Sales of the Zurich-based Orell Füssli Group rose by 10.4% to 188.2 million Swiss francs in the 2001 financial year.News Of increases sales and profits
The operating result grew by 8.9% to 25.6 million francs, while the annual profit increased by 4.7% to 18 million francs. All activities with the exception of Photoglob AG contributed to this positive development. The Security Printing and Systems division increased its income by CHF 1.2% to CHF 65.95 million. The publishing division grew by CHF 47.2% to CHF 42.55 million and bookstores increased by CHF 17.8% to CHF 89.06 million.
20000 subscribers for Cooking According to the AZ Media Group, the multimedia project Cooking, which it launched together with Annemarie Wildeisen at the end of March, has got off to a good start. The monthly magazine already has 20,000 subscribers. The Wildeisen.ch website and the recipes on Tele Tell are attracting a lot of attention.
Gun advertising taps nicely Advertising on Swiss petrol pumps was 100 percent fully booked in 2001. This was reported by the outdoor advertising company Star Plakat, which has had a new, long-term exclusive contract with the Hamburg-based company Alvern since April. Alvern holds a patent for advertising on so-called "FillBoards".
Immostreet.ch with 20 Minuten
The commuter newspaper 20 Minuten now publishes a weekly "Real Estate Page" for the real estate platform Immostreet.ch with advertisements that contain a "short ID" in addition to the usual information. This can be used to request details of the offers.
JobWinner.ch with management channel
Alpha, the management market supplement of Tages-Anzeiger and SonntagsZeitung, is now available on the JobWinner.ch job platform. In addition to advertisements from Alpha that have been booked for the Internet, there are also jobs that are published directly on Jobwinner.ch with the criterion "management".

Patrik Chabbey is the new Deputy Director of Ringier RomandieHead of the week
"The magazine market is dependent on subscribers"
No, it's not at all frustrating for him, as Directeur adjoint of Ringier Romandie, to give an account of his professional activities to his former superior Gérard Geiger, says 42-year-old Patrik Chabbey. Geiger, who now shuttles back and forth between Lausanne and Zurich as the person responsible for Ringier magazines and as a member of the parent company's management, did not want to relinquish the reins of the Lausanne publishing house completely. According to Patrik Chabbey, however, this was more of an opportunity for him to familiarize himself thoroughly. And the more he puts in the work, the quicker he will be able to take the pressure off his still-superior, says Chabbey confidently.
He is used to working under pressure, as he stepped in last year when the unexpected vacancy for TV8's editor-in-chief had to be filled. In general, he knows the place in Lausanne like the back of his hand.
Chabbey began his career as a journalist thirteen years ago as an intern at L'Illustré magazine. When the position of head of production became available, he applied for it because he was interested in everything that goes on behind the scenes in the production of a magazine. He is also fascinated by IT.
Chabbey's very first steps in journalism were not at Ringier Romandie, but as a freelancer at the then Journal de Genève. The trained bookseller was no less proud when he saw his first texts, which he wrote in the bookshop, printed in the Geneva daily newspaper for the first time.
Chabbey takes over the management of Ringier Romandie in a phase of declining or stagnating circulation figures for Ringier titles. He is confident that the measures introduced last year, such as the relaunch of TV8, L'Hebdo and dimanche.ch, will soon bear fruit. However, he also sees a great need for action in the subscriber market. In the case of magazines, 80 percent of readers are subscribers. However, they are becoming increasingly disloyal and prefer to browse through the magazine landscape. In addition, Chabbey fears that the potential for new subscribers in the extremely small French-speaking Swiss market will soon be exhausted. This is why his strategy focuses on customer loyalty. For example, subscribers to Ringier print products are to be given exclusive access to certain information and services via the Internet. To realize his ideas, the new Directeur adjoint is counting one hundred percent on his employees, to whom he attests competence and great expertise. Anita Vaucher

Objective: To make Wap services via GPRS attractive to existing WAP customers, registered Wap-now customers, potential WAP customers and early adopters and thus promote the use of services via GPRS.Swisscom Mobile advertising media: banners, skyscrapers. Deployment: From mid-February to mid-March.
Client: Swisscom Mobile AG, Bern. Consulting/mediation: Publimedia Webadvertising AG, responsibility: Tiziano Obrecht.

In addition, Managing Director Christine Pinzon is leaving the Zurich-based advertising agency Felber Kristofori & Pinzon. The agency announced that the separation is amicable and by mutual agreement.
Nina Uhl has been working as an art director at the Zurich-based advertising agency Lesch+Frei since early April. She previously worked at Honegger von Matt and Wirz Werbung.
The McCann-Erickson advertising agency in Geneva is expanding. New additions to the team include Art Director Martijn Simmons from Amsterdam, copywriter Nathalie Brochard from France, and Art Director and web designer Tania Mailangkay, who was born in Indonesia and is based in New York. «Internationality is an essential part of our agency culture,» explains Creative Director Timo Kirez.
On May 6, the new agency Alborghetti Communication will open in Zurich’s Seefeld district. Consultant Reto Alborghetti left his agency, WHA, at the end of February and is now starting over on his own.

Objective: To publicize the new, unique service in Switzerland for the target group of 25- to 60-year-olds, Profitline Investplan.Profitline Investplan Advertising material: Banner. Use: From the beginning of April to the beginning of May.
Client: Profitline, Swiss Life/Rentenanstalt, Zurich. Consulting/mediation: Publimedia Webadvertising AG, responsibility: Tiziano Obrecht.

IP Multimedia (Switzerland) confronts prejudices about young people's media useHow do young people use the new media? How does their behavior affect the "old" media? Is traditional media losing out on the usage time that the new offerings are taking up? In the April issue of its newsletter OnAir, IPM (Switzerland) contradicts some preconceptions about the media behavior of young people and "old people". On the one hand, more and more media are vying for the audience's attention. On the other hand, however, the total time budget for media use is hardly increasing. In view of this fact, one would expect that more frequent use of one medium would reduce the time spent using other media. To find this out, IPM calculated correlations between the various media. The result: no medium was able to systematically reduce the usage time of other media.
IPM cites the use of the internet and television as an example. Although the online presence of young people has increased massively in recent years, there has been no noticeable decline in TV usage. Nor have print media had to accept any cutbacks. At least not to date. According to IPM, however, this could change. She suspects that magazines could be the first victims of the digital revolution. The reason: both types of media focus on comparable core competencies such as travel, music, eroticism or health.
Another prejudice that IPM is trying to refute concerns zapping behavior. Are young people really the most diligent zappers, as the now more than ten-year-old theory claims? IPM's conclusion is that there are no longer any age-related differences in zapping behavior. There are only differences in where zapping takes place. In the case of public broadcasters, it is the younger age groups who zap significantly more often, while the older generation has their finger on the trigger much more often in the case of private broadcasters (see chart).
The IPM study on print media use provides a pleasing result. Whereas in 1995 only around a quarter of young people read a newspaper several times a week, this figure had risen to almost three quarters by 2001. A development that can probably be attributed above all to the market entry of commuter newspapers. Daniel Schifferle

Objective: To publicize the online offering on the subject of home ownership and free advice for people interested in home ownership.CS Hypo 1 Advertising medium: Banner. Use: From mid-March to the end of May.
Client: Credit Suisse. Consulting/mediation: Publimedia Webadvertising AG; responsibility: Tiziano Obrecht.

Members criticize the dismissal of SWA Director Fredi SchwabBy Markus knöpfli Not all members of the Swiss Advertisers Association (SWA) appreciate the way in which SWA Director Fredi Schwab was dismissed by his own board (WW 15/02). Some now want to appeal against the board's decision by collecting signatures.
WerbeWoche research shows: The SWA base is seething. How strong it is will become clear in the course of this week. The 130 or so SWA members have until April 26 to appeal against a decision by the SWA Board of Directors to remove the previous SWA Director Fredi Schwab. An appeal can be lodged if at least ten percent of members request it. An Extraordinary General Meeting (EGM) would then have to be held.
And some things need to be clarified, in particular the way in which the SWA board provided information. In its old composition (see box), the board reportedly allowed the SWA AGM on March 13, 2002 to pass before informing Schwab and later the members - even though the contract with Schwab's successor Jürg Siegrist had apparently already been signed in December. Shortly before, on November 30, 2001, the Board of Directors is said to have decided to remove Schwab.
Not a word was said about any of this at the well-attended AGM on March 13. Only the six newly elected board members (see box) were apparently informed shortly afterwards, while Schwab himself was only informed at the end of March - hours before he went on vacation for two weeks. All other SWA members received the corresponding written notification, dated April 16, after Schwab's return, just two days before Siegrist officially took up his post on April 18.
SWA member Fred Dietiker, Head of Media at Swiss Milk Producers, is not happy about all this. Firstly, he criticizes the Board's "disconcerting" approach to Schwab. Secondly, he does not understand "why the Board of Directors removed a person with such a good track record - and if it did, why it did not disclose this at the AGM." And thirdly, he has doubts as to whether everything was above board at the SWA AGM. "We discharged the Board of Directors without knowing that it had decided to dismiss Schwab," says Dietiker. In addition, the SWA members had approved a budget for this year that did not include a double salary - for the new Managing Director and for Schwab, who is still in charge of two SWA mandates until the fall.
"What has happened is not yet transparent for us members," says SWA member Fritz Zimmermann, Head of Media at SBB. "An extraordinary general meeting could provide clarity here." It may also be necessary "for the lawyers to look into the matter". Without clarification, however, the unity and thus the effectiveness of the SWA would be impaired, Zimmermann fears.
The SWA Board of Directors is maintaining an elegant silence
But how does the Board of Directors react to the accusations? SWA President Gérard Stalder could not be reached. SWA Vice President Georg E. Müller simply sent an email with the following content: "We, the President and the Board, have no further comments to make on the communication you received last week." Former Board member Urs Keiser also explicitly did not wish to comment. The other former or resigned members of the Board of Directors could not be reached. Of the new Board members, Thomas Golücke, Muriel Arts, Jürgen Pick and Werner Bärtschi could be reached, but Golücke did not wish to comment. Pick and Bärtschi regretted Schwab's dismissal, but as new Board members they did not want to assess the background to this. However, both confirmed that the previous Board had acted in a legally correct manner - at least as far as they could have checked. Arts, for its part, backed the official communication from the Board and did not wish to comment further on the actions of the SWA Board.
Ueli Custer, publicist and previously Schwab's professional advisor, has already drawn the necessary conclusions. In a letter to Stalder, he wrote that he did not support Schwab's dismissal and did not agree with the procedure. He will therefore no longer advise SWA, he told WerbeWoche.
The SWA Board of Directors

It was in this composition that the SWA Board decided to dismiss Schwab:Gérard Stalder, SWA President
Georg E. Müller, SWA Vice Chairman, GE Capitalbank
Urs Hammer, McDonald's
Peter Schmid, UBS
Alain Bonta, Novartis*
Urs Keiser, BRO Finance & Solutions*
Marco Taborelli, Effems*
The six newly elected** members of the Board of Directors:Muriel Arts, Lever Fabergé AG
Werner Bärtschi, Subaru
Thomas Golücke, Novartis
Claude Hauser,
Federation of Migros Cooperatives
Stefan Nünlist, Swisscom
Jürgen Pick, British American Tobacco (Suisse)
* Resignation at the AGM on March 13, 2002
** at the AGM on March 13, 2002

Objective: Brand identity and launch campaign for the SMD subsidiary, Swissdox, the first digital research and clipping service in Switzerland.Swissdox advertising media: B2B mailing, two-stage telemarketing campaign and a PR release to specialist and consumer media. Deployment: Since April until further notice.
Client: Swissdox; Responsibility: Jürg Mumprecht; Marketing management: Florian Hofer. Advertising agency: Festland, St.Gallen/Zurich; Consultants: Marco Casile, Daniel Peterer, Pasquale Li Voti; CD/Text: Lucas Roos; AD: Katrin Bohrer; Graphics: Anita Meier, Marcus Teichmann; Graphics/Screendesign: Sandro Fischer, Wolfgang Winder; Telemarketing: Andreas Friedrich, Liberty Call; Photo: Urs Maurer.

Lesch+Frei sheds light on Siemens' commitment to SwitzerlandSwitzerland should always be better off. With this goal in mind, the Swiss branch of the German company Siemens, which is active in various areas, develops technologies and products that serve the well-being of the people and are intended to secure the future of Switzerland as a business location. However, the majority of consumers are hardly aware of this commitment, as they perceive Siemens as a manufacturer of cell phones or household appliances, for example, but not as an innovative technology company. an image campaign designed by Lesch+Frei, Zurich, based on the international campaign, is intended to reduce this knowledge deficit. The implementation portrays Siemens Switzerland as a far-sighted company whose responsible commitment makes dreams of the future come true that children and adults are quietly cherishing. page 9

Muse & Musse Sven Oeschger
What was the last cultural event you attended?
Sven Oeschger: The "Storico di Sanremo" car rally - out of curiosity and because I'll be taking part myself next year.
What are you reading right now?
Oeschger: "Lead us into Temptation" by James Twitchell. The book provides a critical but refreshing perspective on the subject of the brand cult.
Which CD do you currently prefer to listen to?
Oeschger: The new CD "Agolele" by DJ Michael Flum with
live Afro-Cuban house music. Flum returned to Switzerland from New York after 22 years and is now launching great projects here.
Which movie would you most like to see again?
Oeschger: "The Big Lebowski". Even the fourth time I would discover new subtleties.
What TV show did you fall asleep during the other night?
Oeschger: On one of the countless talk shows on Italian television.
What is your latest discovery on the Internet?
Oeschger: Absolut.com. An excellently made website with the possibility to set old Japanese trash movies to music.
What could you never do without?
Oeschger: See the last question or answer.
What do you do in a free minute?
Oeschger: Emailing friends and colleagues abroad.
Love is ...?
Oeschger: ... the engine.

If you love your customers and want to keep them, you should offer them something nice more often. Michi Frank and Mehmet Inan from IP Multimedia took this to heart and created the IPM Radio Event. There, various experts discussed topics related to radio advertising on the podium. In addition to the two hosts, these included Initiative Media Managing Director Stephan Küng, Roland Baumgartner, Managing Director of Radio Argovia, Radio 105 owner Giuseppe Scaglione and Valter Pontiggia, Head of Marketing at Opel marketer Ruckstuhl.
Even if there was not always complete agreement on the podium - some would have liked to see radio positioned as the lead medium, of course, while the agency and customer side took a somewhat more differentiated view - things were fair. They didn't want to hurt each other or even behave indecently; after all, the radio marketers were the hosts.
If you want to please with such events in the advertising industry, you have to follow another maxim: One should celebrate the celebrations as they fall! The organizers also took this into consideration and coupled the clever discussion with the "ultimate Radio 105 party".
Although - typical! - a quarter of the registered guests didn't show up, the aisle and studio were nevertheless filled with around 150 people, who then rocked their feet to the rhythms of 105 star DJs Tatana, Vitamine S and Zanussi. Among them Paola Libera from 105 with her new assistant Claudia Puppato.
Last week, 105 boss Scaglione proved once again that he is not unjustly nicknamed "little Schawinski" within the industry. With his actions, he, too, is constantly providing new topics of conversation and ensuring that his station remains present in the media. Whether his latest offensive against SRG - a complaint to the Competition Commission - will be crowned with success remains to be seen. But then, it took Schawinski almost a decade to break the radio monopoly. Keep on fighting, Beppe! News also from Jürg Oetterli of Oettigrafix. His studio renovation, which has been going on for several years, is actually supposed to be finished this year and celebrated with a party. But we won't believe that until we've had our first drink there. Keep on building, Oetti!
The seating for the audience during the podium talk was original. The hall was filled with inflated seat cushions. This caused some amusement at the beginning, because the cushions required a bit of acrobatic skill until one was able to sit on them with a few contortions. But at the end, you could let the air out and take the plastic tires home with you for the swimming pool at home or for a swim in the lake soon.
The whole thing took place in the studios of Primetime in Schlieren, where in the past there have often been lavish parties, which you could read about in this column. Bettina Bussey and Oliver Neubert were in charge, but since the two of them are now working at Popfilm, as we heard, these parties will probably take place at new locations in the future.
Beat Fritsch

in sea blue air. The pneuform seat cushions were allowed to deflate and be taken home. Because the organizers professionally relied on a short speaking time, the back injuries were kept within limits. At the following Radio 105 party one could loosen the back muscles again. At the bar, not with movement dance.
We locate who is hosting talk shows or putting themselves in the spotlight at other events in the advertising industry. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys (info@wer bewoche.ch). Event tips as well as further shortlist pictures are available online at www.werbewoche.ch.