Alexander Jaggy was creative director and partner of Jung von Matt/Limmat for 15 years, was voted Advertiser of the Year in 2014 and constantly caused a sensation with outstanding and style-defining work, also internationally. Alexander Jaggy is not only deeply committed to ADC Switzerland. He also regularly represented Switzerland as a juror at international creative competitions.

Andrea Bison is Swiss by choice, a long-time partner of Thjnk and is considered a consulting authority. At agencies such as Jung von Matt, Springer & Jacoby and kempertrautmann, she has been responsible for clients such as Audi, BMW, Mercedes-Benz, Bild, Edding and Gaggenau, both nationally and internationally. Together with CCO Armin Jochum, she led the pitch for the client McDonald's and was instrumental in setting up Leo's Thjnk tank, a joint venture with Leo Burnett.

Thjnk Zurich starts with initially four employees from the areas of consulting, creation, strategy and design. The agency specializes in modern brand management. Thjnk's work is always based on a clever guiding principle and a differentiating, effective idea. Proof of this is provided not least by past Effie results: Thjnk is the first German lead agency to win a golden Global Effie. In 2014, Thjnk was named Euro Effie Agency of the Year, and in 2016 Thjnk again topped the national and international Effie rankings.

Armin Jochum, Co-Founder and Board Member: "Switzerland is an attractive market with brands of national and international importance. Alexander Jaggy is not only an exceptional creative, he is also an outstanding personality. Alexander and Andrea are a dream constellation and the agency in Switzerland a great asset for our agency group."

The Thjnk agency group, founded in summer 2012 by Karen Heumann, Armin Jochum and Michael Trautmann, today comprises 5 Thjnk locations (Berlin, Hamburg, Düsseldorf, Munich, New York), the design subsidiary loved (Hamburg/Munich) as well as the two joint ventures Leo's Thjnk tank (Munich) and upljft (Hamburg). Today, around 360 employees develop media-neutral, holistic communication concepts and advise on all aspects of strategic brand alignment. Clients include Audi, Ikea, Commerzbank, McDonald's, Rewe and Haribo.

The company had sent out an order form and enclosed a payment slip. The unfair competition commission SLK has approved the complaints: If an offer looks like an invoice and it is not clearly evident that it is an invitation to order, the sender is acting unfairly. This is what the Swiss SLK found in the case of the operator of a business directory.

It must be clearly indicated on the order form that it is an offer. A simple formulation in the continuous text is not sufficient. In addition, it must be clear what rights and obligations the purchaser and supplier enter into with the order, according to the SLK in its statement of reasons. It upheld the complaint and requested the sender to refrain from using the objectionable form.

With the revision of the Unfair Competition Act (UCA), a penalty provision against sending such invoices was introduced as of April 1, 2012.

A data analysis by Turn, provider of a programmatic advertising platform for advertisers, has now revealed that 500 percent more is invested in marketing budgets for millennials than for other target groups. Four times as much budget is spent on banner advertising and social media marketing. Spending on mobile advertising and advertising via moving images, i.e. video, stands out even more clearly. Here, four and a half and six times as much is spent respectively. Millennials are advertised to particularly generously by the following sectors: Financial services, automotive, food and consumer goods.

But who are the millennials actually?

Millennials - or Generation Y - are now aged between 18 and 35 and were born between 1980 and the late 1990s. They grew up with the internet and mobile communication, lead a tech-savvy life and are comparatively well educated. Turn statistics also show that there are very specific target groups among the millennials who have different needs and want to be addressed accordingly. Four groups stand out in particular:

1. the aspiring

2. the successful

3. the active members

4. the comfortable ones

Infographic: Advertising for millennials

On September 7, 2008, the Sunday edition of the Neue Luzerner Zeitung will be published for the first time under the title Zentralschweiz am Sonntag. The newspaper will have a clear link to the weekday edition, as NLZ announced. It will also have a strong regional focus and consist of six thematically weighted bundles, with the national bundle covering current affairs in Switzerland and abroad. The focus will be on Central Switzerland. Culture will also have its place in the first alliance. The sports bundle will focus on Saturday events, from international sport to all major regional events.

The regional section will be one of the centerpieces of the newspaper. It will cover regional news in Central Switzerland as well as regional background information and in-depth research from all six cantons of Central Switzerland. The Marktbund will deal with specific everyday economic issues, such as how people should manage their money or what social security issues mean in concrete terms.

The Piazza magazine offers reading material on the topics of travel, living, food and drink, fashion and the other good things in life. This section also contains the TV program. The Knowledge Bund includes background reports and topics such as health, medicine and educational issues.

Employee network expanded throughout Switzerland

The newspaper is largely financed by in-house contributions. For this reason, new jobs will be created in the editorial department and the network of employees will be expanded throughout Switzerland. At the same time, synergies with the weekday edition will also be exploited.

The Sunday edition is delivered to all subscribers. They will receive the newspaper free of charge for the first four months. From January 1, 2009, they will pay a surcharge of CHF 16 on the annual subscription, which currently costs CHF 362, for daily delivery. This introductory price corresponds to a discount of CHF 20 compared to the normal price, which will apply from 2010. The Sunday edition will be available as an e-paper, as will the weekly editions.

Heatwave, vacations or day-to-day business - anyone who has not yet managed or failed to enter their promising project for the Swiss Corporate Communications Award still has until the end of July to do so.

The award will be presented at a public award ceremony at the Escherwyss Club in Zurich on September 10, 2015, starting at 5:30 pm. The eight-member jury consists of experts in the fields of corporate communications, PR, marketing, science and research.

In addition to the organizers and the expert jury, the sponsors of the award are also looking forward to the award ceremony. Among them Argus, Switzerland's leading media watchdog Ueli Weber, Head of Sales, Marketing & Product Management: "We support the Swiss Award Corporate Communications because we believe that the communications industry needs a national award with a strong charisma, thus giving the winners a proper platform. The new cooperation with the industry association PR Suisse also shows that the award has continuously developed over the past years. We look forward to the award ceremony with the happy winners."

In an advertisement in the Sunday newspapers, Switzerland's second-largest newsstand operator, headed by Joe Sutter, announced that it had decided to stop offering the aforementioned magazine titles until further notice following unsuccessful negotiations. The titles affected by the ban are Freizeit Revue, Der Spiegel, Gala, Neue Post, Micky Maus and Vogue.

This is Coop's public response to a long-standing annoyance that has become even more acute since the minimum euro exchange rate was lifted: In addition to the "Swiss surcharge" that foreign publishers levy on their titles, which is difficult to understand at this level, the exchange rate gains are now also flowing into the publishers' coffers in full. For example, a Swiss child has to pay 6 francs (!) for Mickey Mouse in Switzerland, while the identical title costs 2.99 euros in Germany - a surcharge of 89 percent.

Back in January, the publishers compared to Werbewoche.ch There is little hope that the fleecing of the Swiss readership will change any time soon. And even after the latest developments, they appear - at least superficially - to be unimpressed. Spiegel-Verlag refuses to comment to Schweiz am Sonntag, while Condé-Nast-Verlag (Vogue) states that it is monitoring developments in Switzerland, but that there is "no current decision to adjust prices". (hae/SaS)

Tscholl has played a key role in shaping the agency landscape in Chur for more than ten years. Now the time is ripe for a change. The move to 08Eins will allow him to concentrate more on his core competencies of positioning and strategic marketing, he said in a press release. As an established and growing company with 21 employees in the areas of digitalization (automation and online business) and identity (positioning and communication), 08Eins offers him the opportunity to do so. Tscholl will be accompanied by his team during his move to 08Eins. This means that customer proximity and specific know-how for existing mandates will also transfer to 08Eins.

The department is located at Key Account Management National in Zurich. With the new conception of the "KAM Business Intelligence" department, the company is strengthening its competence in the advertising market, APG|SGA said in a statement on Thursday. The focus of activities will be on the data-driven further development of industry and customer solutions and on simplifying access to out-of-home media. In a further step, the team is to develop cross-sector services and out-of-home offers.

A poster in which a hole gapes with the outline of a skier who has failed to make the turn. This is how the pilot campaign of the Wirz advertising agency in cooperation with APG|SGA Mountain can be succinctly described. Once again, Mobiliar presents one of the "damage sketches" with its annual campaign at the valley station of the Plattenhorn chairlift in Arosa.

APG|SGA Mountain was responsible for the creative implementation and had the poster site milled out especially for this subject.

The market for luxury products for personal use, i.e. leather goods, fashion, jewelry and watches, perfume and cosmetics, grew slowly but steadily to 253 billion euros last year. In numerical terms, this equates to growth of 13%, but adjusted for currency effects, this represents an increase of just 1%. The final quarter of 2015 in particular was characterized by a weak holiday season in the USA, falling tourist numbers in Europe, unrest in the Middle East and the downturn in Hong Kong and Macau in particular. These are the results of the spring update of the "Luxury Worldwide Market Monitor 2016" study, which the international management consultancy Bain & Company produces annually together with the Italian luxury goods association Fondazione Altagamma.

Poor global outlook for the current year

Flat growth continued in the first quarter of 2016 with an increase of just 1%. The outlook for the year as a whole remains mixed. In the USA, the luxury market is shrinking due to low domestic demand and falling tourist numbers. In contrast, the trend in Latin America is slightly positive thanks to a renewed increase in tourists' willingness to spend. In North and South America, sales of luxury goods will fall by 2% and thus remain stable after adjusting for currency effects.

Terrorism and new biometric requirements in visa regulations will lead to a decline in tourist numbers in Europe. This will also weaken the luxury goods market. It is questionable whether domestic demand will be able to compensate for the decline in all luxury categories. In numerical terms, Bain is forecasting growth of 1 percent for the current year, which corresponds to 3 percent adjusted for currency effects.

In mainland China, the signs are pointing to a recovery in 2016, with sales expected to increase by 2% (4% adjusted for currency effects). This could mean the end of the slump that has persisted since 2013. Taiwan is characterized by stability, while Hong Kong and, to a lesser extent, Macau are still on a downward trend.

Japan remains the top growth market with a numerical increase of 5% (7% adjusted for currency effects), but is showing signs of fatigue compared to 2015. This is because the consequences of the rising yen and the declining number of Chinese tourists cannot be fully offset by domestic consumption. With the exception of Singapore, regional tourism and consumer confidence in the home market in Asia are supporting growth. Overall, the Asian luxury market (excluding China) will shrink by 1% this year, which corresponds to a currency-adjusted increase of 1%.

In the rest of the world, the luxury market is not expected to grow numerically in 2016, but will increase by 2% in currency-adjusted terms. The Middle East remains weak - apart from the growing interest in developments in Iran. Demand in Australia is healthy. And the luxury market of the future could emerge in Africa.

"The luxury market is in a holding pattern," says Serge Hoffmann, Bain Partner and expert for consumer and luxury goods. "Once again, all eyes are on the key market of China. It could trigger a global recovery."

Noticeable boost from younger generations

Bain expects moderate annual growth of 2 to 3 percent for the global luxury goods market until 2020, which would mean sales of 280 to 295 billion euros. However, this stands and falls with demand in China. The Chinese population - especially the middle class - will account for around 34% of global luxury consumers in the next four years, leaving US and European consumers far behind. The efforts of luxury goods manufacturers to regain the trust and approval of consumers in mature markets could also help to drive the overall market forward.

Around the world, younger generations X, Y and Z are beginning to overtake baby boomers in the purchase of luxury goods in all categories. The changing consumer behavior of 36- to 50-year-olds and the increasing emergence of the 18- to 35-year-old generation - especially in the Chinese middle class - are flushing around 50 million new customers into the luxury market. "The luxury market will receive a noticeable boost from these two generations," emphasizes Hoffmann. "Together with those born from 1995 onwards, these younger consumer groups will account for three quarters of the global luxury market by 2020. The industry can therefore definitely not afford to ignore them and their preferences for entry-level luxury products."

Regardless of age, luxury customers will continue to use traditional retail. This will still account for 40 percent of sales in 2020 - despite rationalization and the increasing importance of airport business (7 percent annual growth) and outlets (8 percent). E-commerce, with average annual growth of 15 percent, is rapidly gaining ground.

Luxury brands have their future in their own hands

Bain has identified three areas in which luxury brands can become active in order to adapt to the slower growth that will be the norm in the future.

Markets and consumers: The aim is to improve the customer's personal shopping experience in the store and to deliver value propositions tailored to local conditions in all key dimensions - in the product range, when shopping and in marketing. The aim must be to retain the new young consumers and win back more mature luxury customers.

Distribution: Sales strategy and channels should be reviewed in terms of their future viability in order to transform the current model into a high-quality "luxury to go". Manufacturers must also do more to ensure that they reach their customers better across all interfaces and channels.

Added value: Brand content and good storytelling should be elevated to an art form.

"The strategic decisions of luxury brands will determine the future of the market," Bain Partner Hoffmann is convinced. "Customer strategy, brand management, storytelling, multi-channel distribution and pricing remain at the top of the management agenda. The best are also looking at their pricing policy and first-class talent management in order to be among the winners even in a flat market environment."

About the study

Since 2000, Bain & Company, in collaboration with Fondazione Altagamma - the leading Italian association of luxury goods manufacturers - has been analyzing the market and profitability of 250 of the world's leading luxury goods manufacturers and brands. The company data, known as the "Luxury Goods Worldwide Market Observatory" and published annually as a study, has developed into a leading and globally respected source of information for the international luxury goods industry.

The aim was to boost pre-Christmas sales of the Swiss bestseller "50 Erfolgsmodelle - ein kleines Handbuch für strategische Entscheidungen" in Germany. The two-page ad uses a brainstorming graphic to give tips on what is acceptable to say during sex and what is better left alone. On Friday, the ad was placed in FAZ and reached around 951,000 readers, according to Faz.net. Afterwards, various media reported on the subject, including Bild and Sonntagsblick, and helped the advertising message gain high publicity. Since Bild.de offered a PDF version of the double-page spread for download, the ad has spread rapidly across countless websites in German-speaking countries, the agency wrote in a press release on Monday. Among others, it can also be seen in the online edition of the Tages-Anzeiger.

Responsible at Kein & Aber: Peter Haag (Publishing Director). Responsible at Walker: Pius Walker (CD), Nik Hodel (AD), Martin Arnold (text), Patricia Meneghin (consulting).

To the love model

As of January 1, 2015, the Comparis service areas of Communication, IT, Finance, Key Account Management and Human Resources will be merged into the new company Decisis Services, as the company announced in a press release on Wednesday. "With this organizational form, the service areas can support the Comparis.ch comparisons as well as the advisory and brokerage services of Hypoplus AG and iii AG even more efficiently", says Paul Kummer, CEO of Comparis.

There is also a change in the real estate valuation and brokerage division: brokerage will be outsourced to the sister company iii as of January 1, 2015. The offer will continue to be accessible via the Comparis website, but the service will be provided by the sister company. As with mortgage and personal loans, this ensures a clear separation between independent comparisons and advice or brokerage by the sister companies Hypoplus and iii, according to the press release. There will be no changes to the Comparis service.