What was the last cultural event you attended? muse & leisure Gaby Häfliger
Gaby Häfliger: A crazy Christmas party with friends.
What are you reading right now?
Häfliger: I start with "Harry Potter". Out of sheer curiosity.
Which CD do you currently prefer to listen to?
Häfliger: "Happy New Year 2002" by Lajos Vizner.
Which movie would you most like to see again?
Häfliger: "Shakespeare in Love". Because of the language and the wonderfully British humor.
What TV show did you fall asleep during the other night?
Häfliger: I can't remember.
What is your latest discovery on the Internet?
Häfliger: www.cede.ch. It's not the newest, but it's always good.
What could you never do without?
Häfliger: Friends, dancing and red wine.
What do you do in a free minute?
Häfliger: Enjoy.
Love is...?
Häfliger:You have to set free what you love. If it returns to you, it's yours. If not, it never belonged to you.

The media group Bertelsmann wants to take over RTL Group completely.news Bertelsmann wants to take over RTL Group completely
It is buying 22 percent from the British Pearson Group for 2.2 billion Swiss francs. Bertelsmann already holds 67 percent of the media group, which was formed in July 2000 from the merger of CLT-Ufa and Pearson TV. The remaining 11 percent is in free float, as RTL Group was listed on the London Stock Exchange after it was founded. According to Bertelsmann, talks will be initiated with RTL Group that could lead to a public purchase offer for these shares.
Kirch sells Mediaset shares The Kirch Group has sold its stake in Silvio Berlusconi's media group Mediaset. Kirch will receive 120 million euros for the 1.28 percent stake. KirchMedia KGaA sold the shares via the stock exchange, a spokesperson explained. The move is part of the company's concentration on German-speaking countries. Mediaset, for its part, holds a 2.3 percent stake in KirchMedia.
Tag Heuer remains with TBWA The Swiss watch brand Tag Heuer will continue to be managed by TBWA Paris. According to Advertising Age, TBWA prevailed in a pitch against BBDO, Euro RSCG, Young & Rubicam and the Geneva agency Simko, among others. In September, Advertising Age reported without citing a source that TBWA had lost the pitch to an unknown competitor.
EU court turns slogans into trademarks In future, advertising slogans can be protected as trademarks throughout Europe. This was decided by the European Court of Justice according to the Financial Times Deutschland. Two years ago, the German Federal Court of Justice ruled for the first time that slogans can be registered as trademarks and are therefore protected against imitators. This had not yet been clarified at European level.

Swiss publishers received a series of whistles at the Epiphany conferenceBy Markus Knöpfli At the Epiphany conference, several speakers took a swipe at Swiss publishers. The harshest criticism came from former Swissair spokeswoman Beatrice Tschanz: she scourged the poor communication of the major Swiss publishers.
The slap in the face that hurt the assembled publishers the most was delivered by Josef Trappel from Prognos AG. He said that Swiss media companies were sluggish, not very innovation-friendly and too intertwined. Although this has already saved them from making huge bad investments, it has also impaired their media and journalistic performance and the Swiss market as a whole. Depending on how innovative Switzerland proves to be in the online sector or in the digitization of electronic media, for example, it could serve as a test market for new media products or services for international companies thanks to its small size and multilingualism - or it may only come into play after the fact. Trappel, who saw a light on the economic horizon again from 2003, therefore called on publishers to make fundamental strategic decisions soon.
Norbert Specker, CEO of Interactive Publishing GmbH, also criticized the fact that Swiss publishers lacked their own impetus, especially when it came to developing new forms of online advertising. In this respect, too much focus is placed on PubliGroupe, whereas the integration of advertising partners is an integral part of every single media company, Specker warned.
However, the slap in the face that drew the loudest applause came from Beatrice Tschanz, the only speaker. The current Head of Communications at Sulzer Medica castigated NZZ, Tages-Anzeiger, Basler Zeitung, Aargauer Zeitung and Berner Zeitung for the unannounced and apparently agreed newsstand price increase at the beginning of the year.
She then described Michael Ringier's communication behavior in connection with the Jean Frey deal as "embarrassing" (applause from the audience). Communication is a matter for the boss, so it is not acceptable not to comment on a merger and then answer a few friendly questions in the group's own Sunday paper a short time later, she said. Media companies need to rethink their own communication, she continued. And to Fridolin Luchsinger, Peter Hartmeier & Co. she added: "Corporate communicators are service providers. At all times!"
Only Tamedia is currently cooking up smaller multimedia soups
Martin Kall, Head of International at Ringier and designated CEO of Tamedia, initially seemed somewhat milder. He credited the general publishing guild with having to live with more competition than their German colleagues, for example. However, his statement that it was "dangerous for a major Swiss publisher not to take an interest in foreign countries" was probably a criticism of Tamedia's strategy to date. And the question of why commuter newspapers were not an idea of the Swiss publishers probably annoyed the major Zurich publishers, as they had examined such an idea in the mid-1990s - and then rejected it.
Although Michael Ringier, CEO of the Ringier Group, concluded the round of speakers with a brilliant speech, he did not want to counter the concentrated criticism. He contented himself with throwing a few punches - especially in the direction of the currently weakened Tamedia. He dismissed the TV-3 concept as "ratings through obscenities". A statement by TV-3 boss Jürg Wildberger, according to which he described "Big Brother" as a sociological experiment, was described by Ringier as "intellectual nonsense". And under the pretext of wanting to keep journalistic quality high in his own company, he finally gave the following advice to his editors-in-chief: "Take less care of the analysts and more care of the journalists." Which in turn amounted to a spearhead against Tamedia.
Hans Heinrich Coninx, Chairman of the Board of Directors of Tamedia, was unable to defend himself. Not only was he the first speaker, he also did not appear to be in a defensive mood. In his rather dry speech, he came across as serious, almost humble. Although he spoke in a statesmanlike manner about joining the UN, banking secrecy and the Regli case, this was probably only to conceal his admiring sideways glance at the competition (NZZ, commuter newspapers, Ringier), whose courage for new projects he praised. There was no mention of his own projects or ideas, only the admission that the departure from TV 3 and Moneycab had been "painful" and that Tamedia would be cooking its own multimedia soup on a smaller fire in future.

Moneycab switches from marketer Adlink to Active AgentThe takeover of Moneycab still primarily incurs costs for Goldbach Media. However, the young stock exchange platform should break even by the end of 2004 - mainly thanks to new sources of income. "The change of ownership from Tamedia, Credit Suisse and Bluewin to Goldbach Media puts us back on the original path," says Moneycab CEO Markus Gisler, referring to the stock exchange platform's break-even date. This was once planned for 2004, but had to be postponed by a year due to a slump in online advertising. "Thanks to Goldbach, however, we can now count on 2004 again," says Gisler.
He has two reasons for this optimism: Savings thanks to synergies and the switch from marketer Adlink to Goldbach subsidiary Active Agent. Firstly, as the business editorial team of Goldbach subsidiary Swisscontent Corp. will move to Moneycab and use the same technology, infrastructure costs can be reduced.
However, Gisler sees opportunities above all with the switch to Active Agent, which reports to Michi Frank. "Goldbach Media has a good name for electronic media," he praises. "And it makes a difference whether Michi Frank wants to speak to a marketing manager or someone from Adlink." Adlink may have technical expertise, "but they haven't really sold our platform".
For Martin Radelfinger from Adlink, "Moneycab is a very good online advertising platform". However, it has generated considerably less traffic than budgeted, he says. Nevertheless, Adlink has sold 80 to 90 percent of the available capacity. In order to be commercially successful, however, "Moneycab needs to generate more traffic, restructure its online advertising or find other sources of income," adds Radelfinger.
Gisler is focusing on new sources of income. A new release of Moneycab is scheduled for January, which will make it possible to trade securities directly from the platform - via paid links to electronic banks. A second paid service, Moneycab Radio, will be launched at the end of January. This allows users to listen to the entire content of the platform via telephone, with the information selection being controlled by spoken commands. "We believe that this is very attractive and will bring us immediate revenue," says Gisler.
The introduction of one or more pay channels, a kind of subscription fee for new additional offers, is planned for spring.
Moneycab relies on all of these paid services, and in the medium term they should cover 60 to 70 percent of the operating budget of around 10 million francs. According to Gisler, "only" 30 to 40 percent can be financed through advertising. Markus Knöpfli
Correction In the WerbeWoche issue 46/01, under the title "Wirtschafts-Einheitsbrei", it was stated that Moneycab is supplied with content by the former shareholders Bluewin, Credit Suisse and Tamedia. The reverse is true: Moneycab is the supplier, the three former shareholders remain the recipients.

Publisher Matthias Hagemann on the sale of Jean Frey AG to Ringier and his new optionsBack to the core business in north-western Switzerland - that is the new motto of the Basler Mediengruppe (BM). Matthias Hagemann, Chairman of the Board of Directors, is already thinking about expansion again - beyond Hauenstein or the national border.last May you still wanted to keep Weltwoche, now you are selling it along with the whole of Jean Frey AG. Why is that?
Matthias Hagemann: Last year, we asked ourselves intensively what our core businesses were. In the publishing sector, we had to decide whether we should continue with our previous national strategy, which would have required major investments, or whether we should withdraw to Northwestern Switzerland. Because the advertising market then collapsed and a considerable part of our planned income was lost, the withdrawal option ultimately prevailed.
But could things be looking up again in terms of advertisements?
Hagemann: Sure, but we have also been trying for eight years to make Jean Frey AG a profitable business for us. At some point, we had to take stock of whether we were successful or not. And that time had come, given the environment. Tamedia also recently affirmed its multimedia strategy and suddenly changed its mind.
The decision to join Jean Frey AG was made by Peter Sigrist and your father. Was it the wrong one?
Hagemann: You can't judge the move back then with today's knowledge. At the time, we felt we had to seize the opportunity because it was one of several possibilities to expand beyond the region. Many difficulties, such as those at Weltwoche, were also unforeseeable. In short, I believe that both decisions - to get in then and to get out now - were the right ones.
The big Swiss media houses have to grow with acquisitions, new projects and circulation increases. BM is an exception with its withdrawal. Does it have a future?
Hagemann: We recently turned the Baslerstab into an expanded free newspaper. We have also launched Tachles and projects in the online sector. In addition, the Basler Zeitung (BaZ) editorial team has new opportunities thanks to the new newspaper rotation. We are in a relatively strong position in our region, a position that the Aargauer Zeitung, for example, still has to work hard to achieve. Our future viability is therefore in no way compromised.
Does this mean that BM can only hold its own in its domestic monopoly market, but not in a competitive environment?
Hagemann: We also have competition. And it's getting stronger and stronger. The commuter newspaper 20 Minuten is a challenge for us in terms of costs, and the NZZ am Sonntag could lead to advertising campaigns being shifted from the daily press to Sunday.
The Berner Zeitung (BZ) believes it has to reach a circulation of 200,000 copies in order to survive in the advertising market. And the BaZ?
Hagemann: These figures may be correct for the BZ. But for a newspaper like BaZ to be able to finance a full editorial team, it needs three cornerstones: it must be based in an economic area with an urban center, cover it optimally and exceed a circulation of 100,000 copies. As long as this is the case with BaZ and our region remains the number two in Switzerland, I don't see a problem.
Apart from the Upper Basel region, however, BaZ has hardly any room for growth.
Hagemann: The Basellandschaftliche Zeitung in Liestal and the Volksstimme in Sissach are doing a good job. But if they were to ask us to work together, we wouldn't refuse a priori. But I also don't believe that this is the only way we can grow. I'm not sure whether the die is definitely cast in the Mittelland. Espace Media Groupe doesn't think so either.
So you see beyond the Hauenstein?
Hagemann: Yes. This is not a priority for us, but there is certainly some growth potential for us there. In Germany too, by the way. If Switzerland were to open up to Europe, the Upper Rhine economic region could become a reality. This would open up new opportunities for the center of Basel and BaZ. Even if this is still a long way off, this should show that we are not retreating behind the seven mountains with our current decision.
Are there already more concrete talks beyond the Hauenstein?
Hagemann: No. The Mittelland Zeitung has only just been launched.
Do you see short-term growth opportunities for BM as a whole?
Hagemann: I don't see any need for this, but I do see certain opportunities, for example to increase our multimedia (radio, TV, Internet).
The SonntagsZeitung wrote that you also want to sell off Birkhäuser and that the entire BM could belong to Tamedia in a year's time.
Hagemann: Both are clearly not true. We never intended to sell the Group. We want to continue the family business with the existing shareholder structure. And the Birkhäuser print shop, with its turnover of 80 million francs, is a cornerstone of the new regional strategy.
Is it fair to say that BM has now completed its restructuring?
Hagemann: Yes. The sale of Jean Frey AG marks the end of what we described as extraordinary restructuring. But of course the company is never finished.
Interview: Markus Knöpfli

The change of Jean Frey AG from Basler Medien Gruppe (BM) to Ringier does not change the relaunch of the program guide TR 7 planned for the end of February.News TR 7: The relaunch goes on
While the new concept and relaunch of Weltwoche have been put on hold for the time being, work is continuing on the facelift of TR 7, said Peter Urs Naef, Chairman of the Management Board of Jean Frey AG and BM Group Executive Board member. Where possible, synergies with the Ringier counterpart Tele are already being sought, for example in the procurement of program data, but nothing is concrete yet. On the question of merging the two titles, Naef said: "Nothing of this kind is being discussed at the moment." In addition to BM, St.Galler Tagblatt AG and PubliGroupe also hold 31 percent and 7 percent respectively of the TR-7 publisher Tevag Basel AG.
Move makes a comeback The outdoor magazine Move is relaunched in February. The company Swiss Sports Publishing GmbH (SSP) is taking over the title, which was discontinued by the previous publisher Fischer Media in June. Move will be published four times a year as a pure mountain bike magazine with an initial print run of 20,000 copies. It will be distributed by mail order and launched at the 2-Rad trade fair on February 20. The print edition will be accompanied by a website. The new Move is produced by a three-person editorial team.
New features for ZürichExpress Since Monday, the free newspaper ZürichExpress has been offering new features. Reporting on the city of Zurich will be strengthened: in future, the first edition will contain two Zurich pages every day except Mondays. Reader participation is also to be stepped up. They can be featured in a single column as the "Single of the day" or express their opinion on the "Topic of the day" by e-mail.
Borsalino.ch moves closer to Cash
The Ringier stock exchange platform Borsalino.ch has been sporting a new design since last weekend. The blue and white design is based on the appearance of the partner sites Cash.ch and CashTV.ch. The three platforms are now linked at the top of the respective navigation bar so that users can switch between them with a single click. A major redesign for Borsalino.ch is planned for May or June, as reported by Netzticker.
Lava TV expands to BerlinThe Zurich-based film production company Lava TV is expanding to Germany. Under the management of Basil Gelpke and Roland Mai, Lava Productions GmbH has been opened in Berlin. It will focus on documentaries, TV documentaries and reports. Productions for ARD, ZDF, Arte and SpiegelTV are planned. Lava TV has already produced the series "Inselduell" for Sat 1 in Germany.
Romand regional TV pool grows Canal 9, the regional television station for French-speaking Switzerland, joins the Romand pool with immediate effect. Until now, the pool marketed by Radiotele comprised the channels Canal Alpha, Canal Nord Vaudois, ICI TV, Léman bleu and TV Région Lausannoise. Canal 9 covers around 55,000 households in Lower Valais and neighboring Vaud. This adds around 120000 new viewers to the pool.
TPC goes international TV Productioncenter Zürich AG (TPC), a wholly-owned subsidiary of SRG, and the German Salzbrenner Stagetec Mediagroup will in future operate together on the international TV production market under the TPC International brand. To this end, Salzbrenner Stagetec TV Production GmbH will be renamed TPC International GmbH.
Metro wants to enter France Metro International wants to launch its commuter newspaper in Lyon, Marseille and Paris in the first quarter of 2002. In Paris, however, public transportation is not available as it is bound by an exclusive contract with the Publicis subsidiary Metrobus. Metrobus sells vehicle advertising and produces the weekly free newspaper A Nous Paris.

Carine Lins has been the new Head of Marketing at the AG für Werbemittelforschung (Wemf)Head of the week "I want to make the Wemf studies better known in future"
During her first six months in German-speaking Switzerland, she felt like she was "in a bad movie", says Carine Lins. However, before she set off on her journey to German-speaking Switzerland, Lins, who grew up in the Bernese Jura, studied political science at the University of Lausanne. After graduating, she flirted with the idea of staying in French-speaking Switzerland and going into journalism, but she decided to go to Zurich anyway: "I've always been interested in marketing, so the CS internship was an attractive offer for university graduates."
After a two-month language course in Berlin, she began her two-year internship at a Zurich bank branch. In the first year, she worked in the credit department, after which she switched to marketing and market research. "I never really had a soft spot for numbers, but I suddenly discovered that, contrary to expectations, I really enjoyed juggling them." After her internship, she therefore decided to continue working for the big bank in the area of strategy for small and medium-sized enterprises and to complete her training as a marketing planner.
In 1990, she joined Tamedia as project manager for market research. After three years in readership and editorial research, she took over the management of the market research team and trained as Head of Marketing.
In 1998, she moved to Wemf: "At Tamedia, there were always changes and reorganizations during this time, which constantly brought new beginnings." At Wemf, where she was responsible for media research projects, she was not only able to deepen her media research knowledge, but also use her native French. Thanks to the 80 percent workload, the single mother was also able to
better combine the care of her five-year-old son.
As the new Wemf marketing manager, Lins wants to make the various studies better known in the medium term: "I am convinced that we can still exploit a lot of potential here." She is looking forward to maintaining more customer contact in the future and no longer being surrounded by numbers so often. "It's also appealing to no longer just focus on individual projects, but to be able to take a holistic view," says Lins.
So did the aforementioned "bad movie" find a happy ending after all? "Of course I sometimes toy with the idea of returning to French-speaking Switzerland. But now I feel at home here too, even though the German-speaking Swiss aren't as relaxed as the French-speaking ones," says Lins with a smile. Daniela Zivadinovic

The search for a model for cooperation among the regional television stations in Eastern Switzerland has yielded no results. According to their own statements, Tele Ostschweiz and TV Schaffhausen see no possibility of cooperating with TeleTop. The reason: its terms would have amounted to a takeover, they said. CEO Günther Heuberger intends to keep his doors open to competitors from Schaffhausen and St. Gallen. Typografische Monatsblätter. The Museum für Gestaltung Zürich has published a book featuring its graphic design collection. It deals «with the art of effectively using type in the form of texts and composing it with images.» Essays explore the art of book covers collected by art historian Konrad Farner in the 1920s and 1930s, the work of the Basel-based GGK in the 1960s, and the context behind the typographic freedoms embraced by Swiss graphic designers in the 1990s. The book will be presented at the museum on February 5.
More advertising freedom for private TV. Private TV stations are to be allowed to air commercial breaks, and private television and radio stations are to be permitted to advertise wine and beer. The Council of States Committee on Transport and Telecommunications (KVF) is working on a corresponding bill. The KVF is thus implementing a parliamentary initiative by Swiss Advertising President Carlo Schmid, which the plenary session approved last September.
BBDO, O&M, and Deutsch are Agencies of the Year. The BBDO advertising network has reason to celebrate: Both major American trade magazines, Adweek and Advertising Age, have named it the global Agency of the Year. This marks the first time Advertising Age has honored the same agency in two consecutive years. With $1.3 billion in new business worldwide, BBDO is likely the only network to have achieved double-digit growth (11 percent) in 2001, according to the citation. Advertising Age named Ogilvy & Mather the U.S. Agency of the Year. Adweek’s U.S. Agency of the Year was Deutsch.
For upcoming big shopping trips. At the end of March, a «new neighborhood» called Albuville will open in Rapperswil. Tower Sports will also be located in the Albuville Rondelle, the «Albuville Tower.» Spanning 1,312 square meters, the space will feature a Nike department, an Adidas department, bikes, outdoor gear, skis and snowboards, as well as fashion and trends. For this new sports paradise, Publicis in Zurich developed a new corporate identity that naturally plays on the name and actual look of Tower Sports. Based on this, Publicis created a direct mail campaign, a trade show booth for Expo Jona 02, and an eye-catching giveaway: shopping bags twice as tall as normal ones. The solution to the riddle is provided by Daniel Krieg’s headline on the back: «The perfect bag for your next big shopping trip.» AD: Flo Wacker; Graphics: Corinne Stadelmann; Consulting: Caroline Peter.
An alternative to hotels. A pilot tourism project is slowly but surely taking root in Munich: Statthotel, an alternative to hotels and guesthouses that connects travelers with private rooms. Statthotel, based in Switzerland, is being promoted by Department. Since its founding a year ago, the young full-service network agency in Zurich has already delivered several impressive projects. Its clients include the identity and test launch of the Swiss vehicle Sam, the full international launch of the Head Snowboards brand, and an online platform for the German telecommunications provider T-Mobile. The fact that Department’s portfolio includes many international clients can be explained by its founders. Johne Eisenhut (Copy) grew up in the U.S. and, before founding the agency, worked in marketing in Switzerland, Germany, and Austria. Ollie Brunschwiler (Art) has a background in art direction and freelance work, during which he consistently looked beyond national borders. The two finally met in the early 1990s as professional snowboarders.
15 Years of Sonntag. To mark its fifteenth anniversary, the SonntagsZeitung has launched a series of advertisements featuring people who, over the past 15 years, «have made a difference and, like so many others, contributed to a vibrant Switzerland.» The campaign was produced in-house and «our own
»A birthday present,« reveals publishing director Sandra Geiger. Othmar Rothenfluh served as art director; text by Peter Steiner; photo by Daniel Boschung; advertising director: Christine Lesnik. The series was launched with Franz Steinegger and Beatrice Tschanz. The communications expert—»and a SonntagsZeitung reader all these years”—is waiving her fee, as are all those featured, and donating it to a charitable cause. The ad will run in the company’s own publications, as well as in Bilanz and Weltwoche.
Novartis Consolidates Media Business with MindShare. According to U.S. trade publications, Swiss pharmaceutical giant Novartis is consolidating its media budgets with the WPP agency MindShare. According to these reports, MindShare prevailed over competitors OMD and Starcom MediaVest and will manage the global budget of $250 million going forward. Novartis spokesperson Satoshi Sugimoto declined to confirm the reports to WerbeWoche: «We do not comment on third-party companies from which we procure services.» Cosima Giannachi, managing director of MindShare Switzerland, also remained tight-lipped. She noted that the matter has not yet been decided, especially since MindShare also handles business for Novartis’s competitor Pfizer in Europe.
Editorial

A rather rare instance of consensus: The readers of *WerbeWoche* have voted Dominique von Matt “Advertiser of the Year” for 2001. Von Matt, who holds a doctorate in business administration and serves as agency director at Jung von Matt/Limmat, won the award with just over 25 percent of the vote, followed by
Frank Bodin and Martin Spillmann, who both received the same number of votes.
Dominique von Matt began his career in advertising on the client side as a marketing assistant and product manager; in 1993, he founded the agency Honegger von Matt together with David Honegger. After his business partner left the firm, his agency merged with that of his older brother in April 2001.
Jean Rémy von Matt joined Jung von Matt/Limmat in Germany. Today, he works
There are 55 people at the agency, which recently moved from Seefeld to Wolfbachstrasse near the Zurich Schauspielhaus. The editorial team at WerbeWoche extends its warmest congratulations to Dominique von Matt on his selection. You can read more about the award winner on pages 12 and 14.
This is the third time the «Campaign of the Year» award has been presented. The selection included 21 campaigns that we featured on our front page last year. In addition to the readers of *WerbeWoche*, readers of *Schweizer Illustrierte* and the TV guide *Tele* also participated in the voting for the first time this year. With about 18 percent of the votes cast, the ZVV campaign («ZVV – Richtig verkehrt») by Publicis, Zurich, was voted Campaign of the Year.
What is revealing about this result is that readers of both the trade press and the general-interest press arrived at the same assessment. The ZVV campaign was also awarded an Effie last fall for its effectiveness and has a good chance of winning an ADC Cube at the end of January. In other words, this is a rather rare case in which a campaign satisfies all three parties involved: the agency, the advertiser, and the consumers. We extend our heartfelt congratulations. Samuel Helbling, Editor-in-Chief

Sigi Feigel on an unconquerable enemy of humanity: violenceFor 20 years, Sigi Feigel has been using peaceful means to fight violence as part of the Foundation against Racism and Anti-Semitism (GRA), which he initiated. In order to curb it, the 80-year-old lawyer is now calling on the public to show more civil courage through the "Together against violence" campaign (see also page 10).What result do you expect from the "Together against violence" campaign?
Sigi Feigel: A sensitization. It's not just skinheads beating up black people. It's not just a lunatic who murders a Jew, but there is something behind all acts of violence that we have to think about and combat in good time. I have become convinced that we have to try to grasp the whole roots, that we have to go to the beginning. The beginning is discrimination in general, prejudice, hatred, which is then directed against individual minorities. I show this using the example of Hitler, who came to power through hatred of the Jews. National Socialism did not really have any other unifying program. It began with the extermination of 6 million Jews. The end was a world war that cost the lives of 50 million people.
Why is the campaign's credo "together against violence"?
Feigel: Discrimination against minorities does affect minorities, but it is the problem of the majority. It's about civil courage, about what everyone does themselves against physical violence. The majority of people are decent and want decency to prevail. But many of them think that nothing can be changed. We want to motivate and sensitize them through the campaign by saying: "Beware, violence can also affect you." The campaign will make people aware of the problem and they will probably be better able to defend themselves.
Why is the campaign being launched now?
Feigel: At the moment, there are many foci where fire is mouldering. If I look at the history of the world, every century has had its gruesome wars, and where religions have intervened, they have left the widest trails of blood. But whereas in the past a soldier with a halberd might kill ten enemies and then tire, today he can kill 250 people in a minute with a machine gun. The quantity of evil has changed, not the quality, which is still the same. But our time is no worse than others. On the contrary. But we live in the so-called information age. If a train derails in the remotest state in India, we know about it half an hour later. That dulls us. The time has come to make people aware that violence is not something that is limited to certain insignificant individual incidents that have no effect on the whole, but is an expression of a way of thinking that is dangerous to the democratic state order, which is based on respect and human dignity, and therefore to human freedom.
What are your motives for getting involved in the fight against violence?
Feigel: My father came to Switzerland from Russia at the age of 14 to escape the persecution of the Jews. He actually wanted to go to Germany. In order to find a job as an assistant mechanic, he pretended to be four years older. But Jews couldn't get such work. In the end, he went to Switzerland, where he found a job. I was born in Switzerland, grew up there, did my military service, and not a hair on my head was harmed in anything that happened. People died horrible deaths left and right. In the beginning it was gratitude that motivated me, but now it has become an obligation to stand up against violence. Not just for us Jews. The first Italians who came to Switzerland were "Tschinggen". I simply saw that minorities are in a bad position. We know where violence, terror and discrimination begin, but not where they end. We have to fight the beginnings. In the interests of the whole,
of humanity and democracy.
Do you really believe that you can change people?
Feigel: You can't get the violent out of people completely. Humans have milk teeth and meat teeth. He will always remain a bit of a predator, otherwise we wouldn't need criminal law. The anti-racism law, for example, does not eradicate racism, but it does combat it. The law does not eradicate murder, theft and fraud either, but it keeps control in your hands and you can do something about it. The challenge is not to lose heart despite all the difficulties and to keep going. The "success" in the fight against violence is modest. The most I can say is that it would be even worse if nothing had been done about it. You can't fight violence in the sense that it will disappear. It is part of human stupidity, which we will never have to protect. There will always be an abundance of human stupidity.
Do you sometimes hate?
Feigel: I have to be honest, when I hear that another bus full of children has been blown up, I get angry. But then my mind kicks in and says that the perpetrators are tempted, seduced and unfortunate existences who have no home and perhaps nothing to eat.
Can there be lasting peace?
Feigel: There will never be real peace as long as the most important basis of discord is not eliminated: the misery of the people. As long as so many people live on the breadline, there can be no peace. Only when everyone has a livelihood and a home, can educate their children and send them to school, will not all, but a large part of the violence disappear. We must work towards this. Instead of guns and ammunition, we need to give people shovels and pickaxes and the courage to build a house with them. But with millions of new people arriving every year, this is an almost unsolvable problem.
Interview: Ernst Weber

The Zurich-based communications agency Inhalt & Form (I&F) was awarded the corporate budget of credit card marketer Europay for the creation and implementation of a new corporate identity.Etat-News I&F for credit cards and sanitary supplies
The second new client is the Gétaz-Romang Group. For their subsidiaries Sabez Sanitär-Bedarf AG and Sanitär-Material AG the agency realizes a new visual appearance with advertisements, direct marketing and events.
Simko wins LeShop.ch
In a competitive presentation, the Geneva-based advertising agency Simko won LeShop.ch's overall communications budget. The online supermarket LeShop.ch delivers groceries in Switzerland. In the future, Simko will take care of all above- and below-the-line activities of the company.
Wacker und Rosser advertises for Dell The Zurich-based communications agency Wacker und Rosser (W+R) handles Dell Computer SA's entire advertising budget in Switzerland. Having already carried out DM activities in the B2B sector, W+R is now also taking over the home and small business sector.
Bürgi & Partner does b2b for Hero The Lenzburg advertising agency Bürgi & Partner is now in charge of Hero's (Switzerland) gastronomy division. "We are just ten meters across the street from Hero and tried to make our presence felt," managing director Andi Schaerer told WerbeWoche. Matter & Partner, Zurich, continues to be responsible for the overall budget of the classic division.

Gérard Geiger, director of Ringier Romandie, becomes head of all Ringier magazinesRingier Romandie is not to lose any autonomy with the election of its director to the parent company in Zurich. But with Gérard Geiger, the French-speaking Swiss subsidiary will have a direct line to the Group's management for the first time.Barely a year after your appointment as director of Ringier Romandie, you will become head of Ringier's magazines division on April 1. So you'll probably be more likely to be found in Zurich in the future?
Gérard Geiger: That's probably the case. I'm also a new member of the Ringier Executive Board. So I'll probably be commuting between Lausanne and Zurich more often. But since I'm now responsible for the entire Magazines division, I'll still spend a lot of time in Lausanne, of course, because Ringier Romandie has more magazines than Ringier in German-speaking Switzerland.
How do you plan to balance the two full-time jobs?
Geiger: Compared to managers who split their time between Geneva and Hong Kong, the division of work between Zurich and Lausanne is actually quite modest.
What affinity do you have for German-speaking Switzerland?
Geiger: A very big one. After all, I once worked as editor-in-chief of Optima. But of course, for me personally, the new job at Ringier Zurich is a great challenge and at the same time a broadening of professional horizons.
What will be your priorities in your new job?
Geiger: It's important to me to continue developing the existing titles. But I also see a very important task in integrating the magazines from Jean Frey Verlag once the whole deal has gone through.
Will Ringier Romandie lose its independence with your appointment to the parent company?
Geiger: That's not the case at all, and no one here in Lausanne fears that. On the contrary, everyone is delighted that Ringier Romandie will now be directly represented on the Group Executive Board in Zurich. That was never the case before. This also shows publisher Michael Ringier's interest in the media market in western Switzerland and in the subsidiary itself.
But you will appoint a kind of governor in Lausanne to relieve yourself?
Geiger: That's right. But I will retain overall supervision for Ringier Romandie and will only delegate individual areas of responsibility. And to ensure continuity, I will look for my deputy from within my own ranks. We have very capable people here who are quite capable of doing that.
What's coming up that you'd like to be in good hands?
Geiger: L'Hebdo will start cooperating with the French magazine Express in the travel sector as of January 31. In collaboration with Cash, L'Hebdo will also launch the Value business supplement once a month. But we are not reproducing Cash. After all, we are addressing a different readership than Cash does as a business magazine. With Value, we want to offer a service to L'Hebdo readers who, for example, are interested in financial investments but don't necessarily consult specialist literature. Incidentally, this is a good example of how synergies can be exploited. It is precisely in this area that I would like to be active in my new role. Unfortunately, too many media are still working away quietly, like the small watchmaker in his day who painstakingly made a watch from A to Z himself instead of benefiting from the know-how of his colleagues.
But there are other Ringier Romandie products that give you more of a headache, such as dimanche.ch and Edelweiss?
Geiger: Since its launch three years ago, the women's magazine Edelweiss has always been able to increase its certified circulation, and the same applies to the number of readers. We have now reached a figure of 65,000 female readers. In terms of the advertising market, all international advertising clients for luxury goods are represented. So the positioning we are aiming for is correct. However, we still have to improve in the editorial area.
And that's why the second editor-in-chief in three years recently had to vacate her chair?
Geiger: I would like to emphasize that the separation was by mutual agreement because Marie-France Vigor declared on her own initiative that she was not in a position to follow the ideas for an editorial relaunch. By the way, on January 22, the new chief editor will be elected. We haven't had any departures among journalists at Edelweiss since Marie-France Vigor left, which proves that we don't have a crisis at the magazine. But it is true that we have not yet been able to "sell" Edelweiss properly, to make it stand out from the competition. This requires efforts not only on the editorial level, but also on the marketing side.
Perhaps the difficulty lies in the name Edelweiss; it is rather unusual for a women's magazine.
Geiger: For me, this name is indeed a mystery. After all, I wasn't involved in the launch of the magazine. However, market studies have shown that readers really like this name and project everything that constitutes a women's magazine into it.
And what did the change of editor-in-chief bring to dimanche.ch?
Geiger: You can talk about a true Pillard effect. Because since Daniel Pillard took over the management of the Sunday newspaper last fall, sales figures have increased steadily. We will also be launching a new advertising campaign next spring and doubling the number of sales boxes.
And if you could personally and completely independently launch a new magazine, what would it be?
Geiger: I would probably publish a business magazine. Interview: Anita Vaucher

Muse & Musse Denise Azzini
What was the last cultural event you attended?
Denise Azzini: Cirque du Soleil, because it's just so beautiful...
What are you reading right now?
Azzini: Henning Mankell "The Fifth Woman". Thrilling, exciting...
Which CD do you currently prefer to listen to?
Azzini: No particular preference - across the garden.
Which movie would you most like to see again?
Azzini: "Out of Africa" - I love Africa!
What TV show did you fall asleep during the other night?
Azzini: I switch off beforehand.
What is your latest discovery on the Internet?
Azzini: I'm in withdrawal at the moment. My internet is not working!
What could you never do without?
Azzini: Family, friends and chips.
What do you do in a free minute?
Azzini: Just enjoy.
Love is...?
Azzini: ...life.