Shareholdings XSYS Print Solutions sold its shares in BASF Drucksysteme Schweiz GmbH at the end of May 2005, and the previous managing director Roger Bourquin is now looking after his existing customers through his newly founded Swiss Offset Support GmbH (SOS). SOS will act as the official agent for the XSYS Print Solutions Publication Printing Division in Switzerland and will also support a number of selected sheetfed offset companies.

Regional transport The Hesskiss agency shows why it's worth getting on board with the VZO In the Zurich Oberland and Lake Zurich region, the Zurich Oberland Transport Authority (VZO), known for its innovation, acts as a fine distributor for the Zurich Transport Association (ZVV). With its blue buses, the VZO primarily ensures the transportation of the population to the main transport arteries of the S-Bahn lines. The VZO brand enjoys a very high level of recognition in the region thanks to its optimally functioning service. In order to communicate these services and encourage as many more car drivers as possible to switch to public transport, the VZO is now focusing on an eye-catching image campaign. Hesskiss has come up with a few original stories from the Oberland. Day after day, the VZO brings a large number of commuters safely and punctually to the S-Bahn in the morning. And home again in the evening. The Hesskiss creatives dramatize this description of the VZO's core service with six easy-to-understand short stories that all work in the same way: Two pictures tell a mini-story, each of which begins on the outward journey and is resolved on the return journey. "We'll take you there. And back again" is the resolution of the stories. With their different worlds, they are intended to appeal to all target groups. Vegetarians too, for example: with 30 emails, they have proven that the campaign is being noticed. The motif in which a farmer's wife drives there in the morning with a cute little pig and back in the evening with a ring of sausages caught their eye. The VZO did not care about this protest - the motif was "slaughtered". However, Hesskiss is now receiving many fans who want to order the censored advertisement as a special print ...
The advertisements will appear in various print media in the Lake Zurich and Oberland region, in particular in 20 Minuten, the Zürcher Oberländer and the Zürichsee-Zeitung.
The VZO advertise their service with funny mini stories.

Andreas Panzeri

People Othmar Krienbühl took over the newly created position of Sales Manager at the sheet-fed printing company Multicolor Print in Baar at the beginning of June.Krienbühl is responsible for overall offers and cross-selling within the parent company LZ Medien. He is also Deputy Managing Director. He was most recently Head of Media Production at Swiss Re.

Advertising statistics For the first time in three years, net advertising sales are on the rise again. Only the print media recorded a slight decline.2004 net advertising sales amounted to a total of CHF 5.323 billion, as announced by the Swiss Advertising Statistics Foundation at its latest media conference. This was 3.9 percent (CHF 200 million) higher than in the previous year and the first positive development in three years. The survey now provides complete sales data for the years 1982 to 2004. The results were obtained by means of written surveys conducted directly with the media. Only the figures for direct advertising have been extrapolated. The increase in gross domestic product (+1.7 percent in real terms) had a stimulating effect on the advertising market, according to the report. This meant that the growth rate exceeded one percent for the first time since 2000. In recent years, there have also been negative developments in the advertising market in line with the low or negative economic growth. Nevertheless, the foundation cautions that it is not possible to draw any direct conclusions about the expected advertising volume from the general economic data, as there are still other important factors that influence the development of net advertising sales.
Television and radio increasedThe print media were the only category to close the year with advertising revenues totaling CHF 2.292 billion, down 0.4% on the previous year. The most important sector, the daily press, nevertheless increased slightly by 0.5 percent to CHF 1,231 million (regional weekly press -4.5 percent; Sunday press -1.6 percent). The other print media remained relatively stable, with a slight upward trend in job advertisements (+2.5%).
Television, on the other hand, grew significantly by 7% with sponsorship and television advertising, generating CHF 570 million last year. Radio stations are also in the lead with CHF 155 million
4.3 percent above the previous year's level. SRG also achieved sales of CHF 13.4 million (+3.7 percent) with teletext.
Out-of-home advertising was 0.8% higher at CHF 570 million. Address and reference books also remained on an upward trend (3.7 percent). Trade fairs and exhibitions had a record year in 2004 with sales of CHF 253 million (+5.9 percent) from rented hall space. Swiss Post and private distribution organizations earned CHF 1.248 million (+12.3 percent) from the distribution of addressed and unaddressed advertising. A total of 3903 million mailings were distributed in the survey year.
In 2004, net advertising sales were 3.9 percent higher than in 2003.
All media types increased their advertising revenues in 2004 - with the exception of print media.
René Worni

Publishers In the coming months, Limmatdruck AG will discontinue its Service Center division, and the Migros subsidiary intends to concentrate on its core areas of editorial/publishing, media services and packaging. Subscription management for the cooking magazine Saison-Küche will be outsourced to Zug-based Media Data Services. This will result in the loss of three jobs at Limmatdruck. Around ten jobs are also threatened at the call center if the loss cannot be compensated for by new mandates.

Associations The Swiss Association for Visual Communication Viscom is buying the Gutenberg Museum property in Fribourg. This was decided by the industry association's delegates' meeting on Wednesday in order to secure the long-term existence of the only museum of the graphic arts industry in Switzerland. The Gutenberg Museum was opened in Fribourg five years ago, but suffered from a lack of funds almost from the start. It has been closed since February 2004 and is in bankruptcy due to high mortgage debts. Thanks to Viscom's involvement, this burden has now been removed.

Textile care dirt is good, claims Omo. Especially for Unilever's sales. However, there are far too few of the former, as a Triple-R (retired rock 'n' roller) complained to TV Nation in a casting show. What's needed, therefore, are new dirt slingers. But that is by no means the end of the story, because the second component is no less important for the washing powder manufacturer: the dirt clan, i.e. the dirt recipients. In other words, people for whom "pollutant register" is a foreign word and who, underneath all the stains, have a big heart for the chemical industry - the ones with the blindingly white vest. The exciters are clearly defined: isn't it the smallest people who produce the biggest dirt? Fortunately, their dirt has the advantage that it comes out at 60 degrees, or at the latest in the boil wash cycle. And the naughty ones have another advantage over their parents: they can't iron yet.
It's amazing how many messages are hidden in the ad. And how easily adults overlook them - and end up buying only the very cheapest detergent.
(la)

Markus Mager wants to further strengthen Radio 24 in the information sector and, as the new program director, position the station as broadly as possible.
"As bizarre as it may sound, the SBB blackout was a great event for us," explains Markus Mager. During the interview on the morning after the fatal blackout of the federal railroads, he still seems totally exhilarated. "It was a great day for us, because as journalists we were fully challenged," says Mager, who has been the new program director since May 1.
head of Radio 24 is responsible for. For the homecomer to a
former Schawinski medium and pioneer at Tele 24, the spontaneous deployment with many special services "proved once again" that the news team at Radio 24 is "incredibly fast and hard on the facts."
The radio people didn't reach anyone for a long time and still had to do a complete coverage live and immediately. "Those are the moments when the adrenaline kicks in and the newsroom is running at full speed. With 200 percent commitment." For the new program director, returning to radio after so many years was "like an epiphany." No medium is so "fast and with intimate proximity to the users." Radio is on in the bedroom, bathroom, car. Of course, with television, you'd have a picture for every news story. "But cinema in the head is even nicer for me, because you can make the picture yourself," says Mager, slowly coming down from his euphoria, while at SBB the power is now more or less up again.
"Your speaking organ has to be beaten to death separately once," moderator Röbi Koller prophesied to him when Mager, then an IT specialist, and the radio man did a WK together. Mager
interpreted the diagnosis as an invitation to apply. He sent a demo cassette to Radio Z and was subsequently allowed to
complete all stations, from request concert host to chief reporter.
"The development at that time was crazy. Radio was really changing for the first time in the mid-'90s, as it is again now, four years ago." Good people had their opportunities. When there were once too few people in the newsroom at Radio Z, presenter Mager was also unceremoniously appointed to journalistic responsibility. "That was an initial spark. In the newsroom, it grabbed me."
Mager has completed various training courses at the MAZ and the VSP. However, there has not yet been any radio training in its current form. Only fragments. "I have been able to benefit 'on the job' from many established radio people."
His great fire for the medium had come when he was entrusted with the job as chief reporter at Radio Z. He was also entrusted with the job of reporting on the agenda. He was also able to produce reports off the beaten track. For example, a report in the summer of '96, "Zurich Awakens," at sunrise from a hot-air balloon, or very personal portraits of politicians in 1998.
Markus Mager experienced the development of electronic media in Switzerland in exactly the right generation. When the radios were established, a new hype came with private television.
Seasoned radio pros were in demand when Tele 24, TV 3 and RTL/Pro 7's Swiss Window were founded. Mager joined TeleZüri in 1998 and then took part in its development into Tele 24. After detours to RTL/Pro 7 and Sat 1 (Switzerland), he returned to Tele 24 in 2001, initially as a reporter and producer. From 2002 to 2004, he worked as deputy editor-in-chief at TeleZüri, which now had a local focus again, under program director Markus Gilli. "That was a valuable time for my professional experience, because we also had to rebuild Tele- Züri again - but could also see how it was thriving."
The year 2001 remains unforgettable for the journalist, with all the catastrophes such as 9/11, the massacre in Zug, the fire in the Gotthard tunnel, the Swissair grounding. "That's when we as journalists plunged into a new dimension."
A new situation in life also presented itself for Markus Mager in 2004. He got married, lost his father and mother within a short time, and then generally asked himself: What else do I want to do? Up until then, print had been missing from his backpack. However, a detour of just under a year at SonntagsBlick showed him that the electronic media were nevertheless better suited to his direct nature.
For Radio 24, Mager sees a focus on information. "That's my very clear definition: a regional medium with a history and anchoring like Radio 24 must have a very strong info competence. People want to know what's happening in Zurich," Mager explains. Subtle changes have already been made in the music as well, which have been very positively received by the audience. "A bit broader and more varied," is the concept. This leads to a good, varied
radio program that can respond to trends, moods and currents. "It's important to feel that pulse."
Mager therefore sees himself as a "first listener" rather than a music expert on his radio station.
Radio no longer works the way it did ten years ago. People always have more options for entertainment and information. Internet or music from iPods were not an issue back then. "So we have to appeal to more and more people from the grassroots level so we can maintain listener numbers." Radio 24 "has to be a mass medium and appeal to many tastes." Mager has served in leadership positions several times. But he never actively sought a program management position. But he says he is enjoying "sitting on a carriage for the first time and pulling on the reins here and there, like a twelve-in-hand, until the course is right.
The "unkillable mouthpiece" will also be back on the microphone in July. With a talk show? Mager wants to make a point here during the interview. Will it ever become a "colon"?
For Markus Mager, Radio 24 is a mass medium that has to appeal to many tastes.

Andreas Panzeri

Out-of-home advertising company Clear Channel Plakanda (CCP) has surprisingly suspended its involvement in Swiss Poster Research, as the analysis of the data from the Winterthur pilot project showed that the research concept did not adequately reflect the reality at poster sites, writes CCP. This assessment was also shared by its partner APG, but no agreement was reached on the necessary measures. In CCP's opinion, it has been recognized internationally that GPS data alone is not sufficient to adequately measure billboard performance. CCP is now proposing to work with the German working group Media-Analyse to find a regional language solution.

Environmental protection Zurich-based advertising agency Reinhold has designed an awareness campaign on climate change for Greenpeace. "We want our children to have a better life one day." This sentence could not only come from any mother or father, but also from Greenpeace. The current awareness campaign on climate change therefore focuses on the "unfortunately not so rosy future of children" for environmentalists. The battle cry is: "Reduce CO2". Reinhold has illustrated the campaign with a "picture book for adults".
Greenpeace fights against the slaughter of whales. Against air and sea pollution. Against nuclear power. Against genetic manipulation. Or against the causes of climate change: too much CO2 emissions, mainly caused by unchecked car traffic, unreasonable heating and industry.
Following the previous campaign "My last will and testament", which Greenpeace used to fundraise with images of environmental disasters, the aim now is to raise awareness of the problem of CO2 emissions.
Hot facts for SwitzerlandSwitzerland ranks sixth in per capita CO2 emissions. The temperature in the sensitive Alpine region has risen twice as much as the global average over the past 100 years: by 1.6 degrees Celsius. And the thermometer is climbing faster and faster.
The result is the ever faster melting of glaciers and further environmental disasters such as landslides or flooding. If the temperature rises by a further 2 degrees
costs of 3.2 billion Swiss francs for the consequential damage - per year. Thousands of children are already suffering from respiratory diseases every year due to CO2 emissions, air pollution and alarming ozone levels.
With immediate effect, Greenpeace wants to provide broad and intensive information about the causes and complex interrelationships of this climate shock and thus shake up the public, politicians, opinion leaders and industry. In addition to typical Greenpeace campaigns, a broad media campaign will be used for the first time.
A "children's book for adults" gets to the heart of the campaign idea. The idea: Nothing has a more dramatic and contrasting effect than wrapping the sometimes very gloomy images of the future in lovely children's book illustrations. These could be fairytale books, encyclopaedias, school books or even colouring books.
The campaign slogan is: "Reduce CO2." Similarities with a car slogan are "purely coincidental, of course", says the former Smart copywriter Wolfram Scherer at Reinhold's - with knowing naivety.
In future, this concept strip will be used to record all CO2
and measures from Greenpeace. From posters to mailings. The first phase of the campaign is designed to raise awareness. In the fall, Greenpeace and Reinhold also want to launch a fundraising campaign.
Reinhold has been able to recruit a well-known artist as illustrator for all advertising material. Rudolf Stüssi from Zurich, who lives in Canada, has illustrated several well-known children's books and has also made a name for himself in international animated films in Los Angeles. There is also a bit of luck behind the engagement. "The realization of the campaign was suddenly urgent. And as an experienced illustrator for Disney, Stüssi is used to working quickly," reveals Reini Weber. What's more, the fee was "environmentally friendly", as Rudolf Stüssi personally sympathizes with Greenpeace's concerns.
Reinhold has developed advertisements for Das Magazin, NZZ am Sonntag and WOZ. With this combination, Greenpeace reaches well over a million people each time, especially in Switzerland's urban centers, as well as well over half of all opinion leaders in Switzerland.
The Reinhold advertising agency has developed a total of eight double-sided ad motifs, which will appear in a first wave until the summer vacations. The campaign will be continued in the fall. This launch will be flanked by fill-board posters at several thousand petrol station chain pumps, on the Internet, with information material, surprising guerrilla campaigns and a direct appeal to potential sponsors in kind in the specialist communications press.
"You can expect surprises at both Greenpeace and Reinhold, and the mixture of the two is likely to become a little more explosive" - Reinhold Weber doesn't reveal any more. The agency won the CO2 reduction contract in a pitch. Reini Weber had previously worked with WHS on the "Electricity without Nuclear" campaign for Greenpeace. So it will be interesting to see how "Reduce CO2" will be "waxed" in the future.
From the Heidi cartoon to GreenpeaceRudolf Stüssi was born in Zurich in 1947, but is a cosmopolitan with stops in the USA, Canada, London, Florence, Mexico and the Dominican Republic. He studied English literature, journalism and later art. In Toronto, he was elected to the Royal Canadian Academy of Arts. While teaching art used to be his main source of income, he is now increasingly working on commissions and animated films in Los Angeles, Manila, Berlin and Switzerland. Stüssi is responsible for the artistic design of "Asterix in America", "Little Bear", "Heidi" and other animated films. He has also had exhibitions in Switzerland, Germany, England, the USA and Italy. Some of his works are currently on display at the H.R. Giger Museum in Château Saint-Germain. (pan)
Gloomy visions in an insidiously loving package: Reinhold shows the consequences of increasing CO2 emissions for Greenpeace.
Andreas Panzeri

Gratispresse The Bund Verlag is not giving up the Anzeiger Region Bern without a fight.Gratispresse The Bund Verlag is not giving up the Anzeiger Region Bern without a fight. It has lodged an appeal with the Bern cantonal governor's office against both the award of the printing contract to Vogt-Schild/Habegger Medien AG and the choice of W. Gassmann AG for the prepress stage, as reported by the Bund. Publicitas has also lodged an objection. Although it was again entrusted with the advertising management, it had apparently counted on the Confederation as a partner in the bid. Now time is needed for new budget calculations, Hans-Peter Rohner, CEO of the parent company PubliGroupe, told the Swiss government.

Sponsorship The Tour de Suisse (TdS) needs new sponsors: After five years, Postfinance is pulling out, reported Blick. The tabloid has not yet extended its own sponsorship contract with the TdS. According to the report, Postfinance paid CHF 550000 and Blick CHF 350000 as "top sponsors". Jersey supplier Craft is also unhappy, the report continues. This is because the new main sponsor, the Würth Group, is interfering with the Swedish sportswear brand and its subsidiary Würth Modyf, which is active in the leisure sector as well as workwear.