Football fever makes you thirsty. Good, FC Basel fans now have their "own" beer: Feldschlösschen Original as FC Basel 1893 Limited Edition. True to the motto "Feldschlösschen unites football fans," the popular lager from FCB's premium partner comes in an exclusive blue bottle with a red and blue label. This will quench even the greatest thirst for victory. Valencia Kommunikation was responsible for the design of the labels and various accompanying measures.

The FC Basel 1893 Limited Edition can also become a real prize for consumers. Feldschlösschen is giving away tickets for games of the champion club via SMS & Win. The back labels of the Limited Edition are provided with an individual winning code for this purpose.

The exclusive FC Basel 1893 Limited Edition is available mainly in the gastronomy in the Basel area and in the FCB Fanshop at St. Jakob Park.

Responsible at Feldschlösschen Beverages: Simone Schmutz (Senior Brand Manager Feldschlösschen). Responsible at Valencia Communication: Melanie Nolte (Senior Account Director), Simone Fluri (CD), Jan Kempen (AD), Gianna Burghartz (AD), Sebastian Refardt (Senior Copywriter).
 

"Close to the people, humane and serious" is the motto of the magazine, which will report on the life and work of the pontiff on 72 pages every month. According to Kath.ch, Mein Papst will be available at newsstands in Switzerland from March 18 for 2.90 francs. The core target group is women over 40, and the launch issue focuses on the pre-Easter Holy Week with Francis and his life story. "The Pope of hearts - Francis is one of us" is the cover story. Another article deals with the papal apartment. There are also travel tips, puzzles and recipes.

However, articles on sensitive theological topics such as celibacy and the position of women in the church are not to be expected. "We're clearly leaving that on the page," says Mein-Papst editor-in-chief Karin Grassl. But there are "2 posters with a message" as an extra. The magazine from the collectible picture publisher Panini is modeled on the magazine Il Mio Papa, which has been published weekly in Italy for a year now. According to kath.ch, such formats traditionally have a large readership south of the Alps. One of the largest weekly magazines in Italy, with more than three million readers, is called The Christian Family. (SDA)

Picture: Panini

Frey is the most popular chocolate in Switzerland. This has also been the focus of advertising time and again since 2012. We remember Christmas posters telling us that the chocolate is actually almost too good to give away. Ads that talk about the most wanted Easter bunnies. And TV commercials in which Mexicans, Chinese, Mongolians and others swear by Migros' Schoggi.

With the new TV commercials, Leo Burnett Switzerland and director Michael Downing let us travel to India and Denmark. The two films are being used immediately to promote the Easter range and the particularly crunchy nut bars in the Suprême line. A third spot - when the time comes - will promote the Christmas business. The TV campaign will be flanked by ads, posters, and online measures. Here, too, the focus is on one thing above all: Switzerland's most popular chocolate.

Responsible at MGB/Chocolat Frey: Marc Engelhard (Head of Marketing Communications), Jürg Spring (Head of Own Brand Management), Sandra Denier (Head of Migros Branded Products), Daryl Peter (Junior Project Manager Migros Branded Products). Responsible at Leo Burnett Switzerland: Pablo Schencke, Barbara Hartmann, David Hugentobler, Cla Campell (Creation), Johannes Raggio (ECD), Michael Gassler, Fernando Gort (Consulting), Suzana Kovacevic (Agency Producer), Erasmo Palomba (Art Buying), Michael Downing (Directing), Marcelo Durst (Cinematography), Wanda Germany (Film Production), Harvest Digital Agriculture (Post Production), Hendrik Smith (Editor), Jingle Jungle (Sound), Linsi Vogel (Photography)

Borer can be seen as a presenter on the daily sports program from May. However, the Breitenbach native will remain part of the "Sportlounge" team and will continue to work as an editor for the background magazine. Olivier Borer was a live presenter in Sochi and also worked at the Freestyle & Snowboard World Championships in Kreischberg at the beginning of 2015. He also regularly conducts interviews for "sportlounge". Olivier Borer on his upcoming task: "I'm really looking forward to the new challenge. It's great that I can gain more experience in front of the camera. I already worked for the "Sportaktuell" editorial team during my trainee course, so I know the daily routine very well."
 

With colorful illustrations of various moments from life, DAR-VIDA is presented in a likeable and authentic way as a smart snack for young and old. The claim "Voll Korn, voll schlau" ("Full of grain, full of smarts") gets to the heart of the brand promise.

Responsible at Dar-Vida: Karin Strik (Head of Brand and Product Management). Responsible at Erdmannpeisker: Sybille Erdmann and Gabriel Peisker (overall responsibility), Christina Weisser (AD), Simone Massoni (illustrations), Grit Wolany & Torsten Maas (text), Daniela Müller (consulting), Christina Weibel (final artwork)

You can do the usual promo marathon - a hundred times the same questions from a hundred different TV stations - or you can come up with a campaign that will have the whole world talking about the new film shortly afterwards. Ben Stiller and Owen Wilson managed to do just that at Paris Fashion Week. A brief appearance at a fashion show by star designer Valentino was enough to announce the sequel to their cult satire "Zoolander" from 2001.

In the now 14-year-old first film, Ben Stiller as supermodel Derek Zoolander ruthlessly takes stock of the New York fashion scene and the viewers' diaphragms. The appearance in the world of fashion shows, which often seems bizarre to outsiders, could not be more fitting. And it couldn't have been more successful: the campaign was shown and celebrated on all channels of the internet. A pretty successful start to a promotional phase that will continue for almost a year: The movie won't be released until February 2016. (hae)
 

So hot right now: Derek & Hansel blaze down the @MaisonValentino runway, #Zoolander2 announced. Coming Feb. 12, 2016. pic.twitter.com/yZoHdcsvzH

- Paramount Pictures (@ParamountPics) March 10, 2015

The representative study identifies the most trusted brands in various product categories across Europe - without specifying brands.

Swiss brands emerged as winners in 19 of 35 product categories - that's proof of trust in two more categories than last year. Swisscom was particularly successful in the 2015 survey and, as in the previous year, emerged as the clear winner in three categories: "Mobile communications provider," "Internet provider" and "TV/cable network provider. Satisfaction also reigns at Migros, which is in first place in the reintroduced category "Food Retail" in the favor of the respondents. V-Zug also contributed to the very good result for domestic brands, again overtaking Miele in the "Household/kitchen appliances" category.

All other Swiss brands were able to hold on to the top spot this year: Bico ("Mattresses"), Ricola ("Candies"), Die Mobiliar ("Property Insurance"), Lindt ("Chocolate"), Kuoni ("Tour Operator"), Elmex ("Toothpaste/Mouth Care"), Nespresso ("Coffee"), Raiffeisen ("Banks"), Coop ("Gas Stations/Petrol"), Charles Vögele ("Clothing"), Swiss Life ("Life Insurance"), Total ("Detergents"), CSS ("Health Insurance") and - in the newly created product category "Beer" - Feldschlösschen.

A replacement has taken place in the "Mobile Phones/Smartphones" category: Last year's winner Nokia is now only number one in its home market of Finland - in all other countries, including Switzerland, the brand has now been overtaken by Samsung. VW has been overtaken by Toyota ("Automobiles") and Mastercard by Visa ("Credit Cards").

For all the power of domestic brands - one German brand has shone like no other for years. In all seven countries in which the survey was conducted (Switzerland, Germany, Austria, Portugal, Finland, Romania and Russia), consumers agree: Nivea is and remains No. 1 in the "Skin Care" category. In addition, Nivea tops the rankings in the "Hair Care" category in three out of seven countries (including Switzerland). In Switzerland, Nivea ranks first in both the skin care and hair care categories across all fifteen study years.

The 2015 winning brands in 35 product categories

- Soft drinks: Coca-Cola
- Automobiles: Toyota
- Banks/financial service providers: Raiffeisen
- Clothing: Charles Vögele
- Beer: Feldschlösschen
- Candies: Ricola
- Decorative cosmetics: Gemey Maybelline
- Cold remedy: Neo Citran
- TV/cable network provider: Swisscom
- Photo devices: Canon
- Breakfast cereals: Kellogg's
- Hair care products: Nivea
- Household/kitchen appliances: V-Zug
- Household cleaner: Meister Proper
- Skin care products: Nivea
- Internet provider: Swisscom
- Coffee: Nespresso
- Health insurance companies: CSS
- Credit cards: Visa
- Retail food trade: Migros
- Life insurance: SwissLife
- Mattresses: Bico
- Mobile network provider: Swisscom
- Mobile phones/Smartphones: Samsung
- Natural remedies/homeopathy: Similasan
- Opticians/brands of glasses: Fielmann
- Personal Computer: Hewlett Packard
- Tour operator: Kuoni
- Property insurance: The Mobiliar
- Painkiller: Dafalgan
- Chocolate: Lindt
- Gas stations/petrol: Coop
- Vitamin products: Burgerstein
- Detergent: Total
- Toothpaste / Oral Care: Elmex

"Brand trust is the greatest guarantor of the long-lasting success of a company's brand. And it is not only in product quality, but precisely in the cultivation of customer relationships that the greatest fertile field lies in which brands can convince and retain their customers," says Werner Neunzig, Managing Director of Reader's Digest Germany, Switzerland, Austria. "If personal recommendation is a strong driver of the purchase decision, then a brand itself can achieve a lot by addressing its customers in a very personal way. It's not without reason that the topic of relationship management has come increasingly into focus in many companies." This is especially true in view of the fact that consumers share negative brand and product experiences with their environment more intensively than positive ones.

To the Reader's Digest study "European Trusted Brands

"European Trusted Brands" (ETB) is an independent study and has been measuring consumer brand trust annually since 2001; it is one of the best established and largest consumer studies in Europe. Reader's Digest surveyed 15,822 consumers across Europe (Germany, Switzerland, Austria, Portugal, Finland, Romania and Russia) for the study. In Switzerland alone, the 1867 respondents named a total of 2851 different brands this year that they personally consider particularly trustworthy. The study is a pioneer for other studies of this kind and is recognized as a brand monitor. The approach of asking the brand question openly, i.e. without any brand specification, remains unique. Consumers alone reveal which trusted brand is at the top of their list. They also rate their brands according to the criteria of quality, knowledge of customer needs, price-performance ratio, image and sustainability.

Every year, Reader's Digest awards the Pegasus Award to the most trustworthy brands in Switzerland on the basis of this study.

You can find the detailed Swiss results here. An international overview of the study is available at Rdtrustedbrands.com available
 

According to the press release, the agency acts both as an external press office and as a copywriting agency. Steiner and Buff provide PR support, including the development of communication concepts and the implementation of PR measures.

Daniel Steiner looks back on a long career as an editor. He began his professional career at the St. Galler Tagblatt. He then worked for the Coopzeitung and Blick am Abend. Most recently, he worked as deputy editorial director at 20 Minuten in St. Gallen.

As the owner of the R2Gastro company, Roman Buff has a wealth of experience and a large network. While Steiner takes over the tasks as copywriter and concept developer, Buff advises the interested parties and takes care of the acquisition of new customers.

The new key visual with the strong girl Bea is representative of the colorful variety of exhibitors and products as well as the diverse special shows and a strong supporting program. Republica is working with the client to implement all communication measures for the upcoming campaign.

In 2015, Republica is already writing the third chapter of the story of the girl Bea and her cow Lea. After the two protagonists set off to discover the big city in the first year (Werbewoche.ch reported), things got wild last year: in keeping with the "Wilder is not possible" motto of Bea/Horse 2014, last year the girl Bea turned her cow Lea into a leo (Werbewoche.ch reported).

This year, the trade fair motto is once again reflected in the key visual of the current campaign: the two friends can be seen in cow-colored surroundings on posters in the city and region of Bern as well as in the cantons of Solothurn, Aargau, Fribourg and Valais. They also adorn advertisements, exhibitor information and visitor documentation, postcards and many other measures. Radio spots and event advertisements for short-term visitor activation will follow later.

Responsible at Bernexpo: Rolf Krähenbühl (Group Exhibitions Director / Head of Exhibitions), Daniel Beyeler (Exhibition Director), Flavio Sartori (Exhibition Director), André Caradonna (Head of Communications), Rachel Strebel (Head of Communications). Responsible at Republica: Mike Krüll, Chris Morgan (Creative Direction), Kerstin Berk (Art Direction), Fabienne Lötscher (Graphics), Raffael Futterlieb (Text), Daniela Zehr (Consulting), Andrea Nehls (Consulting), Bala Trachsel (Overall responsibility).

Individuals, groups and companies are invited to present their personal profile to the city and communicate with it. Popup is available from Wednesday on Ronorp.net online.

Ron Orp has been inspiring more than 250,000 city kids in eight Swiss cities as well as in Berlin, Hamburg, Munich and Vienna with tips on going out, shopping and eating out for over ten years. Ron's latest prank is called Popup and is an urban city network. Whether you are an individual or a company, a gourmet temple or a snack stand, a designer boutique or a second-hand store, an artist collective making music or a soloist - anyone can create a profile on Popup and share what they do and who they are with the city, publish news and offers themselves or present projects and portfolios. As a social cockpit, the Popup profile, which is a mixture of profile and blog, navigates you safely through the city. Of course, the pop-up profile can also be linked to all other social networks such as Facebook, Twitter, Instagram, Soundcloud, Spotify or Linkedin. Those who publish good content can gain new followers and achieve fame and glory in the city, according to a press release.

Popup is constantly being developed further: A store module is already in the works that will enable direct sales from the pop-up profile - a new sales channel for all those who want to sell something to the Stadtkinder.

The costs for the project planning and construction of the illuminated rotating pillars amount to 900,000 Swiss francs, those for the LCD screens to 250,000 Swiss francs, as the city council announced on Wednesday. A life cycle assessment of the LCD screens will be carried out in the first year of operation in order to determine the difference to conventional illuminated rotating poster machines. Tests carried out over the past two years have shown that young people in particular have a positive attitude towards the new advertising media (Werbewoche.ch reported). Locations in residential areas and parks were clearly rejected. According to the press release, the operation and marketing of all facilities will be put out to public tender in the middle of the year. The contract will be awarded to the highest bidder. (SDA)

Image: City-zuerich.ch

Moving images for a moving moment: Maxomedia is delighted about the 1000th Like on Facebook. As a small thank you, there's a homemade video. The creatives use it to express their joy at the round number: Jean-Claude, Katy and Roger must have felt so popular in their big moments. Thought and done, these were also the hook for the video clip in the Maxomedia branding. An entertaining compilation of legendary moments in film, advertising and world history.
 

On our own account: As is well known, the Advertising week on Facebook to find. With as many as 2906 likes. So we are still looking for 94 likes to reach the big, round number and invite you to help us. As a thank you, there will be no video, but selected posts and particularly interesting campaigns in your timeline.