Television The SRG introduced digital terrestrial broadcasting of TV programs (DVB-T) in the Engadine at the end of January, and in the summer the rollout of DVB-T will start in Ticino.This means that digitally broadcast TV programs can now be received via home or indoor antennas. The aim is the exchange of languages, according to a statement by SRG. In the Engadine, the channels SF 1, SF 2, TSR 1 and TSI 2 will be broadcast via DVB-T.

Advico Young & Rubicam won gold for the "Eye" spot (Médecins sans Frontières) and silver for "Questions" (Interpharma) at the New York Festival's competition for TV and cinema advertising. Publicis also won silver for "Yeltsin/ Car/Soccer" (Yellow Pages) and bronze for "Tow off/Breakdown" (Die Mobiliar).

> TV Viewing Last year, Swiss German viewers watched an average of over 140 minutes of TV for the first time. This was despite the fact that two channels—TV 3 and Tele 24—were no longer available, unlike in 2001. The outgoing head of SF-DRS will be pleased.

New Media Futurecom Interactive, the Zurich-based Internet service provider belonging to Young & Rubicam Switzerland, reported sales of over 11 million Swiss francs for the 2002 financial year, thus maintaining the previous year's result. In 2001, turnover fell by 12.8 percent to 10.9 million Swiss francs. The workforce remained stable in 2002 at around 80 employees. With the University Hospital Zurich, Fujifilm, Sunrise and Colgate, four well-known new customers were acquired. In future, Futurecom intends to realize more projects abroad.

Agencies The two managing directors Alexander Haldemann and Bruno Schmidt have acquired a majority shareholding in the Zurich branch of Meta Design, which was founded in September 2000 and developed the Bluewin brand, among other things.

The Cresta Awards international creative competition is being held for the eleventh time in 2003. Entries can be submitted until March 14 and further information can be found on the homepage www.cresta-awards.com or directly from Nancy Ross, [email protected]. Switzerland is represented on the Cresta Grand Jury for 2003 by Jean Etienne Aebi, Chief Creative Officer at the Zurich advertising agency Publicis. Michael Conrad from Leo Burnett International (Zurich) and Jean-Remy von Matt, Jung von Matt (Hamburg) are also on the jury.

Column Everyone hopes that journalism can still be saved. Constantin Seibt tells us how: by firing shots from a stylistic ambush.Like a thousand others, you work in this job - and like a thousand others, you have no idea what it actually is: journalism. The misconception of most professionals is that journalism is about information. But information is dirt - like all raw materials. Information is part of the trade. But in reality, the profession is about creating illusion and avoiding lies, and the lie of journalists is not so much the occasional falsification as the fact that, no matter what the raw material - a crime or a press conference - one of five or six article forms always emerges: report, interview, commentary, etc. The routine of journalism is reminiscent of the routine of the press. Routine journalism is reminiscent of the hair-cutting helmet, where you ask: "But aren't the heads different sizes?" - to which the editor-in-chief says: "Yes, but only the first time."
This is why the daily newspaper is a morning and conservative medium. Its real message is that, while you were sleeping, five pages of domestic, four foreign, two cultural and four sports news continued to appear. But the real message is that the world continues to turn at the same pace. Lots of headlines - so once again nothing has happened. ("The morning paper is like a lukewarm bath," says Tom Wolfe).
In short: the offense is called lying through boredom. Also reprehensible is the implicit assertion that the world is as standardized as the articles made from it. Yet almost every piece of research proves that things are different, wilder and more colorful than one would have thought. But the antidote to lies is called theft. In other words, as a journalist, you should do what advertisers have always done: steal from traditions.
From inner monologue to drama, screenplay to school primer, there are countless templates available. If a style fits, it gives the story a drive that factory journalism never achieves. (You want to present a political controversy as a kindergarten? Then collage a Punch and Judy show from the original quotes. It's not exactly subtle, but it packs more of a punch than the sharpest commentary).
The advantage of this approach is that although you have to find the right form, you don't have to be perfect in the details. If you open a book, you expect a masterpiece. If you open a newspaper, you expect - nothing. Newspaper readers are completely unprepared for style: It is seducible, irritable, capable of enthusiasm. (And last but not least: easy to drive to white heat.) It is the most naive, wonderful audience in the entire media world. So to hell with everything journalism schools teach you. To hell with the thousand factory workers at your next table. Because journalism is like the map of Africa in the 18th century. The coasts are densely populated and the interior is marked with a white spot: hic sunt leonis, there are lions here. In a nutshell: you are the hero - and journalism must once again become an art form, a romantic expedition into the unknown. If you, Mbwana, don't want to walk this path alone, take me as your guide and be back here at this waterhole in six weeks' time.
> Constantin Seibt is a political and business editor at the weekly newspaper WoZ.

Every year, the ADC awards advertising. Every year, the awarding of the coveted marble cubes causes a lot of discussion. As is so often the case, the exception proves the rule: this year, neither complaints nor criticism of the results were heard. The work of the ADC jurors was acceptable to everyone.In an almost heretical manner, the audience was greeted in the Fliegermuseum in Dübendorf. It was actually, said ADC board chairman Andreas Prokesch, a rather hollow event - the members were hollow and so was the judging. Was that meant seriously? Of course not. Prokesch didn't give any audience bashing, but simply needed a meaningful segue to thank this year's sponsors. They were given a hollow wooden cube, which they were to use as a savings box. Prokesch said that it should be returned to ADC next year, well filled.
Radio legend Walter Scheibli was the moderator of the dice roll, seconded by two original ZSC cheerleaders. And since no one brings the ice hockey results more grippingly over the airwaves, Scheibli also proved to be an excellent choice for the creative results. It made sense to call this year's competition ADC Games 2003.
However, as quick-witted as the advertisers usually are, they were at a loss for words in response to Scheibli's questions, who often tried to incorporate a short interview into the proceedings or at least get a statement. But very few of them managed more than a "Uh, yes..." or "Uh, momoll!
To now accuse the advertisers of lack of imagination would be sheer malice. That's why we attribute the unwillingness to praise one's own abilities and dice wins too firmly in front of the industry colleagues present to the trend of the new modesty. After all, what is right for the top manager is more than cheap for the advertiser.
The new modesty could also be seen on the plates. Instead of foie gras, liver sausage was served, and instead of fillets, ribs and gnocchi were eaten - but the food was of the usual high quality standard of the ADC. It was absolutely outstanding what chef Stefan Meier of the Zug "Rathauskeller" conjured up from his pots. The small butcher's platter à la ADC convinced - even those who usually give sausages and smoked meats a wide berth with wrinkled noses.
Only superficially modest, however, was HG Hildebrandt, trend nose of the SonntagsZeitung. Representing editor-in-chief Andreas Durisch, he presented the press awards and refused to accept any applause for himself - only to ironically add that he would only want to hear it when he himself was editor-in-chief of the SoZ.
Andreas Prokesch (l.) with wife Manuela and ad jury president Reini Weber, WHS.
Radio legend Walter Scheibli moderated and, assisted by two cheerleaders, handed over the silver and gold ADC cubes.
Once again, Roland Rutz (l.), Nadine Kündig and Peter Marti had a great time at the "ADC-Würfelverlochete".
Natalie Sofinski, DDB Berlin, Axel Eckstein, JvM.
Met at the bar in the hangar: Art Buyer Karin Giger and Norbert Brunner, AD at TBWA.
Also wants to be boss: HG Hildebrandt (l.), SonntagsZeitung, with Werbewoche Editor-in-Chief Samuel Helbling.
Always up for a funny snapshot: Dani Fäsch from Jingle Jungle with girlfriend Steffanie Zappa.
Had something to whisper in her sweetheart's ear: Danielle Lanz, co-owner of Ruf Lanz, with life partner Dominik Kaiser.
Patrick Senn (l.) and clearer Markus Gut.
Industry gossip or trade secrets? Chris Burkhard and Dave Hanselmann had a lot to talk about.
Fabian Esslinger, Zahn Zimmermann Fankhauser, Marc Rinderknecht, JvM, and Wirz strategist Simon Walter (from left).
Delighted with the large glut of cubes at Publicis: Claudia Siegfried Gut and CEO Fredy Collioud.
First time right at the top: The Schneider Berthoud team with freelance reinforcement.
The "Bärner Mutze" from BZ featured Daniela Pauli (l.), advertising manager Michi Seiler and Monika Schneider.
Pete Watman (l.), new to Publicis this week as CD-UBS, with Ilonca Galliard, JvM/Limmat, and Rudi Haller.
Only ex-titleholders: "IP-Bäse" with Frank Bodin, Michi Frank, Mehmet Inan and Thomas Stadler (from left).
Strategic discussion between curling rookie Claudio Zuccolini (l.) and surprise talent Jürg Zentner.
"We are the young generation of advertisers," joked Geri Aebi, Peter Felser and Jean Etienne Aebi (from left) about themselves.
All efforts were of no use: Michi Frank and Mehmet Inan tried to wipe the stones into the house with their last ounce of strength.
They had a lot to laugh about - both on and off the ice: Christoph Marty (l.) and Gregor Eschle from the Facts Curlers.
Peter Binggeli and Ruedi Wyler with Claude Catsky (from left), who can now be found with his own agency on Weinbergstrasse.
Didn't get into the wreaths despite a lot of enthusiasm, but had a lot of fun: The team "Cinecom-Revival".
Idée and ASW Managing Director Peter Grob with Idée Vice President Heinz Egli and Facts Skip Röbi Baier (from left).
Beat Fritsch presents the motto of the last week. Curling hard and partying hard was the order of the day. The former at the Idée VfW advertising curling tournament, the latter at the ADC cube award ceremony with the traditional ADC party. It was also tough on the days after: first sore muscles, then just a hangover, was the result.
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In a pitch, the Küsnacht advertising agency Bunt secured a mandate from Swiss Post.Bunt is launching Swiss Post's online platform for direct marketing, which will go into full operation in mid-2003. Bunt's campaign will be used in various media (posters, advertisements, mailings) throughout Switzerland from early summer.

The program guide TR7 from Jean Frey AG is celebrating its 30th anniversary this year, and the editorial team and publisher are planning a special anniversary issue to mark the occasion. The 36 editorial pages will take a delightful look back at the most important events in 30 years of television history. The special edition will be published in a print run of 200,000 copies and will be enclosed with the March 19 issue of TR7.

Tourismusmarketing Zermatt Tourismus and the region's key service providers have developed a new brand positioning for the vacation destination of Zermatt, targeting guests away from mass tourism who are looking for relaxation and nature. DDB Zurich was selected from 18 applicants as the creative agency and is also responsible for the new logo.

Sponsorship Credit Suisse is withdrawing as the main sponsor of the fashion events Extravaganza in Berne and Plateform in Geneva, but is remaining loyal to the "Body and Dress" show in Basel and the Prix Bolero. The withdrawal is a heavy blow for the events concerned. The bank financed around half of Plateform's expenses with CHF 300,000. Extravaganza is losing around an eighth of its total budget.