Food Jung von Matt/ Limmat explains why you should always have Hug baked goods in the freezer We Swiss are world champions at planning ahead. Safety is our top priority, not only in the big political arena, but also in small households. If an unexpected visitor bursts into the living room, we very quickly reach the limits of our hosting skills. "For such unpredictable moments, we recommend always having Hug baked goods in the freezer", advises Jung von Matt/Limmat with a cheeky wink. Slamming surprise
Jung von Matt's last campaign featured company owner Werner Hug in a broom cupboard and the headline "Hug is simply part of it". In a witty new campaign, the style is now cleverly duplicated and the small snacks in a practical baking box are advertised. They are ready to eat within ten minutes. As finger food for an aperitif, simply between meals or, if required, as a side dish.
Jung von Matt/Limmat has "dramatized these surprise visits, which could potentially strike anywhere, in a reduced, idiosyncratic way", as CD Alexander Jaggy puts it. People receive an unexpected visit from Martians. No problem: before the big star war breaks out, the green men are first sedated with freshly baked pizzettini. Even burglars who turn up unexpectedly love Hug's pastries. And if the lover is suddenly surprised by the husband, he no longer flees into the cupboard, but runs to the freezer instead.
The illustrations for these everyday situations were created by Viennese comic artist Nicolas Mahler. The operator of the comic vending machine "Brunftomat" and co-publisher of Edition Brunft in Vienna makes a living drawing comics for daily newspapers such as Der Standard and Die Presse and also regularly draws for the magazines Titanic and Strapazin as well as the former Das Magazin. Mahler is also the author of the book "Leicht beschädigte Tiere". Jung von Matt chose this illustrator because it quickly became clear that the bizarre nature of the subject matter could only be conveyed through illustration rather than photos. "Nicolas Mahler has the right figures for this," reveals AD Lukas Frei.
The posters have been hanging around shopping centers since March 14. At selected POS poster sites, the comics are enhanced with stick-on Pizzettini boxes. However, for reasons of shelf life, the packs are not filled with real frozen products these days, but serve decorative purposes as 3D elements.
When the aliens ring: Jung von Matt/Limmat believes that anyone who has Hug in their frigo will survive any surprise visit.
Andreas Panzeri

Advertising market TV advertising successfully overcame the January slump and accelerated significantly in February, according to the Goldbach Electronic Media Index (GEMI). The TV sub-index rose by three points to 306 points in February. In January, it had lost one point for the first time after four strong months. All electronic media surveyed by the GEMI were able to make gains in February. The radio index rose by four points to 264. Online advertising, whose upward trend had slowed sharply in January, picked up speed again. Its index also climbed by four points to 149 points. Teletext gained one point. It is the only electronic medium not to show any significant growth over the past twelve months, instead hovering between 196 and 201 points.
As the advertising volume of teletext is low, its stagnation has no major impact on the overall electronic media index. It jumped by four points in February to a high of 305 points, making up for the small drop in January. Accordingly, according to Goldbach Media, electronic media also achieved a record share of 28.7 percent of total advertising expenditure. In January, the share was still at 25.3 percent.
The record was made possible because the overall advertising media market developed much more slowly. Its index rose by just one point to 162. It is therefore still well below its historic high of 170 points, which was reached in April and May 2001.
A look at the (retrospectively calculated) annals of the GEMI shows that there is no regular January slump in advertising expenditure. Of the last twelve Januarys, only three have brought a decline in the TV index: in addition to 2005, these were 1996 and 2002, whereby the latter was not a hole but part of a continuing downward trend. The market as a whole recorded two declining starts to the year, in 1996 and 2003.
What is GEMI? Werbewoche presents the Goldbach Electronic Media Index (GEMI). It shows the monthly development of advertising expenditure in electronic media and in the overall market since the introduction of the first TV advertising window in 1993.
The GEMI is calculated by advertising marketer Goldbach Media. It is based 100% on the Media Focus survey of gross advertising expenditure in Switzerland. The monthly seasonality is filtered out of the time series in a two-stage process. (sm)
Stefano Monachesi

Pharma The Fribourg-based medical company Vifor has entrusted Matter & Partner with the advertising budget for the painkiller Algifor-L. The Zurich-based agency prevailed over two competitors in a competitive presentation. Matter & Partner is to achieve even greater acceptance and awareness for the already successful painkiller. The first work will be seen in the course of this year.

Monitor The new 2405FPW is Dell's largest flat screen monitor, with a 24-inch widescreen display for side-by-side viewing of documents, spreadsheets, drafts and web pages in high-resolution 1920 x 1200 pixels and a response time of 12 ms. The monitor has a 9-in-1 memory card reader, which can be used to download files and photos. The height-adjustable stand allows the screen to be rotated and tilted in any direction. www.dell.ch

Restructuring / The internet service Swissinfo and Teletext have to tighten their belts. Up to eighty jobs will be cut. Concentrating on the core business is the new motto at Swissinfo and Teletext. SRG SSR idée suisse has taken measures to compensate for the cancellation of the federal contribution of CHF 15 million for Swissinfo/SRI. The Board of Directors has therefore taken the strategic decision that Swissinfo will only offer an English-language site and specific content for the Swiss abroad. This English-language service will be integrated into the SR DRS news and production system. Swiss Teletext will be regionalized. The Biel site will be closed. Regionalization" means that the editorial offices will now be linked closer to the various television studios in order to be able to work more closely and therefore more cheaply with the journalistic departments there.
A total of up to 80 jobs will be cut, mainly at Swissinfo. This will enable SRG to save a recurring CHF 16 million a year. SRG SSR idée suisse is endeavoring to find good solutions for all those affected, with job offers within the Group or good redundancy plans.
However, Teletext director Max Frei denies a report in the newspaper La Tribune in Geneva. It claimed last week that all mobile services would also be discontinued. "Of course, this business will continue to exist for SRG's cross-media activities." The Swissinfo/SRI Webfactory will also be retained as SRG SSR's multimedia competence center.
Most of the commercial activities of Swiss TXT will be taken over by Publisuisse. In future, Swiss TXT will offer 24-hour short news bulletins seven days a week. The production and broadcasting of subtitles will be retained.
Andreas Panzeri

IP Multimedia under CEO Michi Frank has made it a commendable habit to take care of health in our industry by organizing an indoor football tournament as a counterpoint to all the alcohol-soaked advertising events. And just like last year, spring arrived with this IPM event, so that the breaks between games could be enjoyed in the pleasantly warm and fresh air.
The cup was won (as last year) by FC Gemeinderat, who played rather doggedly for a fun tournament. Unfortunately, the Polit-Kickers managed to score the opening goal in the last few minutes of the game to make it 2:1 - everyone in the stands was already hoping for an exciting penalty shoot-out.
Claudio Zuccolini must have realized that football is a high-risk sport. Still hard at work on the ball in the afternoon, he was seen limping out of the Maag-Areal in the evening before the start of the big Beldona lingerie show, where he would have had to complete an assignment for Schweizer Illustrierte. Former Werbewoche intern Nela Zivadinovic, who has been working for People magazine SI since completing her journalism studies, had to stand in for the injured celebrity specialist.
In addition to local fashionables - we spotted styling consultant Clifford Lilley, Visagemodell agency owner Zineta Blank and lifestyle presenter Patrizia Boser, among others - a few guests from the advertising world also made an appearance at the Maag Eventhall. Opinions on the event were divided - while some were very enthusiastic, the lingerie fashion show had about as erotic an effect on the shortlist author as a visit to the penguin enclosure at Zurich Zoo - a joint visit with a playmate to an underwear department in a department store would probably be much more of a turn-on.
Beat Fritsch saw tight male calves and equally beautiful female legs last week. The former at the indoor football tournament hosted by IP Multimedia. The in-house team competed against football legends such as the DLN Frischauf Seefeld 1 + 2 team, colleagues from Goldbach Media, FC Gemeinderat ZH and a selection of celebrities and customers.
On the same day, the lingerie and swimwear show by Beldona took to the catwalk in the Maag Event Hall as a contrasting program to the kicking men. Among the various beauties who
The sexy underwear was presented by Swiss top model Nadine Strittmatter, Miss Switzerland Fiona Hefti and former Miss Mahara McKay.

Sales With immediate effect, the sales activities of Sinar AG from Feuerthalen and the German company Jenoptik Laser, Optik, Systeme GmbH will be combined in the development of the professional digital photography market. The Eyelike product family from Jenoptik Laser, Optik, Systeme GmbH will in future be distributed worldwide exclusively by Sinar.

Magazines Werner Haltinner Communications has designed a springtime campaign for the magazine Wir Eltern called Cards for free, with the aim of reaching a new target group. For once, the focus is not on expectant mothers and fathers, but on friends and relatives who don't know what to give as a birth present. The front of the card offers a special kind of pregnancy test. On the back is the text: "Not pregnant after all? Maybe a friend is, and you don't know what to give her?" The magazine We Parents is the solution on offer.

Company acquisitions Swiss has been taken over by Lufthansa. Denner has not yet been swallowed up by Aldi, but the Swiss discounter has now even been able to adopt the hotly debated policy of takeovers from Germany for its advertising. The creative bargain appeared in the Sunday press and was designed by the ViznerBorel agency.

Generic marketing The founders of the organization for radio generic marketing have unanimously decided to include the Radio Romandie (PRR) pool. Radiopower was launched by the German-speaking Swiss advertising groups Swiss Radio Pool, One Pool and Pool 2000 together with the marketers Radiotele, IP Multimedia, The Cover Media and Spotpromotion.

Newspapers The new, freshly styled Sie + Er is intended to give the SonntagsBlick an innovative touch. "It certainly didn't happen out of necessity," says Christoph Grenacher, editor-in-chief of the SonntagsBlick (SoBli), when asked why he is relaunching the SoBli magazine and changing the title on May 1. The SoBli is basically doing well and, according to reader surveys, all three previous SoBli editions had a similarly high level of usage. "The magazine probably has a slight female bonus, but no real deficit," says Grenacher. His approach was different: "I started the redesign shortly after I took over as editor-in-chief, because this third issue was never what I consider a magazine to be: a magazine with a different paper quality," he says, but now the magazine should stand out from the other two SoBli issues - both in terms of title (She + He) and layout, format (slightly smaller than tabloid for technical reasons), paper and longer texts. Grenacher also took the opportunity to slightly restructure the entire SoBli. He moved topics that he no longer wanted to have in Sie + Er - primarily money, consumption, the TV program and horoscopes - to the first bundle, while car topics can now be found in the sports section.
With German development aidNow there was enough space to set the two focal points that correspond to Grenacher's concept for Sie + Er: He wants each issue to kick off with a report of one to twelve pages, and he also calls for "an extreme emphasis on visuals" - in other words, on large, strong images. In terms of content, Sie + Er will focus on departmental topics, similar to its previous focus on lifestyle, travel, culture, society and the car as a cultural object.
Grenacher worked with three German "starlets" on the concept, design and editorial implementation of the new magazine: The layout, which deliberately differs from Schwerzmann's SoBli layout, was created by former Stern employee Norbert Kleiner, while Heiko Gebhard, formerly a member of the Stern editorial team, was also brought in. And Grenacher appointed Stern employee Marcel Maerz as editorial director. "They simply had good ideas," says the editor-in-chief.
But what is Ringier actually aiming to achieve with the relaunch? "We are now the only Sunday title with a magazine - that makes us even more distinctive at the kiosk than before," says Grenacher. He therefore hopes that the SoBli will be perceived as innovative and also meet with even greater approval from advertising customers.
For advertisers, the tariff changes will be limited. In the SoBli itself, everything will remain the same anyway, and Sie + Er will adopt the SoBli four-color rate as a standard rate. Due to the special technical requirements for an advertisement in Sie + Er, advertisers must now also decide whether they want their advertisement to be placed in the SoBli bundles or in the magazine.
Accent on the look: double page from the She + He zero number.
Markus Knöpfli

IT chip manufacturer Intel has selected Interpublic for its global marketing communications.The advertising holding company was awarded the contract following a selection process that also involved WPP and Omnicom. The previous supervisor Havas (Euro RSCG) decided not to participate. Within Interpublic, McCann Worldgroup will take the lead. The mandate includes brand management and advertising, media planning and buying, and online marketing. The creative lead agency will be McCann Erickson in New York. Universal McCann is responsible for media, and customer relationship network MRM Partners and Internet agency R/GA are also involved. The budget is estimated at $300 million.