Awards Swiss agencies were successful in the New York Festivals' print and outdoor advertising competition, with Euro RSCG Switzerland winning a gold medal for the best use of the magazine medium with the "Games of Beijing" ad. There were six silver medals: JvM/Limmat, Lesch + Frei, Matter & Partner, Wirz Werbung and Sulzer Sutter for Parisienne and Wyler Werbung for "Zürich multimobil" (pictured). Publicis and Ruf Lanz each won bronze twice, and Guye Benker won bronze once.

Special Interest At the beginning of September, the magazine Idpure is published for the first time in French-speaking Switzerland in French and English, covering the topics of graphics, design, illustration, photography and ideas. The initial print run is 6500 copies and is sold at newsstands. The man behind Idpure is Thierry Hausermann, an advertiser from Morges. Hausermann already launched the magazine Creative People together with partners around a year ago.

Transport The Bern-based advertising agency Camponovo und Partner has won the pitch for the relaunch of the William Tell Express, beating off competition from two other companies. The Wilhelm Tell Express connects Central Switzerland and Ticino by paddle steamer and panoramic carriages. Camponovo is developing a new image for the Swiss shipping company's tourism offering, including a logo and various printed advertising materials. A selective image campaign is realized under the motto Swissness. The target groups are international and domestic travelers as well as tour operators and tour operators, who are addressed with the basic brochure, the Travel Guide, with advertisements and via the Internet. The new corporate design and all advertising materials will be used from fall 2004.

Roadshow In three weeks' time, it will be the third anniversary of the dramatic terrorist attacks on the USA. Some of the rest of the world's population still associates September 11 with fear and sadness. Not so Migros and the Lucerne event agency Premotion, who have chosen precisely this date for the start of the M-Budget-Party-Roadshow (see WW 18/04). Impious? A look into the past takes the pressure off the organizers: Who today still associates April 14 with the sinking of the Titanic?

Prevention APG and TCS want to bring speeders to their senses with a poster campaign aimed at shocking them.
"Two fatalities in speeding accident" - headlines like this appear in the newspaper columns almost every day. According to the cantonal police, in the canton of Zurich alone, 1157 of the total of 14852 accidents last year were caused by speeding. Speeding drivers are defined as those who drive 25 kilometers per hour too fast in urban areas, 30 kilometers per hour outside urban areas and 35 kilometers per hour on the freeway. From May to July, the police forces of the canton of Zurich and the cantons of Central Switzerland tried to raise awareness among young speeders and especially those around them with a comprehensive package of measures. Since mid-August, TCS and APG have also been taking a public stance on the issue. With a national poster campaign, they also want to teach speeders the fear of the road. To this end, the agency Publicis, which is responsible for the concept, is using shocking visuals such as tire tracks that lead to an open grave. On the other hand, the headlines appeal to the pride of traffic offenders: "Help speeders. Donate brains." CD Markus Tränkle comments: "Nobody can be accused of having too few brains."
Despite the provocative implementation, those responsible have tried to keep the address as neutral as possible. "The temptation is great to pass the buck to one group," continues the CD, referring to the fact that young men from the former Yugoslavia are often involved in speeding accidents. "It's just that," Tränkle is convinced, "everyone of a different origin then continues to speed uninhibited." The creative team even remained so neutral that they decided not to use a gravestone inscription for the "Speeders reach their destination faster" motif. Those responsible for the Kapo campaign showed less sensitivity: the name Oliver was carved into the wooden cross depicted on the roadside, which rubbed some namesakes up the wrong way.
Stop the frenzy: understandable even for people with little sense.
Simone Keller

This year marks the twenty-fifth edition of the Zürcher Theater Spektakel, or rather the Landiwiese - what once began as a shy theater experiment has blossomed into an internationally recognized festival and commercial cultural event of the highest order. The premiere event of the Tages-Anzeiger, which has been a spectacle sponsoring partner for some time now, has also achieved cult status in marketing, advertising and media circles. The crowds speak for themselves, with around half a thousand people attending each year, weather permitting. And it did, which is why Hans Heinrich Coninx's guests once again felt right at home on the shores of the lake, and while the spectacle celebrated its 25th anniversary on the Landiwiese, Roger Baur (known from the shortlist) and shortlisted author Beat Fritsch (who made Baur famous on the shortlist) were able to organize a well-rounded party. This year, the primary school friends from Wollishofen put a noble four (4!) at the top of their age, which, as we all know, means they can't get any older, but only more interesting. And as they work in the same industry and wanted to invite mostly the same people to the parties, the two anniversaries were combined under the motto "80 years of R & B" for the sake of simplicity.
The two jubilarians would also like to take this opportunity to apologize to everyone who, for whatever reason, fell through the invitation net: Please don't be sad, the next party is sure to come!
And we would also like to thank everyone who found the time to celebrate with us. By the way, special thanks go to Gil Siegrist, who we spontaneously persuaded to make himself and his handy jeep available for disposing of empties and waste.
In addition to 10 cold plates, countless potato chips and nuts and 15 liters of mineral water, the 70 or so guests consumed 70 bottles of wine and 40 cans of beer (four notorious guests also had two bottles of vodka bought especially for them). So it goes without saying that the last overstoolers - the usual suspects, of course - almost had to be beaten out of the club at midnight. And it goes without saying that there will be another party like this for the fiftieth anniversary at the very latest.
From the premiere to the anniversaries to the finissage. Once again this year, the Orange Cinema at Zürihorn, formerly known profanely as Kino am See, has come to an end. For the last screening, the telecoms company's marketing team invites the advertising, promotion, below-the-line and media agencies that work with Orange to a get-together in the in-house lounge above the auditorium, where they are also photographed for Advertising Week. Only Marketing Manager
Giuseppe Bonina jetted from guest to guest so quickly that it was simply impossible to get him in front of the lens. But of course he was also part of the party.
Roger Baur and shortlist author Beat Fritsch (2nd from left) went to school together a long, long time ago and were the best friends in Wollishofen. So they are the same age in the same year, Fritsch a little earlier, Baur a little later. So what could be more natural than to celebrate their milestone birthday together under the motto 80 years of R(oger) & B(eat) at the Kulturclub Lebewohl? Incidentally, the lovely girls were a gift from Sacha Goldstein, Managing Director of All-Access - but they only served the guests and only served them drinks!
Theater fans can finally indulge themselves again in the Bayou Tent.
In a sunny mood: Jürg Brauchli, Christine Gerber, host Hans Heinrich Coninx and Eva Brauchli (from left).
Tagi Publishing Director Maili Wolf with Wirz Managing Director Geri Aebi, JvM Head of Creation Alexander Jaggi and Christina Jaggi (from left).
Looking forward to the Berlin jazz combo 17 Hippies: trend researcher Betty Zucker with Martin Kall, Chairman of Tamedia-GL.
Relaxed and casual: Tages-Anzeiger sales manager Fridolin Holdener (l.) with Zurich's tourism director Frank Bumann.
She is already getting her son Kai used to the most important events, said Gabi Wettstein to Spick publishing director Marcel Tappeiner.
Enjoying the pleasant temperatures: PickPay advertising manager Sandra Ulrich and magazine editor-in-chief Res Strehle.
Claudia Keller from Balsberg Business Area with Touring Marketing Manager Reto Kammermann and Tamedia Head of Logistics Gilbert Hirzel (right).
Soon to be parents: Mehmet Inan, who recently started his own cross-media consulting firm, and Mara Inan-Serio.
Advertising agency owner Victor Rosser (l.) had a good-humored chat with Marianne Keller and Hanspeter Detsch at the Tagi aperitif.
Music and theater fans: Romaine Marti, Red Cell, life partner Kari Sieger and Danièle Frank (right) from Publicon Werbe AG.
Marketing and Sales Director Reto Kreis (l.) from Suzuki with his wife Ursula and Tagi customer advisor Jano Berni.
Like many others, Christiane and Andreas Meili, Head of Electronic Media at Tamedia, also attend the Theater Spektakel in pairs.
Longtime friends: Ruth Wirz (left) with Hansueli and Margrit Schweizer in front of the Bayou tent on the Landiwiese.
Were thrilled by the spectacle premiere on Saffa Island: Ford advertising manager Roman Sonders and Nicole Burri.
The current and former bosses of R. B.: Matthias Luchsinger, Cinecom, (l.), and Andreas Gedenk, BG Media, with Corinna Schneider.
Toasting the two birthday boys together: Markus Cavegn (l.), Cavegnwerbung, and Bruno Oetterli, Radiotele.
Cinecom sales manager Daniel Pauletto (l.) and Robi Weber, who has just released a new CD with his jazz quartet.
Cinecom companions of jubilarian Roger Baur: Roger Eckerlin and Karin Rickenmann from the Sat-1 team with financier René Eberle (from left).
Jana Nyvltova from Mediador with Werbewoche editor-in-chief Pierre C. Meier (l.) and Media-Daten publishing director Samuel Helbling.
Well-wishers with a great deal of charm and grace: Nicole Steinegger (l.) and Tamara Bühlmann from Cinecom.
Good friends and neighbors since moving to Wollerau: Nadia Callo (l.) and Roger's sweetheart Raphaela Höhn.
Baur's friend Matthias Huber with Silvia Allegria and Lukas "Luksli" Schellenberg, the shortlisted author's old Roxy friend.
Also taking part: Tilllate team with André Schraner, Nicole Hatt, Christian Hagmann and Matthias Müller (from left).
Andi Hess (l.), Forecast, and Sacha Goldstein from the promotion agency All-Access, who sponsored the friendly service.
Always up for a joke or two: Stephan Suter (l.) from Adlink and Stefan Halter from IP Multimedia.
Gang of four: advertising consultant Urs Heiniger with girlfriend Ursula Gachnang (left) and Adrian Wangeler (2nd from right) with girlfriend Angela Huber.
Old acquaintances from the Cannes Advertising Festival: Bettina Bussey from Popfilm and Gil Siegrist from Kik AG.
Having a great time at the Kulturfabrik Lebewohl: Amag Managing Director Lukas Hofer, who came with his wife Ruth.
Daniel Wanger, waterskiing, wakeboarding and napping partner of the shortlist author with his "Schmäusel" Claudia.
Very very charming: The reigning Miss Zurich and Miss Switzerland candidate Olivia Fischer came with boyfriend Roger.
Ex-Shortlist photographer Dominic Ott (l.) with Natalie Schneider and Rich Hooban.
Sandra Genge, a good colleague of the shortlisted author, is warmly welcomed by André Höhn.
They also had a lot of fun at the birthday event in Zurich's Seefeld district: Thomas Rohr (left), TNT, with Roger's neighbor Fabio Callo.
Davos tourism marketing manager Barbara Studer with Pete Kurath (l.) and Michel Pernet from party organizer Straight Friday.
Emergency kit for ageing men: Supradyn, Berocca, incontinence diapers.
Summit meeting in the Orange Lounge: Lowe CEO Kurt Schmid with Philip Kramer and Serge Froideveaux (from left) from Orange.
Charming encounter above the spectator stands: Sandra Genge (l.) from Lowe Direct and Isabella Büeler from Orange.
Enjoying a cozy summer evening at the Orange Cinema: Peter Trüb, Gerry Flückiger and Alban Haas (from left), Blue Spirit.
Always up for a bit of banter: Oliver Pel from Eyecatcher, Marcel Benz, Orange, and Gert Schröder (from left) from Blue Spirit.
Too bad the Orange Cinema is already over, said Simon Stauber (l.) and Beat Baumgartner from Orange.
Probably the only dog with extensive cinema experience: Cinerent marketing manager Dani Höltschi's pug.

TV The German channel Sat 1 is also looking for Swiss candidates for the new reality show "Fight for your wife!" Twelve men are to live together in a camp for ten weeks from mid-September: Men whose relationship is about to end or has just failed and who now want to win back their wife's heart. According to Sat 1, they will learn in the camp what makes a good partner. Viewers vote on the men's progress. Anyone interested can register for the casting by calling 0848 868 600.

Research If a product group is massively advertised on television by different providers, the impact of print campaigns increases, according to a case study by the Association of German Magazine Publishers and the media agency OMD Germany, which examined the sales impact of advertising for Nivea hair care products. According to the commentary on the study, there are no generally applicable laws on the effects of TV and print campaigns; these are product- and case-specific. The common view that print advertising has a long-term effect and TV advertising a short-term effect is not generally applicable. The case study is available as a PDF download at www.vdz.de.

Tamara Sedmak is on a high because she is helping to ensure that the news on Sat 1 doesn't fall into a low with the public. 14 years old, she won a modeling competition in Paris out of 15,000 girls, worked with famous photographers in New York for four months with "sweet sixteen", graduated from the University of Zurich at 25, acted in various films and presented on Star TV and n-tv. Now Tamara Sedmak is to become a presenter in Berlin for Roger Schawinski's new campaign tool "News" on Sat 1 and N24. The contract also states that she is to present other news and entertainment shows, as well as modeling and studying.
"My professional dream was to be a pediatrician," the newly crowned weather fairy remembers 14 years ago, when a photographer from Paris approached her on the street "in a very clichéd way" and wanted to enter her for this modeling competition. Since then, everything has "somehow taken a different turn". The fact that Tamara chose to study journalism and economics at the University of Zurich in 1996 after her B-levels in Baden was more of a coincidence: it was a popular fashion course at the time. "But when I start something, I see it through," says the current Lic. Phil. I. It was worth it. At the casting in Berlin, they "really appreciated" how she was able to combine her many practical experiences with her studies.
The first modeling competition earned the former district school student a contract with the second largest modeling agency Karin in Paris. She modeled there every vacation accompanied by her parents. At the age of 15, Tamara went on to win the Elite Model Look in Zurich and was allowed to take part in the international final in New York as the Swiss representative. Although this did not bring her a win, it did earn her a contract with Click. During the transition period from district school to cantonal school, she modeled for this agency in New York and "cried with homesickness almost every day" for four months. After her return, however, many great pictures in her luggage brought her further assignments in Milan, Rome, Paris, Barcelona, Athens and London.
Tamara Sedmak also started working as a presenter for Sputnik TV while still at secondary school. She got to know these pioneers of young television at the time through a TV commercial in which a certain Tanja Gutmann also played a part. She later became Miss Switzerland. Tamara Sedmak was "only" enough to become the public's favorite in the TV vote when Anita Buri was voted Switzerland's most beautiful woman in the 1999 final.
Her growing fame opened the door for Tamara as a presenter on Star TV and in the travel magazine "Gipfelstürmer" on n-tv in Germany. As a student, she presented events on the side, worked at Radio Argovia and Hitradio Z and also appeared in various radio commercials in several languages. Despite this, she was able to complete her thesis on "PR and the Internet, comparing the big banks CS and UBS" in record time. She also had enough time for small roles in TV commercials for Swissair, Lee, McDonald's and Maestro Lorenzo. Mostly for fun, she has appeared in the movies "Meier Marylin" and "Achtung, fertig, Charlie".
The Swiss presenter now wants to use her first undivided professional commitment in Berlin for the job at Schawinski. Her future boss at Sat 1 only realized after signing the contract that his new presenter was from Zurich.
Female meteorologists outperformed
She had to beat a total of ten competitors for her new job. Her competitors included two meteorologists and a previous weather forecaster. However, Tamara's "likeable charisma" and her skillful manner in front of the camera were more convincing than her technical knowledge. The presenter sees the fact that the show is broadcast live as the biggest challenge in her job. And this in front of an audience of millions. But anyone who has studied neuropsychology as a minor subject, like Tamara, will be able to get the fluttering heart under control.
Tamara Sedmak has a presenting contract with Sat 1 for news - and more.
Andreas Panzeri

Advertising sales Higher gross advertising sales in the first half of 2004 are a source of joy. The media have been waiting a long time for this moment: for the first time in three years, advertising clients are investing more in traditional advertising in the first half of the year. Although gross sales still rose by a very modest 0.9 percent or 17.041 million Swiss francs, the joy is limited to two media categories in particular: television and magazines. However, the brilliant result of television, which increased its gross sales by a whopping 14.7 percent to over CHF 390 million, must be put into perspective. In view of the increased discrepancy between gross and net in times of crisis, particularly in advertising windows, these figures are clearly too high. Accordingly, the strong growth in TV market share from 18.6% to 21.1% should also be viewed with caution.
On the other hand, the loss of the daily press, whose gross sales fell by 2.8 percent compared to the first half of 2003, must be taken into account. Newspapers thus suffered an accelerated loss of market share from 40.1 to 38.6 percent.
Loss of information
The Media Focus semester figures for the poster, radio, cinema, teletext and Internet media do not provide any transparency. Their figures no longer appear individually, but only in summarized form. This means that it is impossible to track the development of the five advertising media mentioned.
The reason for the highly unsatisfactory loss of information lies in the well-known problem with poster advertising: because in many cases there is a time gap between posting and invoicing, Media Focus is no longer allowed to publish these data individually.
What is difficult to understand is the fact that for years the
solution has still not been found to this pressing problem. "This is unsatisfactory, but unfortunately it can hardly be changed in the near future," regrets Lukas Zihlmann, Managing Director of Media Focus.
Television is making a splashDevelopment of gross advertising revenues of the Swiss media in the first half of 2004 (in CHF 1000)
Medium Year January-June Market share
2003 735494 40.1%
Daily press 2004 714974 38.6%
+/- -2.8%
2003 437565 23.8%
Magazines 2004 440199 23.8%
+/- 0.6%
2003 340607 18.6%
Television 2004 390750 21.1%
+/- 14.7%
2003 321214 17.5%
Other media* 2004 305997 16.5%
+/- -4.7%
2003 1834880
total 2004 1851921
+/- 0.9%
* Billboard advertising, radio, cinema, teletext, Internet Source: Media Focus
Migros brings joyThe largest advertising clients in Switzerland in the
1st semester 2004 (in 1000 Swiss francs)
Company January-June
2004 2003 +/-
1 Migros (Det. trade) 122156 108803 12.3%
2 Coop (Det. trade) 112513 118316 -4.9%
3 Amag 32118 30762 4.4%
4 Unilever 23270 22897 1.6%
5 Nestlé 23053 21215 8.7%
6 L'Oréal 20161 21217 -5.0%
7 Swisscom 19476 22690 -14.2%
8 Procter+Gamble 19381 15683 23.6%
9 Renault Nissan 15766 15396 2.4%
10 Masterfoods 15670 16933 -7.5%
Source: Media Focus
Daniel Schifferle

According to Reuters, the investment firm Providence Equity Partners (PEP) is planning to make an offer for the US advertising group, which has been looking for a buyer since the end of June. PEP is the third private equity firm to bid for Grey. Of Grey's competitors, observers see at most the British company WPP in the running.

Customer press The Migros magazine and its Swiss counterpart will increase their circulation by 22 percent from August, with 450000 additional copies going to participants in the Cumulus program who have not yet received the magazine. Around 400,000 of these will be printed by Tamedia at the Bubenberg Center by the end of the year. The rest will be distributed by Migros among its existing printing partners St. Galler Tagblatt AG, Edipresse and Ringier. In the next few weeks, the contract for the total circulation of around 2.5 million copies will be put out to tender again. The current advertising rates for the Migros magazine will remain valid until the end of the year. They will be increased by 10 percent at the beginning of 2005. A further adjustment may be made next spring, following an interim evaluation of reach by Wemf.
(sm)