Clear Channel Plakanda looks back on a successful 2001. Against the backdrop of an overall stagnant Swiss advertising market and with estimated net growth in the Swiss billboard market of 3.5 to 4.0 percent, Clear Channel Plakanda exceeded the previous year’s net revenue by 8.2 percent. «This means that Plakanda’s growth continues unabated even under its new company name,» says Beat Roeschlin, CEO of Clear Channel Plakanda, commenting on the success. Red Alfas are meant to be kissed. On behalf of Alfa Romeo, the Zurich-based agency Red Cell brought Miss Switzerland Jennifer Ann Gerber together with Nadim’s rival—an Alfa 147. The agency added an extra touch to the beautiful pair by introducing a stylish and expensive cosmetics line consisting of lipstick and nail polish in the exclusive «rouge Alfa» shade. To better position the vehicle among the female target audience, the cosmetics were originally developed exclusively for a campaign in the French magazines *Madame* and *Elle*. Since Alfa Romeo’s spirited engines have always been synonymous with a sensual experience, shifting into a higher advertising gear was an obvious move.
Swiss Agencies Triumph at the Epica Awards. Three Swiss entries were honored at this year’s Epica Awards. In the film competition, McCann-Erickson, Zurich, impressed the jury. The «Hitch Hiker» commercial for Randstad won an award in the Business Services category. In the print category, the winners were Publicis, Zurich, and Advico Young & Rubicam (AY&R), Gockhausen. Publicis won in the Financial Services category with work for Die Mobiliar, and AY&R won in the Household Maintenance category with an ad for Tela by Hakle-Kimberly. A total of 33 print and 24 film awards were presented. The grand prize, the Epica d’Or, went to the agency Mother in London for a campaign for the music television channel QTV.
Heimat beats Lucky Lack. The jury of the *Yearbook of Advertising* has named Heimat, based in Berlin, the Newcomer Agency of the Year for 2001. In the final round, Heimat prevailed over Lucky Lack from Basel and Vasata Schröder from Hamburg. A total of around 30 agencies participated in the competition, which was open to companies from across the German-speaking world that were founded after January 1, 1999.
2003 World Ski Championships in St. Moritz. On March 3, 2002, voters in Graubünden will decide on a cantonal contribution of four million francs toward the event budget for the 2003 World Ski Championships. The referendum committee has commissioned Viva AG for Communication in Zurich to design and implement a comprehensive information campaign. The main message, «Yes, because the entire canton of Graubünden stands to gain from the 2003 World Ski Championships,» highlights the great significance of the 2003 World Ski Championships for Graubünden, a canton known for its tourism industry. Concept/Text: Tina Ackermann and Markus Cavegn; Production: Heini Schmid; Consulting: Roman Gasser, Bea Hubschmid.
Holistically connected. A few months ago, Maja Amrein and Alfredo Schilirò—the head and deputy head of Corporate Communications at the Migros Cooperative Federation, respectively—founded the company Flowcube Communications together with Lisa Steger, a versatile and dedicated independent communications consultant. In doing so, three prominent specialists in the field of communications have merged their networks. «Individuality, combined into a complementary whole with its own dynamic,» reads Flowcube’s corporate brochure. The brochure, featuring a multifaceted design, was created in collaboration with Beda Achermann.
Wädenswil Wins with Ease. Thanks to the SP, election campaigning in Wädenswil looks different this year because the municipal council is being reduced from 45 to 35 members in the February elections, and the race for seats is more competitive. The local SP is going all out and commissioned Lesch + Frei to handle its election campaign. Under the slogan «Wädi Wins with Ease,» the campaign put words in the mouths of SP municipal council members in Wädenswil—words that are already sparking heated debate. To improve the town’s first impression, for example, with the subtle remark, «Out of shame over the station square: Wädi is turning red.» The team at Lesch + Frei responsible for the campaign: Thomas Lüber, creative director and copywriter; Olivier Marti, art director; Anita Caprez, consultant; Fabio Clerici.
The Jury Presidents at Cannes. At the Cannes International Advertising Film Festival, Jeffrey Goodby, co-chairman of the San Francisco-based advertising agency Goodby Silverstein & Partners, will serve as jury president for the Film and Press & Poster competitions. George Gallate will preside over the Cyber Lions awards ceremony. The New Zealander is CEO of Euro RSCG Interaction and also Global Brand Director for Euro’s Intel account. John Perriss, CEO of the newly merged Zenith Optimedia Group, will preside over the Media Lions. Malcolm Speed, CEO of Rapp Collins Worldwide, has been selected as jury president for the Lions Direct competition, which is being held for the first time. The festival will take place from June 16 to 22, with the Lions Direct competition running from June 23 to 25.
ZKG Replaces Cash for D’Arcy. The Zurich-based advertising agency Cash and the international agency network D’Arcy are ending their five-year partnership this spring. As Cash announced, the agency intends to focus on its own clients going forward. Cash managed accounts for D’Arcy including Roche, Philips, and Fiat (some on a project basis). Going forward, D’Arcy’s clients in Switzerland will be served by Zogg Kettiger Gasser (ZKG) in Zurich.
There's no accounting for taste

After 254 columns, Beat Gloor is stepping down as a language observer for *WerbeWoche*; he is currently on a trip around the world and plans to write another book afterward—following his *Staat Sex Amen*. We thank him for his inspiring and insightful observations on language and hope to benefit from his linguistic expertise again in the future.
You can now find the «Business Lunch» column on page 8. Our editorial director and gastronomy expert Carlo Bernasconi will evaluate a restaurant each week to determine its suitability for client lunches. He has been writing about the local culinary scene for over a decade and can occasionally be found behind the stove at Ristorante Italiano Heimelig himself. He has also authored a cookbook («Italian Cooking») and a cultural history of the cocktail («The Century Mix Book») with Peter Roth of the Kronenhalle Bar.
In addition to the kitchen and wine cellar, the «Business Lunch» section focuses on service and ambiance—particularly from the perspective of business lunches: Can my business partner feel comfortable, for example, because privacy is ensured? How is the service? Is the atmosphere right? Is the staff trained, or are they just trendy scene-goers? How are smoking and non-smoking areas managed? How do they handle the vexing issue of cell phones and cigars? Business lunches are, after all, time-sensitive, and that’s where the staff’s attentiveness plays a crucial role.
No industry illustrates the problem of customer communication more clearly than the restaurant industry. Mutual (behavioral) expectations are often completely unregulated; no one knows how the other person is actually supposed to behave. In trendy restaurants, for example, one waiter might address you informally, another formally, and a third might not serve you at all. Between over-attentiveness and indifference, anything is possible. It makes one appreciate the clear communication of French luxury dining, where you’re served according to the rules of haute cuisine customer service…
If you'd like us to evaluate a restaurant for you to see if it's suitable for business lunches, please email us the address ([email protected]), and we'll check it out. Samuel Helbling, Editor-in-Chief

Two gastronomy magazines and a redesign will revitalize the newsstand and subscription market in the springBy Carlo Bernasconi Kochen and La Tavola are the names of the new kitchen and lifestyle magazines that will hit the market in March. In addition, the hitherto rather staid d'Chuchi from the Meyer publishing house has been given a slimming cure, and the high-priced Marmite will only be put on the fire four times a year. The battle for readers' favor at the kiosk buffet and on the subscription market is on.
In gastronomy and cuisine, the new objectivity prevails. "Hanspeter Eggenberger, the new editor-in-chief of Chuchi (now without a preceding article, but still consistently written in lower case), allows himself "little to no frippery. Last fall, he received a mandate from the publishing house Meyer AG in Jona, Canton St. Gallen, to head the editorial team of the cooking magazine that was launched about ten years ago.
"We don't want to present a fragmented cookbook, but rather take a journalistic approach to the subject of food and drink," he adds. The first booklet implements this maxim, at least visually: "Before, the pictures showed lavish decorations, now the image focuses on the dish," adds the CEO of Duktus AG, the newly founded editorial company with which Eggenberger will acquire further mandates.
Ramona Meisser, Chuchi's advertising manager since December 1, has not increased advertising prices for this redesign of the cooking magazine, which is certified with 106652 copies (Wemf 2000). 12710 francs cost the four-color page. It had long been clear that the previous editor-in-chief Annemarie Wildeisen would be handing in her cooking apron at Chuchi at the end of 2001, but "many people, especially on the media side, didn't know what was happening with the magazine," she says (see also page 3). Even ad salespeople in her own company were in the dark.
With issue 3 on the newsstands, the publishing house Meyer AG wants to satisfy the "pent-up demand for communication" and above all target readers. Or female readers. "It is possible that we will organize an event," says Meisser. An extensive reader survey is also planned for the current year.
With 80000 copies, the AZ Media Group from Baden wants to
on March 6, the first two issues of the new monthly magazine Kochen (with Annemarie Wildeisen - the subtitle) will be launched on the market. From issue five on, the output will be reduced to 40,000 copies. At 6590 Swiss francs per page, the advertising rate is rather on the bargain side. Too low almost? "No," contradicts AZ publishing manager Ueli Eckstein. "We'd rather have ads in the paper," he says, and doesn't see the amount as an introductory price.
In broad reader niche the AZ magazine cooking wants to be active
Initial experience on the market proves Eckstein right. He also refutes the suggestion that a spring launch might not be the ideal time for a magazine. "We are convinced that the project is coming to market at the right time. We wanted to afford this investment." He bases his optimism on an internal AZ survey in July 2001 of 951 test persons (840 of whom were female) who had been presented with a zero issue of Kochen. 354 of the respondents - 515 had returned the questionnaire - said that the text presentation of the recipes, Wildeisen's core competence, was very good, and 345 respondents found the picture presentation very good.
This investment in 10 cooking issues a year is, of course, at the expense of Marmite magazine, which used to appear six times a year. Now AZ publisher Peter Wanner is trimming the glossy magazine back to four issues. Annemarie Wildeisen is now responsible for everyday life at the stove and sink - incidentally, it was she who had knocked on Wanner's door and suggested the project of a new magazine. Wanner and Wildeisen sat together for half an hour over lunch, then the project was on the stove.
The zero number shows what the name Wildeisen has come to stand for among amateur gastronomes: upstanding conventionality. Admittedly, rhinestones and flourishes have been eliminated, but the reader guidance is still not optimal: Often the reader (70 percent of the intended target group between 28 and 50 years) looks for the hook, wanders around on the page, and the texts remain on the conservative, but brightly polished kitchen floor. It remains incomprehensible to the gourmet why not a single wine story makes the reading of Kochen more palatable ...
Marion Michels mixes up the lifestyle market
On March 12, Marion Michels plans to launch her magazine La Tavola by Marion Michels. It starts immediately with an edition of 100000 copies, which it wants to drive out over the new national airline, hotels, medical practices, the specialized trade (furnishing houses for catering trade) and naturally Abos and kiosk. With a unit price of 12 Swiss francs, the glossy magazine, which appears every three months (later, Michels plans to increase the publication frequency), will appeal to a lifestyle-conscious clientele: Generously laid out images spread across the pages, atmospheric exterior and interior photos are intended above all to please the eye, Michels is convinced. "I think the timing for the launch of La Tavola is extremely favorable," she says.
For the time being, the publisher from Orselina TI sells the ads and Publi reports herself and sets the amount of 9800 Swiss francs as the advertising price for a four-color page. Unlike the other cooking magazines, Michels attaches importance to a cultivated environment for her culinary creations, for which she has engaged maestros from all over Switzerland and "chef of the century" Eckart Witzigmann.
La Tavola will also show readers how to set tables beautifully and maintain an upscale lifestyle without having to sell off rows and rows of share packages. The fact that gastronomic destinations are also presented rounds off the image of the newcomer among lifestyle magazines.
New delicacies

Not least for reasons of lower production costs, but mainly because of Zurich's rapidly changing restaurant scene, Werd Verlag (Tamedia) is abandoning its restaurant guides in book form, previously published every two years, and is launching an annual magazine for the first time in May under the title Delikatessen with a print run of 25,000 copies. The yearbook, printed in web offset with 160 pages of content, costs 27 Swiss francs at the kiosk; Tages-Anzeiger subscribers can buy it for 19.90 Swiss francs. Advertisements can also be placed in it. Full-page ads in four colors cost 5900 Swiss francs. The ads are acquired by Schmid Annoncen in Zurich.

Affinity of ads among supporters in "yuppie land "Best of Print Advertising The advertising hits for 2001 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that
in the entire sample, i.e., all four target groups in total, performed best in the 3rd quarter of 2001 are shown under the heading "Top Three.

In addition, former Tages-Anzeiger Editor-in-Chief Esther Girsberger returns to Tamedia. She is moving from the business editorial department of Weltwoche to SonntagsZeitung. In the future, she will be responsible for interviews in the thematic section. In addition to this 70 percent job, she will remain head of the specialist journalism and corporate communications course at the Zurich University of Applied Sciences in Winterthur.
Urs Paul Engeler, the former head of the SonntagsZeitung (SoZ), is not moving to Weltwoche. He had signed on with Weltwoche editor-in-chief Roger Köppel in November as head of politics and columnist and wanted to be involved in the relaunch of the traditional title from the end of January. He and Köppel have now terminated this contract by mutual agreement, Engeler told WerbeWoche, as it was uncertain after Weltwoche's switch to Ringier whether his intended role would actually be introduced. Engeler will write analyses, commentaries and portraits from the federal capital as an author and commentator for SoZ's thematic section. As planned, Denis von Burg, previously domestic editor of the Berner Zeitung, will take over as head of the federal house.
AD Kim Küng is a new addition to the creative team at the Weber Harbeke agency. Küng was most recently a senior designer at Eclat.
Robert Hess is taking his hat off after just six months as CEO of Pixelpark (Schweiz) AG. In his place, Jürg Dangel takes over the management of Pixelpark as Delegate of the Board of Directors.
Hans Kaufmann becomes the new Chairman of the Board of Directors of LZ Medien Holding. The current Vice Chairman replaces Markus Kündig. Kaufmann also takes over the chairmanships of Neue Luzerner Zeitung AG and LZ Management AG, while Kündig remains on the board of both LZ Medien subsidiaries. In addition, he retains the chairmanship of the boards of Maihof Verlag, Kündig Druck AG and the Multicolor companies, which also belong to LZ Medien Holding.
Martin Gollmer, a communications specialist and former journalist, will be the new head of the Business Communications program at the School of Business at the University of Applied Sciences of Central Switzerland.
As of February 1, Renata Libal, previously deputy editor-in-chief of dimanche. ch, will take over as editor-in-chief of the women's magazine Edelweiss. Libal succeeds Marie-France Vigor.
The previous director of the international festival for film, video and new media Viper in Basel, Conny Voester, is stepping down after six years.
Daniel Hartmann and the CDs Bernhard Abegglen and Hannes Weber have become the sole owners of the advertising agency Contexta, Berne, retroactively as of January 2001.

Affinity of ads among supporters in the "Christian camp "Best of Print Advertising The advertising hits 2001 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that
in the entire sample, i.e., all four target groups in total, performed best in the 3rd quarter of 2001 are shown under the heading "Top Three.

The Swiss Dispatch Agency (SDA) now also distributes news via SMS.News SDA launches News via SMS
Under the name SDA-Mobile, it offers website operators 17 news channels, from politics to culture to business. The news is written by SDA journalists and broadcast in real time 24 hours a day, seven days a week.
Swisscontent with biker newsletter The content provider Swisscontent has gained a new customer with the trading company Hostettler. For its distributors Intercycle and Cosmo Sport, Swisscontent produces a monthly newsletter about bicycles and trend sports, which appears in print and online.
Webad index at Christmas high The Publimedia Webadvertising Index (PWA Index) rose slightly in December. It increased by 0.4 to 95.3 points. However, the year-end rally was slowed compared to November (up 2.6 points). From August to October, the index, which is reset to 100 at the beginning of the year, had lost 9.5 points. At the end of 2000, the index had reached 136.95 points.

Conveyor/BE1 leaves Extra Bern far behindBy Markus Knöpfli The Radiocontrol data for the second half of 2001 are heating up discussions about new pool compositions, especially in German-speaking Switzerland. Because of the new situation in Bern, the city pool in particular is shaky.
Small landslide in French-speaking Switzerland: SRG radio stations gain a total of 13100 listeners compared to the first half of 2001, increasing their market share by a full 2 percent. The losers include all foreign stations and most Swiss private stations (exceptions: RTN 2001, Chablais). With a minus of 23100 listeners, Nostalgie is one of the big losers. But Lausanne FM (minus 9600 listeners) and Framboise (minus 6800) also lost ground. With Nostalgie's heavy loss, the gap to second-place Framboise narrowed from 43400 listeners in the first half of the year to 27100. There is no doubt that this will have an impact on the discussions about the currently shaky Top Romandie pool.
The overall situation in German-speaking Switzerland is less dramatic. There, both SRG and the Swiss private stations made slight gains at the expense of the German Radio 7, with the gap between SRG stations and private stations narrowing somewhat. In addition, unlike in the first half of the year, Radio 24 is now the strongest radio station in terms of both listener numbers and market share, and its lead over Z has even increased by 11,600 to 4,39,000 listeners. The largest increase of all private stations in German-speaking Switzerland was recorded by Radio Top, which gained 23600 listeners. Argovia, in fourth place, lost 9100 listeners.
There were spectacular developments in Bern: Förderband/BE1 (previously in 19th place) overtook Extra Bern thanks to 14,600 new listeners, more than half of whom it probably snatched from its regional archrival (and the rest from Radio BeO). As a result, Extra Bern, which belongs to Espace Media Groupe and fell from 14th to 17th place, probably loses its right to remain in the city pool.
In the Basel region, the situation has also become more accentuated: The gap between Basilisk (9th) and Edelweiss, which has dropped from 17th to 20th place, has widened. Radio Regenbogen remained relatively stable.
The figures for central Switzerland should be treated with caution, because the three players there have been awarded larger broadcast areas. Whether this will further intensify the rivalry between Pilatus and Sunshine remains to be seen.
The competition between Virus and Radio 105 intensified slightly, with the latter remaining stable and Virus gaining ground.
There was also one new development on the Zurich square: Radio Tropic had itself identified for the first time.
In Ticino, on the other hand, Publica Data does not currently report the stations 3iii and Fiume Ticino, nor Pool Ticino and Ticino Svizzero. In general, it should be noted that only the foreign private stations operating in Ticino were able to make gains, at the expense of all other competitors including SRG.
Radios Deutsche Schweiz (1st + 2nd sem. 2001) Net reach in 1000 listeners and market share in % in German-speaking Switzerland, 24 h, persons 15+.

Radios romandie (1st + 2nd semester 2001) Net reach in 1000 listeners and market share in % in French-speaking Switzerland, 24 h, persons 15+.
Radios ticino (1st + 2nd semester 2001) Net reach in 1000 listeners and market share in % in Ticino, 24 h, persons 15+.

It's the mother of all parties, the Egon Awards and the Advertising Person of the Year party.By Andreas Panzeri and Beat Fritsch This year, the award was presented for the 25th time. The mega party took place at the X-tra Limmathaus. More than 1,800 guests had registered for the event, and several more may have joined them during the course of the evening. "Pushed" is correct, because there was a jostling at times, especially in front of the meat pots and wine barrels. The numbers, which were passed around in the television stations, went even up to 2500 persons. Correctly read: TV stations! An intimate celebration among advertisers has never drawn so much semi- and real-official coverage. And not just in the news block as short fodder.
Tele Züri already reported on the election of Dominique von Matt in the 7 p.m. news, followed the next day by a detailed portrait recorded at his agency. Star-TV followed up with a short report. SF DRS put the icing on the cake in its "Schweiz aktuell" program on Thursday evening. Not only was the ZVV campaign from Publicis, chosen by SI and Tele readers, honored in detail - following the feature, there was even a live broadcast from the X-tra to over 700,000 Swiss households, where the Advertiser of the Year 2001 and also WerbeWoche Editor-in-Chief Samuel Helbling were able to do a little PR for the entire industry. This is unprecedented for an advertising party!
The hall was so packed that even "Schweiz aktuell" presenter Christoph Baumgartner and his cameraman could hardly get through. And with more than 2000 guests, it was impossible to find everyone. The party is slowly taking on a dimension that almost makes you think. Because the entrance is coveted like nowhere else. As one heard from many present, this is to be owed to the date at the beginning of the year. The WdJ party is always the first major event in the industry after New Year's Eve. In many places, the knights of expense pull out their agendas during the chance encounters in the course of the evening in order to schedule the lunches and dinners for the first quarter. After all, things are supposed to be looking up again this year, if you believe the economic experts. Also with the expense budgets. And that way, at least Zurich's in pubs won't go down the drain, too.
The guests were offered a lot. It all started in the entrance area. At the bar of Buchs-Druck, the printers of WerbeWoche, the first welcome drink was served one meter from the checkroom. Meanwhile, a promoter from Spamnetradio was handing out meat loaf in a Vac-Pack. The mustard is available at www.spamnetradio.ch, where advertisers can now have their auditory canals clogged. It's definitely worth a listen, if only because it's the first advertising radio station in Switzerland. Sponsor Facts, on the other hand, came up with a crypt-like outlet: In a concrete pedestal, Dominique von Matt's footprints were clearly the deepest compared to those of his competitors Frank Bodin, Claude Catsky, Markus Gut, Daniel Matter and Martin Spillmann. An advertiser of the year leaves visible traces. As, incidentally, did Doctor Mai-Ling, the figurehead of DM service provider Trendcommerce. He looked down on the crowd of guests from an oversized banner.
It got crowded for the first time on the stairs towards the buffet. Here, those who wanted to go up collided with those who sat down on the steps to eat quite uncomplicatedly. The hall was already crowded after a very short time, and seats were scarce anyway during the whole evening.
Fortunately, we didn't run out of liquids. It is already a tradition that all drinks at the Advertiser of the Year are free. They are always generously paid for by the sponsors. And the partygoers make even more generous use of this. In the "cellar vaults" of the X-tra there was also a veritable casino with a bar and six or seven gaming tables, sponsored by RMB and Qualiclick.
Jean-Claude Bruhin, Christoph Morach and Roger Baur went to see for themselves what was going on. It was rumored that the evening was quite lively at the bar of this casino. And at the gaming tables, too, the advertisers indulged in nothing but fun for once with the donated chips.
At the bar behind the stage, where at least during the award ceremony one could still enjoy a drink in peace and without crowds, the people from Marc Schürmann's promotion agency Mosaik served spicy drinks with Trojka vodka. After the award ceremony, however, the calm at the bar was soon over. The bar was stormed when those present realized that the stage no longer belonged only to the Advertiser of the Year and his guests, but was open to all. And on a stage you do not need to ask the advertisers twice. Especially not when there's a bar on it.
In the meantime, Dominique von Matt's wife Jolanda had arrived with their daughter. For the VIPs and their companions, enough space had been thought of in the backstage area with their own supply of drinks. However, dad Dominique still had to give a few interviews before the family could proudly sit down next to him.
At another bar, Gebi Schregenberger acted as a calming influence. The Grand Old Man of the industry enjoyed simply watching the pretty assistants dance, undisturbed by stressful shop talk.
Although he will probably have to wait another year or two before he is officially awarded the title of "Advertiser of the Year," Martin Spillmann was delighted at the crazy party. For the photo, Rita Spillmann proudly let herself be photographed with her Martin - how can one be comforted more beautifully - for the shortlist. Although not yet a wife, a charming Claudia smiled at us; she wants to marry Werner Schlatter from Media-Daten-Verlag soon, as she revealed to the WerbeWoche team. And the third marriage; Marzio Frei of Moneycab and Iris Mettler are also rumored to be getting married soon. The two have already inquired whether the shortlist photographer could also be booked for a wedding celebration, but he usually declines with thanks. Because he doesn't photograph divorces either...
IPM CEO Michi Frank was in a good mood. After a lengthy tug-of-war, he was finally able to let loose with the western Swiss advertising window on M6, even if full coverage is still a bit of a problem. Sebahat Derdiyok from Blood Sweat & Tears moaned about the crowds in the stairwell. The crowd was also a bit annoying for Helen Gerber, who only had one elbow free for the melee at the buffet because of her plastered arm. Also only briefly in the crowd: Bettina Bussey from Primetime, who once again forgot to organize the annual Christmas dinner of the Ringier alumni club. Private plans for the future were revealed by Tarkan Özküp. The former RMB sales manager wants to take care of a proficiency diploma first before a professional reorientation. In the midst of the hustle and bustle, we also met Özküp's former boss, RMB CEO Matthias Luchsinger, together with Markus Cavegn. The latter seems to be on good terms with his activity as an independent CD. In the WdJ number of WerbeWoche, he was the author of two advertisements. Next to the former advertisers of the year, Ruf Lanz, whose double-entendre has a strikingly similar appearance to that of Cavegn. Advertising, like art, has the unfathomable ability to create visual analogies. Which is why advertising should definitely be considered an art form! Later that evening, when the X-tra was opened to the general public, the advertisers adjourned to the cozy lounge with cognac and cigars for such and other high-strength discussions.
Beat Fritsch and Andreas Panzeri

joined photographer Dominic Ott in the hustle and bustle of the Advertising Person of the Year awards last week. What went down there can be described as a hardcore party. At times, there was no getting through, and even the shortlist team tried their hand at hand-to-hand combat. With 2000 visitors, the event broke all previous records and set new standards. Fortunately, there are also calmer events now and then.
Where these take place and who attends them will be located in a wide variety of places in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips as well as further shortlist pictures are available from
it online at www.werbewoche.ch.

Muse & Musse Gian Marco Juon
What was the last cultural event you attended?
Gian Marco Juon: The concert of Corina Curschellas on the occasion of her record launch; because as a Grisonian I don't know Romansh, but I love to listen to it.
What are you reading right now?
Juon: Haruki Murakami "Mister Wind-up Bird"; because everything Japanese fascinates me in an inexplicable way.
Which CD do you currently prefer to listen to?
Juon: An ambient sound CD recorded by a graphic artist friend from Berlin.
Which movie would you most like to see again?
Juon: "Blue Velvet" by David Lynch; because behind the beautiful appearance there is so much morbidity.
What TV show did you fall asleep during the other night?
Juon: I rarely watch TV. I usually make it to bed before I nod off.
What is your latest discovery on the Internet?
Juon: The web soap "Forward and Backward" at www.timo.ch. However, it promises much more than it delivers.
What could you never do without?
Juon: On humor.
What do you do in a free minute?
Juon: Sing!
Love is ...?
Juon: ...the engine of all being.

Affinity of ads among supporters in the "middle-class corner "Best of Print Advertising The advertising hits 2001 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that
in the entire sample, i.e., all four target groups in total, performed best in the 3rd quarter of 2001 are shown under the heading "Top Three.

A new postgraduate course in Design Culture starts at the HGK Zurich in MarchThe postgraduate course in Design Culture at the Zurich School of Art and Design focuses on the convergence of design and culture and project management. The course aims to bring together management and design: "A kind of follow-up competence should be created at the interface between business and aesthetic design," is how Hannes Wettstein describes the concept. And it's about cross-references: "How do certain currents and trends develop? How do they link up with each other?" adds Richard Feurer.
Content-relevant elements and non-subject-specific questions of design are thus the program of the first postgraduate course in Design Culture at the Zurich School of Art and Design. The project, which is unique in Europe, starts in March. The registration deadline is mid-January.
Twenty participants from the fields of media, design, art, architecture and design, but also lawyers, programmers and web designers would be ideal for the course. And, of course, it would also be ideal "if one already comes with an order from a partner.
With a close connection to the economy, the two directors of studies namely want to establish a real connection to current tasks. It is a goal, both in terms of content and financially, that actual assignments from the business world are dealt with. In other words, learning by doing instead of abstract knowledge.
The in-service course is designed to generate new interactions between participants. "Many designers work with an artistic approach and haven't actually dealt with the business side. What are the needs of the company? Where does it work towards?", Richard Feurer specifies. The course therefore wants to show and instrumentalize what is happening in the institution: How do processes work in the area of corporate culture?
For Wettstein, possible outside commissions in the field of corporate identity and corporate design could also be supplemented with basic research for such projects. Feurer: "One goal is also collaborations with other universities." The management team wants to network and coach such projects.
In this prototype of a working model at the interface between theory and practice, the mix of people hoped to unite on this course could also make interesting offers to the business community. Feurer: "The time would be ripe, because many companies are so anchored in their daily routine that they can't even think about research." Wettstein: "The classic boxes have to be broken open, because the interesting things happen at the interfaces today."
Both directors of studies already have many years of experience as lecturers and work together in a loose office community in Zurich Seefeld. Richard Feurer comes from the field of corporate identity, corporate design, media design and design direction. Hannes Wettstein works in a complementary field between architecture and product design and as a professor for product design in Karlsruhe "has already lived the modular method very strongly". Andreas Panzeri

Leading Events of the World magazine aims to combine exclusive events with well-known brandsA new glossy magazine is emerging on the market, bucking all trends. Leading Events of the World is a registered trademark for sporting and cultural highlights in the international events calendar. At the same time, the award is the headline and program for a new glossy magazine.The glossy magazine series Leading Events of the World presents attractions, landscapes, people and lifestyle around the Leading Events with its background reports. "A work of art as an excellent platform for the highest form of event communication and branding," is how Christof Küng describes his project. With his luxury magazines, the Editorial and Creative Director and founder and owner of Corporate Identity by Küng AG in St.Gallen wants to offer a new marketing platform that connects the world's leading brands with the world's leading events.
"Only a few advertisers buy the exclusive right to be directly associated with such an event," he explains his prestigious offer. The idea has already been realized at the White Turf in St. Moritz and the Bank Hofmann Polo Open in Zurich. Other events under consideration include the Weltklasse Zürich athletics meeting, the festival on the lake stage in Bregenz, the Lucerne Festival, the 24-hour car race at Le Mans, the Ascot horse races, Wimbledon and the US Golf Masters.
The idea arose from a mandate in which Corporate Identity Küng was asked to evaluate, test and list the best events worldwide for potential sponsorship. The corporate identity consultancy, which also has extensive experience in the areas of event organization, marketing, sponsorship and support, decided to set up a new publishing organization within the group in order to address the topic of Leading Events of the World professionally and intensively.
Adolf Ogi also takes to the keyboard for horses
The first magazines, which were published in limited and numbered editions, reached 30,000 copies each. They were distributed to selected readers of the publisher, organizer, sponsors and advertisers. The luxury magazine is also distributed in selected hotels. Swissair distributes the luxury print products to its First Class passengers on overseas flights and Crossair on its European flights in Business Class. Also under discussion are the Zurich Bahnhofstrasse Association, the Swiss Tourism Office, golf courses throughout Switzerland and selected restaurants and bars.
The current issue for White Turf St. Moritz (3, 10 and 17 February) comprises 80 pages and boasts a foreword by former Federal Councillor Adolf Ogi, background stories on equestrian sport, racing programs, portraits of the VIPs involved, fashion reports and "Horse Stories from 1001 Nights". Advertisers include brands such as Badrutt's Palace Hotel, BMW, CS, Swisscom, Crossair, American Express, Mauritius Tourism and Les Ambassadeurs. More information on the project can be found at www.leading-events.com
Andreas Panzeri