The snow is here and the sun is shining - the conditions and the wide range of winter sports are currently appreciated by numerous guests. However, it is obvious that a large number of guests also causes questioning faces due to the current situation. However, to ensure that both guests and locals can continue to feel comfortable and safe, the so-called Arosa Rangers are currently on the road again in Arosa. The aim of the rangers is to avoid crowds in popular places and to inform guests about the applicable safety measures.

The rangers should also be a sign that the vacation region of Arosa Lenzerheide takes the Covid 19 issue seriously and that the safety and health of guests is close to your heart. "Arosa Rangers are not policemen, but hosts with heart and soul," emphasizes Daniela Steiner, responsible on the part of Arosa Tourism. Thus, the primary goal is to establish a constructive exchange between the guests and the rangers and thus to inform and sensitize the guests.

Positive feedback from both sides

Already over the Christmas period, numerous rangers were deployed in Arosa at various locations in the village. It has become increasingly apparent that the ranger deployments are proving their worth and are highly appreciated by various parties, as Arosa Tourism writes in a statement. "As we learn again and again from the feedback of the rangers, the visitors take the presence extremely positively and the rangers rarely have to intervene with criticism, because the measures are well respected," Daniela Steiner tells about her experience with the rangers.

In addition to raising awareness of the currently applicable federal protection measures, the rangers in the yellow vests are also the point of contact for general information and recommendations about Arosa. The exchange between the locals and the guests is therefore another added value of these missions.

Support for the locals

Thanks to the great support of many locals, the daily ranger assignments at four public sites can be well covered, the statement continues. In the snowsports area, further assignments are taken over by guest supervisors of Arosa Bergbahnen to ensure the consistent implementation of the protection concept.

The agency, which has grown up in the social media sector and is now active in various digital fields, is now working for two new clients. On the one hand, Monami won a content pitch and the associated multi-year budget at the insurance company Zurich Switzerland in a multi-stage process, and on the other hand, Monami left its competitors behind at the Basel-based health care company Doetsch Grether.

While Monami's first task at Doetsch Grethers is to drive forward the digitization of the Swiss condom brand Ceylor and has already successfully initiated new channels for this purpose, among other things, the requirement at Zurich Switzerland is more strategic in nature. "Whether content retainer or consulting: digitization is and remains simply exciting. And we are delighted to be able to support such renowned brands with our know-how and creativity," says Monami founder David Cappellini.

Agency expansion planned

The agency is also currently busy growing in terms of personnel. Five to six new positions are to be filled by the summer, bringing the agency's headcount to around 20. The new functions come meanwhile querbeet therefore. Because: "We need both strategists and gifted TikTokers. Which ultimately makes it all the more exciting internally," says Cappellini.

In addition, according to a statement, the agency is currently working on what is probably the largest - and perhaps also the most beautiful - Monami project since its inception. The agency did not want to disclose more details at this time.

Until 2019, Ladina Heimgartner was the head of Rhaeto-Romanic Television and SRG Deputy Director General. Then, in 2020, she moved to Ringier and thus to the private media, where she is now CEO of the Blick Group and Head of Global Media.

How did Ringier get through the Corona crisis? How is Blick TV doing? Should private media houses receive more state support and do Google, Facebook & Co need to be regulated more? These and other topics were addressed in the ComSumCast with the media manager.

Replacement for the Communication Summit

The ComSumCast is the replacement for the Communication Summit of the Zurich PR Society ZPRG and the Zurich Press Association ZPV. Due to the pandemic, the annual event at ETH Zurich is cancelled. Journalist and host Reto Lipp talks to pioneering minds from the media and communications industry about how the Corona pandemic is affecting the industry in the monthly podcast.

After the conversation with Allianz Head of Communications Hans-Peter Nehmer, it is already the second ComSumCast carried out. The podcast is produced by Christoph Soltmannowski / Tablecast in Studio 57, where the in-house video podcast of m&k and Werbewoche is also recorded "off the record".

The current ComSumCast can now be downloaded from the official website of the Communication Summit, at Spotify or at Apple Podcasts be heard.

The National Council approved the "beef of the media package", as Matthias Aebischer (SP/BE) called it, by 111 votes to 67 with 17 abstentions. The Federal Council wants to make online media eligible for funding with a new federal law. Previously, the National Council had already decided to expand support for indirect media funding and electronic media.

Last fall, the Council of States did not want to allocate any money for the promotion of online media. It did not release the spending brake, although it had spoken out in favor of the funding in principle. The matter will now go back to the Council of States.

For the SP, Greens and Green Liberals (GLP), online media are playing an increasingly important role in providing information to the general public. For the SVP and a large part of the FDP, on the other hand, online media promotion was "an unnecessary intervention in a well-functioning market". As is so often the case, the middle group tipped the scales.

60 percent of the chargeable turnover

The proportion of eligible turnover that should apply to the contributions was controversial in the National Council. A minority wanted to set this proportion at 80%, as did the Federal Council and the Council of States. However, the majority opted for 60 percent. The entry threshold for online media is a turnover of CHF 100,000.

The total annual amount for the online sector was also controversial. A minority of the National Council committee and the Council wanted to release 50 million, but the National Council left it at 30 million per year in line with the Federal Council's proposal. The new law will initially apply for five years.

The National Council also approved the so-called holding clause. It thus remained in line with the Council of States. The clause is intended to create a balance between the large publishing houses and the smaller media providers and counteract even greater concentration.

The Commission minority requested that this article be deleted. It pointed out that larger media companies with several online offerings also contributed to the diversity of offerings and that this clause was therefore not objectively justified. (SDA)

Düggeli was appointed by the foreign minister, the FDFA announced Tuesday. He has been USA correspondent for Swiss radio and television SRF since 2015. There, he is primarily responsible for political reporting from the U.S. capital. Previously, he worked at SRF for the news magazine 10vor10 and as business editor.

Düggeli studied history and English. He also holds a postgraduate degree from the Swiss School of Journalism MAZ. He lives with his family in Zurich and is the father of two children.

Hueber turns to other tasks

The FDFA's new head of communications succeeds Sebastian Hueber, who is leaving the FDFA. He is turning his attention to other tasks following the completion of the reorganization of the media office, according to an earlier statement by the department. He took up his position in 2019.

Hueber joined the FDFA from the Federal Nuclear Safety Inspectorate. From 2005 to 2011, he was spokesman and deputy head of communications at the Department of Defense (DDPS). Before that, he worked as a journalist and editor, including for the news agency SDA, now Keystone-SDA. (SDA)

More than 50 percent of the Swiss population are women. In 2019, 53.6 percent of university entrants were female. Yet only 23 percent of board members are women. On the executive boards of the hundred largest companies in Switzerland, the proportion of women has risen to just 10 percent, according to the Schilling Report 2020. There is a lot of pressure to change. And companies and organizations will not be able to escape this for much longer - it is better that they take the bull by the horns.

As a company, you have to take a stand on the issue of women and equality. Firstly, in order to attract female talent as a potential employer and to be able to retain, promote and develop them. Secondly, in order to be able to appeal to and reach women as consumers by adopting a consciously women-friendly stance. This can be important because women make up to 80 percent of the purchasing decisions in a household. And thirdly, because the topic is simply relevant and linked to a great deal of euphoria. If an organization had access to this euphoria, could build on it, trigger hope, pride and identification in the female half of the population and link it to its own company, its own brand. That would be more than "just" increased image values, but also share of voice and share of wallet.

But now comes the big but: Hardly any company or organization in Switzerland dares to take an active stance on the issue of women and to communicate it. This is one of the most unused opportunities for differentiation of our time. Where or when else does that happen, with such a "trending topic"?

The strategist Regula Bührer Fecker shows in this "Grips & Chips" event of 8 March participants practical questions and ways as well as the most important dos & don'ts on how their company can take a stand in the gender equality debate and on women's issues without putting its foot in its mouth. The moderator will be Jessica Zuber, Consultant at Farner.