Newspapers From March 2005, the Lausanne daily newspaper 24 Heures will be published in four regional editions, two of which will be formed from the titles of the Corbaz Group, which the publisher Edipresse took over in 2002. La Presse Riviera-Chablais and La Presse Nord-vaudois-Broye disappear as independent titles. In the cantonal capital, the 24 Heures/Lausanne edition is published with a new local editorial team. A completely new edition of 24 Heures/La Côte is launched, with which Edipresse enters the publication area of the Hersant newspaper La Côte.

Business press The Ringier business newspaper Cash is not being given a new format. Cash will remain a newspaper, the Zurich-based publishing house announced, adding that in recent months an internal working group - "as part of the usual strategic considerations", according to Ringier - had discussed the changeover from the newspaper to the business press.
magazine format was examined. After examining all the advantages and disadvantages and after clarifying the advertising and reader market, the current format will continue to be used in the future.

Telecom With a flat rate for landline telephony, Sunrise is going after customers from the competition. Swiss telephone service providers are fighting for customers and market share with an aggressive pricing policy and superlative communication. The undercutting of competitors' tariffs and overbidding of services leads to more and more offers and ultimately also contributes to consumer confusion. This is because the different tariff structures make it increasingly difficult to compare service providers. At the beginning of the month, Sunrise launched a new offensive in customer base expansion with the first flat-rate offer for the Swiss fixed network. Beat Ruch, Head of Marketing Communications at Sunrise, denies that Sunrise select unlimited is a response to Cablecom's digital phone: "As the number two in the Swiss market, we are clearly oriented towards Swisscom and therefore do not feel compelled to respond to a player like Cablecom. The introduction of select unlimited is not a reaction but an action. And this is primarily aimed at the customer base of the former monopolist. Sunrise's offer wants to position itself against their services primarily through its simple operation and transparent tariff structure. For a monthly flat rate of CHF 24, the service allows 600 calls to the Swiss fixed network. While the call duration is unlimited, special numbers, the mobile and satellite network and Internet connections are excluded. Sunrise customers also continue to pay the connection fee of around CHF 25 to Swisscom.
According to Ruch, initial reactions to the product have been very positive: "We are on target". The nationwide launch of Sunrise select unlimited starts on August 27 with TV and radio commercials. The in-house agency Wirz is responsible for the publicity campaign. The TV commercials dramatize the consumer USP "speak more" in a surprising way: a patient continues to say "A" even though the doctor has long since pulled the wooden stick out of his mouth, and a mother who has called her son in pauses for minutes on the syllable of what she has just said. "Train your voice", the text binder breaks up the scenes. Three radio commercials were also produced using the same concept. Voice training would actually be an advantage for Sunrise-select-unlimited subscribers: according to comparis.ch, the flat-rate offer is only worthwhile from 7 hours and 40 minutes per month. According to Beat Ruch, the offer is primarily aimed at classic families and other frequent callers who use their
do not want to adapt their calling behavior to the time-based rate structure.
CH fixed network marketWith the start of liberalization in 1998, the number of telecommunications providers rose by around 112 percent by 2001, according to Bakom. A year ago, Switzerland had a total of 115 licensed operators. An additional 110 companies were authorized to offer public voice telephony services. However, only around a quarter of these were active on the market. Around 34% of consumers do not make their domestic and international calls via Swisscom. Thanks to its monopoly on the last mile, Swisscom still holds 99.98% of fixed network connections. In the EU, on the other hand, six percent have already been using an alternative provider since liberalization (sk).
Sunrise's TV commercials dramatize the consumer USP "more speech" in a surprising and funny way.
Simone Keller

Marketer With the takeover of the cinema and Sat 1 marketer Cinecom, PubliGroupe has taken a major step into the field of electronic media.marketer With the takeover of the cinema and Sat 1 marketer Cinecom, PubliGroupe has taken a major step into the field of electronic media. But it will not stop there: Now that it has marketing expertise for cinema and TV in-house, radio is still missing, PubliGroupe CEO Hans-Peter Rohner told the magazine Klartext. "So radio marketing would be a logical step." Meanwhile, the Cinecom takeover and the intensified cooperation with NZZ are being scrutinized by the Competition Commission (ComCo).

Catalogs Lürzer's Archive, the international specialist publisher for advertising, publishes a bi-monthly magazine with advertisements and posters from all over the world. A total of 38,000 copies of this catalog are distributed in over 35 countries. Lürzer's TV Archive is also published quarterly as a DVD with exceptional TV commercials from around the world. Another mainstay of the archive are its special magazines - eight to date on topics such as illustration, catalogs & brochures or packaging design. In September, "The 200 Best AD Photographers Worldwide" will be published with works by the best advertising photographers from all over the world on over 400 pages. The price, as for all other special magazines, is 23 euros 50 (www.luerzersarchive.com).

Financial Markets Euro RSCG Genève realizes a campaign for the globally active hedge fund company EIM With offices in all major financial centers, the Nyon-based investment company EIM is one of the leading houses when it comes to hedge fund investments. Research and a network of relationships built up over 15 years have made EIM known for investing only in the best-managed hedge funds and thus significantly reducing the investment risk. Euro RSCG Genève is now highlighting this successful principle of "rigorous selection" with a campaign that is being used in the international financial press. For example, you can see a plate of beautiful asparagus, of which only the tips were deemed good enough by a particularly picky gourmet.
Sushi yes, but without rice, pleaseFollowing the same pattern, a subject with artfully rolled sushi, in which someone only tasted the best - namely the fresh pieces of prawn, crab and squid. In the case of a fried egg, only the particularly tasty yolk was neatly cut out. The headline "Yes, we are picky.", the subline "Security through meticulous selection" and the claim "True Diligence", which is characterized by a clear attitude, reinforce this piece of financial communication that breaks with industry conventions.
Dominik Imseng is the CD for this campaign. The creative from Zurich is to continue the efforts to ensure that Euro RSCG can also introduce its successful style to French customers from Geneva.
Euro RSCG in French-speaking SwitzerlandTen years ago, Euro RSCG founded its own agency in Geneva with Henri Balladur and Roger Giger as the leading minds and namesake, because Euro RSCG could not simultaneously manage the budgets for all its activities under one roof.
Peugeot and Citroën. The two founders are still involved as co-managing directors, but their names no longer appear on the company's label.
Today, the agency is called Euro RSCG Genève and has 14 employees. Dominik Imseng has been the CD responsible for creation in Geneva for four months. He commutes between the national headquarters in Zurich and French-speaking Switzerland. According to Frank Bodin, the French-speaking branch should function as an innovative full-service agency that can draw heavily on the "intelligent strategic planning" from Zurich.
French customers such as Citroën, Air France and Vichy are served. In the future, Euro RSCG Genève will also increasingly serve as an interface for Swiss customers.
Advertising to be expanded. "We have targets in French-speaking Switzerland",
Bodin reveals. The focus is on
national customers who want to appear in French-speaking Switzerland with specially created French motifs. "25 percent of Switzerland's gross national product is generated in French-speaking Switzerland. This means that 25 percent of advertising money should also be invested there," says Bodin, who has previously positioned the French-speaking branch of McCann-Erickson with similar ideas. (pan)
The investment company EIM offers the best-managed hedge funds: A thing for investors who only like the best, says Euro RSCG Genève >> page 9
For cherry pickers: those who entrust their money to the investment company EIM will not be fobbed off with second best, is the message of the Euro RSCG campaign.
Andreas Panzeri

TV The Directors of Education (ED) of the cantons of Basel-Stadt, Baselland and Aargau want to launch a national educational television program.TV The Directors of Education (ED) of the cantons of Basel-Stadt, Baselland and Aargau want to launch a national educational television program. From January 2006, a 20-hour program is to be broadcast weekly - either via SRG stations, private TV or a separate channel. Two corresponding supplementary articles to the new Radio and TV Act were submitted by the ED to the responsible Council of States committee on Friday, as reported by the SonntagsZeitung.

Direct marketing The market research group IHA-GfK sells the companies DM-Plus in St. Gallen and DM Michelotti in Rotkreuz to the German company AZ Direct, which are merged with the AZ subsidiary SPDS in Lucerne to form AZ Direct Switzerland. AZ Direct is a company of the Bertelsmann Group.

The Zurich-based media company Tamedia has appointed Uli Rubner as Head of the Magazines division. In this function, she will be a member of the Management Board. Uli Rubner will take up her position on January 3, 2005. Until then, the division will continue to be managed by Group CEO Martin Kall....
Gabrielle Keller takes over as editor-in-chief of the Neue Zuger Zeitung at the beginning of November. She replaces Werner Steinmann at the head of the newspaper. Steinmann will become head of the market/economy department at the parent title Neue Luzerner Zeitung. Gabrielle Keller is currently working for the Swiss Abroad
Organization (OSA) in Berne as Deputy Director.
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Geneva-based private radio station One FM has appointed Jean-Charles Zufferey as its new editor-in-chief. He succeeds Michel Chevrolet, who took over as editor-in-chief of the local TV station Léman Bleu at the end of April.
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At the beginning of October, Michael Düringer joins the
Zurich agency IR Firm. Düringer was most recently responsible for investor relations and corporate communications at the Phonak Group for six years.
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Copywriter Roger Hausmann and copywriter Stephanie Hugentobler have formed a partnership under the name Text hoch zwei. Both will remain self-employed. Roger Hausmann is based in Winterthur with his sole proprietorship Schreibwerkstatt, Stephanie Hugentobler with "...Text" in Elgg.
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The Zurich web agency Update has expanded its team with Heidi Frei
strengthened. She has been working as Project Manager and Head of Administration since July. The qualified publishing manager was most recently Head of Loyalty and Rewards at Swisscard AECS.

Sponsoring The main sponsors of Swiss Olympic are using a joint stage for the first time to promote their image, although the Swiss athletes are still below the long-term medal average at the halfway point of the Summer Olympics. However, they have certainly generated a great deal of emotion - especially in the Swiss Olympic Park. The spectacular installation in the shape of an acropolis, with a floor area of almost 1,400 square meters and a height of around 16 meters, is located at Zurich's main railway station during the Games and is intended to invite all sports enthusiasts and form the meeting point for the Olympic movement in Switzerland. As a complementary communication tool to the traditional means, the event temple is intended to make the tenLeading Partners' commitment to the umbrella organization of Swiss sports federations even better known than at the first highlight of the collaboration during the Games in Salt Lake City. Kathrin Niessl, Project Manager at Swiss Sport Marketing, wants to significantly increase the advertising pressure. After all, the partnership is about to be renewed. With a potpourri of events, the high visitor frequency, the sensitization of passers-by to sports performances, the fan clubs cheering them on, the welcoming of athletes such as bronze medallist Karin Thürig, prominent athletes and sports demonstrations, the plan seems to be working out.
Since the event and location call for large images and symbols, the Zurich agency Code developed two suitable print subjects for the Merz + Partner event. It staged a swimmer and a show jumper in the main station.
Record-breaking: Swiss Olympic offers sponsors a top return.
Luca Aloisi

Statistics In July, Swiss advertising sales fell by 4.6% to CHF 189.39 million compared to the same month last year.According to the Advertising Index Switzerland, the finance and insurance sector (+69.4%), media (+13.8%) and telecommunications (+9.3%) spent more.

Velo The bicycle trailer brand Leggero has entrusted Complecta with its external communications. The St.Gallen-based communications agency is planning a series of measures.Velo The bicycle trailer brand Leggero has entrusted Complecta with its external communications. The St.Gallen communications agency is planning a series of measures. In a first step, the sales tools will be redeveloped together with the advertising agency LazzariniCom. The primary target group is to be contacted step by step with a direct marketing strategy. Events for families are also planned. At the same time, online marketing is to be expanded, including a regular newsletter.