Local radio The Vaud local radio station Framboise is to be sold. This was confirmed to 24 Heures by majority shareholder Philippe Zumbrunn, the 74-year-old founder of the station, who holds 76 percent of the shares. He is negotiating with an interested party from Vaud who comes from the media world, Zumbrunn said. He had previously received rejections from Edipresse, Ringier and Tamedia

Klaus Kappeler, CEO Goldbach Media, on the entry of investor 3i into his holding company.ww Is Goldbach Media doing so badly that you need an investor?Klaus Kappeler As you may know, our share price has increased more than fivefold this year. So our company should not be doing badly. We have held the share package since the merger of Goldbach Media and Medien Z Holding, when we bought back shares. Incidentally, we already said back then that we would place these ten percent back on the market. That is exactly what has now happened.
In the summer, you said that Goldbach would get back on its feet under its own steam. Now you are leaning on an investor.
The worst thing for a company is to buy its own shares. By placing our own shares now, we receive liquid funds with which we can build up a Mobile Marketing and Goldbach Media unit in Austria.
They also offered the 10 percent share package to PubliGroupe, among others. A deal did not materialize. Why is that?
I don't want to say anything about that.
3i will take a seat on the Goldbach Board of Directors. Will the BoD be enlarged?
Yes, by one seat. Apart from the 3i representative, who has not yet been determined, the BoD will remain exactly as before.
And what does the shareholder base look like now?
The shares are distributed as follows: The Board of Directors holds 37%, management and employees hold 12%. Shareholders from the customer base hold 17%, other shareholders hold 15%, 3i holds 10%, Beisheim Holding holds 7% and the company's own holdings amount to 2%.
The entry of an investor could indicate that you are aiming for an IPO in the medium term.
That is not an issue at the moment. 3i joined us because they recognized that the electronic media market is the fastest-growing market in the media sector. And that Goldbach Media is the most complete marketing company in this market. In addition, 3i provides us with a network because they are active throughout Europe and also have a lot of investments in mobile technology. This is interesting for us because we are expanding the mobile division and have now hired Mike Weber for this purpose as of December 1. For Goldbach Media, this new division is a further step within the overall strategy.
Could you briefly introduce Mike Weber?
He began his mobile era in 2000 as Head of Marketing Communications at Swisscom Mobile. Before that, he was Head of Non-Food Communications at Migros. He is supported by Tobias Fehrlin, who has developed cross-media concepts for online and radio in recent months.
Do you have a right of first refusal on the package that 3i now holds?
I do not disclose the contents of contracts. Moreover, we do not sell shares in order to buy them back later.
However, you may want to have a say in a resale.
You can imagine that we made the contract in the interests of Goldbach Media. I won't say any more.
A week ago, the European investment company 3i slammed the door on whom at the Goldbach
Media acquired a 10 percent stake. This raises questions. Why did 3i come into the picture and not the Swiss PubliGroupe, which had announced a second step in the marketing of electronic media for this year? Is 3i's entry as advantageous for Goldbach in terms of synergies as PubliGroupe's participation would have been? Did the Lausanne-based company turn down Goldbach, or did they miss the boat? Were there any obstacles under antitrust law? And now that the Goldbach doors are likely to remain closed for a while, does the advertising intermediary have any other options for its "second step"?
To clarify such questions, Werbewoche held separate discussions with Stefan Staub of PubliGroupe and Klaus Kappeler of Goldbach Media. (mk)
Interview: Markus Knöpfli

Office furniture Swiss office chair manufacturer Stoll Giroflex launches a new generation of swivel chairs A representative survey on job satisfaction conducted by Demoscope provides sobering results: 20 percent of Swiss employees are poorly motivated in their job. 62 percent are considered average and only 18 percent are fully motivated. Stoll Giroflex is convinced that the right attitude to work is also the result of a working environment that is optimized to suit individual needs. That is why the leading
office chair manufacturer in Switzerland specialized in the problem of long-term sitting years ago.
With the Athos and Aramis models, the Koblenz-based company is launching a new generation of swivel chairs onto the market. The two models, which owe their names to two musketeers, are characterized by ergonomics, comfort, quality of workmanship and design.
In the launch campaign, however, the Transformer agency focuses less on these "hard factors". Instead, the product positioning focuses on the subjective sitting experience and thus the relationship between the person and the chair, as consultant Nik Hartmann explains. In two advertisements, people make their intimate relationship with the product visible and tangible. The cool ambience in which the models pose is intended to support the design claim. The claim "My style, my chair" is intended to emphasize the individual needs of the employees.
If the advertising promise is to be believed, the new generation of swivel chairs would be the ideal Christmas present for the workforce. Perhaps the next job satisfaction survey would even be more positive - true to the motto "one for all, all for one".
An intimate relationship: Transformer shows for Stoll Giroflex that you can like office chairs.

Simone Keller

Market research Heinz-Ketchup, Mövenpick and Triumph were the most popular advertisements in the Swiss media in the third quarter of this year. In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best with the entire sample, i.e. with all four target groups in total, are shown under the title "Top Three". (ww)
Best of SouthwestAffinity of the ads among supporters in the "bourgeois corner"
Gold (178) VW GolfMade in Switzerland (Lowe AG)
Silver (172) McDonald's
Swimmer Nicole Zahnd (Heye, Zurich)
Bronze (158) Migros
Paella from Vite Fait (Exxtra Communication)

Out-of-home advertising VII The joint venture between Affichage and JCDecaux significantly expanded its position in Hungary and Slovenia.
The decision from Budapest is only a few days old: the authorities in the Hungarian capital have awarded the contract for 250 Citylight boards and 250 Citylight city information systems in the city center to a consortium consisting of the French outdoor advertising company JCDecaux, the German poster company Wall and the Swiss company Affichage. The consortium had bid for the 25-year contract alongside other competitors, and both the Citylight boards and the city information systems are backlit billboards. The boards - a tool unknown in Switzerland - are eight square meters in size and allow a maximum of six posters to rotate at 10-second intervals. The Stadtinfo installations, on the other hand, are free-standing double-sided billboards, one surface of which is available for the city's own advertising and the other for commercial advertising. In return for the long-term contract, which has yet to be signed, JCDecaux, Wall and Affichage will install 30 fully automatic toilets in Budapest, which they will also clean and maintain.
The fact that the three players have submitted a joint bid is anything but a coincidence. JCDecaux has held a 35 percent stake in Wall since the beginning of the year and also holds a 30 percent stake in Affichage. Together with the Swiss outdoor advertiser, it is also involved in the joint venture Europlakat International (EPI). EPI in Vienna is particularly pleased about the successful coup in Budapest: "With this contract, EPI is still just number 2 among outdoor advertisers in Hungary in terms of sales. In terms of the quality of locations and poster media, however, we can now extend our existing market leadership even further," says EPI General Director Thomas Rainer. The plan now is for the three out-of-home advertisers in Hungary to set up a joint company.
In the spring, EPI had already won another city contract for 15 years in the Slovenian capital Ljubljana. The contract for 450 bus shelters, each with double-sided Citylight surfaces, had already been awarded in 2002, but the final decision was delayed due to objections from Wall, a competitor that was still independent of JCDecaux at the time. However, the contract has now been signed and the first 300 bus shelters were installed in October. The rest will follow in the spring. "This contract now allows us to turn the tide in Slovenia and move from number 2 to number 1 among outdoor advertisers," says Rainer.
EU membership is good for outdoor advertisingEPI was already the number 1 in outdoor advertising in Central Europe. Apart from Slovenia and Hungary, it is also present in Croatia, Bosnia-Herzegovina, Serbia-Montenegro including Kosovo and Bulgaria. In the first half of 2004, the company increased its sales revenue by 15.4 percent to CHF 30.2 million compared to the first half of 2003.
In 2003 as a whole, the joint venture between JCDecaux and Affichage generated CHF 58.4 million. Sales growth is particularly strong in the new EU member states Hungary and Slovenia. In Slovenia alone, EPI recorded an increase of over 40 percent this year.
Unlike in other countries, EPI is not the market leader in Bulgaria's highly segmented market, but is number 12. However, the city contract for the capital Sofia is up for tender next year. It is expected that this will be followed by market consolidation. (mk)
In Ljubljana, three Western Europeans will soon be putting up posters in 450 bus shelters.
EPI will install 250 of these citylight boards in Budapest.
Markus Knöpfli

Regional TV The Baselbieter station Nordwest 5 will be called NW1 from December 1. Content is to be expanded and the number of employees increased, and the relaunch follows changes in the shareholder structure: Chairman of the Board Christian Heeb and the electricity group EBM have taken over the shares of the retired Managing Director Beat Alder and the resigned Chairman of the Board Adar Tavor in equal shares. Heeb now holds 40 percent and EBM 57 percent.

The specialties of Makro Art AG in Grosswangen are large-format posters and lettering on vehicles, scaffolding and exhibition stands, while the Vutek UltraVu and PressVu digital large-format printing systems set "virtually no limits" to the visual implementation of ideas and messages - neither in terms of dimensions nor in the choice of material to be printed. With a resolution of 360 dpi/1200 dpi, the systems print razor-sharp images and lettering using the Vutex CMYK inkjet process. The brilliant, true-color and high-quality print results are UV-resistant, weatherproof and "guaranteed for a period of up to six years." An in-house team of specialists carries out all planning, assembly and installation work in the production hall or directly on site, including any necessary structural calculations.

Prevention Speeders reach our destination faster - namely the pit: TCS, APG and Publicis have impressively demonstrated this. Because the end can't come soon enough for people with a lead foot, even movies have recently started to end during the interval. The slide with the words "End" and the claim "Speeders get to their destination faster" is the continuation of the shock posters from Publicis and is intended to make moviegoers think.

Private television Cablecom has toned down its application for the expansion of the Info channel. Cablecom, the private TV association Telesuisse and the SRG have been working for over a year on a TV program called Canal Suisse (working title), which was to connect the regions of Switzerland via the media. The plan was to make folk traditions, for example, which are broadcast by private TVs, accessible to the whole of Switzerland via a separate channel. Live broadcasts from parliament or reruns of SRG programs were also being considered. Some things were still open, and a license application had not yet been submitted. The reason for the probable withdrawal is the price regulator's rejection of Cablecom's plans to increase its subscription fees. Without this additional income, the cable network operator will have to cut back on investments, according to Cablecom CEO Rudolf Fischer. "We are now forced to rethink certain ideas," adds Cablecom spokesperson Stephan Howeg. It is not yet clear which projects will have to wait. "But it cannot be ruled out that Canal Suisse could also be affected." Cablecom wants to provide clarity by the end of the year.
Cablecom must cut back
The private TV association Telesuisse is expecting a halt. "Canal Suisse is now being put on ice, because the funds for it would have to come from Cablecom," says Telesuisse President Filippo Lombardi.
Cablecom is also cutting back on a second TV project. This year, it applied for a license to expand its existing info channel. However, because the private TVs feared that a cable network operator offering content could come into conflict with their interests, objections were raised. In fact, according to the application, Cablecom wanted to offer "sponsored and advertising-supported content" (WW 29/04), but also to be able to enter into "cooperations with program providers" and develop "new TV formats".
Cablecom has since "clarified" its intentions, as Howeg explains. "Misleading formulations" have been omitted or paraphrased differently. However, exact passages were not available from either Bakom or Howeg. However, the latter stated that it is now clear "that we do not want to be a broadcaster on the Infokanal." The responsible Bakom specialist Alfons Birrer confirms this. And as far as advertising content is concerned, according to Howeg, Cablecom only wants to be able to show its TV commercials on its own channel.
Canal Suisse, a project of Cablecom, SRG and Telesuisse, is being shelved for the time being.
Cablecom advances digital TVIn order to create the necessary capacity for a larger selection of television programs and additional functions, Cablecom is moving the previously analogue but relatively little-used channels France 3 and RTP Internacional to digital television. From December 1, they will only be available as part of the basic digital TV package and via set-top box. Cablecom intends to use the analog channels that become available for the expansion of digital television: Around ten digital channels can be transmitted per analog channel.
Over the course of the next year, Cablecom would like to include the most important free TV channels in its digital offering. This will give its subscribers more convenient access to these programs without having to switch back and forth between digital receiver and TV set. (mk)
Markus Knöpfli

Tourism Davos starts the winter season with an eye-catching campaign by Lowe and sets the tone for the new image in spring 2005.enticing, adventurous and sparkling: Europe's highest town in German-speaking Switzerland has recently started advertising for visitors with a striking white poster campaign designed by the Zurich agency Lowe in an extremely minimalist style. The campaign heralds the start of the 2004 winter season and at the same time paves the way for the new 2005 image campaign.
According to Switzerland Tourism, the number of winter sports enthusiasts has fallen by around five percent in the last five years. Nevertheless, Davos is doing more than well in comparison. Although the peak number of overnight stays in 1980 has not yet been reached again, the figures for the last two years have shown a steady upward trend. Barbara Studer, Head of Marketing Davos, also knows why: "Davos means top quality in all areas. This applies to infrastructure such as railroads and hotels as well as to people and service."
The Zurich agency Lowe must have met these high standards when it beat off competition from well-known competitors this spring and secured the total budget of around half a million francs. "Among other things, it was our imagery, the unusual and unconventional visual language with which we incorporated our quality standards directly into the overall concept that tipped the scales," explains CD Keith Loell. And: "Davos is different from others and anything but boring. So it quickly became clear to us what the communication had to look like: unique, entertaining and modern."
One or more winter subjects
The three subjects selected for the winter campaign show what Davos has to offer with striking modern minimalism: snow, romance, adventure and much more. The white space deliberately leaves plenty of room for interpretation. Kerstin Schnyder, consultant at Lowe: "The target group is very broad. We are not targeting a specific customer segment, but are concentrating on open communication that does justice to the diversity of Davos."
Posters are used above the line, almost exclusively in German-speaking Switzerland. Below the line, brochures and various sales promotion activities are used, which are aimed - also via Switzerland Tourism platforms - at travel, congress and seminar organizers abroad, where around 45% of overnight stays are generated.
Quite exciting
However, the fact that the visual language of this winter campaign is not the one that awaits us next year and with which Lowe won the pitch is not a problem for those involved. Keith Loell: "We won't be able to shoot the winter images until this winter. But there will be a connection between this and the 'real' campaign." However, he doesn't want to reveal which one yet. So we can look forward to it and grind our skids in the meantime. Where the journey will take us and with which sled is not a question.
Lowe's posters show that Davos offers romance and lots of snow.
Michel Lazara Bozikovic

The three co-owners and football fans Dani Krieg, Uwe Schlupp and Thomas Löw sent out a card with a snapshot of the controversial England goal in the 1966 World Cup final, whistled by the Swiss Godi Dienst, on the invitation from Krieg Schlupp Springer & Jacoby (KSSJ), stating that it was time to bury a long and carefully nurtured feud. The "pot" cost West Germany the title and earned our country decades of intimate enmity from the whole of footballing Germany. The laying down of this hatchet, the first seven months of KSSJ and the current expansion of the agency by one floor were a good reason for around one hundred guests to make a pilgrimage to the agency's headquarters in Zurich-Wollishofen, where the catering was in keeping with King Football and the Zurich-Hamburg business axis. North German beer, original currywurst and meatballs (aka hamburgers) on the one hand, and an opulent cheese buffet on the other, exclusively stocked with specialties from the Zurich Oberland and Unterland. The pretty girls who looked after the guests were almost as popular as the three hosts. It was only too easy to be persuaded to order a second portion of sausage or to have another beer brought to get a little closer to the girls in their tight KSSJ bodices.
Equally sexy young female and male beauties were on show at the Ford Supermodel of Switzerland event. The Swiss licensee of the renowned Eileen Ford agency, Zineta Blank from Visage Management, organized the showcase for the newcomers. The winner and runner-up will each be able to travel to the international Supermodel of the World competition. The event at Kaufleuten was attended by a large number of trade visitors and even more onlookers, so that the mood barometer at the party that followed quickly reached the appropriate highs.
Having a great time: co-host Thomas Löw (l.) and Boris Tschirky, Event Manager of St. Gallen-Lake Constance Tourism.
Similarity exists: KSSJ co-owner Daniel Krieg (l.) with his father Prof. Dr. Walter Krieg, Chairman of the Board of the newcomer agency.
The third member of the Seestrasse team, Uwe Schlupp (right), talked to Credit Suisse advertising manager Ralph Schoen.
High-ranking visitor from headquarters: Aris Theophilakis, Chief Creative Officer Springer & Jacoby Group, with KSSJ consultant Tanya Barlogis.
Did not miss the get-together in Wollishofen: Dietmar Knops (l.) from Detail AG and Andy Lehmann from RTK.
Petra Bottignole, Freelance Text/Concept, with Publicis consultant Harry Zogg, who was inspired by the large cheese buffet.
Backing the KSSJ CDs: Corinne Englert, junior copywriter, with graphic designers Cordelia Craigie and Stéphanie Fricker (from left).
From the film business: Michael Kindermann from Snap Film with daughter Marta, and Susanne Henggeler from Pumpkin Film.
Nadine Geissbühler, independent AD, Creative Consultant Cem Capanoglu and Manuela Barak, Production Manager at TBWA (from left).
Also guests at KSSJ: Manfred Hager (left), Client Service Director at Wirz, with film producer Andres Brütsch.
Enjoying the German beer: Reto Schnyder (l.) from Bernardini + Schnyder with Flo Wacker, former work colleague of Krieg and Schlupp.
Looking after the guests with a lot of charm: Rebecca, Nadja, Selina, Maja, Laura (top, from left), Samantha and Liliane (bottom, from left).
Two familiar faces on the jury of the model contest: Markus Pekeler (l.), TBWA, and Mario Romano from the luxury magazine Massiv.
Matthias Schröder, Schröderpartners, supermodel organizer Zineta Blank from Visage and Visage model Denise Rombauts (right).
The young catwalk crowd also attracted Viva marketing manager Michelle Széchényi and program director Giovanni Zamai (l.) to Kaufleuten.
Beat Fritsch was at Krieg Schlupp Springer & Jacoby last week. The high-flyer agency in Wollishofen held a belated foundation party and also celebrated the expansion of its offices by one floor. And the following day, as a kind of weekend treat, the Ford Supermodel of Switzerland contest was held at Kaufleuten.

Association marketing SwissBanking wants to improve its image with a Publicis campaign. "Switzerland is often misunderstood and therefore not always judged fairly," said Pierre Mirabaud, President of the Swiss Bankers Association, in an interview with Finanz und Wirtschaft regarding the reputation of our financial center abroad. It is scandalous that even a Nobel Prize winner can claim that Swiss banking secrecy protects criminals and money launderers. With almost 370 member banks and 9,200 individual members, the leading association of the Swiss financial center, SwissBanking, is defending itself against such prejudices with lobbying activities in major cities such as London, New York and Paris.more critical bank customers
However, the Swiss banking sector also reported higher satisfaction rates at home. According to the latest representative survey, 53% said they had a positive or very positive opinion of the banks, an improvement of four percentage points compared to the previous year. However, four years ago, 62% of respondents described their relationship with the banking sector as good or very good. If you follow the tracking of the last few years, you are amazed at the large fluctuations in positive mentions. "The fluctuation in the industry's image depends heavily on the time of the survey and is influenced by the headlines. In contrast, customer satisfaction with their bank is much more constant," explains Thomas Sutter, Head of Communications Switzerland at SwissBanking.
More humane traits of bankers
However, a study by the Lausanne-based opinion research institute MIS shows that the general opinion of banks has deteriorated since the mid-1990s. The correlation between the general opinion of the bank as an institution and one's own main bank is likely to reflect dissatisfaction with the advice and performance of recent years. It is therefore not surprising that negative opinions have increased, especially among the better educated population groups. The situation is more positive when it comes to approval of banking secrecy, money laundering measures and SME loans.
While SwissBanking addresses politicians and other opinion leaders in key foreign markets by means of selective public affairs, until a year ago the association only made a public appearance in its home market practically via PR. It was much more active in the area of training, which secures and expands Switzerland's competitive edge through greater innovative capacity and service quality.
Since 2003, the organization has once again been using traditional advertising to promote the image of the sector. Following the "True or False" quiz (Farner PR), which was intended to dispel various prejudices, Publicis is now focusing on bank employees. The creative team of Markus Gut, Johannes Jost and Flavio Meroni put them on the same level as the lucrative natural resources of other countries. In an original and sympathetic way, the copy builds a bridge to pearls, oil, diamonds or rubber and is intended to emotionally involve the viewer and "create a sense of togetherness". Without arrogance, but all the more straightforward in the duplex layout, the four motifs undoubtedly catch the eye - especially of the commercial staff, who have been confronted with major cost-cutting measures in recent years.
The discretion of bank employees is still an important USP of Swiss banks.
The bank employee becomes an important raw material.
Luca Aloisi