Not everything that is currently happening at Publicis has been made public: in Lausanne, where the Nestlé budget has been lost, massive changes are apparently on the cards. Executives are resigning because there is talk of closing the agency. Who will go to Zurich? Will it soon be "the harder they come"? In any case, it is now official that Diana Strebel will be leaving Publicis, Zurich, at the beginning of 2002 "to take on new challenges". She has various options. She does not yet want to say what it might ultimately be. "But it could be of interest to you," she reveals to WerbeWoche. Her first priority now, however, is to say goodbye to Publicis in style. With great professional competence and personal commitment, she has in particular "promoted the quality of strategic planning" and "institutionalized" this now indispensable working tool in the agency, Fredy Collioud thanks his Managing Director Consulting in his farewell and promises to inform us soon about how the Management Board is to be reorganized. (pan)

Objective: To raise awareness and promote the image of Club Indochine. Use: Until further notice.
Client: Club Indochine AG, Zurich; Responsibility: Marc Betschmann. Advertising agency: Netvertising, Zurich; AD/project management: Balz Lendorff; design: Alain Leclerc; consulting: Balz Lendorff, David Luisi; programming: Christian Vollenweider.

In October, the Swiss-German press again lost the most advertising volumeBy Bruno Amstutz The decline in newspaper advertising volume in October was somewhat less drastic than in September. However, the loss of job advertisements reached new highs.
The all-clear cannot yet be given in terms of advertising losses, even if the negative trend in the statistics slowed in October: the improvement in the situation is partly due to an additional working day in October. This had been missing from the statistics in the same month last year. But even with this bonus, commercial advertising in Swiss newspapers fell by 9.3 percent.
Job advertisements lost even more ground in October than in September: the loss amounted to minus 31.4 percent. Newspapers in German-speaking Switzerland contributed the most to this. Weekly newspapers were hit the hardest, with a 50.4 percent drop in job advertisements in German-speaking Switzerland and a 40 percent drop in French-speaking Switzerland.
The poor results for German-speaking Switzerland also take into account the merger losses in the Bernese Oberland and Thurgau: In October 2000 there were 45 daily newspapers in German-speaking Switzerland, in October 2001 there were only 42.
In October 2001, four-color advertisements in the advertising papers soared by 58.1 percent compared to the same month last year. The commuter newspapers 20 Minuten and Metropol are responsible for this. However, the advertisers also lost 9.6 percent in the job advertisements segment.
After the first ten months of this year, advertisers are the only print category still in positive territory with growth of 3.4 percent.
The Publicitas index of advertising expenditure in the daily press also continued to fall, but the loss is no longer as drastic as in September: the index lost 1.6 points and now stands at 129.1 points. Publicitas does not want to speak of a general decline in advertising expenditure. Rather, it is national clients such as major distributors and banks that are exercising restraint. In local and regional advertising markets, however, a certain dynamic can still be observed.
The index of job advertisements is not affected by this. It fell by a further 9.2 points to 310.1 points, which represents an even greater loss than in the previous month.

The French private TV channel M6 will probably not be able to broadcast its advertising window in French-speaking Switzerland until January 2002.News M6 advertising window will not start until 2002 This was announced by the designated marketer IP Multimedia (Switzerland). The legal situation for M6 and IP Multimedia has been resolved and the first advertising window in French-speaking Switzerland is theoretically ready for launch. However, an intervention by the Federal Office of Communications with the cable network operators has delayed the signing of the contract; M6 is still negotiating with individual cable network operators in French-speaking Switzerland.
Gazzetta Ticinese on the brink of closure The fortnightly magazine Gazzetta Ticinese Illustrata is to be discontinued at the end of the year. Economic reasons are forcing the publisher to discontinue the oldest print medium in southern Switzerland. The Gazzetta Ticinese was first printed in 1801. It was last published with a circulation of 5000 copies.
M1 and Tell focus on information The regional TV stations Tele M1 in Aarau and Tele Tell in Lucerne are focusing their resources on the news sector. Next year, the information programs "Aktuell", "Info" and "Report" will be strengthened. In return, in-house productions in the entertainment sector will be reduced. "Stellemärt", "Eventik", "Telemed", "Gourmet-Tipp", "Lemon" and "Klopfer" will be discontinued. "We are convinced that focusing on regional news is the right strategy," explained Florenz Schaffner, Head of Electronic Media at AZ Medien Group.
Layoffs at Le Temps The French-speaking Swiss daily newspaper Le Temps is laying off ten employees. Those affected are editorial and production staff. The reason for this is the decline in the advertising market, the newspaper writes. With these cost-cutting measures, Le Temps wants to maintain its previously formulated goal of getting out of the red next year. From January 2002, the newspaper will also abolish two themed sections. These are "Le Temps de vivre" in the weekend edition and "Science & Multimedia" in the Tuesday edition. This means that only "Sortir" (Thursday) and "Le Samedi culturel" will remain from last year's ambitious project, which attempted to attract advertisers with new special sections.
TV 3 makes all employees redundant 85 TV 3 employees will be made redundant at the end of November. However, Managing Director Jürg Wildberger is still in negotiations with potential investors and sees a small chance that TV 3 can survive. In any case, the previous owner Tamedia is leaving. Wildberger has set December 21 as the last date for new partners to join, otherwise the station will close on December 22. If TV 3 continues to operate, Wildberger intends to rehire all 85 employees.

This year, the operating result of Ringier's TV division will be in the black, which is also budgeted for next year, with sales increasing by around 10 percent. However, Ringier does not operate its own channel, but produces a program window on Sat 1 and programs on SF 2 as part of Press TV (PTV). According to Hans Jürg Deutsch, Head of TV at Ringier, this year's operating result for all TV activities amounts to CHF 36 million. This does not include "legacy costs" for football broadcasting rights, which are still being incurred despite the end of "Täglich ran".
For next year, Ringier is budgeting for a turnover of CHF 40 million and a return to the black. The 10 percent increase in revenue is the result of additional activities: the broadcasting of parts of the World Cup, the cooking quiz "Al dente", expanded media training and one or two new productions on Sat 1.
According to Deutsch, the income is made up of a small amount of advertising revenue, spot and broadcast production for third parties, a contribution of four million francs from the PTV fund and, above all, sponsorship. "Without sponsorship, the whole thing would not be possible," he says. "Movieclub", for example, would not exist without sponsorship, and "1x täglich" could not be financed by advertising alone. Ringier's share of the PTV fund comes from the SRG. The latter compensates publisher television with an annual advertising and production fee of CHF 11.5 million. Deutsch's current TV balance sheet: "It's nothing exciting, but it's fun." Markus Knöpfli

Christian Stärkle on his comeback as CEO at Belcom "Now we're doing a great job together with the editors-in-chief"
Until Tamedia took over Belcom, Christian Stärkle was its CEO. Then he had to leave. A few days ago, Tamedia put him back in the chair of Belcom CEO.
Two months ago you turned down a job offer from Tamedia as unacceptable, but now you have accepted it. Why?
Christian Stärkle: There is a difference between being offered the sales management position at Belcom and the CEO of the holding company. The second offer is great, I can fully back it.
The first offer gave you the impression that Tamedia wanted to get rid of you.
Stärkle: Yes, but I was impressed that Tamedia was able to go back on its decision at the time. The job appeals to me, and now we are doing a great job together with the editors-in-chief.
Did the two offers come from different people?
Stärkle: Of course.
By whom the first time?
Stärkle: From those who were responsible for bringing the media together.
Wildberger and Zimmermann?
Stärkle: I didn't say that.
What's it like when you replace the man who practically kicked you out the door?
Stärkle: I'm not replacing anyone. We have a kind of division of labor. Mr. Wildberger limits himself to the national electronic media, I concentrate on the local media.
Were you surprised by the decision about TV 3?
Stärkle: I expected that TV 3 in its current form would come to an end in the medium term. However, I did not expect TV 3 to be discontinued completely.
When did you first have doubts about the TV-3 concept?
Stärkle: TV 3 wanted to specialize in a younger target audience. However, there are almost one million young people in Switzerland who are mobile and therefore more inclined towards the medium of radio. With around 10 percent of this target group, TV 3 achieved a good result, but with 80,000 to 100,000 viewers, it is not possible to generate sufficient advertising volume in German-speaking Switzerland.
So did you doubt its success even before the TV 3 launch?
Stärkle: No, because at the time I was only involved with our projects at AZ Medien.
What grade between 1 and 6 would you give Tamedia's management for its performance around TV 3?
Stärkle: I give him a grade of 6 for my job.
TeleNewsCombi (TNC) is starting under new auspices: without former member Tele 24, without regional-language private competition and connected to Mediaoptimizer. As head of TNC, what turnover do you expect for 2002?
Stärkle: We budgeted three million francs for the TNC under the previous conditions. TV 3 and Tele 24 together had an advertising volume of 30 to 40 million francs, part of which is probably lost to television and part of which goes to other channels. So next year we should end up with around five million francs.
Will the TV-3 decision change anything significant about the Tele Züri concept (see WW 43/01)?
Stärkle: What is new is that not only Tele Züri, but the entire TNC is trying to acquire some program parts in the entertainment sector from TV 3 - for example "Robinson". But that is a question of price.
How do you comment on the fact that one day after the TV-3 closure decision, the SRG already applied for higher fees for 2003?
Stärkle: I understand the SRG's concerns; after all, the volume of advertising is declining, the IV and some AHV recipients will no longer have to pay fees in future, and the Federal Council wants to extend fee splitting.
Understanding? Probably only because you hope that higher fees will increase your chances of receiving a share of the fees.
Stärkle: That has nothing to do with each other. But the fact is that the market in Switzerland is distorted. Here in Switzerland, only the private Swiss TV stations have to finance their programs on the free market.
Last week, Radio 24 announced the Powerpool with Radio Zürisee. This is not legally possible, as Radio Zürisee is already part of the leader pool.
Stärkle: This clarification is primarily a matter for Radio Zürisee. However, we are of course available for an amicable solution.
However, the Competition Commission did not want Tamedia to have a dominant position in the Zurich radio advertising market, which is why it demanded the separation of Radio Zürisee. With the Powerpool, however, Tamedia would now gain this supremacy through the back door.
Stärkle: You've got that wrong. By dominant position, the Competition Commission means actual control. But Radio Zürisee doesn't have to enter into a contract with us.
Nevertheless, was this pool a clever move?
Stärkle: We simply wanted an advertising link that would make it easier for customers to occupy the Zurich market.
Did you come up with this idea before you left?
Stärkle: I was asked, but I didn't decide. But I support the decision 100 percent.
Your departure from Belcom made it easier for the radio industry to reunite to form an association. Will your return now bring peace or new discord?
Stärkle: That would mean that I'm argumentative.
No, that you are one of two main opponents.
Stärkle: I don't feel like that. We have to ensure that the entire radio industry moves forward. And I support this to the best of my ability.
Will Radio 24 become a member of the Association of Swiss Private Radio Stations?
Stärkle: That is conceivable.
How does the Tele 25 project differ from Tele 24?
Stärkle: According to our concept, Tele 25 would not be a mixed channel with Tele Züri, as would have been the case with Tele 24 in the Zurich area, but an independent news channel with a loop program.
Austrian investors are said to have shown interest.
Stärkle: Even if I knew something about it, I wouldn't say anything. Interview: Markus Knöpfli

Andy Schlatter becomes Managing Partner at Matter & Partner on January 1, 2002Head of the Week "We both have a strong affinity for each other's field of work"
The advertising agency could actually soon be called Matter & Schlatter. The reason: Andy Schlatter joins Matter & Partner as managing partner and consulting manager on January 1, 2002, replacing Erich Baumgartner. There will be no name change for the time being. "This is about a brand. And one that has established itself. Besides, I have no desire for recognition in this respect," says Schlatter.
He has a long-standing relationship with Daniel Matter, based on joint projects for BSSM. Schlatter was hired there as the first consultant in 1981 and remained loyal to the company for eighteen years, 11 of which he was responsible for overall management. He experienced both the change of name to Bosch & Butz and the sale to Lowe at first hand.
Over time, however, the connection to Lowe also fostered a desire for change: "The influence from abroad made me feel more and more that I was ultimately determined by others." As a result, he became self-employed as a marketing and communications consultant. "The idea of self-determination was of course an illusion," he sums up, "as a freelance consultant, you also have to subordinate yourself to the needs of the customer."
Halfway through his three-year period of self-employment, he reunited with Theophil Butz and took over the management of his internet agency RØSA on a mandate basis. However, Schlatter is now ready to become involved in a company again: "As managing director, you're conducting an orchestra, so to speak, and then suddenly you're off as a one-man band. I missed working in a cohesive team." So it was almost fate when Matter and Schlatter met at a petrol station in Meilen in late summer and revived the idea of working together, which had been discussed in the past.
The prospective partner is convinced that he and Matter complement each other perfectly. The latter will be in charge of creation, while Schlatter will take care of consulting, administration and finance. It is important to him that there is no clear dividing line between the two areas: "We both have a strong affinity for the other field of work."
Schlatter's interest in design is reflected not least in his career aspirations as a teenager: to become an architect. This failed due to the recession of the seventies. The impetus for his change of heart came from Schlatter's father, who worked in the communications industry and suggested: "Better do something right, go into advertising." Bruno Amstutz

After the bad news, the Crossair in-flight magazines are also facing an uncertain futureBy Markus Knöpfli The monthly Swissair Gazette is at an end, followed in December by a slimmed-down service magazine entitled The Guide. The Crossair in-flight magazines CrossTalk and CrossTravel are doing better. However, until a new Crossair Board of Directors is elected, their future remains open.
From December 1, air travelers will find The Guide on board Swissair aircraft instead of the Swissair Gazette. The 52-page magazine contains the service section of the previous Gazette (destinations, travel tips, services, radio and video program). The slimmed-down magazine will only be published twice as a double issue (December/January and February/March) with a print run of 30,000 or 50,000 copies, says Erich Hirschi, head of the previous Gazette publisher Target Publishing. The second issue can still be booked, with a 1/4 page costing 4f or bw 16000 francs. A 30-second spot in the on-board video, also produced by Target Publishing, costs 6350 francs.
And what is the situation at Crossair, which publishes the two in-flight magazines CrossTravel (for business travelers) and CrossTalk (for leisure travelers) through its own department? "We are continuing as normal for the time being," says publishing director Regina Maréchal. Caution is advised, because the new Board of Directors to be elected on December 6 could at least change the names of the two magazines. Nevertheless, Maréchal and her team are working towards the politically predetermined version 26/26.
As a result, NewCrossTalk, which is published ten times a year, will more than double its circulation from April 1, 2002 - to 170000 copies, as the gazette blissfully announces. From December, the magazine will also have an intercontinental focus, with a portrait of
Rio de Janeiro instead of "just" European portraits.
Maréchal's team is also responsible for another new task: with the new Embraer aircraft and the takeover of the Swissair long-haul aircraft, in-flight entertainment and the corresponding marketing of advertising time are being introduced at (New) Crossair. As much is still up in the air, it is not yet possible to communicate prices. The situation is different for magazines: There the prices are fixed, but with reservations.
Difficult times for Target Publishing

Target Publishing was a publishing house specializing in in-flight magazines. In addition to Swissair, other crisis airlines (LTU, Sabena, Balair) were also among Target's customers. This is now over. Because Swissair also holds a 45 percent stake in Target Publishing, the publishing house was included in the airline's debt restructuring proceedings. The 35 employees have not seen a salary since September, and co-owner Erich Hirschi has had to give them and himself notice of termination. It remains to be seen how and whether the company will continue.

NYT.com offers advertisers the opportunity to book coverage with Surround SessionsBy Clemens Hörler NYT.com, the website of the New York Times (NYT), has launched a new online advertising service, Surround Sessions. It is designed to guarantee a high level of attention, exclusivity of the advertising message and precise targeting. And to meet the needs of traditional media planners.
The currency of page and ad impressions may make sense from the point of view of the Internet industry, but many traditional media planners cannot do much with this figure. Above all, they want to know what percentage of their target group they reach and how often in a certain period of time.
The New York Times, which has been at the forefront of online advertising since the beginning of the Internet era, is courting traditional marketers and advertisers with an offer in which bookings are no longer made on the basis of ad impressions, but on the basis of user sessions. According to Martin Nisenholtz, CEO of New York Times Digital, this should make it easier for planners to handle the variables of reach, duration and frequency.
An alternative currency to ad impressions
The so-called surround sessions are not only beneficial to the traditional media people in terms of planning. They guarantee a high level of attention, exclusivity and a relatively precise target group approach. A high level of attention because a company's advertising message is placed in several places on the website so that it is always visible even when scrolling. The visitor's field of vision is encircled with full banners, but also with large advertising formats such as skyscrapers. In contrast to pop-ups, these forms are relatively accepted by users.
To ensure that the consumer does not overlook the advertising message, it is placed on five consecutive pages, exclusively, i.e. without advertising messages from other companies. This even allows the client to tell a little story across five pages. If an Internet user cancels their visit before accessing the fifth page, the advertising client does not have to pay for the session that has already started. In order to guarantee a precise target group approach, the Surround Sessions are only offered to registered users. In the case of NYT.com, this is ten million users, as a large part of the website is only accessible with a password.
Scott Meyer, Vice President and General Manager of New York Times Digital: "To get online advertising moving, publishers in particular need to take the initiative and inspire advertisers and creative agencies with new ideas." NYT.com's first advertising clients for Surround Sessions are Nexium, Porsche and E-Trade-Center.
NYT also goes on the offensive with pay content
According to Meyer, NYT.com still generates 60 percent of its revenue from advertising. 30 percent comes from classified ads and only 10 percent from paid content. However, this revenue area is growing the fastest.
Archive use has been available for a fee for some time now. The crossword puzzles are so popular at NYT.com that 35,000 users pay an annual fee of 20 dollars for this brain teaser. At the end of October, an offer for baseball fans was also launched: "Glory Days: Baseball in New York 1947-1957" is intended to make the hearts of old baseball fans beat faster with photos, film recordings and newspaper articles for 9.95 dollars a year. As Meyer explained at the Content Summit 2001 in Zurich, more such themed archives are planned.
He is convinced that it is easier to get internet users to pay for content if they are already familiar with it or know exactly what to expect. Instead of just speculating with paid broadband offers for the future, online publishers looking for new sources of income should try to put together a mix for a paid offer from their content arsenal now. All the more so as broadband offers are very expensive, especially for pure print companies.
When introducing paid content, you always run the risk of losing visitors. For this reason, The New York Times on the Web is introducing its paid content extremely cautiously and through the back door. After all, as many people as possible should visit NYT.com, as this keeps the platform and its registered users attractive for the advertising industry. Moreover, the platform should not be underestimated as a marketing tool. Between January and the end of September, 100,000 new print subscribers were generated via the website!
NYT Digital profitable for the first time

NYT Digital, which comprises all online activities of the NYT publishing house, reported an operating profit of 0.8 million dollars for the first time in the third quarter of 2001. The turnover of 14.4 million dollars accounts for about 2 percent of the group's total turnover (697 million dollars). The NYT Group's websites were responsible for around 4.5 million dollars, or around one percent of total advertising revenue in the third quarter. 94 percent of advertising revenue comes from the print business, the rest from the broadcast group.

TSR Kampagnenbüro, Zurich, launches the new Züri-TramSince 1998, the Zurich-based TSR Kampagnenbüro, in cooperation with the graphic design studio Weiersmüller Bosshard Grüninger, has been giving the public transport company Verkehrsbetriebe Zürich (VBZ) a striking and appealing face. The project team's most recent work is the eye-catching launch campaign for Cobra, VBZ's new low-floor streetcar. The two-stage launch of Cobra began at the Züri-Fäscht with the rollout at Paradeplatz. Since the new streetcar has been running regularly on the city network, the launch is now continuing.
The new Züri-Tram Cobra, which attracted numerous curious visitors, was accompanied by a poster motif showing a snake basket like those used by snake charmers in the markets of Bombay. The difference, however, was that the basket was in Zurich colors.
The follow-up motifs currently being published by Edith Kaiser, illustrated in photorealistic style, are based on the same idea as this basket motif, in which the snake plays the role of the temptress. The creatives used the story of the fall of man as a model.
Free admission to the zoo with the VBZ annual subscription
TSR consultant Wolfgang Bollack justifies the different look of the Cobra appearance from the rest of the advertising for the offer by saying that it is an obvious implementation. He also justifies the positioning with the fact that putting a low-floor streetcar on the market is an innovative step that should enhance VBZ's image. "We didn't want to create a banal campaign that focused on the shape of the vehicle or technical features," says Bollack.
The launch will be supported by a photo exhibition on the subject of snakes, organized with Zurich Zoo and housed in the Cobra, as well as a promotion: VBZ will give away a free zoo ticket worth CHF 48 with every annual season ticket purchased by 16 December. "We wanted to give our employees at the points of sale something that would enable them to make a better sales pitch," says Ursula Gamper, Head of Market Communication at VBZ, commenting on the campaign. Ernst Weber

Michelle Nicol What was the last cultural event you attended?
Michelle Nicol: The exhibition "Traversée" at the Musée d'Art Moderne de la Ville de Paris. Because it shows fresh art.
What are you reading right now?
Nicol: "Exhibit A" by Guy Bourdin. I mainly look at the pictures.
Which CD do you currently prefer to listen to?
Nicol: "Audio Lotion" by Lukas, it's my sonic beauty case.
Which movie would you most like to see again?
Nicol: "The man who wasn't there", because it's from the Coen brothers.
What TV show did you fall asleep during the other night?
Nicol: "Arena".
What is your latest discovery on the Internet?
Nicol: www.bdv-artview.com and www.vavavoom.com.
What could you never do without?
Nicol: High heels from Manolo Blahnik.
What do you do in a free minute?
Nicol: I write the "Fashionable" column for the NZZ.
Love is...?
Nicol:...embarrassing.

Young talent in particular eagerly awaits the Forecast Awards ceremony, which was held last week at Club Q in Zurich's Westend By Beat Fritsch There is no other event for which young talent dresses up so finely. Apart from Yves Spink, a well-known party animal and FFF producer, who, strictly speaking, no longer belongs to the new generation. He commented succinctly: "Stars can wear whatever they want." He has been constantly nominated since the awards began, but has never been voted for. Perhaps one day he will be presented with a "Lifetime Achievement Award".
Forecast boss Andi Hess was satisfied with the show. The event went off without any major glitches. Hess also proved to have a good nose when selecting the program items. All the acts and performances were well received.
Even more popular than the shows, however, was the VIP lounge, where only specially invited guests were allowed to hang out and drinks were free for most of the night. While the club was incredibly crowded, there was plenty of space here. Many lounge guests therefore only went home in the early hours of the morning for a well-earned weekend nap.
A few days earlier, Conelli circus directors Herbi Lips and Conny Gasser hosted the festive premiere at Zurich's Bauschänzli. The gala is a celebrity event of an almost un-Swiss format. In addition to many business and cervelat celebrities, seven incumbent city councillors also made their way to the circus tent this year; no wonder, there are elections next year. The premiere was not a bad opportunity to look the politicians in the mouth. In the circus, it's very easy to tell the level of quality by the punchlines of the comedy and slapstick acts that make people smile, laugh or shout. The illustrious guest list reminded us of a bon mot: "What's the difference between board members, politicians and the clowns in the Conelli circus? - You can still take the clowns seriously today."
Radio-Z marketing manager and GL member Mike Gut revealed himself to be an artist with clown potential. Alongside bosom miracle Monika Kaelin and another guest, he cut an excellent figure in the ring when he was brought to the front by ventriloquist Nicolodi. While the three guests had to move their mouths on cue without actually speaking - bravo, Monika K.! -the ventriloquist put all kinds of naughty things in their mouths. In the end, Mike Gut even intoned "La Cucaracha" in his typical ventriloquist's croaking voice, which caused huge laughter.
The premiere is also worth seeing because only top celebrities sit in the front rows. And they often get wet when clowns enter the ring. Hans Heinrich Coninx and his wife Christine Gerber were hit pretty hard this year. First, clown Gaston ("Mir isch gliich") sprayed them with water, then comedian Jan van Dyke took the mickey out of them. The fact that Coninx - whose finger was in plaster following an operation - was unable to clap was probably misunderstood by the entertainer. The Tamedia boss clearly enjoyed the program and laughed a lot. Perhaps also because that evening was one less burden on his shoulders. The premiere took place one day before the TV 3 press conference at which Tamedia announced the closure of its money-destroying machine. And Coninx, well aware that this could only be good for the price of his shares, already felt like a winner again.
Conclusion of the Conelli premiere: Go and see it! The best and most imaginative program in a long time. It wouldn't be at all surprising if next year one or two of the circus ring themes were used in a campaign by a resourceful advertiser. My favorite would be the dog act.
Another advertising event last week was the traditional ASW annual gala at the Pavillon restaurant in Baden. In contrast to the other events, no circus of any kind was used here so that there was more room for encounters and intensive discussions. A rich buffet with delicacies from almost all over the world provided the perfect culinary setting. The culinary voyage of discovery led from Asia to India, Italy and Mexico. There were all kinds of lively discussions among the world cuisine globetrotters. The Indian cucumber salad chatted with the Mexican fish soup, the spinach gnocchi exchanged news with various tortillas.
Nobody missed the show blocks. Finally having time for an uninterrupted exchange of ideas and lively discussions was welcomed and intensely appreciated by all. However, there was a brief interruption to the journey: Pablo Erat, owner of the Arbon-based agency Erat Design Group, welcomed a new member of the ASW. Ursula and Peter Grob also received an ovation. Both have been committed to the industry throughout their long careers in advertising, mostly on a voluntary basis. Be it at the Sawi, in commissions, on the ASW board or as active members of the Idée-VfW. Ursula and Peter Grob have been running the ASW office since the beginning of November. And last but not least, the work of the previous Managing Director, Karl Heinrich von Grote, had to be thanked with much applause.
Beat Fritsch

is hidden behind invitations to the Forecast Awards. The nightlife magazine awarded prizes for special achievements in the party scene for the third time. The premiere of Circus Conelli also took place last week at Zurich's Bauschänzli; and last but not least, there was the annual ASW Gala.
Anyone who usually celebrates parties, hands out awards or performs at galas will be found at a wide variety of events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch