105, is delighted: "This is a real coup for us. These top DJs will have their own channel, where they will present the latest sounds from the international club and EDM scene to the audience. Special is certainly also that the DJs will host their shows and can thus also show themselves from another side." The new channel went online on Friday minutes and is to be further expanded in the coming weeks and months. (pd)
 

From ice cream with seals to cult iced tea and water from the Valais: Migros produces around 10,000 products in Switzerland itself, and these Migros brands are only available from Migros. The own brands account for a large share of sales, especially in the food sector, which is unrivaled worldwide for a retailer. The Migros umbrella brand team has worked hard to ensure that this uniqueness is now also played out interactively in communications in the new campaign concept.

Storytelling with employee stories has been captured by Jung von Matt in new cinematic episodes. The charmingly Swiss employee anecdotes were filmed in real Migros factories; for example, they discuss why there is a seal on the vanilla glacé. During campaign development, greater attention was paid to shareability and social media engagement. Moving image series instead of monumental film. The campaign will start with two episodes, with two more to follow in the fall.

To ensure that "storytelling" doesn't stop there, but that "storydoing" also takes place, customer moments have also been collected online for months at Migros-moments.ch. These can now also be actively shared, thanks to the postcard generator that allows the biggest Migros brand fans to become ambassadors.

Media Mix: TV, online, billboard, ads, social media, numerous owned channels at Migros including postcard generator on Migros-momente.ch and postcard sampling at stores.

Responsible at Migros Genossenschaftsbund: Daniela Keck (Head of Strategy); Désirée Strassmann (Head of Umbrella Campaigns); Philipp Kuonen (Project Manager Umbrella Campaigns); Philipp Bühler (Project Manager Digital) ; Simone Blaser (Project Manager Media). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction) ; Peter Brönnimann, Marco Zimmerli (Creative Direction) ; Jan Kempter, Heinz Helle, Samuel Wicki (Text); Florian Molinari, Annina Walker (Art Direction) ; Nathalie Brogli (Graphics); 
Sabrina Arthur, Meret Lauener, Marie-Helene Thornton, Kathrin Gautschi, Jacqueline Willimann, Julia Grass (Consulting); Barbara Haueter, Julia Fischhaber (Public Relations); Sarida Bossoni (Art Buying); Sam Sherbini (UX Consultant); Ralf Brändli (Technology Manager). External partners: Daniel Crespo, Verena Wieder, Peter Schachtler (Media Agency OMD) Stories (Film Production) ; Jon Barber (Director); Jan Mettler (Cinematography); Jingle Jungle (Sound Design); Divio (Programming).
 

For clients, he is thus a polyvalent contact and stakeholder in dealings with politics and authorities, and provides strategic advice in the increasingly challenging political and regulatory environment between Bern and Brussels. He is responsible for maintaining and expanding the dense network of contacts in the Federal Assembly, political parties, associations, the media and the administration.

Andreas Richner is thus returning to the place where his career began after several years on the client side. After his studies in history, political science and law, he supported Farner clients from various industries as a public affairs and crisis communications consultant from October 1996 to April 2011. Since 2004, he has been a member of the management of Farner Consulting, heading the Bern office from 2009 onwards. In parallel, he completed his Executive Diploma in "Business Law for Managers" at the University of St. Gallen.

From 2011, Andreas Richner was responsible for Nestlé Suisse's relations with authorities, associations and politics as Head of Corporate Affairs. From October 2015, he was briefly Head of Communications & Public Affairs at energy group Alpiq in Olten. At Farner, Richner will accompany and support new and old colleagues with his many years of public affairs experience in strategic consulting for clients and in new client business.
 

The Ad School's first part-time courses, which last around four months, will start in mid-August: the Creation course for young ADs, graphic designers and digital artists and the Strategy course for young consultants and strategists. "The school board was very pleased with the large number of applications and did not make the decision easy until the very end," says school president Peter Brönnimann, "In general, the most talented people in the communications industry will learn from the best representatives and lecturers in the industry at Ad School Switzerland."

The Ad School emerged from the ADC/BSW Creative School and takes its ideas into the present day. In other words, it is more digital and more networked. It not only offers creative talents the tools they need, but thanks to the cooperation with the Account Planning Group Switzerland, it also offers young consultants and strategists specific further training with the Strategy course. The LSA association is responsible for organizing the school and providing administrative support for the students and more than 30 top lecturers. The Ad School is also supported by renowned partners such as Google.
 

In 1992, the PepsiCo company launched the colorless, caffeine-free Pepsi Crystal variant in various test markets - including Switzerland. The drink was a response to a trend that favored "pure," light beverages. Evian and Perrier gained a foothold in the U.S., but Pepsi Crystal disappeared from the shelves a year later. Until today. Because Pepsi has taken the strange drink out of mothballs. Since August 8, Pepsi Crystal can be bought again in the USA. For eight weeks. Presumably because of 90s retro hype and so on.

However, the relaunch soup was somewhat spoiled for Pepsi. The NGO SumOfUs also took a 1992 Pepsi product out of the mothballs and relaunched it: The Super Bowl commercial featuring beauty icon Cindy Crawford is one of the absolute advertising classics of the 1990s.

SumOfUs has re-shot the commercial and shows: Not only is Pepsi Crystal a dusty '90s product, but PepsiCo's palm oil policy hasn't changed since. The criticism is that PepsiCo's palm oil policy offers a huge loophole for unchecked rainforest deforestation, as it does not cover the Indonesian producer IndoFood, which clears virgin forests. The message is getting through: since the launch on Wednesday, millions of people have already clicked on the clip on the various channels. Now all that's left is for action to follow. (hae)

The copywriting agency Etextera has relaunched the Website and developed the texts. The website had to meet the latest technical requirements, and the texts had to be optimized for the web and search engines. And: Quotes and an emotional picture language should give the customers of the SAHB a special weight.

The project team

Susanne Büchler, Head of Communications & Human Resources SHAB
Sascha Hardegger, Partner Etextera, Project Management
Marlène Loges, photography
Fabienne Curty, owner Re-Animated, web design
Mirjam Oertli, Copywriter, Etextera
Andreas Bächtold, Online Marketing Consultant, WeLoveYou
 

The two young entrepreneurs bring experience in the conception and consulting of national and international major clients such as Swisscom, SRF, BMW. The agency was founded in early 2016. Andreas Seeholzer in a statement: "Pixels Kingdom focuses on a pragmatic, personal and honest partnership. As digital natives with different backgrounds, we focus on creating sustainable growth. We draw strength from the intrinsically motivated members of our network. With joy, enthusiasm and focused commitment, we create kingdoms for our customers."

Pixels Kingdom relies on a permanent core team and an agile network of national and international specialists. According to Pascal Arnold, the employees enjoy a very special status in the digital kingdom: "Each and every one of them is a specialist and perfectionist in their field. They are deployed according to their strengths. Be it as a designer, developer, media expert, search engine specialist or digital consultant".
Pixels Kingdom is always able to react quickly and flexibly to the most diverse customer needs and to implement them in a goal-oriented manner.

The agency locations are in Lucerne and Zurich. The Zurich location has its own photo studio and coworking space.
 

The free wifi was used for the first time in Zurich at the Züri Fäscht in July. Now it will continue on August 13 at the Zurich Street Parade. The free wifi extends from Zurich's Sechseläutenplatz to Bellevue and Bürkliplatz. As soon as a visitor dials into the Wlan network (EWZ-Free-WiFi), he receives his registration data via SMS. He is then forwarded to a landing page with suitable advertising content. There is a partnership with the Internet TV provider Wilmaa, which places thematically appropriate content on the landing page. Particularly during the live broadcast of the Street Parade, users are given the opportunity to follow the livestream or find out about the latest news.

Further opportunities are being exploited to increase reach. A new type of advertising medium marketed by Goldbach enables customers to place location-based advertising. Even before the Street Parade begins, Watson is promoting the free WiFi network to readers via the AZ media channels. ewz also informs its customers via its own website Zuerinet.ch.

The pilot project will initially continue until the end of the year. In addition to the Street Parade, the Zurich Christmas market will also be used as an occasion to make profitable use of the free wifi. At the end of the year, a detailed analysis will be carried out to show the benefits and potential of wifi.

Photo: Street Parade Association, Zurich
 

The smartphone is always with us - even when shopping. But what role does the mobile device play in the buying process and how is it used? To answer these and other questions, xAd, provider of location-based mobile advertising in real time, surveyed a total of 1'300 smartphone users aged 18 and over in Germany in March 2016.

Result: The smartphone is used in a situation- and location-specific manner and mobile advertising plays an important role in initiating purchases - if certain aspects are taken into account.

"Our first mobile study for Germany proves that smartphones play an important role in the customer journey of consumers - be it in information gathering and decision making, as well as in the actual purchase," says Johannes Paysen, Country Manager Germany at xAd. "In addition, it shows that local retail also benefits significantly from mobile ads and can significantly increase customer flows and sales. The decisive factor is that ads are relevant to consumers and provide them with added information value. Those who take this into account and additionally display their offers based on location and situation will quickly notice the positive effects."

In the beginning was the smartphone: use in the purchasing process

The smartphone plays a particularly important role at the start of the customer journey. Forty-nine percent of respondents use their smartphones at the beginning of the purchase process - this is also the best moment for companies to influence the decision-making process. But 55 percent also use their smartphones in the "consideration" phase to include brands and stores in their closer selection. If a purchase is made, 27 percent do so on the move. Once the mobile search has started, two-thirds of respondents actually complete the purchase. Consumers hardly seem to be able to wait for the product they are interested in to be purchased, as 73 percent would like to complete the purchase on the same day as the search. Only three percent want to wait longer than a month. Afterwards, seven percent share their experiences with the purchase and/or product on social networks via smartphone.

Smartphone users regularly call up mobile ads

Mobile ads meet with a high level of approval among respondents. At 56 percent, more than half say they have clicked on mobile ads within the last 30 days. They generally feel most attracted to ads that match their interests and are therefore relevant, or that contain coupons or other offers. In each case, 20 and 18 percent respectively state that they would be most likely to click on such an ad. However, there are differences between the advertising sectors. Within the last 30 days, 35 percent of respondents have called up a mobile ad from the fashion & apparel, travel, video and computer games sectors, while the food industry and beauty & wellness are at the bottom of the scale with 19 and 22 percent respectively.

Relevance, brands and news count - testimonials do not

When an ad is called up, brands and news are the decisive point for 29 percent each. Interestingly, just as many say that they have only clicked on an ad by mistake in the course of their search for information. Respondents are also open to new incentives: a quarter look at relevant advertising that has nothing to do with their original search. Famous faces, on the other hand, play only a minor role. Celebrities as advertising personalities encourage only twelve percent to look at an ad. Respondents react allergically to a lack of relevance and uninteresting products. At 51 and 44 percent, they are the most frequently given reasons for not paying attention to a mobile ad.

In addition, interesting ads lead to further interactions. Once an ad has been called up by the user, 34 percent of them look at the store's website and 23 percent search for further information on the advertised product. 17 percent find their way to the local store.

He who looks, buys - also locally on site

If an ad has been viewed, 19 percent also buy the product, while 20 percent redeem a coupon or special offer. Another 21 percent at least consider making the purchase. The purchase itself takes place in the store for 24 percent, 34 percent remain loyal to their smartphone here as well, and 39 percent switch to their PC for the transaction.
Furthermore, 52 percent of those surveyed said that they would always visit a local store after searching for a particular product category. However, retailers have to live with the fact that price comparisons are popular and 36 percent look locally to see if they can find a cheaper offer. On the other hand, they can be pleased about the range of movement of their potential customers. Only nine percent expect the store to be within walking distance and 29 percent are prepared to drive more than five kilometers. For 31 percent, distance plays no role at all in finding the right offer.

Other interesting results:

Location-specific user behavior

Information gathering is primarily done at home: At 56 percent, the majority of study participants are at home when they search for information about a business or product of interest to them via smartphone

Share of information procurement from the road: Only one in five, on the other hand, is on the move when doing so, 18 percent are already in the store and one in ten is using the time at school or work to consider their purchase intentions

Information sought at home: At home, 49 percent search for the address of the store that interests them, 21 percent look for details about products or services

Searched information on the go: Outdoors, most seem to already know where they want to go: Only 23 percent look for the business address, a third (36 percent) find out about product details and services

The most popular and the least used search queries

The information most frequently searched for by consumers on mobile is:

Price comparison and information (64 percent)
Websites of online retailers for product and brand comparison (50 percent)
Product tests to support decision-making (47 percent)
The least used measures are:
Calling the store for additional information (15 percent)
Arrange reservations and meetings (17 percent)
Asking friends for advice via social media (19 percent)

Satisfaction: Overall, 57 percent are satisfied with mobile search results and only seven percent are dissatisfied